港股AI板块迎来上市潮，智谱AI和MiniMax等相继登陆港交所。三七互娱通过基金间接投资"全球大模 型第一股"智谱AI，近期被推至聚光灯下。 开年以来，三七互娱股价已连续多日上涨，区间累计涨幅超20%。不止三七互娱，"港股GPU第一股"壁 仞科技、"中国AI最快IPO"MiniMax等背后，都有游戏产商的身影。AI在游戏领域的应用持续深化，为 行业带来新的发展机遇。 约15家！AI全产业链布局 1月8日，登陆港股的 "全球大模型第一股" 智谱AI，其背后也站着另一家游戏巨头——三七互娱。2023 年，三七互娱通过全资子公司增资嘉兴北晟恒沃基金，间接战略投资智谱AI。 AI正在重塑游戏行业。游戏，因其天然的交互属性和丰富的内容场景，也被业界视为大模型技术最关 键的应用落地和商业兑现领域之一。 除了智谱AI，三七互娱锚定国家战略导向，实现对AI产业链上下游优质企业的全景式布局。记者了解 到，在AIGC领域，三七互娱投资了智谱AI （AI大模型）、百川智能（AI大模型）、月之暗面（AI大模 型）、深言科技（AI文本应用）、硅心科技（代码AIGC）、宸境科技deepmirror（数字孪生AIGC引 擎）、Yahah ...

Core Viewpoint - The gaming industry is leveraging artificial intelligence (AI) to enhance operational efficiency, innovate cultural dissemination, and enable cross-industry collaboration, with a focus on creating a new ecosystem of productivity through technology [1][10]. Group 1: AI in Game Development and Operations - AI has permeated the gaming industry, enhancing the entire process from project initiation to operation, driving a revolution in production efficiency [4][14]. - The company has developed a proprietary AI model, "Xiao Qi Model," which serves as the foundation for AI capabilities across various business applications, significantly improving the industrialization level of game development and operations [4][14]. - AI customer service has been implemented across all games, achieving over 80% accuracy in responses and saving approximately 30 personnel [5][14]. Group 2: Cultural Innovation and Dissemination - The company integrates intangible cultural heritage projects into games, utilizing digital and AI technologies to enhance cultural content and reach younger audiences [6][15]. - A virtual ambassador, "Cong Mei," has been created to promote local culture through AI-generated promotional materials, bridging the gap between gaming and cultural tourism [6][15]. - The combination of online gaming experiences and offline activities fosters a richer cultural exchange, enhancing both gaming content and tourism development [6][15]. Group 3: AI Applications Beyond Gaming - The company has developed an AI copyright protection system named "Ling Cha Cha," which utilizes AI algorithms and big data to monitor and respond to copyright issues effectively [7][16]. - An intelligent assistant for the city of Guangzhou has been created, providing real-time responses to citizen inquiries and enhancing the city's digital transformation [8][17]. - The company aims to collaborate with various government entities to further showcase the benefits of AI technology in urban development [9][18]. Group 4: Future Outlook - Embracing the AI wave is seen as essential for the future of the gaming industry, with a focus on technological empowerment and innovative growth to create a more imaginative digital gaming ecosystem [10][19].

Core Viewpoint - The article highlights the emergence of a new industrial hub in Pazhou, Guangzhou, focusing on the integration of exhibition, e-commerce, and digital economy, with a particular emphasis on the gaming industry represented by 37 Interactive Entertainment's new headquarters [1]. Group 1: Company Overview - 37 Interactive Entertainment, a leading gaming company based in Guangzhou, has established its headquarters in Pazhou, marking a new phase in its business development [1]. - The company is led by Vice President Zhu Huaimin, who oversees the technology and strategy centers, and has been with the company since 2010 [1][6]. Group 2: Game Development Insights - Zhu Huaimin discusses the concept of "hit games," emphasizing that their creation involves multiple dimensions, including cultural expression and technological innovation [7]. - The company maintains a pipeline of at least twenty games in development or preparation for release, showcasing a strong creative foundation [8][10]. Group 3: AI Integration - 37 Interactive Entertainment views gaming as an optimal application for AI technology, having developed its own vertical AI model named "Xiao Qi" and integrated AI capabilities across various operational areas [11][12]. - The company reports that by Q1 2025, AI-generated video content will account for nearly 80% of domestic releases and 70% of international releases, with over 85% of AI-generated 2D images [12]. Group 4: Strategic Location Benefits - The decision to move to Pazhou is influenced by the area's high density of industries and talent, which facilitates business interactions and collaborations across various sectors, including e-commerce and AI [18][22]. - The local government has provided targeted support for the gaming and AI sectors, aligning the company's strategic goals with regional development initiatives [22].

Core Insights - The 22nd ChinaJoy has opened with unprecedented enthusiasm, showcasing a significant recovery in the interactive entertainment industry compared to last year [1][6][3] - The event features over 11,000 square meters of exhibition space, attracting hundreds of companies and thousands of new products, with expected attendance reaching several hundred thousand [3][6] - The domestic gaming market has achieved a record revenue of 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08% [6] Industry Overview - ChinaJoy has evolved from a simple gaming exhibition to a comprehensive "technology + entertainment" event, becoming a barometer for the interactive entertainment industry [3] - The event includes 11 exhibition halls and showcases major digital entertainment sectors such as gaming, animation, internet film and television, music, esports, and new entertainment [3][6] Company Highlights - Major gaming companies like Tencent, NetEase, Giant Network, and Perfect World are showcasing multiple products, with Tencent occupying nearly half of the N4 hall with 17 products [8] - NetEase is presenting 45 games under the theme "Challenge! My Passion Partner," while Century Huatong features 13 games and an immersive "Game for Gamers" theme [8] Product Launches - Notable new games include NetEase's "Destiny: Stars" and Tencent's global premiere of "Runeterra: League of Legends Card Battle" [9][10] - Classic IPs are also highlighted, with Tencent showcasing three products from the "Dungeon and Fighter" series [13] Technological Innovations - Century Huatong's "Game+Lab" is demonstrating AI integration in gaming, showcasing tools like AI character editors and brain language assessment platforms [14] - Three Seven Interactive's self-developed model "Xiao Qi" has significantly improved art material generation efficiency and AI customer service accuracy [18] Industry Discussions - Industry leaders are discussing the need to bridge the gap between high performance and value perception in the gaming market, emphasizing the importance of cultural depth and intellectual property protection [17] - The focus is on transforming technological innovations into industry momentum, with a push for personalized content generation and non-linear gameplay as future battlegrounds [18]

Core Insights - The gaming industry must develop its own AI strategy, focusing on culture, organization, talent, capabilities, and investment to effectively implement AI from the top down [1] Group 1: AI Strategy and Implementation - Sanqi Interactive's AI initiatives began in 2018, leading to the establishment of an AI architecture centered around an industry model called "Xiao Qi," which includes over 40 AI capabilities applied across various business segments [2] - The company has achieved significant efficiency improvements, producing over 500,000 2D images in a single quarter with an 80% increase in productivity, and generating over 300 3D assets, accounting for more than 30% of total output [2] - AI customer service has been integrated into all of Sanqi Interactive's games, achieving an accuracy rate of 80%, equivalent to the efficiency of a 30-person customer service team [2] Group 2: AI Applications and Future Directions - Over 60% of Sanqi Interactive's overseas games utilize AI translation, boasting a 95% accuracy rate, while AI material infringement detection enhances advertising efficiency by quickly identifying plagiarized content [2] - Future exploration includes the integration of discriminative AI in games like "Mingyue Gongxin II" to create nonlinear gaming experiences, allowing for personalized storylines for each player [3] - The company plans to increase investment in AI technology development, build an AI talent framework, and optimize existing AI tools and platforms to enhance performance and intelligence [3]