当"现在这个时代谁还买油车""开了电车再也不想碰油车了"成为不少车企领导人的口头禅，当社交媒体评论区电车拥趸者一个劲儿地宣扬新时代的来临， 油车和电车的对抗在当下的舆论环境下愈加激烈。 似乎从消费者到行业，都认为油车代表旧时代，而电车代表新时代，以至于外界对油车的评价不断走低：使用成本高、NVH差、场景化体验少、智能化 表现差、可玩性低、情绪价值不足，一无是处。 据了解，该调研测评衡量了燃油车新车车主在购车2至6个月内拥有和驾驶车辆的各方面体验，从而最终整合出让新车购买者感到兴奋和欣喜的车辆要素， 最终结果是2025年中国燃油车行业整体魅力指数达到751分（采用1,000分制），较2024年上升14分，创下了近5年来的最大升幅。 然而最近来自全球领先的消费者洞察与市场研究机构J.D.Power|君迪的一份调研报告显示，燃油车的产品魅力指数正在上升，且燃油车的用户满意度创下 了过去几年来的新高。 这似乎与当前行业和大众舆论的认知有些偏差，燃油车真的更加受欢迎吗？ 01 真的没人关注油车了吗？ 看到这个结论，或许很多人第一感觉是质疑君迪调研的客观性。但熟悉行业的都知道，君迪这个机构确实在汽车行业调研领域拥有超过5 ...

Core Viewpoint - The article highlights the significant decline in the sales and production of traditional fuel vehicles, particularly compact cars and SUVs, as consumer preferences shift towards new energy vehicles. It emphasizes the current market dynamics and pricing strategies of various fuel vehicle models, indicating a competitive landscape where traditional automakers are adjusting to maintain market share [1][56]. Fuel Sedan Segment - Nissan Sylphy has seen a price drop with the classic model now priced at 59,900 (down 20,000) and the new model at 84,900 (down 45,000), achieving a July sales figure of 26,000 units, which is half of its peak sales [2]. - Volkswagen Lavida's new strategy has resulted in July sales of 23,000 units, also a significant decline from its peak, with the new model acting more as a substitute for older models [4]. - Despite the decline, a monthly sales figure of 20,000 is still notable, as many manufacturers struggle to achieve such numbers across their entire lineup [5]. Fuel SUV Segment (Compact) - The Geely Boyue series is noted for its dual model strategy, with competitive pricing and features, making it a strong contender in the compact SUV market [29]. - The Toyota RAV4 is approaching the end of its product cycle, with recent price adjustments making it a potential buy for those considering trade-ins [37]. - The Haval Big Dog is gaining traction as the H6 declines, showcasing strong build quality and value in the SUV segment [35]. Fuel Sedan Segment (B-Class) - The Toyota Camry continues to lead in B-class fuel vehicle sales, achieving 18,000 units in July despite recent price increases [15]. - The Volkswagen Passat and Magotan are also performing well, with sales figures around 17,000 units, indicating strong consumer loyalty to these models [20][18]. General Market Trends - The article suggests that both traditional fuel vehicles and new energy vehicles are experiencing competitive pricing, making them more affordable compared to previous years [56]. - It emphasizes the importance of supporting a diverse automotive market, where both fuel and electric vehicles can coexist, reflecting a broader consumer choice [56].

Core Viewpoint - The article emphasizes the emergence of the Shangjie H5 as a new contender in the 200,000 RMB SUV market, leveraging the strengths of both SAIC and Huawei to meet consumer demands for high-quality, intelligent electric vehicles [2][4][50]. Market Context - The automotive market is highly competitive, with consumers primarily seeking good vehicles rather than new brands. The success of models like the ZunJie S800 and Aion M8/M9 demonstrates the demand for quality products [2][3]. - The current market for 200,000 RMB SUVs is dominated by established models such as Volkswagen Tiguan and Toyota RAV4, which have annual sales exceeding 200,000 units [17]. Product Overview - The Shangjie H5 is a mid-to-large-sized new energy SUV, expected to launch in September 2023, offering both pure electric and range-extended powertrains [4][8]. - The vehicle features a wheelbase of 2840mm, a length of 4780mm, and a width of 1910mm, providing a spacious interior compared to competitors [14]. Technological Edge - The H5 will be equipped with Huawei's latest ADS 4 advanced driver-assistance system, showcasing a commitment to integrating cutting-edge technology into a competitively priced vehicle [7][8]. - The vehicle's pure electric range is expected to exceed 655 kilometers, with the range-extended version featuring a 32.6 kWh lithium iron phosphate battery [43]. Strategic Collaboration - The partnership between SAIC and Huawei combines SAIC's robust manufacturing capabilities and supply chain with Huawei's advanced technology and brand recognition, positioning Shangjie for success in the market [22][39]. - SAIC has established a comprehensive vertical supply chain and a strong talent pool, which will support the development and production of the Shangjie H5 [24][25]. Market Positioning - The Shangjie H5 aims to disrupt the 200,000 RMB SUV market by offering superior product features, intelligent technology, and competitive pricing, thus addressing a gap in the current market [18][43]. - The collaboration is expected to create a scalable brand that can leverage Huawei's technological advancements and SAIC's manufacturing prowess to achieve significant market penetration [46][50].

Core Viewpoint - The decline of JEEP's sales is attributed to quality issues, market pressure, and a failure to adapt to the Chinese market dynamics, leading to a loss of competitive edge against mainstream competitors [2][3][4][6][11]. Group 1: Quality Issues and Market Pressure - JEEP's sales began to decline significantly after the quality issues with the JEEP Cherokee emerged in 2018, which led to high inventory levels and dealer reluctance to continue sales [2][3]. - The quality problem, particularly oil leaks, became a major setback for JEEP, exacerbated by internal conflicts and a lack of effective resolution strategies [3][4]. - The overwhelming market pressure from competitors and the inability to address these quality issues contributed to a negative perception of the brand [3][4][10]. Group 2: Market Dynamics and Strategic Misalignment - JEEP's heavy reliance on the North American market, which accounted for over 75% of its global sales, limited its responsiveness to the rapidly evolving Chinese market [4][6]. - The brand's product planning was primarily driven by North American preferences, neglecting the specific demands of Chinese consumers, which led to a disconnect in market strategy [4][6][11]. - As mainstream competitors like Volkswagen and Toyota began to dominate the SUV market in China, JEEP struggled to maintain its position, resulting in a vicious cycle of declining sales and reduced influence [6][7][11]. Group 3: Brand Positioning and Consumer Perception - JEEP's attempt to reposition itself in the market by lowering its brand image to appeal to mainstream consumers backfired, as it failed to resonate with the target audience [9][10]. - The brand's historical image as a high-end, off-road vehicle was undermined by its efforts to cater to a broader market, leading to confusion among consumers about its identity [9][11]. - Despite attempts to reclaim its identity with marketing slogans, JEEP's brand equity diminished as it lost its unique selling propositions in a crowded SUV market [11][12]. Group 4: Lessons Learned - The case of JEEP highlights the importance of tailored product strategies that align with local market dynamics rather than relying on historical brand strength [12][14]. - A successful brand must maintain its core values and adapt to changing consumer perceptions, rather than attempting to redefine itself in ways that may alienate its existing customer base [12][15]. - The experience of JEEP serves as a cautionary tale for international brands in rapidly evolving markets, emphasizing the need for agility and responsiveness to consumer needs [12][15].