Group 1 - The establishment of a cross-border e-commerce comprehensive pilot zone across Hainan Island is expected to enhance international trade dynamics, supported by more liberal trade policies [4][5] - The "zero tariff, low tax rate, and simplified tax system" policy is being gradually implemented in Hainan, which is anticipated to attract businesses to set up international distribution centers and high-value-added operations [5][9] - The new policy allows market entities across Hainan's 18 cities and counties to benefit from customs, tax, and foreign exchange policy advantages, promoting the development of the "9610" cross-border e-commerce export model [7][9] Group 2 - Hainan's cross-border e-commerce industry is leveraging a combination of favorable policies, technological advancements, and geographical advantages to create a competitive edge [9] - The region's strategic location and tax benefits are expected to support the growth of cross-border e-commerce, particularly in targeting Southeast Asian markets [9] - There is potential for differentiated competition in cross-border e-commerce by integrating with other business models, such as duty-free shopping, which may attract international brands to establish distribution centers in Hainan [9]

作者 戴莉娟 一年一度的618，不仅是消费者翘首以盼的年中购物盛宴，更是商家撬动增长的黄金契机。 在全球经济一体化与数字技术爆发的双重驱动下，品牌营销正经历颠覆性变革：信息过载导致消费者注 意力碎片化，市场竞争加剧催生产品同质化困局，传统营销逻辑逐渐失效，品牌主亟需突破增长瓶颈。 为了更好的帮助品牌和商家降本增效，今年618期间，京准通对"领航计划"进行重磅升级，亿级奖金加 码商家权益，推出站外种草引流、站内效果营销、京东联盟商家排位、领航区域打榜等四大赛道，以多 重权益助推商家大促业绩再上新台阶。针对京东联盟设置了超级补贴、商家成长任务、团长突破赛等活 动，同时基于京东数智业务，推出了消息类产品按消耗返激励政策、京东新品创新中心折扣政策、商智 商家版增值套餐折扣政策，以丰富的活动和丰厚的流量鼓励更多商家参与，为实现大促生意增长保驾护 航。 秉承"以技术赋能服务"的宗旨，京东更推出 BRIDGE 数智品效解决方案，为破解这些难题带来了新的 曙光。这一方案是京东对市场趋势和商家需求进行深入研究与分析后的智慧结晶，是京东在数智营销领 域的一次重大创新。 BRIDGE：从方法论到实践路径的落地承接 熟悉京东营销体系 ...

2018年和2020年，海口、三亚分别设立跨境电商综合试验区。此后，海南跨境电商快速发展。业界期盼 更具自贸港特色的政策出台，促跨境电商产业有更大突破。 海南商免科技有限公司执行总裁侯鹏认为，海南自贸港逐步实施"零关税、低税率、简税制"政策，此番 将全岛纳入跨境电商综合试验区体系，相当于局部率先开展"封关运作"的跨境贸易自由化实践，有利于 吸引企业布局国际分拨中心、跨境直播基地、品牌运营中心等高附加值业务。 "新政实施后，海南18个市县的市场主体均可享受通关、税收、外汇等政策红利，药品跨境零售试点等 差异化制度创新将不再局限于重点区域。"海南省跨境电子商务协会秘书长张春生认为，新政或将有力 带动"9610"(跨境贸易电子商务出口)模式发展，"无需保税仓备货，中小商家通过邮政、快件即可直通全 球"。 中新社海口5月26日电 (记者 王子谦)澳大利亚中老年奶粉、加拿大冰酒、智利红酒、新西兰保健品…… 在海口综合保税区，海南鲲鹏云仓实业有限公司(简称"鲲鹏云仓")工作人员正忙着将跨境电商产品装箱 发往全国。 "这些商品通过'1210'(保税跨境贸易电子商务)模式进口，关税税率为0%，进口环节增值税、消费税均 按应纳 ...

Group 1 - The health and nutrition of the elderly population is crucial for overall public health, with a focus on promoting balanced diets and adequate nutrition for seniors [1] - The 2024 version of the Chinese Elderly Balanced Diet Pyramid will be released in July 2024, emphasizing the importance of dairy intake, recommending 300-500 grams of liquid milk daily [1] - The dairy industry is expected to see growth opportunities as the aging population increases, with a rising demand for dairy products tailored to the nutritional needs of seniors [1][2] Group 2 - Functional dairy product development for the elderly should address comprehensive solutions and product effectiveness, focusing on preventing falls and cognitive decline [2] - Dairy products can help reduce the risk of falls through calcium and vitamin D, while specific nutrients can support joint, muscle, and bone health [2] - There is a need for improved promotion and consumer awareness regarding elderly dairy products, with suggestions to expand consumption scenarios beyond households to communities and elderly care facilities [2] Group 3 - The initiative to safeguard elderly health requires collaboration across society, with companies like Fonterra aiming to enhance nutrition for seniors through quality dairy sources, product innovation, and market education [3]

Core Insights - The dairy industry in China is facing challenges with a decline in revenue and profit, with 20 listed dairy companies reporting a total revenue of 292.5 billion yuan, down 7.7% year-on-year, and a net profit of 12.92 billion yuan, down 3.0% year-on-year [2] Group 1: Market Trends - The aging population in China is creating new growth opportunities in the dairy sector, with the number of people aged 60 and above surpassing 300 million by the end of 2024, and expected to reach 26.4% of the population by 2030 [6][5] - Dairy companies are focusing on functional, differentiated, and scenario-based products to regain consumer interest amid cross-category competition [4][10] Group 2: Strategic Approaches - Companies are advised to address both functional needs and emotional connections with elderly consumers, emphasizing the importance of product functionality and emotional value [7][8] - Major players like Yili and China Feihe are expanding their product lines to cater to the elderly demographic, with Yili's adult nutrition products for seniors accounting for 50% of its adult milk powder business [9] Group 3: Channel Evolution - The sales influence of large supermarkets is declining, while the importance of small and community supermarkets and convenience stores is increasing, with convenience stores meeting immediate consumer needs [14][17] - E-commerce is becoming a significant channel for dairy sales, with Yili reporting that over 50% of its adult milk powder sales are now through online platforms [17][18] - Companies like Mengniu are focusing on market penetration in rural and underdeveloped areas, highlighting the potential for growth in these segments [19]