2023年，短剧正热的风口，《新闻女王》横空出世，一转观众对长视频内容注水、节奏拖沓的印象。 大家觉得看《新闻女王》就像看短剧一样爽，行业也时不时讨论《新闻女王》的短剧化现象。好像只要剧集不注水、想尽办法给足爽感，国产剧就可以越 来越好。 到了2025年，《新闻女王》第二季播出，两年前的诸多讨论都有了更清晰的定论。 《新闻女王》不只是在节奏方面让观众在追剧过程中爽感爆棚这么简单，它更厉害在人物内核的稳定，以及背后价值的支撑。 无论是主角文慧心，还是配角许诗晴、张家妍，甚至是最大的反派古肇华，每个人的处事风格既符合人物性格，也很有逻辑。观众追剧，不仅觉得它爽， 还觉得爽得"很有道理"。 尽管在四位新闻女王为梁景仁复仇失败后，文慧心开始经历自己的脆弱时刻，剧情的精彩度和爽感稍有降低，但仍然不妨碍这部剧的优点——价值观走在 了观众的前面。 从《新闻女王》第一季到第二季，两年时间里，内娱丢掉道德枷锁大胆开麦的，少之又少。 内娱长剧，为何难产《新闻女王》？曾经我们以为是没有《新闻女王》这样的内容土壤，但等长剧进入到创作迷茫的十字路口时，我们或许清晰地意识 到，距离内容的金字塔顶端，长剧还有巨大的价值沟壑需要跨越。 文慧 ...

Core Viewpoint - The article discusses the evolution of online literature, particularly focusing on female-oriented narratives and their impact on readers, especially women, highlighting the psychological needs and societal changes reflected in these works [3][6][10]. Group 1: Influence of Online Literature - Online literature, especially female-oriented works, resonates with women's psychological needs and reflects societal changes [6][10]. - The journey of a researcher, Xue Jing, who transitioned from a reader of online literature to an academic, illustrates the growing acceptance and academic interest in this genre [10][11]. Group 2: Reader Engagement and Themes - Readers often engage with online literature as a means of emotional expression and connection, creating a shared cultural experience among them [9][10]. - The themes in female-oriented online literature have evolved from traditional romantic ideals to more complex narratives involving power dynamics and emotional struggles [13][20]. Group 3: Academic Recognition - The establishment of academic courses on online literature at prestigious institutions marks a significant shift in the perception of this genre, legitimizing its study [10][11]. - Xue Jing's research explores various sub-genres, including "霸总文" (domineering CEO narratives) and "虐恋文" (abusive love stories), analyzing their implications on female identity and societal expectations [11][13]. Group 4: Changing Narratives - The narrative structures in female-oriented online literature have shifted, with a notable rise in "爱女文学" (love for women literature), which challenges traditional gender roles and promotes female empowerment [22][24]. - The portrayal of female characters has become more diverse, reflecting a spectrum of experiences and societal pressures, moving beyond simplistic archetypes [29][33]. Group 5: Societal Reflections - The article suggests that online literature serves as a sociological lens, revealing underlying desires and societal issues faced by women today [25][41]. - The changing dynamics in reader expectations and character portrayals indicate a broader cultural shift towards recognizing and addressing women's multifaceted roles in society [30][36].

Core Viewpoint - The article critiques the recent trend in ancient costume dramas, particularly highlighting "Into the Cloud," which has been labeled as "baby xianxia" due to its simplistic and juvenile storytelling, diverging from the traditional depth of the genre [1][10][28] Group 1: Quality of Content - "Into the Cloud" has been criticized for lacking emotional depth and quality, with viewers describing it as feeling empty despite good visuals and attractive leads [1][3][6] - The narrative structure of "Into the Cloud" is overly simplistic, with character abilities being ignored and plot developments lacking tension [6][10][21] - The trend of "low-age" content is not isolated to one show but reflects a broader issue in the ancient costume drama market, where many productions have simplified their storytelling to appeal to younger audiences [2][10][16] Group 2: Audience Expectations - There is a growing disconnect between the content being produced and the expectations of the audience, who are seeking more substantial narratives rather than superficial romantic plots [19][22][27] - Data indicates that while the number of ancient costume dramas has increased, only a few have achieved significant popularity, suggesting that the issue lies in content quality rather than audience preferences [19][22] Group 3: Industry Trends - The industry is criticized for its reliance on safe formulas, leading to a proliferation of similar, low-quality productions that prioritize romance over complex storytelling [21][22] - There is a call for creators to move beyond the "sweet romance" formula and to explore deeper themes such as power dynamics, personal growth, and societal issues, which could revitalize the genre [21][27][28] - Successful examples like "Folded Waist" demonstrate that mature storytelling can still attract audiences, indicating a potential market for high-quality ancient costume dramas [23][26][27]

Core Viewpoint - The article explores the influence of online literature, particularly female-oriented narratives, on young women and their psychological needs, reflecting broader societal changes [5][10]. Group 1: Influence of Online Literature - Online literature, especially female-oriented works, resonates with women's psychological needs and mirrors societal transformations [5]. - The journey of individuals like Xue Jing, who transitioned from a secret admirer of online literature to a researcher, highlights the evolving perception of this genre within academic circles [2][9]. Group 2: Evolution of Female Characters - Early female protagonists in online literature often sought validation through romantic suffering, while contemporary characters are increasingly portrayed as empowered, focusing on wealth and power [12][18]. - The emergence of "love for women" literature reflects a shift towards narratives that embrace female empowerment and reject misogyny [19][21]. Group 3: Reader Engagement and Expectations - Female readers engage with online literature to explore diverse life possibilities, seeking representations of leadership and success that traditional literature often overlooks [40]. - The tension between romantic aspirations and career ambitions creates a complex landscape for female characters, making it challenging to satisfy all audience segments [27][24]. Group 4: Societal Reflections in Online Literature - The changing dynamics in online literature reflect broader societal pressures and the quest for immediate gratification among younger generations [38][34]. - The portrayal of female characters grappling with societal expectations and personal ambitions illustrates the ongoing struggle for gender equality and representation in literature [25][30].

Core Viewpoint - The article discusses the trend in recent Chinese dramas where female protagonists are depicted moving from larger homes to smaller living spaces, reflecting a shift in narrative that emphasizes autonomy and choice over traditional notions of status and wealth [5][9]. Summary by Sections Changing Narratives in Dramas - Recent Chinese dramas showcase female leads moving from spacious homes to smaller ones, indicating a narrative shift that challenges traditional views on marriage and living conditions [5][6]. - The phenomenon has sparked discussions on social media about the implications of "downward marriage" and the associated living conditions for women [6]. Autonomy and Choice - The article argues that the size of the home should not be viewed as a regression but rather as a reflection of the characters' agency and decision-making power [6][9]. - For instance, in "生万物," the character 宁绣绣 gains decision-making authority and autonomy despite moving to a smaller home, showcasing her ability to influence her circumstances [6][9]. Relationship Dynamics - The dynamics of relationships are explored, with female characters choosing partners based on compatibility and support rather than wealth, as seen in "子夜归" where the protagonist 武祯 exercises her choice in selecting a partner [7][15]. - The article highlights that the size of the home can symbolize the nature of the relationship, with smaller spaces fostering deeper connections and mutual support among characters [8][20]. Historical Context of Housing in Dramas - The article contrasts the current trend of smaller homes with earlier dramas that featured opulent living spaces, such as "我的前半生" and "亲爱的，热爱的," where wealth was prominently displayed [11][12]. - It notes that the portrayal of large homes in earlier dramas often served as a backdrop for romantic and social narratives, while the current trend reflects a more grounded and relatable approach to storytelling [11][14]. Modernity and Mobility - The shift from large homes to smaller living spaces is also seen as a response to modernity, where characters are depicted as more mobile and less tied to traditional notions of stability and ownership [17][19]. - The article suggests that this reflects a broader societal change where the significance of physical space is diminished in favor of personal agency and relationships [18][20]. Conclusion - Ultimately, the article posits that the trend towards smaller homes in Chinese dramas signifies a deeper understanding of female empowerment and the evolving nature of relationships in contemporary society [20].

Core Viewpoint - The recent implementation of the "21 Regulations" by the National Radio and Television Administration (NRTA) is expected to significantly benefit the Chinese film and television industry, particularly in the production of historical dramas, which have been a major source of revenue and popularity [2][10][12]. Group 1: Impact of "21 Regulations" - The NRTA has relaxed restrictions on the number of historical dramas, signaling support for market-oriented creation in the industry [2][10]. - The regulations allow for an increase in the maximum number of episodes for dramas, which could lead to the production of higher-quality long dramas [11]. - The introduction of policies such as "border examination and broadcasting" for series and seasonal dramas is expected to shorten content production cycles and align broadcasts with current social sentiments, enhancing capital efficiency for companies like iQIYI [11][12]. Group 2: Industry Response - Following the announcement of the "21 Regulations," many film and television stocks experienced significant gains, indicating a positive market reaction [3]. - Major companies in the industry, such as the Yuewen Group, anticipate launching more film and television projects due to the new regulations [12]. - The regulations are seen as a potential attractor for more investment in the film and television sector, which is currently facing financial challenges [13][14]. Group 3: Current Challenges - The film and television industry is experiencing financial difficulties, with iQIYI reporting an 11% year-on-year revenue decline to 6.628 billion yuan and a net loss of 133.7 million yuan [14]. - Tencent Video also reported a decrease in paid subscribers, losing 3 million to a total of 114 million [15]. - The reduction in content budgets due to financial constraints may lead to fewer high-quality productions, creating a vicious cycle that could further diminish audience engagement [16][17]. Group 4: Future Outlook - While the "21 Regulations" may increase the likelihood of producing popular dramas like "Empresses in the Palace," the actual success will depend on the ability to create high-quality content that meets evolving audience tastes [19]. - The rise of short videos poses additional risks to traditional film and television investments, making the landscape more competitive and uncertain [19].

Core Viewpoint - The recent implementation of the "21 Regulations" by the National Radio and Television Administration (NRTA) is expected to significantly benefit the Chinese film and television industry by relaxing restrictions on historical dramas, potentially leading to an increase in high-quality productions like "Empresses in the Palace" [2][3][10]. Group 1: Impact of "21 Regulations" - The NRTA's new regulations indicate a flexible approach to the control of historical dramas, which is a clear signal of support for the Chinese film and television industry [10]. - The regulations allow for the lifting of the 40-episode limit on dramas, creating opportunities for longer, high-quality series [11]. - The introduction of policies such as "border examination and broadcasting" for series and seasonal dramas is expected to shorten content production cycles and align broadcasts with current social sentiments, enhancing capital efficiency for companies like iQIYI [11][14]. Group 2: Market Reactions and Financial Implications - Following the announcement of the "21 Regulations," many film and television stocks experienced significant gains, indicating a positive market reaction [3]. - iQIYI reported a year-on-year revenue decline of 11% to 6.628 billion yuan, with a net loss of 133.7 million yuan, highlighting the financial struggles within the industry [15]. - Tencent Video also saw a decrease in paid subscribers, losing 3 million to a total of 114 million, reflecting the financial challenges faced by major players [16]. Group 3: Future Prospects - The potential for more popular dramas akin to "Empresses in the Palace" is anticipated, as the relaxed regulations may lead to the creation of more engaging content [12][23]. - Companies like Yuewen Group, which owns popular IPs, expect to see an increase in film and television projects following the new regulations [13]. - Despite the positive outlook, the ability to produce high-quality works remains crucial, as audience preferences continue to evolve [21].