DataEye《2025年度海外移动游戏买量数据报告》今日正式发布！ 报告内容涵盖2025年海外游戏市场收入大盘、海外手游买量投流趋势、出海手游投放观察与热门市场分析等。本文为数据报告精简展示。 一、海外游戏收入大盘 （一）全球游戏市场规模 2025年全球游戏市场预估收入达到1888亿美元，同比增长3.4%，延续稳定增长态势。市场进入相对稳定的修复阶段，整体呈现出移动端稳盘、PC端托 底、主机端见涨的趋势。 手机游戏仍是全球游戏收入的核心来源，占比达到55%。全年收入约1030亿美元，同比增长2.9%，虽然然增速不高，但在体量基数庞大的情况下，移动 端依然为整体市场贡献了最稳定的增量。 （二）全球游戏市场规模 2025年中国出海手游收入达到184.78亿美元，同比增长13.16%，不仅显著高于2024年的11.14%，也重新接近并超越此前的历史高位水平。 与早期依赖大规模买量不同，2024–2025年的出海增长更多来自产品结构优化、区域分散和长期运营能力。在基本走出前两年的下行周期后，中国出海手 游市场将进入稳定增长为主的新阶段。 （三）中国出海手游收入品类分布 在收入前100的出海手游中，策略游戏以近一半的 ...

Group 1 - The Cologne International Game Show, the largest gaming exhibition globally, is currently being held in Cologne, Germany, with over 1,500 exhibitors from 72 countries, marking an 11% increase from last year [1] - More than 50 Chinese gaming companies are participating, including Tencent, MiHoYo, and others, representing a 32% growth compared to the previous year [1] - Notable Chinese games such as "Honor of Kings World," "Delta Action," and "Arknights: End of the World" have released new promotional materials at the event [1] Group 2 - Tencent's subsidiary, Salors, showcased "Destiny Trigger," introducing new breakthroughs in tactical shooting games [2] - Tencent's international gaming brand, Level Infinite, presented four products, including "Dying Light: The Beast" and "PUBG MOBILE" at the exhibition [2] - The event attracted game developers and technical teams from around the world, with Tencent's AI creative solution, VISVISE, making its debut [2]

Group 1 - Qatar Investment Promotion Agency (Invest Qatar) signed a memorandum of understanding with Tencent's international gaming brand Level Infinite to accelerate the development of Qatar's gaming industry [2] - The strategic cooperation aims to support Qatar's National Vision 2030 and innovation strategy by leveraging Tencent's experience and resources in the international gaming industry [2] - The partnership will focus on building a gaming ecosystem in Qatar and sharing global best practices, including talent development in game technology and product development [2] Group 2 - The gaming industry in the Middle East and North Africa is growing rapidly at a compound annual growth rate (CAGR) of 11% from 2022 to 2029, with Qatar positioned as an ideal hub for international gaming companies [2] - Qatar has the fastest mobile network speed globally and a young population proficient in digital technologies, providing a unique opportunity for growth in the gaming sector [2] - Level Infinite aims to create a sustainable gaming and esports industry in Qatar by collaborating with local partners and enhancing the local gaming ecosystem [3]

Group 1 - The article highlights the growing international presence of Chinese culture, with products like the TV series "The Story of Roses" being translated into 12 languages and the game "Black Myth: Wukong" gaining global popularity [1] - The 2024 market size for Chinese online literature is projected to exceed 5 billion RMB, with over 350 million overseas users [1] - The actual sales revenue of Chinese self-developed games in overseas markets is estimated at $18.557 billion, with over 1,600 Chinese games launched on the Steam platform, reflecting a year-on-year growth of approximately 45% [1] Group 2 - At the 21st Shenzhen International Cultural Industries Fair, visitors can interact with virtual characters from popular dramas like "Qing Yu Nian" and "Fan Hua," showcasing the overseas dissemination of these IPs [3] - The CEO of Yuewen Group stated that Chinese online literature is leading globally in terms of creative ecology, business models, and technological innovation, with around 6,800 online novels and 1,700 comics being disseminated overseas by the end of 2024 [3] - Game IPs are evolving from "cultural symbols" to "global narratives," with companies like 37 Interactive Entertainment integrating Chinese web literature IPs into games to balance Eastern aesthetics with global storytelling [3] Group 3 - Tencent's approach to overseas content design includes localizing elements, as seen in the Brazilian version of "Honor of Kings," which incorporates local musical instruments [4] - The gaming industry is encouraged to increase investment in self-developed games and to use "world storytelling" to bridge cultural gaps, exemplified by "Black Myth: Wukong" [4] - AI tools are becoming a significant trend in content creation, with AI translation accelerating the scale and multilingual outreach of Chinese online literature, leading to a 180% increase in Japanese users for Yuewen Group and over 350% growth in revenue from non-English works [4]

Group 1 - The Chinese gaming industry is rapidly innovating through AI technologies, enhancing user experience and operational efficiency [1][2] - The actual sales revenue of domestically developed games in overseas markets is projected to reach $18.557 billion in 2024, marking a continuous growth trend [1] - In the first three months of this year, the actual sales revenue from China's self-developed games in overseas markets was $4.805 billion, reflecting a year-on-year growth of 17.92% [1] Group 2 - AI technology significantly improves game art design efficiency, allowing for the generation of standard views and 360-degree videos from a single original artwork [2] - AI can automatically generate various types of promotional materials for games, enhancing the quality and appeal of content tailored to different markets [2] - Companies like Tencent and NetEase are leveraging AI to enhance game distribution efficiency and target specific player demographics effectively [2][3] Group 3 - The gaming industry is increasingly utilizing AI to automate content generation, including scripts, storyboards, videos, and translations, facilitating cultural innovation [3] - The pursuit of higher quality AAA games and complex large-scale games is driving further exploration of AI applications in the gaming sector [3]