| 指数 | 收盘 | | 涨跌（％） | | | --- | --- | --- | --- | --- | | 名称 | （点） | 1 日 | 5 日 | 1 月 | | 上证指数 | 4147 | -0.01 | 0.34 | 1.58 | | 深证综指 | 2755 | 0.33 | 1.26 | 2.79 | | 风格指数 (％) | 昨日 | 近 1 个月 | 近 6 个月 | | --- | --- | --- | --- | | 大盘指数 | -0.25 | 0.34 | 5.18 | | 中盘指数 | 0.41 | 1.02 | 22.14 | | 小盘指数 | 0.59 | 1.31 | 15.75 | | 涨幅居前 行业(％) | 昨日 | 近 1 个月 | 近 6 个月 | | --- | --- | --- | --- | | 元件Ⅱ | 5.57 | 13.86 | 41.45 | | 其他电源设 | 3.9 | 6 | 28.64 | | 备Ⅱ 风电设备Ⅱ | 3.89 | 1.04 | 41.58 | | 通信服务 | 3.29 | 3.43 | -1.44 | | 特钢Ⅱ ...

2026 年 02 月 26 日 市公司 研究 公司书 (002032) -2025 年业绩快报点评：内销稳定增长，坚持创新迭代 投资要点: 财务数据及盈利预测 | | 2024 | 2025Q1-3 | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入(百万元) | 22,427 | 16.897 | 22,772 | 23.924 | 25,008 | | 同比增长率（%） | 5.3 | 2.3 | 1.5 | 5.1 | 4.5 | | 归母净利润（百万元） | 2.244 | 1.366 | 2.097 | 2.226 | 2,383 | | 同比增长率（%） | 3.0 | -4.7 | -6.6 | 6.1 | 7.1 | | 每股收益（元/股） | 2.82 | 1.72 | 2.62 | 2.78 | 2.97 | | 毛利率(%) | 24.7 | 23.7 | 23.7 | 24.6 | 24.7 | | ROE (%) | 34.9 | 24.7 | 33.4 | 34.7 | 36.3 | | ...

上 市 公 司 证 券 研 究 报 告 评 2026 年 02 月 26 日 苏泊尔 (002032) ——2025 年业绩快报点评：内销稳定增长，坚持创新迭代 投资要点： 财务数据及盈利预测 | | 2024 | 2025Q1-3 | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 22,427 | 16,897 | 22,772 | 23,924 | 25,008 | | 同比增长率（%） | 5.3 | 2.3 | 1.5 | 5.1 | 4.5 | | 归母净利润（百万元） | 2,244 | 1,366 | 2,097 | 2,226 | 2,383 | | 同比增长率（%） | 3.0 | -4.7 | -6.6 | 6.1 | 7.1 | | 每股收益（元/股） | 2.82 | 1.72 | 2.62 | 2.78 | 2.97 | | 毛利率（%） | 24.7 | 23.7 | 23.7 | 24.6 | 24.7 | | ROE（%） | 34.9 | 24.7 | 33.4 | 3 ...

Core Viewpoint - The "quiet" nature of this year's Double Eleven shopping festival does not indicate a decline in popularity, but rather a shift in the e-commerce industry's approach to sales events, with significant growth in sales figures for major platforms like JD and Tmall [1][3]. Group 1: Sales Performance - JD's orders increased by nearly 60%, while Tmall's transaction volume rose by 35% year-on-year [1]. - JD's Double Eleven event lasted 33 days, with a nearly 40% increase in the number of users placing orders, yet less than 20% of orders were concentrated on November 11 [8]. - Tmall's pre-sale accounted for 65% of total transaction volume, making the actual Double Eleven day more of a "wrap-up" day [8]. Group 2: Changing Consumer Behavior - The traditional excitement of waiting for midnight deals has diminished, with consumers now preferring to shop whenever they remember rather than waiting for specific sales events [5][6]. - The extended sales period has diluted the sense of urgency and excitement associated with the Double Eleven festival [8]. Group 3: Price Dynamics - The perception of low prices during Double Eleven has changed, as consumers now have access to year-round discounts through government subsidies and platform promotions [10][11]. - The ease of accessing subsidies, such as a direct price reduction on appliances, has made consumers less reliant on the Double Eleven event for bargains [11]. Group 4: Product Trends - The focus of purchases during Double Eleven has shifted from essential items to new categories that enhance quality of life, such as smart home devices and high-tech gadgets [15][17]. - Sales of AI products in the 3C digital category saw over 100% growth, with smart glasses increasing by 346% and action cameras by 220% [15]. - Tmall reported a 150% increase in sales of new smart home products, indicating a trend towards trying out innovative items during the festival [17]. Group 5: Evolution of E-commerce - The "quiet" nature of Double Eleven reflects the maturity of the e-commerce industry, transitioning from concentrated sales events to everyday consumption [19]. - Instant retail developments have made shopping more immediate, with 30% of orders during Double Eleven in 2025 coming from instant retail, doubling from the previous year [19].

Core Insights - The 138th China Import and Export Fair concluded with Zhuhai's export intention transaction amount reaching $1.181 billion, a 3.12% increase from the previous session [1] - The fair showcased the effectiveness of market diversification strategies, with significant orders coming from emerging markets [4][6] Group 1: Export Performance - Zhuhai enterprises achieved a total offline transaction amount of $1.092 billion, marking a 4.2% increase compared to the last fair [1] - The fair featured 202 Zhuhai enterprises displaying over 10,000 innovative products across various sectors, including smart home appliances and renewable energy [6][7] Group 2: Market Diversification - Companies like Roler Electric secured new orders from Europe and countries involved in the Belt and Road Initiative, highlighting the importance of technical recognition in forming partnerships [4] - Summer Technology received approximately 3,000 orders from clients in regions such as Peru, Argentina, and the Middle East, indicating strong interest in their products [4] Group 3: International Cooperation - Zhuhai's trade with ASEAN and Latin America is robust, with projected import and export values of 47.56 billion yuan and 26.47 billion yuan respectively for 2024, the latter showing a 57.17% year-on-year increase [5] - The "2025 Zhuhai Foreign Trade Quality Products Supply and Demand Matching Conference" was organized to foster cooperation with around 130 buyers from ASEAN and Latin America [4] Group 4: Quality and Innovation - Zhuhai manufacturing is transitioning from "good value for money" to "high quality at a fair price," with international clients increasingly valuing product innovation and reliability [7] - Companies reported that foreign customers are now more focused on product innovation and customization capabilities rather than just pricing [7][8] Group 5: Future Outlook - The success of the fair has boosted the confidence of Zhuhai enterprises in expanding overseas, with companies expressing strong intentions to explore new markets [8] - The fair has been recognized as a crucial platform for international market expansion and a significant driver for annual revenue growth [8]

Investment Rating - The report maintains a "Buy" rating for the company [2] Core Insights - The company's performance in 2025 Q1-3 showed a total revenue of 16.897 billion yuan, a year-on-year increase of 2%, while the net profit attributable to the parent company was 1.366 billion yuan, a decrease of 5% [7] - The company faced challenges in external sales due to tariffs, but internal sales demonstrated resilience, particularly in core categories like rice cookers and frying pans [7] - The company is benefiting from the "old-for-new" national subsidy policy, which has positively impacted internal sales, while external sales are affected by tariff-related adjustments [7] Financial Data Summary - Total revenue projections for 2025E are 23.651 billion yuan, with a year-on-year growth rate of 5.5% [6] - The net profit attributable to the parent company for 2025E is projected to be 2.255 billion yuan, reflecting a slight increase of 0.5% year-on-year [6] - The earnings per share (EPS) for 2025E is estimated at 2.81 yuan, with a projected price-to-earnings (PE) ratio of 17 [6][7]