"乳品深加工是全球趋势，也是中国乳业未来发展的必然选择。"冯罡提到，随着居民消费升级及GDP跨越特定门槛，以奶酪为代表的深加工乳制品市场正 迎来"黄金十年"，但同时也面临消费者认知、风味接受度及消费场景培育等挑战。 12月2日至5日，2025企业家博鳌论坛系列活动在海南博鳌举行。在3日举办的"2025新国货品牌创新大会"上，国家乳业技术创新中心资深专家、伊利集团 创新中心资深专家冯罡博士，以"一杯牛奶里的科技革命"为题，阐述了中国乳业如何通过深加工与产品创新，为"新鲜"注入科技内涵。 关注" 新华网财经 "视频号 更多财经资讯等你来看 往期推荐 华为上新！带来四大首发黑科技 针对如何破局，冯罡以伊利集团的创新实践为例，详细介绍了乳品深加工的三大创新领域。他说，当前乳业深加工主要围绕三大创新领域展开：一是分离 纯化，将牛奶中的蛋白质、脂肪、乳糖等成分精准分离，并进一步提取高附加值成分，如"奶黄金"乳铁蛋白，可应用于婴幼儿配方奶粉等产品，满足精准 营养需求；二是原料改性，通过创新将蛋白质等转化为功能性肽，满足消费者多元健康需求；三是高效递送，利用包埋等技术提升益生菌、钙等成分的稳 定性和吸收率。 针对中国奶酪市场 ...

Group 1: Sports Nutrition Industry Analysis - The sports nutrition sector is a subfield of the health supplement industry, catering to athletes and fitness enthusiasts. The global market size is projected to grow from 188.132 billion yuan in 2025 to 306.474 billion yuan by 2032, with an average annual growth rate of 7.22%. In China, the growth rate is expected to be faster, reaching 20.93 billion yuan by 2030, with an average annual growth rate of 11.56% [2] - Products in this sector include energy supplements and control products, with a highly concentrated market in China (CR3 reaching 70%). Leading companies include Xiwang Food, Kangbiter, and Tongchen Beijian [2] - Online sales dominate the distribution channel, accounting for 65% of total sales. It is recommended to focus on leading companies, while risks include intensified competition, product homogenization, and regulatory policies [2] Group 2: Beverage Market Trends - The Chinese beverage market has seen a rise in "market position certification," where non-first-tier brands obtain certifications like "sales leader" and "category pioneer" from third-party organizations, costing between 100,000 to 500,000 yuan. This trend arises from the pressure of stock competition, with brands seeking differentiation [4] - Japan's ready-to-drink coffee market reached 930 billion yen in 2023, accounting for 8% of the beverage market. The shift from canned to PET bottled coffee reflects changing consumer preferences towards convenience and emotional connection [6] Group 3: Dairy Industry Innovations - The Chinese dairy industry is focusing on deep processing technologies to unlock the nutritional potential of milk, aiming for a transformation from quantity accumulation to quality leap. High-value products like lactoferrin and whey protein show significant potential, although the country still relies on imports [5] - The introduction of new products like "Sanyuan Beijing Fresh Milk" has driven significant profit growth for Sanyuan Foods, with a net profit increase of 124.84% year-on-year, attributed to its 100% self-owned milk source and T+0 production model [23][24] Group 4: Emerging Consumer Trends - The pet consumption market in China is rapidly growing, with urban pet ownership reaching 120 million and market size exceeding 300 billion yuan, expected to surpass 1 trillion yuan by 2028. Young pet owners, making up 67% of the demographic, are driving demand for premium and intelligent pet products [9] - The health beverage sector is experiencing rapid growth, with products like birch sap showing a compound annual growth rate of over 300% in three years, indicating a strong consumer preference for natural and functional beverages [10] Group 5: Market Dynamics and Competition - The market for sugar-free tea is shifting from incremental to stock competition, with established brands like Nongfu Spring and Suntory gaining market share while new entrants face challenges. The market is becoming more rational and mature, focusing on quality over price [11][12] - The ready-to-drink coffee segment is seeing increased competition, with companies like Nongfu Spring and Yibao entering the market, focusing on high cost-performance products to capture market share [16][28]

Group 1 - The core issue in the dairy industry is the mismatch between traditional dairy products and new consumer demands, particularly among young and elderly demographics [1][5] - The dairy industry in China experienced its first negative growth in five years, with total production dropping to 29.62 million tons in 2024, a decrease of 1.9% year-on-year [2] - Major dairy companies such as Yili, Mengniu, and Bright Dairy reported revenue declines of 8%-10% in 2024, reflecting the industry's overall downturn [2] Group 2 - Per capita dairy consumption in China fell to 41.5 kg in 2024, a decrease of 5.6% compared to the previous year, while global average consumption is around 140 kg [4] - The structure of dairy products in China is heavily reliant on liquid milk, which has reached a growth bottleneck, necessitating a shift towards high-value imported dairy products [4][5] - The rise of new consumption scenarios, such as ready-to-eat cheese and health-focused products, presents opportunities for growth in the dairy sector [5][7] Group 3 - Dairy companies are increasingly focusing on functional and health-oriented products, with major players like Yili and Mengniu prioritizing product innovation in this area [7][8] - The aging population in China is expected to create significant market opportunities for health-focused dairy products, particularly for the elderly demographic [8][9] - Reports suggest that the "quasi-elderly" group (ages 45-64) also faces nutritional imbalances, indicating a need for targeted dairy products to meet their specific health requirements [9]