Core Insights - The Tokyo Game Show (TGS) 2025 has set a record with over 1,100 exhibitors and more than 4,100 booths, marking the largest scale in its history [3] - Chinese game developers showcased significant advancements, with many titles gaining attention even before reaching the main venue [5][6] - The event highlighted the growing competitiveness of Chinese games in the global market, particularly in the anime-style game sector [9][10] Group 1: Event Scale and Attendance - TGS 2025 is the largest ever, with over 1,100 exhibitors and 4,100 booths, indicating a substantial increase in participation [3] - The number of attendees has also surged, with long queues observed before the event's opening [3] Group 2: Chinese Game Developers' Performance - Chinese games have made a strong impression at TGS 2025, with titles like "Endless Winter" and "Infinite" prominently displayed [5][6] - The success at both TGS and Gamescom 2025 suggests that Chinese developers are now capable of competing on a global scale [8][9] Group 3: Upcoming Titles and Market Trends - Many new titles are set to launch in 2026, indicating a potentially explosive year for the anime game market [10][11] - Notable games like NetEase's "Infinite" generated significant interest, with long wait times for hands-on experiences [13][15] Group 4: Diverse Game Offerings - The event featured a variety of genres beyond anime games, with Tencent showcasing titles like "Fate Trigger" and "Chasing Kaleido" [25][27] - Other popular titles included "Tomorrow's Ark: End of the World" and "Dual Spiral," which also attracted considerable attention [19][23] Group 5: Cultural Impact and Market Penetration - The presence of Chinese games at TGS reflects a broader trend of increasing cultural exchange and market penetration in Japan [45][47] - The success of titles like "Nirvana in Fire" and "Fifth Personality" demonstrates the appeal of Chinese games to Japanese audiences [41][43]

Group 1 - The National Press and Publication Administration approved 145 domestic games in September 2025, with 42 of them categorized as casual puzzle games, accounting for 29% of the total approved games [1][2] - The list of approved imported games includes popular titles such as "Dual Shadow Realm," "Cosmic Robot," and "Diver Dave," with a stable monthly update frequency for imported games throughout the year [2] - The cumulative number of game licenses issued by the National Press and Publication Administration has reached 1,275, including both domestic and imported games [3] Group 2 - Notable domestic games approved this month include miHoYo's "Honkai: Fate Spirit," which allows players to explore a seaside town and collect various spirits to form unique teams [2] - Other approved games include "Return Ring" by Saros Network, "Basketball Girl: Leap to the Peak" by Lingxi Interactive, "Blood Dynasty: Basketball" by Giant Network, "Endless Night" by 37 Interactive, and "Starry Friend: Sunny Day" by NetEase Rayfire [2] - Saros Network, a subsidiary of Tencent, is behind the game "Return Ring," which is an open-world game that was first revealed in June this year [2]

Group 1 - The Cologne International Game Show, the largest gaming exhibition globally, is currently being held in Cologne, Germany, with over 1,500 exhibitors from 72 countries, marking an 11% increase from last year [1] - More than 50 Chinese gaming companies are participating, including Tencent, MiHoYo, and others, representing a 32% growth compared to the previous year [1] - Notable Chinese games such as "Honor of Kings World," "Delta Action," and "Arknights: End of the World" have released new promotional materials at the event [1] Group 2 - Tencent's subsidiary, Salors, showcased "Destiny Trigger," introducing new breakthroughs in tactical shooting games [2] - Tencent's international gaming brand, Level Infinite, presented four products, including "Dying Light: The Beast" and "PUBG MOBILE" at the exhibition [2] - The event attracted game developers and technical teams from around the world, with Tencent's AI creative solution, VISVISE, making its debut [2]

Core Insights - The Gamescom event in Cologne, Germany, has set a record with over 1,500 exhibitors from 72 countries, marking an 11% increase from last year [1] - More than 50 Chinese companies are participating, representing a 32% growth compared to the previous year, with notable firms like Tencent and miHoYo [2] Group 1: Event Highlights - The event features major game releases, including the highly anticipated "Black Myth: Wukong," which received enthusiastic applause during the Opening Night Live [2] - Tencent's "Delta Action" is the first self-developed FPS game from China to support cross-platform data sharing and global distribution [2] - Various Chinese games, such as "Gujian," "Honor of Kings World," and "Tomorrow's Ark: End of the World," showcased new trailers and updates during the event [2] Group 2: Exhibitor Presence - Tencent's booth for "Honor of Kings World" attracted significant attention, with players queuing to try the game [3] - Lingyoufang's "Shadow Blade Zero" featured a 500 square meter experience area, allowing players to engage in challenging boss battles [6] - Tencent's subsidiary, Salros, presented "Fate Trigger," which combines anime aesthetics with tactical gameplay, while Level Infinite showcased multiple titles including "Dying Light: The Reckoning" [9] Group 3: New Game Releases - "Rust Mobile," a mobile adaptation of the classic PC survival game, was available for public testing, maintaining the core gameplay elements of exploration and PvP combat [10] - Tencent's "Silicon Universe," now titled "Interstellar Ideal Country," offers a sandbox adventure experience with cross-platform capabilities [10] - The AI creative solution VISVISE was unveiled, covering various aspects of game art production and attracting interest from international developers [11]

Group 1 - Tencent's Saros Studio announced the tactical shooting game "Destiny Trigger" will launch in Q1 2026 on Steam and Epic Games Store, showcasing the company's stable game development pipeline and execution capabilities [1] - The game trailer demonstrated technical strength and innovative gameplay, boosting investor confidence in the product's commercialization potential, which could lead to a valuation recovery for Tencent's gaming segment [1] - Positive testing data could catalyze short-term stock price increases, especially with expectations for overseas business growth [1] Group 2 - Eagle Horn Network's "Arknights: End of the World" was revealed at the Cologne Game Show, featuring a new character that sparked global player interest, highlighting the game's unique wasteland style and open-world exploration [2] - The ongoing development and innovation of "Arknights: End of the World" enhance investor confidence in its market performance, with potential for increased brand recognition and revenue growth [2] - The existing large fanbase of "Arknights" could further drive engagement and related product sales, expanding profit opportunities for the company [2] Group 3 - Tencent's "Honor of Kings World" showcased new gameplay and real-time graphics at the Cologne Game Show, indicating substantial progress in game development [3] - The expanded gameplay could attract a broader audience, leading to higher revenue expectations for the game [3] - Successful launch and performance of the game could provide new growth points for Tencent's gaming business, positively impacting stock price and market valuation [3]

Core Viewpoint - The Chinese "ACG (Anime, Comic, Game)" gaming sector is experiencing a resurgence after a period of stagnation, with several major titles receiving approval or launching, marking a new industry peak similar to previous waves in 2015 and 2020 [1][2][5] Industry Trends - The current wave of ACG games is characterized by domestic developers no longer blindly following trends but instead focusing on developing their own intellectual properties (IPs) and integrating ACG elements with familiar game types, exploring niche markets [1][11] - The market is seeing a significant influx of new and established players, leading to a competitive environment that may result in a reshuffling of market positions [4][11] Game Launches and Performance - Notable game launches include "Victory Goddess: NIKKE," which achieved $1 billion in global revenue by January 2025, and "Pretty Derby," which returned after a 622-day hiatus, generating approximately $203 million in its first 12 days [2][3] - Other successful titles include "杖剑传说," which generated over 200 million yuan in its first month, and "最终幻想14：水晶世界," which began testing in June 2025 [3][4] Market Dynamics - The ACG gaming sector has experienced three major peaks over the past decade, with the current trend being driven by a more mature understanding of the market and player preferences [5][6] - Previous failures in the sector were often due to a lack of depth in storytelling and gameplay, leading to a "winner-takes-all" scenario where only a few titles succeeded [6][10] Cultural Shifts - The rise of "Guochao" (national trend) has allowed domestic developers to resonate more with local audiences, reducing cultural barriers and enhancing emotional connections with players [12][13] - The development of game-related merchandise is gaining traction, reflecting a shift in focus towards creating a broader ecosystem around ACG titles [12][13] Future Outlook - The current trend indicates a diversification of gameplay styles, with developers exploring various genres such as ARPG, shooting, and open-world games, which may lead to new market opportunities [11][12] - There is speculation about the potential for a "GTA-style" ACG game to emerge, with titles like "异环" and "无限大" being closely watched for their market impact [14][15][16]

Core Viewpoint - The summer gaming season of 2025 is set to be unprecedentedly competitive, with over 20 new domestic games scheduled for release in July, highlighting the industry's peak period due to increased user engagement during student vacations [2][11]. Group 1: Market Dynamics - The summer season is traditionally a golden period for the gaming industry, with significant competition expected as major players like Tencent and NetEase launch products around the same time [2][4]. - The global gaming market also experiences a peak during this period, with Chinese game developers focusing on key products for overseas markets, particularly in Asia [2][9]. Group 2: Major Releases and Strategies - Tencent's strategy includes a dual approach with the launch of "Carbon Island" on July 2, which integrates low-carbon concepts into gameplay, and "Star Resonance" on July 17, a major title in the anime genre [5][6]. - NetEase is heavily investing in PC and overseas markets, with the release of "Uncharted Star Abyss" on July 17, developed by a studio founded by Blizzard's co-founder [5][6]. - The direct competition between NetEase's "Uncharted Star Abyss" and Tencent's "Star Resonance" on the same day is anticipated to be a significant highlight of the July gaming market [6]. Group 3: Trends in Game Development - The new game lineup for July reflects two major industry trends: the continued focus on core categories by major companies and a notable recovery in the PC gaming market [9][10]. - The revival of the PC gaming market is attributed to factors such as the normalization of game licensing, the recovery of internet cafes, and the increase in cross-platform games [2][9]. - The emergence of several new PC titles indicates a shift towards differentiated product offerings, as companies seek to provide stronger gaming experiences compared to the saturated mobile gaming market [9][10]. Group 4: Competitive Landscape - The competition among major gaming companies is expected to intensify as they launch multiple products, leading to increased marketing efforts and potential user acquisition challenges [8][9]. - The upcoming releases from both large and small developers aim to capture user attention through innovative gameplay, technological upgrades, and thematic breakthroughs [11].

Core Viewpoints - The report highlights a mixed performance in the A-share market, with the Shanghai Composite Index down by 0.07% and the Shenzhen Component Index and ChiNext Index up by 0.39% and 0.59% respectively, indicating a divergence in market sentiment [1] - The report notes that the Ministry of Commerce and other departments have optimized the exit tax refund policy to stimulate inbound consumption, lowering the minimum refund threshold from 500 yuan to 200 yuan and increasing the cash refund limit from 10,000 yuan to 20,000 yuan [2] - The Central Political Bureau emphasized the importance of self-reliance and application-oriented development in artificial intelligence, aiming for a healthy and orderly advancement of AI technology [2] Market Performance - The report provides a summary of domestic market performance, with the Shanghai Composite Index closing at 3,295.06 points, down 0.07%, while the Shenzhen Component Index and ChiNext Index saw increases of 0.39% and 0.59% respectively [4] - Internationally, major indices such as the Dow Jones and S&P 500 saw slight increases, with the Dow up 0.05% and the S&P 500 up 0.74% [4] Industry Insights - The report discusses the ongoing optimization of policies to stabilize the consumption sector, with a focus on increasing income for low- and middle-income groups and promoting service consumption [7] - The Central Political Bureau's meeting on April 25 highlighted the establishment of new policy financial tools to support consumption and stabilize foreign trade, indicating a proactive approach to economic management [6][7] - The report emphasizes the potential for growth in the gaming industry, with the approval of multiple game titles, including Tencent's "Path of Exile: Ascendancy," reflecting a normalization in the issuance of game licenses [15] Investment Recommendations - The report suggests focusing on sectors that will benefit from policy support, including tourism, duty-free, hotel, and restaurant industries, as well as domestic beauty brands that are gaining market share [8] - In the real estate sector, the report indicates that the market is stabilizing, with expectations for continued policy support to enhance housing consumption [11][12] - The report highlights the importance of the AI and pharmaceutical sectors, recommending attention to AI drug development and smart healthcare supply chains as key growth areas [19]

Core Viewpoint - The article discusses the current state of the Chinese gaming market, highlighting the challenges and opportunities for companies amidst a stagnant market environment, with a focus on the recent approval of new games and the implications for industry players [2][4]. Game Approval Insights - On April 21, the National Press and Publication Administration approved a total of 127 games, with 46 being "casual puzzle" games, accounting for 39% of the approved titles [2]. - Mobile games dominate the approvals, with over 110 titles, while only two pure PC games were approved [2]. - Tencent's game "Path of Exile: Ascendancy" has over 2 million pre-registrations, indicating strong market interest [2]. Market Trends - The overall Chinese gaming market has stagnated around 300 billion RMB for several years, with growth momentum diminishing [4]. - Companies are increasingly conservative in their game offerings, preferring to release genres and models that have been previously validated by the market [4]. - The article notes that the approval of games like "Legend of Maifa" and "Monopoly: Top Winner" reflects a trend towards established game types that have been successful in the past [4]. Industry Challenges - An industry analyst suggests that the market is not yet facing a demand bottleneck, but rather a lack of decision-makers and talent on the supply side [4]. - The current game offerings are characterized by significant homogeneity, limiting player choices and leading to a reliance on social gameplay mechanics, which may not be essential for engaging game experiences [4]. - The normalization of game approvals raises questions about how companies can succeed in a zero-sum market environment [4].

智通财经APP获悉，4月21日，国家新闻出版署公布新一批网络游戏版号审批情况，4月共118款国产游 戏获批，同时有9款进口网络游戏获得版号，合计发放版号127款。其中，国产游戏包括腾讯的《命运扳 机》和网易的《极限战场》等；进口网络游戏包括由腾讯运营的《流放之路：降临》、由中手游运营的 《书境传奇》以及创梦天地的《合了个花园》等。 2025年1月至4月，分别有123款、110款、129款和127款游戏拿到版号，合计已经有489款游戏获批。目 前，单月游戏版号数量基本稳定在100款以上。游戏版号的稳定发放，为头部企业新品的持续布局提供 了确定性保障。 从头部公司业绩表现来看，腾讯2024年全年营收6603亿元，同比增长8%。游戏业务年度收入为1977亿 元，同比增长约9.9%。其中本土市场游戏收入增长约10%至1397亿元，游戏业务收入增长主要得益于 《无畏契约》《火影忍者》《金铲铲之战》《英雄联盟手游》的收入增长，以及《地下城与勇士：起 源》《三角洲行动》的新收入贡献。 网易2024年第四季度净收入为267亿元，2024年全年净收入达1053亿元，研发投入175亿元，研发投入强 度达16.6%。得益于《永劫无 ...