中证报中证网讯(记者杨梓岩)记者22日获悉，全球规模最大的游戏展会科隆国际游戏展目前正在德国科 隆举办。展会官方介绍，今年有超过1500家、来自全球72个国家和地区的厂商参展，数量较去年增加 11%，包括任天堂、微软、腾讯、万代南梦宫、育碧、卡普空等知名厂商，创下科隆国际游戏展历史纪 录。 中国厂商借国际展会契机，拓展国际市场，交流技术经验。腾讯全资子公司萨罗斯带来了《命运扳 机》，为战术竞技射击类游戏带来新突破。腾讯旗下国际游戏业务品牌Level Infinite展区带来《消逝的 光芒：困兽》《沙丘：觉醒》《Exoborne》《PUBG MOBILE》四款产品。此外，本届科隆展还吸引了 来自世界各地的游戏开发者及技术团队。腾讯游戏旗下全链路AI创作解决方案——VISVISE，也在科隆 展期间首次亮相。 据了解，今年有超过50家中国游戏厂商参展，包括腾讯、米哈游、西山居、鹰角、叠纸、灵游坊、英雄 游戏等，整体数量上较去年增长32%。《王者荣耀世界》《三角洲行动》《穿越火线：虹》《命运扳 机》《明日方舟：终末地》《异环》等中国本土游戏产品在科隆国际游戏展发布了最新宣传片及消息。 其中，由腾讯自研的《三角洲行动》 ...

Group 1 - Qatar Investment Promotion Agency (Invest Qatar) signed a memorandum of understanding with Tencent's international gaming brand Level Infinite to accelerate the development of Qatar's gaming industry [2] - The strategic cooperation aims to support Qatar's National Vision 2030 and innovation strategy by leveraging Tencent's experience and resources in the international gaming industry [2] - The partnership will focus on building a gaming ecosystem in Qatar and sharing global best practices, including talent development in game technology and product development [2] Group 2 - The gaming industry in the Middle East and North Africa is growing rapidly at a compound annual growth rate (CAGR) of 11% from 2022 to 2029, with Qatar positioned as an ideal hub for international gaming companies [2] - Qatar has the fastest mobile network speed globally and a young population proficient in digital technologies, providing a unique opportunity for growth in the gaming sector [2] - Level Infinite aims to create a sustainable gaming and esports industry in Qatar by collaborating with local partners and enhancing the local gaming ecosystem [3]

Group 1 - The article highlights the growing international presence of Chinese culture, with products like the TV series "The Story of Roses" being translated into 12 languages and the game "Black Myth: Wukong" gaining global popularity [1] - The 2024 market size for Chinese online literature is projected to exceed 5 billion RMB, with over 350 million overseas users [1] - The actual sales revenue of Chinese self-developed games in overseas markets is estimated at $18.557 billion, with over 1,600 Chinese games launched on the Steam platform, reflecting a year-on-year growth of approximately 45% [1] Group 2 - At the 21st Shenzhen International Cultural Industries Fair, visitors can interact with virtual characters from popular dramas like "Qing Yu Nian" and "Fan Hua," showcasing the overseas dissemination of these IPs [3] - The CEO of Yuewen Group stated that Chinese online literature is leading globally in terms of creative ecology, business models, and technological innovation, with around 6,800 online novels and 1,700 comics being disseminated overseas by the end of 2024 [3] - Game IPs are evolving from "cultural symbols" to "global narratives," with companies like 37 Interactive Entertainment integrating Chinese web literature IPs into games to balance Eastern aesthetics with global storytelling [3] Group 3 - Tencent's approach to overseas content design includes localizing elements, as seen in the Brazilian version of "Honor of Kings," which incorporates local musical instruments [4] - The gaming industry is encouraged to increase investment in self-developed games and to use "world storytelling" to bridge cultural gaps, exemplified by "Black Myth: Wukong" [4] - AI tools are becoming a significant trend in content creation, with AI translation accelerating the scale and multilingual outreach of Chinese online literature, leading to a 180% increase in Japanese users for Yuewen Group and over 350% growth in revenue from non-English works [4]

Group 1 - The Chinese gaming industry is rapidly innovating through AI technologies, enhancing user experience and operational efficiency [1][2] - The actual sales revenue of domestically developed games in overseas markets is projected to reach $18.557 billion in 2024, marking a continuous growth trend [1] - In the first three months of this year, the actual sales revenue from China's self-developed games in overseas markets was $4.805 billion, reflecting a year-on-year growth of 17.92% [1] Group 2 - AI technology significantly improves game art design efficiency, allowing for the generation of standard views and 360-degree videos from a single original artwork [2] - AI can automatically generate various types of promotional materials for games, enhancing the quality and appeal of content tailored to different markets [2] - Companies like Tencent and NetEase are leveraging AI to enhance game distribution efficiency and target specific player demographics effectively [2][3] Group 3 - The gaming industry is increasingly utilizing AI to automate content generation, including scripts, storyboards, videos, and translations, facilitating cultural innovation [3] - The pursuit of higher quality AAA games and complex large-scale games is driving further exploration of AI applications in the gaming sector [3]