Core Viewpoint - Geely Holding Group announced the appointment of Zhou Ying as the Executive Vice President of Lynk & Co, transitioning from his role at SAIC Motor's MG brand, indicating a strategic move to enhance leadership and marketing capabilities within Lynk & Co [1][12]. Group 1: Zhou Ying's Background and Experience - Zhou Ying, aged 38, has a diverse background in the automotive industry, having joined SAIC-GM-Wuling in 2011 and held various marketing roles, contributing significantly to the brand's success during his tenure [6][8]. - Under Zhou's leadership, SAIC-GM-Wuling achieved annual sales exceeding 1.4 million units from 2020 to 2023, with the Wuling Hongguang MINI EV becoming a top-selling vehicle in China, accumulating 1.4 million sales since its launch in July 2020 [8][9]. - After a brief stint at Xiaomi Automotive, where he served as the marketing head, Zhou returned to SAIC-GM-Wuling before moving to Lynk & Co, showcasing his adaptability and strategic vision [8][9]. Group 2: Zhou Ying's Impact at MG - Zhou was appointed as the General Manager of the MG brand in December 2024, where he initiated significant reforms aimed at global product development and market expansion [9][11]. - He emphasized the importance of brand, product, marketing, and channel rejuvenation, establishing a dedicated brand team and advocating for a stronger public relations and new media team [11]. - During his tenure, MG's sales from January to May 2024 reached 43,200 units, reflecting a 30% year-on-year increase, indicating the effectiveness of his strategies [11]. Group 3: Future Implications for Lynk & Co - Zhou's extensive experience across joint ventures, independent brands, and new forces in the automotive sector is expected to bring transformative changes to Lynk & Co, although the specific outcomes remain to be seen [12].

Core Viewpoint - The emergence of "zero-kilometer used cars" in the Chinese automotive market is a response to inventory pressure and sales targets faced by manufacturers and dealers, leading to significant price reductions in the second-hand car market [2][3][24]. Group 1: Definition and Characteristics - "Zero-kilometer used cars" refer to vehicles that have completed registration but have extremely low mileage, often less than 100 kilometers, making them almost new [2][21]. - These vehicles are typically sold by manufacturers directly to used car dealerships, which then resell them to consumers [6][12]. Group 2: Market Dynamics - The current market for "zero-kilometer used cars" is driven by a price war and an imbalance in supply and demand, with these cars serving as a "release valve" for manufacturers and dealers to manage excess inventory [3][24]. - The sales volume of "zero-kilometer used cars" is estimated to account for 5%-10% of the total used car market, translating to approximately 1-2 million units based on projected total used car transactions in 2024 [21][24]. Group 3: Sources and Distribution - The sources of "zero-kilometer used cars" include excess inventory from 4S dealerships, vehicles from rental companies, and those produced to exploit subsidy loopholes [14][15]. - Many used car dealers find it challenging to access these vehicles directly from manufacturers, often relying on established relationships or group purchases to acquire them [15][16]. Group 4: Market Impact - The rise of "zero-kilometer used cars" is expected to intensify competition in the used car market, particularly affecting the sales of "quasi-new cars" [27][28]. - The phenomenon may lead to a decline in the perceived value of traditional used cars, as consumers may prefer the nearly new condition of "zero-kilometer used cars" at similar price points [28][29]. Group 5: Regulatory Considerations - Experts suggest that the lack of regulatory measures for "zero-kilometer used cars" could lead to potential market manipulation, and there are calls for improved oversight from government bodies [32][33]. - Recent discussions among industry stakeholders, including the Ministry of Commerce, aim to address the implications of "zero-kilometer used cars" on the market [33].

以下文章来源于惊蛰青年 ，作者福里斯特 惊蛰青年 . 一座Z世代博物馆。 来源丨 惊蛰青年（ID：wakinglism） 作者丨 福里斯特 编辑丨 安菲尔德 图源丨Midjourney "我们恭喜这位兄弟 / 姐妹喜提人生第一台车，且是燃油车。" 绝不是杜撰，这是小红书网友们对 00 后喜提人生中第一台燃油车的祝福，文案中的 00 后车主们也大 大方方地收下了网友们的赛博祝福。在新能源车企们铺天盖地的"年轻人第一台车都是电车" 的 广告 语下，这些 "含油量十足"的内容都在传递一个信号： 被贴上小众标签的燃油车，显然没有彻底凉凉。 市场表现显然佐证了这一观点。打开每月更新的汽车销量榜，热门燃油车型依然能够轻松实现月销过 万，关注度不比热门电动车逊色。而汽车之家研究院今年 2 月发布的统计数据显示，截至去年年底， 仍有超过 40% 的用户买车只看油车。 而备受行业内外关 注的 新能源 车 的 渗透率 ，自去年 7 月突破 50% 的历史性关口后，便陷入了 反 复拉锯 的状态 ；到了今年 1 月，全国新能源乘用车的上险数据更跌破 40% ，只有 38.4% ， "燃油车 崩溃" 的论调在数据面前不攻自破。 直到 ...

撰文 | 熊 星 编辑 | 吴先之 比亚迪F3，成为其第一款销量破百万的车型，逆向丰田科罗拉而来；吉利与丰田8A、5A发动机，长城 与CRV底盘、三菱发动机，均有千丝万缕的联系。 早期的日本汽车也有众多逆向美国汽车的案例，相对正向研发，逆向在效率上直观省事，成功率也有长 期市场验证"作保"。对于起步晚、没品牌力、走低端的早期国内车企而言，逆向开发是一条捷径。 难的不是逆向研发，而是正向输出。不到二十年，国内车企用新能源实现了弯道超车，在平台、技术、 产品特点上优势明显，去年全球新能源销量榜前二十，国内车企占据8家，曾经被广泛作为逆向研发对 象的德系、日系、美系分别仅为4家、2家、1家。 今年上半年，国产新能源汽车销量占全球市场份额59%，除去撑起美系场面的特斯拉占据了13.6%，德 日欧以及美国其它车企总共市场份额不足3成。 在新能源领域，国外和国内车企位置对换，被逆向的也变成了国产车。比亚迪、蔚来、五菱宏光MINI EV等都被国外车企拆解，高中低端的产品都成为了被研究对象，侧面印证了国产新能源目前的行业地 位，但这种国内车企熟悉的"低姿态"，也预示着新能源下半场竞争将更加激烈。 规模领先，"老本"不厚 汽车 ...

小城县乡贡献3成新能源汽车销量 据了解，自2020年工信部办公厅、农业农村部办公厅、商务部办公厅三部门联合组织开展新能源汽车下 乡活动以来，该活动已成功举办5届，极大释放了农村地区新能源汽车消费潜力。 5年间，活动内容不断优化升级，政策力度、覆盖范围、入选车型持续增加，以更好地适应农村市场的 需求并推动新能源汽车的普及。据了解，2020～2024年，新能源汽车下乡活动涉及车型数量分别为60 款、52款、70款、69款、99款。山东、江苏、四川等多地先后举办了29场专场活动，上百场巡游巡展。 中国汽车工业协会（简称"中汽协"）技术部副主任、高级工程师刘锴告诉记者，新能源汽车下乡活动不 断增加车型选择，覆盖15万元以下主流车型，产品性能也显著提升，续驶里程普遍扩展至300～500公 里，智能化、安全性等指标也进一步升级。 根据中汽协发布的数据，2020～2023年，新能源汽车下乡活动所带来的销量分别高达39.7万辆、106.79 万辆、265.98万辆、320.87万辆，2021～2023年新能源汽车下乡车型销量同比分别增长169.2％、87％、 123％。"自2020年启动以来，新能源汽车下乡活动有力带动新能源 ...

Core Insights - The Shanghai Auto Show serves as a crucial platform for automakers to connect with users, emphasizing the importance of user-centric strategies in the current competitive landscape [1][6] - Companies are increasingly engaging in user co-creation activities, focusing on product improvements and interactive experiences to enhance brand recognition among consumers [1][2] User Co-Creation and Engagement - SAIC Motor's chairman highlighted the company's commitment to a user-centered approach, aiming to exceed user expectations [1] - Lynk & Co has established interactive spaces at the auto show, including a product advisory council to gather user feedback and co-create products [2] - Lantu Motors invested over 500 million yuan in upgrading its FREE+ model, utilizing user feedback collected through various channels [2] - Ora initiated the "Ora Wonderful Life Action" with a 2 million yuan incentive fund to encourage users to share their lifestyles, integrating this content into product development [2] Product Upgrades and Innovations - Many automakers showcased significant product upgrades at the auto show, enhancing user value perception through advanced features and competitive pricing [6] - The 2025 model of the Starway ES electric vehicle is positioned as a "value champion" with a range of 710 kilometers and advanced materials [6] - XPeng Motors introduced the P7+ flagship version with enhanced configurations, including AI battery technology and smart suspension adjustments [6] - Honda is collaborating with Momenta to develop mass-production solutions for assisted driving, while also working with CATL on new battery technologies [7] Direct User Interaction by Executives - Executives from various automakers are leveraging social media to build personal brands and engage directly with consumers, enhancing brand visibility [4][5] - Beijing Automotive's chairman actively participates in live streaming to promote products, while other executives maintain frequent updates on social media platforms [4][5] - The trend of executives becoming "internet celebrities" is seen as a way to foster closer connections with users, although it requires careful communication to avoid exaggeration [5] Market Trends and Future Directions - The automotive industry is undergoing significant changes, with a focus on deep connections with consumers being essential for long-term survival [6][7] - The shift towards user-centric models and enhanced service offerings is becoming a strategic priority for automakers in the evolving market landscape [6][7]