每经记者｜张梓桐 每经编辑｜董兴生 2025年的游戏暑期档，正以史无前例的攻势拉开序幕。 据《每日经济新闻》记者不完全统计，7月有超20款国产新游戏定档上线，10余款开启限量测试。 暑期档历来是游戏行业的黄金期。学生群体放假，用户在线时长显著增加，厂商通常会选择在这一时段推出重磅产品。但今年的竞争尤为激烈——尤其是腾 讯、网易等厂商将于7月中旬上线的产品几乎"撞档"，火药味十足。 暑期档同样是全球游戏市场的"旺季"，针对海外市场，中国游戏厂商近期也围绕重点产品发力。以网易游戏头部产品《荒野行动》为例，其海外发行负责人 在接受《每日经济新闻》记者采访时表示，在亚洲地区，尤其是日本，更注重游戏的社交互动和团队合作，以及强化游戏的视觉效果。 阿里巴巴旗下的灵犀互娱在7月发起的"双线进攻"颇具战略意味。将于7月24日公测的《神探诡事录》深耕暗黑武侠探案题材，玩家将在"雨水溶人"的长安谜 案中，穿梭于皇城密室、古墓秘境等场景破解诡案，其选择导向的剧情分支与多样职业设定，突破了传统冒险游戏的玩法边界。 艾媒咨询CEO张毅在接受《每日经济新闻》记者采访时表示，暑期档多款PC（电脑）端游高调入市，既体现了厂商对端游市场复苏的 ...

Core Viewpoints - The report highlights a mixed performance in the A-share market, with the Shanghai Composite Index down by 0.07% and the Shenzhen Component Index and ChiNext Index up by 0.39% and 0.59% respectively, indicating a divergence in market sentiment [1] - The report notes that the Ministry of Commerce and other departments have optimized the exit tax refund policy to stimulate inbound consumption, lowering the minimum refund threshold from 500 yuan to 200 yuan and increasing the cash refund limit from 10,000 yuan to 20,000 yuan [2] - The Central Political Bureau emphasized the importance of self-reliance and application-oriented development in artificial intelligence, aiming for a healthy and orderly advancement of AI technology [2] Market Performance - The report provides a summary of domestic market performance, with the Shanghai Composite Index closing at 3,295.06 points, down 0.07%, while the Shenzhen Component Index and ChiNext Index saw increases of 0.39% and 0.59% respectively [4] - Internationally, major indices such as the Dow Jones and S&P 500 saw slight increases, with the Dow up 0.05% and the S&P 500 up 0.74% [4] Industry Insights - The report discusses the ongoing optimization of policies to stabilize the consumption sector, with a focus on increasing income for low- and middle-income groups and promoting service consumption [7] - The Central Political Bureau's meeting on April 25 highlighted the establishment of new policy financial tools to support consumption and stabilize foreign trade, indicating a proactive approach to economic management [6][7] - The report emphasizes the potential for growth in the gaming industry, with the approval of multiple game titles, including Tencent's "Path of Exile: Ascendancy," reflecting a normalization in the issuance of game licenses [15] Investment Recommendations - The report suggests focusing on sectors that will benefit from policy support, including tourism, duty-free, hotel, and restaurant industries, as well as domestic beauty brands that are gaining market share [8] - In the real estate sector, the report indicates that the market is stabilizing, with expectations for continued policy support to enhance housing consumption [11][12] - The report highlights the importance of the AI and pharmaceutical sectors, recommending attention to AI drug development and smart healthcare supply chains as key growth areas [19]

" 谁能在存量市场的「大逃杀」里找出一条新路？ " 作者丨胡家铭 编辑丨董子博 4月21日，国家新闻出版署公布了4月国产网络游戏审批信息，还包括新一批进口游戏审批信息，此次合计 127款游戏过审。 在本月获批版号的国产游戏中，"休闲益智"类游戏产品的比例有所下降，为46款，占本月版号数量的 39%。 从游戏平台来看，本次版号发放移动游戏仍占绝对多数，达110余款。国产游戏中的纯端游只有厦门泊游 《海之乐章：回归》、成都星奕《山门与幻境》2款；PC手机"双跨"产品4款，包括网易雷火《极限战 场》、完美世界《迷失》、深圳凉屋《魂坠深境》、腾讯（萨罗斯网络）《命运扳机》 大厂和上市公司方面，腾讯代理的《流放之路：降临》（即流浪之路2）获批，目前预约人数超过200万。 此前《流浪之路2》上线抢先体验版时，Steam同时在线人数峰值即突破57万人。 此外，腾讯的《命运扳机》，是去年9月面向海外测试的游戏《FateTrigger：TheNovita》的国服版本， 其"二次元+射击"的游戏类型，此前业内并无类似竞品。 值得注意的是，腾讯此前已经在战术射击、"搜打撤"等射击游戏子品类多有布局，《命运扳机》无疑对腾 讯的射击游 ...