看到一个新闻，感觉很魔幻，就是曾经把酸奶卖出轻奢价的Blueglass，部分产品竟然低至19.9元了。 这并不是系统BUG，而是Blueglass送给大家的福利。 要知道他家的酸奶单杯可是标价49元，人均消费常年稳坐40元以上，号称"酸奶界的爱马仕". 图源：小红书阿莹洗铁路 当初很多人喝一杯Blueglass，得先手捧酸奶在门店前来一个九宫格，发完朋友圈才舍得喝一小口，因为实在太贵了，49元的价格都能在米村拌饭解决午 饭，都能在菜场整一个礼拜的饭菜，都能成为瑞幸的优质客户。 即便这样，当Blueglass在各地疯狂开店的时候，总是排起长长的队伍，刷屏社交软件，甚至能让商场阿姨把厕所手纸换到手软。 但今天，当Blueglass部分产品价格直接砍去60%，低至19.9元的时候，并没有像蜜雪冰城推4元柠檬水引起消费者狂呼，而是让消费者觉得自己曾经花的都 是智商税。 最近有媒体报道，据 第三方外卖平台上显示， Blueglass 酸奶某门店中的 " 小蛮腰西梅桃子味 + 膳食纤维燕麦 " 、 " 小蛮腰油柑西梅苹果味 + 黑松露饼干 " 两款产品低至 4.5 折，售价 23.9 元； " 小蛮腰果冻橙冰乳味 + 膳 ...

单价40元以上、曾被誉为"酸奶界爱马仕"的高端酸奶品牌Blueglass开始放低身段。 近期，许多消费者发现Blueglass在外卖平台搞起特惠活动。记者搜索美团"神枪手"、饿了么"超抢手"页面发现，其明星产品"小蛮腰"系列单杯兑换价 为21.9元，在特定时段甚至低至19.9元，与线下门店49元的价格相比，相当于变相降价约60%。 这只是第三方平台优惠，并非官方调价，但这种"不限时不限量"的常态化优惠意味着Blueglass的高端价格盘正在崩塌。"能20元买到的就不会再接受 原价买了"，许多消费者这样表示。 在近年消费降级的大趋势下，高端品牌经营普遍承压，今年爆发的"外卖平台补贴战"更是直接影响了消费者对现制饮品的价格预期。 顾客不愿为单纯的品牌溢价买单，会对食材、口味、服务等方面提出更高的要求。曾经的网红酸奶茉酸奶就曾因价格高、用料有争议而被称为"酸奶 刺客"。 一些老牌连锁品牌已经开始作出经营上的调整。如星巴克去年在线上平台推出的常态化优惠活动，以及今年正式下调部分非咖啡饮品价格；Costa咖 啡同样在外卖平台推出19.9元/杯的优惠活动。 门店布局的变化正在悄然发生。 记者注意到，今年Blueglass ...

本文来自微信公众号： 凤凰网科技 ，作者：王佩薇，编辑：董雨晴，题图来自：AI生成 以下文章来源于凤凰网科技 ，作者凤凰网科技 凤凰网科技 . 凤凰科技频道官方账号，带你直击真相。 "穿Lululemon，喝Blueglass"，在国产酸奶品牌Blueglass的官方网站上，这样一句广告语尤其醒 目。 凭借49元一杯的定价与杯身上密密麻麻的保健品配方，曾让Blueglass被称为"酸奶界爱马仕"， 主要消费客群正是一线城市的白领、健身人群。 据多家媒体报道，Blueglass近期加入了降价行列。部分产品在第三方外卖平台售价低至19.9元，较 线下49元的原价大幅下跌60%，降价幅度十分显著。 11月18日，凤凰网科技在走访多家Blueglass门店中获悉， 此次降价系外卖平台的专属活动，"不会 长期持续下去"， 其中一家门店的负责人告知。但有早先离职的店员告诉凤凰网科技，"就是长期降 价行为，卖不动了"。 原先主打高端的Blueglass，为何不再被中产青睐？ 午餐时间无人问津，单杯已降至 19.8元 第三方外卖平台的价格变动，揭示了Blueglass高端定位的裂痕。 外卖平台显示，Blueglass几款"饮 ...

午餐时间无人问津，单杯已降至19.8元。 "穿Lululemon，喝Blueglass"，在国产酸奶品牌Blueglass的官方网站上，这样一句广告语尤其醒目。凭借49元一杯的定价与杯身上密密麻麻的保健品配 方，曾让Blueglass被称为"酸奶界爱马仕"，主要消费客群正是一线城市的白领、健身人群。 据多家媒体报道，Blueglass近期加入了降价行列。部分产品在第三方外卖平台售价低至19.9元，较线下49元的原价大幅下跌60%，降价幅度十分显著。 凤凰网科技走访了两家商场内部的Blueglass线下门店后发现，工作日午间的黄金时段，两家门店均无到店消费者。店员在面对降价相关情况的咨询时，态 度十分冷淡，直接回应"没空"后陷入沉默。 图｜凤凰网科技摄 11月18日，凤凰网科技在走访多家Blueglass门店中获悉，此次降价系外卖平台的专属活动，"不会长期持续下去"，其中一家门店的负责人告知。但有早先 离职的店员告诉凤凰网科技，"就是长期降价行为，卖不动了"。 原先主打高端的Blueglass，为何不再被中产青睐？ 01 午餐时间无人问津，单杯已降至19.8元 第三方外卖平台的价格变动，揭示了Blueglass ...

Core Viewpoint - The article highlights the increasing regulatory measures by the National Medical Insurance Administration to combat fraudulent practices in medical insurance, particularly focusing on retail pharmacies involved in scams such as drug swapping and false prescriptions [4][6][10]. Regulatory Actions and Cases - The National Medical Insurance Administration has initiated a special rectification campaign from now until December 31, 2025, targeting illegal activities such as selling back medical insurance drugs and fraudulent claims for maternity benefits [6][8]. - A case in Sanya, Hainan Province, revealed a network of pharmacies colluding with intermediaries to exploit insurance funds, resulting in over 3.3 million yuan in fraudulent transactions [8]. - In contrast, a case in Ganzhou, Jiangxi Province, exposed smaller-scale, routine fraud involving the forgery of prescriptions, amounting to 27,711.63 yuan, highlighting the pervasive issue of regulatory non-compliance at the grassroots level [9]. Technological and Systematic Improvements - The implementation of a scoring system for key personnel in pharmacies has been established, where accumulating 12 points leads to the termination of medical insurance payment qualifications for individuals involved in fraud [11]. - The use of advanced technologies such as big data, traceability codes, and real-time monitoring is enhancing the precision and effectiveness of medical insurance fund supervision [11][16]. Achievements and Future Plans - Various regions have reported significant recoveries of misappropriated medical insurance funds through rigorous inspections and self-audits, with Hunan Province recovering 1.95 million yuan from 100 medical institutions [14]. - The article notes that the regulatory framework is evolving towards a more comprehensive and multi-dimensional approach, with a focus on preemptive measures rather than solely punitive actions [13][16]. - Future plans for the "14th Five-Year Plan" period emphasize the need for innovative regulatory methods and enhanced monitoring to safeguard medical insurance funds, particularly in regions with unique challenges [15][16].

Core Insights - The high-end yogurt brand Blueglass, priced at 49 yuan per cup, has recently started a significant price reduction, with some products available for as low as 19.9 yuan on third-party delivery platforms, marking a nearly 60% decrease from its original price [2][19]. - The trend of high-end yogurt price reductions reflects a broader return to consumer rationality, as consumers are becoming more discerning about the value of premium products [4][19]. Group 1: Market Trends - The high-end yogurt market is experiencing a decline, with brands like Blueglass facing challenges as consumer preferences shift towards more affordable options [19][22]. - Competitors in the yogurt market, previously priced at 20-30 yuan, are now reducing prices to 5-10 yuan and engaging in promotional activities such as "buy one get one free" [18][19]. - Analysts suggest that the high pricing of premium yogurt brands may be perceived as a "smart tax," indicating a need for brands to focus on product quality rather than just marketing [16][22]. Group 2: Consumer Behavior - Consumers are increasingly questioning the value of high-priced products, leading to a decline in sales for brands like Blueglass, which was once popular among young consumers [5][19]. - Social media discussions reveal negative consumer experiences with Blueglass, including reports of gastrointestinal issues, which have contributed to its controversial reputation [7][9][14]. - The perception of high-end yogurt has shifted, with consumers now prioritizing product quality and health benefits over mere branding and price [17][22]. Group 3: Product Analysis - Blueglass yogurt claims to contain 100 billion B420 probiotics and seven types of beneficial bacteria, but reports indicate that the probiotic content may exceed recommended daily limits by 5 to 10 times, potentially causing digestive issues [14][19]. - The sugar content in Blueglass yogurt is notably high, with one 550ml serving containing 42g of sugar, which is close to the daily recommended limit, raising concerns about its health implications [14][19]. - The brand's marketing strategy has faced scrutiny, with past promotional content deemed inappropriate, resulting in regulatory fines [13][19]. Group 4: Industry Outlook - The yogurt industry is undergoing a significant transformation, with traditional high-end brands like Blueglass facing a retreat while new, value-oriented brands emerge [21][22]. - The future of the yogurt market will likely favor brands that can offer high-quality products at competitive prices or those that cater to specific consumer needs with clear health benefits [22].

编辑丨张楠 视频丨王学权 设计丨郑嘉琪 记者丨江佩霞 见习记者张嘉钰 人均40元的贵价酸奶也不好卖了。 据21世纪经济报道记者走访观察，单杯标价49元、人均消费40元以上的高端网红酸奶品牌Blueglass，近 期加入了降价行列。其部分产品在第三方外卖平台售价低至19.9元，较线下49元的原价大幅下跌60%， 降价幅度十分显著。 11月5日傍晚18时左右，Blueglass一门店顾客寥寥，生意略显冷清 /21世纪经济报道记者拍摄 中国食品产业分析师朱丹蓬对21世纪经济报道记者分析指出，"高端酸奶降价是一个普遍趋势"，其背后 是消费理性的回归。 49元一杯的中产酸奶营销翻车 记者实测：24小时内出现4次腹泻 一杯网红酸奶49元，到底值不值得买？凭啥火遍网络让年轻人争相打卡？ 近日，社交媒体上掀起一阵饮品"窜稀营销"风潮，不少年轻人纷纷打卡。均价40多元一杯，凭借高颜值 出圈的网红酸奶品牌Blueglass被网友"骂上"热搜。 杯身标识每杯含100亿B420益生菌 Blueglass一直走高端路线：门店扎在一二线城市的核心商圈，主打"精致女性"客群，单杯常年40元+。 凭借高定价，在高端商圈开店等方式，Blueg ...

Core Insights - The high-end yogurt brand Blueglass, known for its premium pricing, has recently reduced prices significantly, with some products dropping by 60% from their original price of 49 yuan to as low as 19.9 yuan on third-party delivery platforms [1][6] - The decline in sales of high-priced yogurt reflects a broader trend of consumers returning to more rational spending habits, leading to a reevaluation of what constitutes high-end products [1][6] Company Overview - Blueglass was founded in 2012 and is part of Beijing Yuehuo Catering Management Co., Ltd. The brand has raised over 200 million yuan in funding and aimed to open 1,000 stores but currently operates around 200 [7] - The brand targets a "refined female" demographic and has positioned itself as a luxury product, often referred to as the "Hermès of yogurt" [3][7] Product Analysis - Blueglass yogurt is marketed with claims of zero sugar, zero lactose, and high dietary fiber, featuring a high probiotic content that exceeds daily recommended levels [4][5] - Despite its premium positioning, the product has faced criticism for causing gastrointestinal issues among consumers, leading to negative perceptions and social media backlash [2][3][4] Market Trends - The high-end yogurt market is experiencing a significant downturn, with many brands reducing prices and offering promotions to attract consumers [6][8] - Analysts suggest that the market is shifting towards brands that offer better value and quality, rather than those that rely solely on high pricing and marketing gimmicks [5][8] Competitive Landscape - The yogurt industry is undergoing a transformation, with traditional high-end brands like Blueglass facing challenges from emerging brands that focus on quality and affordability [8] - The competition is no longer about who can charge the most but rather about who can provide unique, high-quality products that meet consumer demands [8]

Financing Dynamics - Pianzaihuang Pharmaceutical Co., Ltd. announced an investment of RMB 2 billion in the CICC Medical Fund, representing 20% of the fund's target size, focusing on the healthcare sector including traditional Chinese medicine and biomedicine [3] - Chobani raised $650 million (approximately RMB 4.6 billion) in its latest funding round, aiming to expand its product lines and processing capabilities, with a valuation now at $20 billion [5] Listing Dynamics - Bama Tea announced a global offering of 9 million shares, aiming to raise approximately HKD 428 million (around RMB 39 million) for expanding production capacity [7] Acquisition Dynamics - Kering Group announced a strategic cooperation with L'Oréal, involving a €4 billion acquisition of Kering's high-end fragrance brand Creed and exclusive rights for future beauty products from Gucci, Bottega Veneta, and Balenciaga [9] - Meili Tianyuan announced the acquisition of 100% of Shiyuanli for RMB 1.25 billion, aiming to enhance its brand portfolio in the high-end beauty service sector [11] - Birkenstock signed an agreement to acquire its long-term distributor in Australia, ensuring continuity in contracts and operations, with an annual sales revenue of approximately €55 million [15] Personnel Dynamics - Paul Smith Foundation appointed Taylor Thompson as the first American resident designer, aiming to provide guidance and workspace for emerging designers [19] - Kim Jones was appointed as the creative director for Bosideng's new Areal high-end urban line, marking his return to the fashion industry [22] - Zalando appointed Thomas Schwulera, a former executive from L'Oréal, as the vice president of the beauty category, focusing on strategic growth [25]

Group 1 - The Beijing Consumer Association has established a comprehensive service system that has handled 930,400 consumer complaints since the last council was formed in 2017, recovering economic losses of 260 million yuan for consumers [1] - The 96315 hotline service system has been upgraded, with an average daily registration of over 425 complaints across five lines, significantly reducing complaint handling time through a closed-loop mechanism [1] - A new "green channel" for consumer dispute resolution has been launched, allowing companies to autonomously resolve nearly 20,000 complaints in 2024 with a resolution rate of 94%, thereby reducing the time and effort required for consumers to protect their rights [1] Group 2 - The Beijing Consumer Association has conducted nearly 100 comparative tests in key consumer areas, covering over 6,000 brands, which have influenced the formulation or improvement of product standards [2] - A total of 57 special investigations have been organized to address prominent issues in the consumer sector, providing references for drafting regulations such as the "Single-Use Prepaid Card Management Regulations" and the "Beijing Tourism Regulations" [2] - Consumer rights protection networks have been established across large shopping malls, tourist attractions, and communities, enhancing accessibility to consumer rights services [2]