Core Viewpoint - Jiumaojiu (09922) shares increased by nearly 3%, closing at HKD 2.1 with a trading volume of HKD 17.03 million, following the announcement of its Q3 2025 performance metrics [1] Group 1: Financial Performance - In Q3 2025, the table turnover rates for Taier (self-operated only), Song Hotpot, and Jiumaojiu (self-operated only) were 3.3, 2.4, and 2.5 respectively [1] - Same-store average daily sales for Taier, Song Hotpot, and Jiumaojiu decreased year-on-year by 9.3%, 19.1%, and 14.8% respectively [1] - The decline in same-store average daily sales for Taier and Jiumaojiu has been narrowing, indicating the effectiveness of the company's operational adjustments and brand upgrade initiatives [1] Group 2: Operational Developments - Taier's same-store average daily sales have shown improvement for three consecutive quarters, with positive year-on-year growth in cities like Beijing and Shanghai during Q3 [1] - As of the announcement date, the number of Taier's "5.0 Fresh Model" restaurants in mainland China reached 106 [1] - The new model restaurants have received positive feedback, prompting the company to accelerate their rollout in Q4, with expectations to increase the number of new model restaurants to over 200 by the end of 2025 [1]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 Jiumaojiu International Holdings Limited 九毛九國際控股有限公司 （於開曼群島註冊成立的有限公司） （股份代號：9922） 自願公告 2025年第三季度最新營運表現 本公告乃由九毛九國際控股有限公司（「本公司」，連同其附屬公司，統稱為「本集 團」）自願作出，旨在知會本公司股東及潛在投資者本集團2025年第三季度的未經 審核主要營運數據。 按品牌劃分的餐廳數量 截至2025年9月30日 主要品牌顧客人均消費 （人民幣元） (2) | 止三個月 | | --- | | 太二（僅限自營） | 74 | | --- | --- | | －中國內地 | 66 | | －其他區域 | 155 | | 慫火鍋 | 100 | | 九毛九（僅限自營） | 58 | 主要品牌同店日均銷售額變動（同比）(3) | 太二 | 530 | | --- | --- | | －自營 | 50 ...

Core Viewpoint - The article discusses the challenges faced by the pre-made dish brand, Tai Er Suancaiyu, under the Jiumaojiu Group, highlighting a significant reduction in store numbers and declining operational efficiency [2][3][5]. Group 1: Company Performance - Tai Er Suancaiyu claims to serve "live fish made on-site" but has faced scrutiny regarding its operational practices, with many stores currently closed for renovations [3]. - The number of Tai Er Suancaiyu stores has decreased by 68 in the past six months, indicating a significant contraction within the brand [3]. - The brand's revenue for the first half of 2025 dropped to 1.946 billion yuan, a year-on-year decline of approximately 13.25% from 2.244 billion yuan in 2024 [5]. Group 2: Operational Efficiency - The turnover rate for Tai Er Suancaiyu decreased from 2.7 in 2024 to 2.2 in 2025, indicating fewer customer visits during the same operating hours [4]. - The average customer spending increased slightly from 71 yuan in 2024 to 73 yuan in 2025, but same-store sales fell by 19%, suggesting a decline in customer traffic and changes in dining duration [4]. - The overall performance of Jiumaojiu Group also reflects a downward trend, with a 10.1% decline in revenue to 2.753 billion yuan in the first half of 2025, and a net profit drop of 31.3% to 61 million yuan [7]. Group 3: Strategic Adjustments - Jiumaojiu Group is shifting its focus towards franchise models to reduce operational costs, with 10 self-operated stores converted to franchises [3]. - Despite the challenges, there are signs of improvement, as the same-store daily sales decline has narrowed in the second quarter of 2025 compared to the first quarter, indicating that new store formats and menu optimizations may be starting to yield results [8].

Core Insights - The company reported a revenue of 2.753 billion yuan for the first half of 2025, representing a year-on-year decline of 10.1% [1] - Profit for the same period was 58.71 million yuan, down 13.7% year-on-year [1] Brand Performance - The core brands, including Tai Er, Song Hotpot, and Jiu Mao Jiu, are all facing performance declines [1] - Tai Er's revenue decreased by 13.3%, Song Hotpot's by 3.5%, and Jiu Mao Jiu's by 22.6% [1] Store Closures - The company closed 88 stores in the first half of the year, primarily due to expired lease agreements and unsatisfactory performance [1] - Tai Er brand saw the closure of 71 stores, marking the first contraction in its store count [1] Strategic Challenges - The multi-brand strategy of the company is facing challenges, as the sub-brands have not been able to sustain growth [1] - Same-store sales and table turnover rates have both declined, indicating ongoing weakness in individual store performance [1]

Core Viewpoint - Jiumaojiu (09922) has experienced a decline of over 3%, with a current price of 2.61 HKD and a trading volume of 57.16 million HKD, following the release of its mid-year results for 2025, which showed a significant drop in revenue and profit [1] Financial Performance - The company reported a revenue of 2.753 billion RMB, a year-on-year decrease of 10.1% [1] - The profit attributable to equity shareholders was 60.69 million RMB, down 16% year-on-year [1] Same-store Sales Data - The same-store sales growth rates for the company's main brands were as follows: - Taier: -19.0% - Song Hotpot: -20.1% - Jiumaojiu: -19.8% [1] Store Closures - In the first half of the year, the company closed 88 stores, primarily due to the expiration of lease agreements and underperformance of certain restaurants [1] Analyst Forecasts - Morgan Stanley has revised its earnings per share forecasts for Jiumaojiu for 2025 to 2027 down by 9%, 6%, and 10% respectively, reflecting weaker-than-expected demand year-to-date [1] - The target price has been adjusted from 2.3 HKD to 2.1 HKD, maintaining a "Reduce" rating [1] Market Impact - The company is expected to face significant selling pressure in the short term due to its removal from the Hang Seng Composite Index effective September 8, which will exclude it from the Hong Kong Stock Connect program [1] - As of August 22, southbound funds held 311.7 million shares, accounting for 22.3% of the total share capital and 44.4% of the free float [1]

Core Viewpoint - Jiumaojiu (09922) experienced a nearly 6% decline in stock price, attributed to disappointing financial results and ongoing challenges in same-store sales performance [1] Financial Performance - The company reported a revenue of 2.753 billion RMB for the six months ending June 30, 2025, representing a year-on-year decrease of 10.1% [1] - The profit attributable to equity shareholders was 60.691 million RMB, down 16% compared to the previous year [1] Same-Store Sales - The same-store sales growth rates for the company's main brands were as follows: Taier at -19.0%, Song Hotpot at -20.1%, and Jiumaojiu at -19.8% [1] Store Closures - In the first half of the year, the company closed a net total of 88 stores, primarily due to the expiration of lease agreements and underperformance of certain restaurants [1] Analyst Outlook - Huatai Securities has adjusted its profit forecasts for the company, lowering the net profit estimates for 2025-2027 by 11%, 1%, and 4% to 132 million, 252 million, and 310 million RMB, respectively [1] - Corresponding earnings per share (EPS) estimates are revised to 0.09, 0.18, and 0.22 RMB for the same periods [1]

Core Viewpoint - Jiumaojiu (09922) experienced a nearly 6% decline in stock price, attributed to disappointing financial results and store performance [1] Financial Performance - The company reported revenue of 2.753 billion RMB for the six months ending June 30, 2025, representing a year-on-year decrease of 10.1% [1] - The profit attributable to equity shareholders was 60.691 million RMB, down 16% year-on-year [1] Same-store Sales - Same-store sales growth rates for the main brands were as follows: Taier at -19.0%, Song Hotpot at -20.1%, and Jiumaojiu at -19.8% [1] Store Closures - The company closed a net total of 88 stores in the first half of the year, primarily due to the expiration of lease agreements and underperformance of certain restaurants [1] Analyst Adjustments - Huatai Securities downgraded the company's net profit forecasts for 2025-2027 by 11%, 1%, and 4% to 132 million, 252 million, and 310 million RMB, respectively, with corresponding EPS estimates of 0.09, 0.18, and 0.22 RMB [1]

Investment Rating - The report maintains a neutral rating for the company, with a target price adjusted to HKD 2.79, indicating a potential decline of 3.1% from the current price of HKD 2.88 [2][17]. Core Insights - The company continues to face operational pressures in Q2, leading to a downward revision of profit forecasts for 2025-2027. The same-store sales for key brands have shown a decline, with the company adjusting its strategies to stabilize performance [6][19]. - Despite the challenges, there are signs of improvement in the core brand's performance, with expectations for marginal recovery in the second half of the year as store adjustments take effect [6][19]. - The company has reduced its store count by 51 in Q2, primarily due to structural adjustments of underperforming locations, which is expected to enhance operational efficiency moving forward [6][19]. Financial Overview - Revenue projections for 2025 have been revised down to RMB 5,615 million, reflecting a decrease of approximately 6.6% from previous estimates. Net profit forecasts have also been adjusted down to RMB 153 million for 2025, a reduction of 31.3% [5][7][19]. - The company’s financial metrics indicate a significant drop in earnings per share (EPS) for 2024, with a forecast of RMB 0.04, down from RMB 0.31 in 2023. The EPS is expected to recover gradually in subsequent years [5][19]. - The report highlights a stable gross margin of around 64.3% for 2025, although operating and net profit margins are projected to decline slightly [7][21].

Investment Rating - The investment rating for the company is "Outperform the Market" [6][26]. Core Views - The company is expected to face operational pressure in 2024, with a projected revenue of 6.07 billion yuan, a slight increase of 1.5% year-on-year, but a significant decline in core operating profit by 60.1% to 250 million yuan, and a net profit drop of 87.7% to 55.81 million yuan due to cost leverage effects [1][9]. - The core brand's same-store sales are under pressure, leading to a strategic focus on core brand development by selling off non-core brands [2][12]. - The company is actively adapting to market changes by introducing new store formats and maintaining a commitment to a dividend payout ratio of no less than 40% [3][24]. Financial Performance Summary - In 2024, the company achieved a revenue of 6.07 billion yuan, with a year-on-year growth of 1.5%. The net profit for 2024 is projected to be 558.1 million yuan, down 87.7% from the previous year [5][9]. - The core brand, Tai Er, generated revenue of 4.413 billion yuan, a decrease of 1.4%, while the hot pot brand, Song, saw an increase of 11% in revenue to 895 million yuan [2][12]. - The company plans to optimize its store portfolio by closing underperforming locations, with a net closure of 39 stores in 2024 [2][12]. Cost Structure and Profitability - The cost structure shows rigidity, with raw material costs accounting for 35.6% of revenue, employee costs at 28.8%, and usage rights depreciation and rent at 11.7%, leading to a decline in profit margins [3][21]. - The net profit margin for 2024 is expected to be 0.9%, down 6.7 percentage points year-on-year, primarily due to rising costs and impairment losses from store closures [3][21]. Future Outlook - The company has adjusted its profit forecasts for 2025 and 2026, lowering the expected net profit to 216 million yuan and 295 million yuan, respectively, while introducing a new forecast for 2027 at 355 million yuan [4][24]. - The company is focusing on a low-risk, light-asset model for new brand incubation, which is expected to contribute to future growth [4][26].