当前，情绪经济与数智供应链正重塑企业采购逻辑。京东政企业务表示，将持续开放供应链能力，携手 伙伴构建协同生态，助力企业采购从"经营业务"向"经营人心"转变，为高质量发展注入动能。 京东则从供给侧发力创新。京东集团高级副总裁、政企业务总裁王培暖介绍，依托数据与技术，京东搭 建高效需求对接机制，通过"京东锦礼"等数智化平台，提供体检、文创、弹性积分兑换等定制化福利服 务，实现"员工情绪价值精准量化为供应链响应参数"。 针对传统采购"价格、质量、效率"难以兼顾的"不可能三角"，京东"业采融合"模式推动采购向"成本、 效率、体验"的"黄金三角"转型：以数智技术优化隐性成本，借电子化审批提升效率，靠业务与采购融 合强化全周期服务。国务院发展研究中心市场经济研究所研究室副主任、研究员漆云兰认为，这一模式 打破"唯低价中标"惯性，有效规避产业韧性风险。 为推动落地，京东政企业务推出"三步走"方法论：精准洞察员工关怀与业务需求、多维度匹配供应链资 源、动态优化采购效果。某大型交通央企借此调整弹性福利供给，员工满意度从30%提升至75%。 当下，企业采购领域变革正酣。据中国物流与采购联合会数据，2024年全国企业物资采购总额达 ...

企业已开始行动。中建生态环境集团有限公司首席合规官、总法律顾问徐帝强透露："我们必须 把'人'的满意度作为采购关键考量。"对内，采购从"发标准品"转向"供所需品"，精准匹配员工情绪与健 康需求；对外，追踪物资对客户体验的影响，助力业务提效。这种设计不仅深化业采融合，更搭建 起"以人为本"的协同生态。 京东则在供给侧持续创新。京东集团高级副总裁、政企业务总裁王培暖表示："京东利用数据和技术建 立高效的需求对接机制，并通过弹性供给助力企业精准把握更加多元化、个性化的员工需求。"其数智 化福利平台"京东锦礼"，提供体检、文创、团餐等定制关怀，还支持企业设置弹性积分，让员工自主兑 换。"当采购数据开始充分流动，人的情绪价值就能被精准量化并转化为可响应的供应链参数。" 破解"不可能三角"：业采融合构建供应链"黄金三角" 传统采购长期困于"价格、质量、效率"的"不可能三角"，而商务部等8部门《加快数智供应链发展专项 行动计划》明确，要增强供应链韧性与竞争力。国务院发展研究中心市场经济研究所研究室副主任、研 究员漆云兰点出核心问题："过往改革的最大阻力在于固有观念和采购惯性，唯低价中标的内卷吞噬着 产业韧性，隐藏着巨大的质 ...

Core Viewpoint - The recent approval of the "Guidelines for Campus Catering Service Enterprises Management" by the State Administration for Market Regulation establishes a comprehensive standard for campus food services, reflecting the industry's need for standardized and regulated catering services [1] Group 1: Industry Trends - The trend towards quality and compliance in the food delivery sector is becoming essential for industry development, with JD's smart supply chain and innovative full-process services leading the way in establishing a compliant service system [1] - As of July this year, JD's government enterprise business has provided standardized dining solutions for over 15,000 key enterprises across various sectors including energy, finance, and manufacturing [1] Group 2: JD's Compliance System - JD's compliance system encompasses various aspects such as food safety and procurement management, with a strict merchant admission and review standard ensuring food quality, resulting in a merchant approval rate of only 40% [1] - The new national standard for campus catering services includes guidelines to prevent food waste, and JD's smart welfare management solution, JD Jinli, enhances precise meal standard control, transitioning from traditional meal preparation to on-demand ordering [2] Group 3: Operational Efficiency - JD's enterprise dining solutions address challenges in centralized meal expense management for companies with multiple branches, improving financial work efficiency by 30% [2] - The approach to catering service standardization is not merely about process constraints but involves innovative application scenarios and reliable services that enhance employee experience while reducing costs for enterprises [2]

Group 1 - The core issue faced by employees in various workplaces is the lack of convenient, healthy, and affordable dining options, leading to a demand for better meal solutions [2] - JD.com has launched a one-stop corporate dining solution that connects employee welfare systems with delivery services, effectively creating a "second canteen" for employees in remote areas [2] - The service has already reached over 15,000 key enterprises across multiple sectors, including energy, finance, and retail, significantly expanding the dining options available to employees [2] Group 2 - Corporate food delivery services must address complex scenarios such as team meals and business catering, requiring higher standards for food safety and delivery efficiency [3] - The collaboration between JD.com and enterprises allows for optimized delivery routes and intelligent scheduling to ensure timely and fresh meal delivery [3] Group 3 - The integration of JD.com meal cards into promotional activities has increased foot traffic to physical stores and improved user engagement metrics significantly [4] - The use of data visualization and traceable smart welfare platforms meets the demand for compliance and transparency in corporate procurement processes [5] Group 4 - The introduction of smart welfare management platforms can enhance employee welfare procurement, making it more flexible and efficient while ensuring compliance [5] - Transitioning to a meal card system has resolved long-standing issues related to service control, cost management, and financial processes for companies [5]

Core Points - JD Group launched the "JD Benefits for Military in Longyuan" public welfare initiative in Gansu, donating nearly 2 million yuan worth of assistance materials for disadvantaged veterans [1][3] - The initiative includes three main measures: building a military-friendly service platform, supporting veteran employment and entrepreneurship, and ensuring collaboration and care for veterans [3][4] Group 1: Military-Friendly Service Platform - JD Group will utilize its "JD Jinjili" application to provide preferential discount products and service appointment functions for Gansu's veterans [3] - Verified veterans will receive exclusive shopping discounts, convenient service appointments, and an integrated shopping experience [3] - Discounted products will include daily necessities, baby toys, and fresh food, which can be combined with other promotions on the JD platform [3] Group 2: Employment and Entrepreneurship Support - JD Group plans to offer approximately 100 targeted recruitment positions annually for veterans in logistics management and customer service [4] - Positions will be matched based on current vacancies, with veterans prioritized for hiring under equal conditions [4] - Customized training courses will be provided to help veterans quickly adapt to job requirements [4] Group 3: Emergency Supply System and Collaboration - JD Group and the Gansu Veterans Care Foundation will establish a provincial emergency supply system for military support [4] - In emergencies, JD Group will coordinate the preparation of emergency supplies, ensuring rapid deployment [4] - JD Logistics will provide exclusive discount logistics services for veterans during the annual discharge season [4] Group 4: Broader Impact and Future Cooperation - The initiative aims to provide tangible support and benefits to veterans and their families [5] - Both parties intend to deepen cooperation and explore innovative military support measures [5] - The collaboration is seen as a significant step towards enhancing the social respect for military personnel and improving the quality of veteran services in Gansu [5]