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三七互娱(002555):25年中报点评:产品储备丰富,期待自研产品周期到来
Orient Securities· 2025-09-05 05:06
Investment Rating - The report maintains a "Buy" rating for the company with a target price of 27.50 CNY [5][3]. Core Views - The company is expected to optimize its self-developed project diversification in 2026, leading to an increase in the proportion of self-developed games and an improvement in gross margin. The forecasted net profit for the company from 2025 to 2027 is 2.763 billion, 3.226 billion, and 3.656 billion CNY respectively, with adjustments made based on game launch progress and marketing data [3][9]. Financial Performance Summary - The company's revenue for H1 2025 was 8.49 billion CNY, a year-on-year decrease of 8%, primarily due to the decline of older games like "Seeking the Great Thousand." The gross margin for H1 2025 was 76.7%, down 2.9 percentage points, mainly due to an increase in the proportion of agency games. The net profit attributable to the parent company was 1.4 billion CNY, an increase of 11% year-on-year, mainly due to reduced sales expenses [9]. - Domestic revenue for H1 2025 was 5.76 billion CNY, a year-on-year decrease of 9%, while overseas revenue was 2.72 billion CNY, a year-on-year decrease of 6%. The company has several global products awaiting launch, with a diverse portfolio across various genres [9]. - The company has significantly integrated AI technology into its operations, with over 80% of 2D art assets and over 30% of 3D assets generated using AI. AI has also been involved in generating over 70% of game advertising materials and has achieved a 95% accuracy rate in localizing translations for 85% of its overseas games [9]. Financial Forecasts - The projected revenue for the company from 2023 to 2027 is as follows: 16.547 billion, 17.441 billion, 17.087 billion, 18.097 billion, and 18.646 billion CNY, with corresponding growth rates of 0.9%, 5.4%, -2.0%, 5.9%, and 3.0% [4][11]. - The forecasted net profit for the same period is expected to grow from 2.659 billion CNY in 2023 to 3.656 billion CNY in 2027, with growth rates of -10.0%, 0.5%, 3.4%, 16.8%, and 13.3% respectively [4][11].
三七互娱(002555):25H1业绩增长超预期,新游储备丰富
NORTHEAST SECURITIES· 2025-08-26 06:44
Investment Rating - The report maintains a "Buy" rating for the company, with expected net profits for 2025-2027 at 3.06 billion, 3.18 billion, and 3.48 billion yuan respectively, corresponding to PE ratios of 12.8, 12.3, and 11.2x [4]. Core Insights - The company's net profit for H1 2025 exceeded market expectations, primarily due to a reduction in sales expenses. Revenue slightly decreased by 8.08% year-on-year, while net profit increased by 10.72% [2][4]. - The company has a rich pipeline of over 20 new games, including 10 SLG products, covering various genres such as MMORPG and card games, indicating a diverse product matrix [2]. - The company is accelerating its overseas expansion, with its core game "Puzzles & Survival" seeing a 24.68% increase in iOS downloads and a 28.60% increase in revenue in July 2025 [3]. - The company is one of the earliest in the domestic gaming industry to systematically integrate AI technology, with over 80% of 2D art assets and over 30% of 3D assets generated with AI assistance [3]. Financial Summary - In H1 2025, the company achieved revenue of 8.486 billion yuan, a year-on-year decrease of 8.08%, while net profit reached 1.4 billion yuan, a year-on-year increase of 10.72% [1]. - The company’s sales expenses decreased by 17.73% year-on-year, attributed to reduced marketing costs for mature games [2]. - The financial forecast indicates a steady growth trajectory, with expected revenues of 18.1 billion, 19.6 billion, and 21.6 billion yuan for 2025, 2026, and 2027 respectively, alongside a net profit growth rate of 14.28% in 2025 [5].
三七互娱(002555):Q2买量逐步回收,长线产品稳健
HTSC· 2025-08-26 05:55
Investment Rating - The investment rating for the company is maintained as "Buy" [1] Core Views - The company reported a revenue of 8.486 billion RMB for H1 2025, a year-over-year decrease of 8.08%, while the net profit attributable to shareholders was 1.4 billion RMB, an increase of 10.72% year-over-year [1] - The second quarter showed significant improvement with a revenue of 4.243 billion RMB, down 5.33% year-over-year but with a net profit of 0.851 billion RMB, up 31.24% year-over-year [1] - The company plans to distribute a cash dividend of 2.10 RMB per 10 shares, totaling 0.924 billion RMB, which represents approximately 66% of the net profit for the period [1] - The company is optimistic about its product operational capabilities and overseas expansion potential, maintaining a "Buy" rating [1] Revenue and Product Performance - The mobile gaming business generated 8.239 billion RMB in H1 2025, a decline of 8.03% year-over-year, with the highest monthly revenue from global releases reaching approximately 2.2 billion RMB [2] - New products launched in early 2025, such as "Time Explosion" and "Heroes Don't Flash," performed well, while long-term products continued to contribute to revenue [2] - Overseas revenue was 2.724 billion RMB, down 6.01% year-over-year, accounting for 32.10% of total revenue [2] Product and IP Development - The company has a rich reserve of products and IPs, including adaptations of popular titles like "Douluo Dalu" and "Doupocangqiong" [3] - The self-developed game "Douluo Dalu: Hunting Soul World" has entered public testing, aligning with the company's strategy of product excellence [3] - The company is enhancing its AI capabilities, building a comprehensive AI-enabled ecosystem centered around its self-developed industry model "Xiao Qi" [3] Financial Metrics and Profitability - The gross margin for H1 2025 was 76.71%, a decrease of 2.92 percentage points year-over-year, influenced by increased operating costs [4] - The sales expense ratio decreased by 6.09 percentage points to 51.97%, as previous growth-phase games entered maturity, leading to reduced traffic investment [4] - The net profit margin increased by 2.81 percentage points year-over-year to 16.51% due to reduced sales expenses [4] Profit Forecast and Valuation - The company forecasts net profits of 2.831 billion RMB, 3.137 billion RMB, and 3.429 billion RMB for 2025, 2026, and 2027 respectively, with corresponding EPS of 1.28 RMB, 1.42 RMB, and 1.55 RMB [5] - The target price is adjusted to 23.04 RMB based on an 18x PE valuation for 2025, up from a previous target of 19.33 RMB [5]
三七互娱上半年营降利增,预计上半年累计分红9.24亿元,储备产品超20款
Xin Lang Cai Jing· 2025-08-25 13:24
Core Viewpoint - Despite a slight decline in revenue, the company achieved profit growth in the first half of 2025, driven by successful new game launches and the continued contribution from existing games [1]. Financial Performance - The company reported a revenue of 8.486 billion yuan, a year-on-year decrease of 8.08% - Net profit attributable to shareholders was 1.4 billion yuan, an increase of 10.72% compared to the previous year [1]. New Game Performance - The new games "Time Explosion" and "Heroes No Flash" performed exceptionally well, with "Time Explosion" reaching the top of the iOS free chart and "Heroes No Flash" entering the top five of the iOS sales chart [2]. - The self-developed game "Douluo Continent: Hunting Soul World" also topped the iOS free chart after its public beta in July 2025 [2]. Product Pipeline and IPs - The company has over 20 games in its product pipeline, covering various themes such as Western fantasy, Eastern fantasy, and historical settings [3]. - The company holds adaptation rights for several well-known IPs, including "Doupo Cangqiong" and "Douluo Dalu" [3]. Dividend Distribution - The company announced a cash dividend of 2.10 yuan per 10 shares, totaling approximately 462 million yuan, with cumulative dividends for the first half of 2025 expected to reach 924 million yuan, accounting for about 66% of the net profit [3].
NBD游研所|拆解A股游戏公司一季报:头部厂商出海“吸金” 中小厂商困守买量红海
Mei Ri Jing Ji Xin Wen· 2025-05-18 04:59
Core Viewpoint - The A-share gaming industry in China is experiencing a structural recovery in Q1 2025 after policy adjustments and market reshuffling in 2024, with a reported revenue of 85.704 billion yuan, a year-on-year increase of 17.99% [1] Industry Overview - The gaming industry has transitioned from extensive growth to a "technology-driven content" phase, with AI and globalization as the two core tracks for future development [2] - The market landscape is increasingly polarized, with only 7 out of 17 listed gaming companies achieving growth in both revenue and profit in Q1 2025 [2] Company Performance - Century Huatong led the industry with a revenue growth of 91.12%, reaching 8.145 billion yuan, marking a historical high [3] - Youzu Network reported a revenue of 359 million yuan, a year-on-year increase of 7.29%, with a net profit of 24.7035 million yuan, up 43.74% [3] - 37 Interactive Entertainment experienced a decline in both revenue and net profit, with Q1 2025 revenue at 4.243 billion yuan, down 10.67%, and net profit at 549 million yuan, down 10.87% [3] - Perfect World saw a significant turnaround with a revenue of 2.023 billion yuan, a year-on-year increase of 52.22%, and returned to profitability [4] - Tencent and NetEase maintained stable revenue growth of 10% or more, showcasing strong market competitiveness [4] Market Dynamics - The outflow of gaming companies to overseas markets has become essential as domestic user growth plateaus, with overseas revenue becoming a core growth engine [5] - Century Huatong's overseas revenue reached 11.367 billion yuan in 2024, accounting for 50.26% of total revenue [6] - Emerging markets such as Southeast Asia and Latin America are becoming new growth points due to increased smartphone penetration and unique cultural preferences [7] Technological Advancements - The integration of generative AI technologies has significantly optimized efficiency across the gaming industry, impacting everything from development to operations [8] - Tencent reported a 24% increase in gaming revenue to 59.5 billion yuan in Q1 2025, supported by AI applications [9] - 37 Interactive Entertainment indicated that over 80% of its 2D art assets and over 30% of its 3D models were generated with AI, enhancing its competitive edge in a rapidly evolving market [10]