在不久前举行的广州华为乾崑生态大会上，随着广汽"启境"与东风"奕境"的亮相，华为乾崑的"朋友 圈"再度扩容。这并非单纯的品牌叠加，而是华为乾崑在"不造车，帮助车企造好车"的战略指引下，通 过"技术普惠"与"生态共创"，构建智能出行新范式的体现。 中国汽车市场的复杂性，决定了智能出行无法用单一产品满足所有用户。从10万元以下入门级到50万元 以上豪华车型，从家庭用户的空间需求到年轻群体的科技追求，从商务出行的舒适诉求到日常通勤的高 效需求，多元场景呼唤差异化的产品供给，而这正是华为乾崑生态布局的核心逻辑。通过与不同定位的 车企合作，华为乾崑正在构建覆盖全价位、全场景的车型矩阵，让用户无需在"预算"与"智能"之间妥 协。 本次大会上官宣的"境"系列，进一步丰富了这一产品矩阵。在高端市场，鸿蒙智行"界"系列以技术标杆 姿态站稳脚跟，现在，"境"系列则以开放合作的姿态，迎接新伙伴的加入，广汽"启境"聚焦"华系首款 猎装轿跑"，东风"奕境"则精准切入家庭用户市场，二者都将全系搭载华为乾崑智能出行解决方案。这 种差异化布局，让华为乾崑生态实现了从年轻群体到家庭用户、从个性需求到实用诉求的全维度覆盖。 从2019年以"电子 ...

近日，在广州华为乾崑生态大会上，随着广汽"启境"与东风"奕境"的亮相，华为乾崑的"朋友圈"再度扩容。这并非单纯的品牌叠加，而是华为乾崑在"不 造车，帮助车企造好车"的战略指引下，通过"技术普惠"与"生态共创"，构建智能出行新范式的体现。 华为乾崑生态大会现场 从2019年以"电子螺丝钉"身份入局汽车领域，为行业提供智能技术，到如今携手众多合作伙伴构建起覆盖14家车企、33款量产车型的庞大的"朋友圈"，华 为乾崑追求的从来都不是单一的技术输出或市场规模，而是通过重构产品与服务、车企与用户之间的价值关系，为中国汽车产业在智能化下半场开辟了一 条"开放共生、持续进化"的新增长路径。 技术同源 让高端智能普惠每一款车型 智能汽车的竞争，本质是核心技术的竞争，而技术的终极意义在于打破壁垒。 在本次大会上，华为乾崑智驾ADS的升级堪称"全维进化"。ADS Pro增强版搭载首款量产舱内激光视觉Limera，通过激光雷达和摄像头的物理级融合，进 一步提升了前向感知能力，支持城区领航辅助驾驶能力，实现越级领先。其全向防碰撞系统也升级为全维防碰撞系统CAS 4.0，实现了"全时速、全方向、 全目标、全天候、全场景"的五维安全覆盖 ...

双方在业界率先提出并构建全新合作模式，并为这一品牌投入 百亿资金、组建专属团队深耕三年，开创"联合定义、联合开 发、联合办公"的行业新范式。 作者：经观汽车 封图：图片资料室 渠道战略的科学性已获得市场验证。招商会现场，多家头部汽车经销集团主动表达合作意向，其核 心诉求集中在三点：东风与华为的双强背书降低了市场风险，清晰的区域保护机制保障了盈利空 间，多触点布局则精准匹配了高端家庭用户的消费场景。 按照规划，奕境将先完成TOP50城市的首批授权，再阶梯式拓展全国市场。这一稳健布局背后， 是双强对行业趋势的精准判断——在车企加速新能源转型的当下，只有以清晰的定位、扎实的技术 和共赢的渠道生态，才能在高端市场站稳脚跟。此前汪俊君透露，奕境首款车型计划于2026年北 京车展亮相，后续将保持每年至少一款新车的推出节奏，持续完善高端家用产品矩阵。 从行业视角看，奕境的诞生不仅是一个新品牌的落地，更是央企与科技企业合作模式的标杆。当新 能源汽车行业从规模扩张转向高质量发展，这种"制造底蕴+智能技术"的融合路径，或许将成为传 统车企转型的新范式。而对消费者而言，这场双强联手的"创业"，终将转化为高端家用新能源市 场的更优选 ...

Core Insights - The collaboration between Dongfeng and Huawei aims to establish the "Yijing" brand, targeting the high-end household electric vehicle market as the penetration rate of new energy vehicles in China is expected to rise by 2025 [2][4] - The partnership represents a new entrepreneurial venture for both companies, with a commitment to invest 10 billion yuan and develop a unique cooperative model [4][5] Industry Trends - The high-end electric vehicle market is experiencing significant growth, with household models making up a large portion of this segment [7] - The shift from "technology competition" to "experience competition" in the electric vehicle sector aligns with Yijing's positioning [7] Strategic Initiatives - Yijing has introduced a "1+N" channel model to create a service network tailored for high-end family users, emphasizing a user-centered approach [7][8] - The initial focus will be on the top 50 cities, with plans for gradual nationwide expansion [8] Market Validation - The dual endorsement from Dongfeng and Huawei has reduced market risks, while the clear regional protection mechanism ensures profitability for dealers [8] - The launch of the first Yijing model is planned for the 2026 Beijing Auto Show, with a commitment to release at least one new model annually [8]

Core Insights - Huawei is building a robust smart connected vehicle ecosystem through its "QianKun" intelligent automotive solution, without manufacturing cars itself [1] - The "2025 Huawei QianKun Ecosystem Conference" showcased new brands like "Yijing" and "Qijing," alongside existing partnerships with brands such as Avita and Audi, enhancing Huawei's automotive ecosystem [1] - Huawei's QianKun intelligent driving solution has captured over 50% market share in the high-end segment priced above 350,000 yuan, with cumulative assisted driving mileage exceeding 5.8 billion kilometers [1][7] Market Performance - As of October, Huawei's QianKun intelligent driving system (ADS) has become the preferred choice for users, with key metrics leading the domestic market: 5.81 billion kilometers of assisted driving, 20 million instances of parking assistance, and a monthly active user rate of 95.2% [7] - The market share for urban navigation assistance (NCA) in the ADS segment reached 27.8%, surpassing the combined share of the second and third competitors, while the share in the luxury segment (over 350,000 yuan) stands at 52.7% [7] Product Development - Huawei's QianKun ADS Pro's urban navigation assistance feature will be available for models priced at 150,000 yuan and above starting in 2024, with over 20 new models expected to support this feature [8] - The new brand "Yijing," developed in collaboration with Dongfeng Motor, was officially announced at the conference, with the first model set to debut at the Beijing Auto Show in April 2024 [10][11] Strategic Partnerships - The partnership between Huawei and Dongfeng, which has lasted 15 years, aims to create a vehicle that exceeds user expectations and integrates seamlessly into daily life [10] - The "Qijing" brand, developed in collaboration with GAC Group, is positioned as a high-end smart electric vehicle brand, with two models expected to launch in 2026 [11]