抽纸、卷纸、湿纸、乳霜纸……生活里，纸巾是一种高频消费品。曾经"一卷卫生纸满足全家所 需"，如今"专纸专用"成了日常。"专纸专用"会助长浪费吗？如何看待纸品消费升级与反对浪费的关 系？前段时间，我们在"人民日报评论"微信公众号发起征稿，邀请读者朋友共同探讨这一话题。本期大 家谈，我们选刊3篇来稿，聊一聊对促进消费与反对浪费的思考。——编者 关键是供需适配 北京朝阳区沈晟 吸附力强的厨房纸、具有消毒功能的卫生湿巾、餐桌常备的面巾纸……细数下来，家中使用的纸品 已有七八种。从以前"够用就行"，到现在更注重场景适配，用纸的变化，是生活品质提升的体现，也是 消费升级的映照。 消费升级了，并不意味着浪费多了。比如，以前清理厨房油污，抽纸一张不够用，要叠好几张，也 容易破，弄得手上沾满油污；而如今，质量好的厨房纸，一张就能解决问题，用纸量减少了不说，体验 也得到升级。事实上，消费升级，并非量的堆砌，而在于质的提升，这有利于达到节约资源、减少浪费 的效果；提倡节约，也并非要抑制合理需求、降低生活品质，而是反对无用消耗、铺张浪费。从这个角 度来看，纸品的消费升级与反对浪费，并不矛盾。 让消费升级与反对浪费有机统一，关键是实现 ...

——编 者 关键是供需适配 抽纸、卷纸、湿纸、乳霜纸……生活里，纸巾是一种高频消费品。曾经"一卷卫生纸满足全家所需"，如 今"专纸专用"成了日常。"专纸专用"会助长浪费吗？如何看待纸品消费升级与反对浪费的关系？前段时 间，我们在"人民日报评论"微信公众号发起征稿，邀请读者朋友共同探讨这一话题。本期大家谈，我们 选刊3篇来稿，聊一聊对促进消费与反对浪费的思考。 实际上，节约的反义词从来都是浪费，而不是消费。产品品质更高，更能实现物尽其用之效。就拿乳霜 纸来说，虽然价格比普通纸巾贵，但韧性更足、不易破，还柔软。以前感冒时擦鼻子，要拿两三张纸， 后来用了乳霜纸，一次一张就够，浪费少了，也不用担心鼻子被磨得生疼。 勤俭节约精神永不过时。拒绝铺张浪费，不是要拒绝消费升级，而是要实现物尽其用。如今，市场上出 现"小包纸巾"，正是在提高纸品质量基础上，鼓励节俭用纸，实现减量不减品质。既追求生活品质，也 发扬勤俭节约精神，就能更好实现促进消费与反对浪费的统一。 绿色也是竞争力 湖南长沙市 李 婕 北京朝阳区 沈 晟 吸附力强的厨房纸、具有消毒功能的卫生湿巾、餐桌常备的面巾纸……细数下来，家中使用的纸品已有 七八种。从以前"够 ...

Core Insights - JD's subsidiary Jingxi successfully hosted two live-streaming events focused on outdoor and maternal and infant products, achieving significant order growth and consumer engagement [1][2][5]. Group 1: Outdoor Live Streaming Event - The outdoor sourcing live stream on July 16 attracted over 1 million viewers, with peak online participation exceeding 10,000, resulting in over 100,000 orders and a more than 20-fold increase in orders compared to previous periods [2][4]. - The event featured immersive experiences, including factory tours and extreme product testing by company owners, showcasing product durability and quality, which helped alleviate consumer concerns about product reliability [4][2]. - Popular products included portable water buckets, sturdy stools, and seasonal items like wet wipes and polarized sunglasses, indicating strong consumer interest in practical outdoor gear [4]. Group 2: Maternal and Infant Live Streaming Event - The maternal and infant sourcing live stream on July 23 garnered over 1.3 million views, with peak online participation also surpassing 10,000, leading to over 120,000 orders and a more than 6-fold increase in orders compared to typical sales [5][7]. - The event addressed parental concerns regarding children's dental care by providing direct insights into the production and quality assurance of products like children's toothbrushes, while also featuring expert discussions on dental hygiene [5][7]. - The focus on professional guidance and transparency in product quality significantly influenced consumer purchasing decisions, highlighting the effectiveness of educational content in driving sales [7]. Group 3: Strategic Implications - Jingxi leverages JD's robust supply chain to select high-quality products from across the country, enhancing the visibility and sales of local manufacturers through innovative live-streaming formats [7]. - The company plans to deepen collaborations with industrial factories to continue delivering cost-effective, high-quality products directly to consumers, indicating a strategic focus on value and transparency [7].

Core Viewpoint - The phenomenon of "胖东来" and "山姆" reflects a significant shift in consumer behavior within the retail industry, where consumers prioritize the purchasing experience over the mere acquisition of products [3][4][11]. Group 1: Retail Trends - During the recent May Day holiday, "胖东来" attracted over 3 million visitors, transforming the small city of 许昌 into a bustling shopping destination [2]. - "山姆" stores in Shenzhen and Zhuhai saw an influx of residents from Hong Kong and Macau, indicating a growing trend of cross-border shopping [2]. - Despite "胖东来" and "山姆" accounting for less than 1% of China's retail market, their popularity signifies a broader trend where consumers seek comfort, enjoyment, and efficiency in their shopping experiences [3]. Group 2: Supply Chain and Competition - The retail competition is shifting from front-end customer engagement to back-end supply chain efficiency, with companies that can enhance supply chain capabilities poised to seize new structural opportunities [5][12]. - 京东 has emerged as a reference model in this context, demonstrating agility in adapting to various consumer trends while maintaining a focus on supply chain management [15][25]. Group 3: Online and Offline Integration - The last decade saw a blurring of lines between online and offline retail, with major players like 阿里, 京东, and 沃尔玛 recognizing the importance of user experience and product quality beyond just price competition [9][11]. - Successful integration of online and offline capabilities requires a reorganization of operational capabilities, combining online data insights with offline service and experience [12][51]. Group 4: 京东's Strategic Moves - 京东 has consistently focused on supply chain management, evolving from a retail platform to a supply chain-centric enterprise, which allows it to engage deeply with various industries [16][25]. - 京东's approach to product development, such as the innovation in paper products, showcases its ability to leverage market insights for new product development and cost efficiency [21][23]. Group 5: Future of Retail - The future of retail competition will depend on a company's ability to create actual value within the supply chain rather than merely increasing transaction efficiency [78][79]. - 京东's commitment to a win-win business model emphasizes the importance of creating value for all participants in the supply chain, which is essential for sustainable growth in the retail sector [78][79].

Group 1 - Yibin Paper's new product, cream paper, aims to capture the high-end paper market, marking a significant step for the company [1] - The cream paper market in China is projected to reach 1.7 billion yuan in 2024, with a year-on-year growth rate of 114%, making it one of the fastest-growing segments [1] - The cost structure of cream paper includes 25% from edible additives, indicating a specialized supply chain for high-end products [1] Group 2 - The bamboo industry in Sichuan is expected to see a total output value exceeding 200 billion yuan by 2035, with a focus on high-end bamboo pulp paper products like cream paper [1] - Local paper companies are collaborating to improve pollution treatment, aiming to increase the concentration of treated pollutants from 50% to 70%, facilitating recycling and energy recovery [2] - Improvements in transportation and machinery are unlocking the production potential of bamboo pulp, suggesting a positive outlook for the bamboo pulp paper industry in Sichuan [2]