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联合利华刮骨疗毒:裁员7500人、剥离梦龙,中国市场成转型试金石
3 6 Ke· 2025-10-28 04:00
Core Insights - Unilever is undergoing a significant transformation, marked by layoffs, divestitures, and executive changes, with the Chinese market serving as a critical testing ground for its strategic shift [1][2] Financial Performance - In the first three quarters of the year, Unilever reported revenues of €44.8 billion, a year-on-year decline of 3.3%, with Q3 sales at €14.7 billion, down 3.5% [1] - All five core business segments experienced negative growth, with home care leading at a 5.3% decline, followed by ice cream at 4.2%, and beauty, health, and food segments each declining around 3% [1] - The Americas market saw a significant drop of 5.1%, while Europe achieved a modest growth of 1.9%. In contrast, Indonesia and China showed signs of recovery, with China's Q3 sales returning to low single-digit growth [1][6] Strategic Reforms - CEO Alan Fernandis initiated aggressive reforms, focusing on cutting inefficient businesses, enhancing brand premiumization and innovation, and strengthening digital capabilities [2] - A major workforce reduction is planned, with 7,500 jobs cut, representing 5.9% of the total workforce, and a quarter of the top 200 executives will be replaced, aiming for annual cost savings of $800 million [2] Business Divestitures - Unilever has been actively divesting underperforming brands, including the sale of the water purifier brand Pureit and over 20 beauty brands, as well as the separation of its ice cream business, which has been rebranded as "Dream Ice Cream Company" [3] - The ice cream segment, which holds a 21% market share globally, is projected to generate €7.9 billion in revenue for 2024. In China, it ranks second in market share, trailing behind Yili [3] Market Adaptation - The Dream Ice Cream Company plans to innovate in market engagement, adopt competitive pricing strategies across all snack price points, and expand high-end brand offerings internationally [4] - Unilever is concentrating resources on its "Power Brands," which contribute 78% of sales and achieved a Q3 growth rate of 4.4%, significantly above the overall performance [4] Future Outlook - The company anticipates an improvement in operating profit margins, projecting at least 18.5% for the second half of the year [5] - Unilever aims for a full-year sales growth of 3% to 5% by 2025, with expectations of stronger performance in the second half compared to the first [8] - The management remains optimistic about the transformation despite the ongoing challenges, focusing on a streamlined portfolio that includes beauty, health, personal care, home care, and nutrition [8]
换帅、裁员、拆分业务等,联合利华“刮骨疗毒”谋破局
Mei Ri Jing Ji Xin Wen· 2025-10-27 14:06
Core Insights - Unilever is undergoing significant changes in its business and organizational structure, including plans to spin off its ice cream business and leadership changes [1][5][7] Financial Performance - In Q3 2025, Unilever reported sales of €14.7 billion, a year-on-year decline of 3.5%, while underlying sales grew by 3.9% [1][2] - For the first three quarters of 2025, total sales reached €44.8 billion, down 3.3% year-on-year [2] - All five business segments experienced a decline in sales, with the largest drop in home care at 5.3% and ice cream at 4.2% [2] - The Asia-Pacific and Africa regions saw a 6.8% increase in underlying sales, with China and Indonesia returning to growth [2][3] Ice Cream Business Spin-off - The ice cream business is set to be spun off into a separate entity, Dream Ice Cream Company, with a projected revenue of €7.9 billion for 2024 and a 21% market share in the global retail market [3][4] - The spin-off was initially planned for mid-November 2025 but has been delayed due to external factors [5][6] Leadership Changes - Fernando Fernandez became CEO on March 1, 2025, with Srinivas Patak appointed as CFO in September [7] - The company plans to rotate 25% of its top 200 leaders to align with market standards [7][8] - Unilever has initiated a global workforce reduction, aiming to cut approximately 7,500 positions over three years, with 6,000 already eliminated by Q1 2025 [7]
联合利华,营收全线下滑
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-26 02:00
Core Insights - Unilever reported a 3.5% year-on-year decline in revenue for the first nine months of 2025, totaling €44.8 billion, with all five business segments experiencing a downturn [2] - The company is undergoing significant transformation efforts, including divesting over 20 non-core beauty and personal care brands, as it faces market challenges from changing consumer habits [2] - The ice cream business spin-off is expected to be completed in Q4 2025, with the CEO expressing confidence in improved operating profit margins for the second half of the year [2] Financial Performance - Revenue declines were noted across all business segments, with household care experiencing the largest drop at 5.3%, followed by ice cream at 4.2%, and beauty & health and food segments both around 3% [5] - Despite the overall revenue decline, underlying sales growth of approximately 3.9% was achieved, with beauty & health leading at 5.1% growth [5] - The Asia-Pacific and Africa regions showed a 6.8% increase in underlying sales, with China returning to growth, contrasting with earlier declines [5] Market Strategy - Unilever's growth in China is attributed to targeted marketing strategies and a premium product mix, although the market is still recovering [2][5] - The company is focusing on high-end markets and e-commerce, with significant reforms in its distribution system and adjustments to core brand operations [6] - Local innovation is becoming a key strategy, with R&D efforts being localized to better meet consumer demands in China [8][10] Consumer Trends - Chinese consumers are increasingly demanding more effective and clinically validated products, driving industry upgrades [9] - The skincare market in China is noted to have significant growth potential, with a penetration rate of only 66% [3]
联合利华,营收全线下滑
21世纪经济报道· 2025-10-26 01:55
Core Insights - Unilever reported a 3.5% year-on-year decline in revenue for the first nine months of 2025, totaling €44.8 billion, with all five business segments experiencing a downturn [1] - The company is undergoing significant transformation efforts, including divestitures, layoffs, leadership changes, and business splits, to adapt to changing consumer habits and market challenges [1] - The ice cream business spin-off is expected to be completed in Q4 2025, with the CEO expressing confidence in improved operating profit margins for the year [1] Revenue Performance - All business segments reported revenue declines, with the largest drop in home care at 5.3%, followed by ice cream at 4.2%, and beauty & health and food segments down approximately 3% [3] - However, underlying sales (excluding acquisitions, disposals, and currency effects) showed a growth of about 3.9%, with beauty & health leading at 5.1% growth [3] Market Dynamics - The Chinese market has shown signs of recovery, with low single-digit growth attributed to targeted marketing strategies and a premium product mix [1][3] - The overall skincare market in China remains vast, with a penetration rate of only 66%, indicating significant growth potential [2] Strategic Initiatives - Unilever is focusing on a future-oriented brand portfolio that prioritizes high-end markets and e-commerce, with the U.S. and India identified as core growth markets [4] - The company is implementing localized innovation strategies, including the establishment of an AI-driven research platform to enhance product development [5][6] Leadership and Organizational Changes - A significant leadership overhaul has been initiated, with 25% of the leadership team being rotated to better respond to local market demands [7] - The CEO has emphasized higher performance expectations and clear accountability within the organization [7]
营收全线下滑 联合利华如何走出“转型疲劳期”?
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-24 23:24
Core Insights - Unilever reported a 3.5% year-on-year decline in revenue for the first nine months of 2025, totaling €44.8 billion, with all five business segments experiencing a downturn [1][3] - The company is undergoing significant transformation efforts, including divesting over 20 non-core beauty and personal care brands, as it faces challenges from changing consumer habits and market dynamics [1][3] - The ice cream business is expected to be spun off by Q4 2025, with the CEO expressing confidence in improving operating profit margins for the year [1][3] Financial Performance - Revenue declines were noted across all business segments, with the largest drop in home care at 5.3%, followed by ice cream at 4.2%, and beauty & health and food segments around 3% [3] - However, underlying sales growth (excluding acquisitions, disposals, and currency effects) was approximately 3.9%, with beauty & health leading at 5.1% growth [3] - The Asia-Pacific and Africa regions showed a 6.8% increase in underlying sales, with Indonesia growing by 12.7% and China returning to growth [3] Market Strategy - Unilever's growth in China is attributed to targeted marketing strategies and a premium product mix, although the market is still recovering [1][3] - The company is focusing on high-end markets and e-commerce, with significant reforms in its distribution system and operations of key brands [4][5] - Local innovation is becoming a core feature of Unilever's strategy in China, with R&D efforts being localized to better meet consumer demands [5][6] Industry Trends - The Chinese skincare market is noted as the largest globally, with a penetration rate of only 66%, indicating substantial growth potential [2] - The emphasis on AI and local R&D is seen as crucial for adapting to the fast-evolving consumer preferences in China [5][6] - The competitive landscape is shifting as multinational companies adapt their strategies to local market needs, with Unilever's leadership changes aimed at enhancing responsiveness [6]
营收全线下滑,联合利华如何走出“转型疲劳期”?
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-24 13:39
Core Insights - Unilever reported a 3.5% year-on-year decline in revenue for the first nine months of 2025, totaling €44.8 billion, with all five business segments experiencing a downturn [1][5] - The company is undergoing significant transformation efforts, including divesting over 20 non-core beauty and personal care brands, with plans to complete the ice cream business spin-off by Q4 2025 [3][4] - CEO Fernando Fernandez expressed confidence in improving operating profit margins, projecting at least 18.5% for the second half of 2025, excluding the ice cream business [3] Financial Performance - All business segments saw varying degrees of revenue decline, with home care experiencing the largest drop at 5.3%, followed by ice cream at 4.2%, and beauty & health and food segments down approximately 3% [5] - However, underlying sales (excluding acquisitions, disposals, and currency effects) showed a growth of about 3.9%, with beauty & health leading at 5.1% growth [5] - The Asia-Pacific and Africa regions reported a 6.8% increase in underlying sales, with Indonesia growing by 12.7% and China returning to growth [5] Market Strategy - Unilever's growth in China is attributed to targeted marketing strategies and a premium product mix, although the market still has significant room for growth with a penetration rate of only 66% [3][5] - The company is focusing on high-end markets and e-commerce, particularly in the U.S. and India, reflecting challenges in sustaining growth in China [6] - Unilever is implementing localized innovation strategies, including the establishment of an AI-driven innovation platform to enhance competitiveness in the Chinese market [7][9] Consumer Trends - Chinese consumers are increasingly demanding more effective and clinically validated products, driving rapid upgrades in the beauty industry [8] - The emphasis on local insights and consumer needs is becoming crucial for international companies operating in China, as evidenced by the establishment of significant R&D centers [8][9]
营收全线下滑,联合利华如何走出“转型疲劳期”?丨美妆变局
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-24 13:20
Core Insights - Unilever reported a 3.5% decline in revenue for the first nine months of 2025, totaling €44.8 billion, with all five business segments experiencing a downturn [1] - The company is undergoing significant transformation efforts, including divesting over 20 non-core beauty and personal care brands, and plans to complete the spin-off of its ice cream business by Q4 2025 [1][3] - CEO Fernando Fernandez expressed confidence in improving operating profit margins, projecting at least 18.5% for the second half of 2025, and 19.5% excluding the ice cream business [1] Business Performance - All business segments saw revenue declines, with home care experiencing the largest drop at 5.3%, followed by ice cream at 4.2%, and beauty & health and food segments down approximately 3% [3] - However, underlying sales (excluding acquisitions, disposals, and currency effects) showed a growth of about 3.9%, with beauty & health leading at 5.1% growth [3] - The Asia-Pacific and Africa regions reported a 6.8% increase in underlying sales, with Indonesia growing by 12.7% and China returning to growth [3] Market Strategy - Unilever is focusing on high-end markets and e-commerce, particularly in the U.S. and India, while acknowledging challenges in the Chinese market due to intense competition and aging brands [4] - The company has implemented targeted interventions in China, such as expanding product offerings and enhancing brand promotion [3][4] Innovation and Localization - Unilever is shifting its localization strategy, emphasizing R&D capabilities in China, with the launch of the "AI for Science" innovation platform [6] - The Shanghai R&D center is one of six global centers, contributing to both local and global market needs [6] - The company aims to respond more quickly to local demands by rotating 25% of its leadership team under Fernandez's direction [8]
换帅、裁员、拆分业务消费品巨头联合利华“刮骨疗毒”谋破局:三季度全球销售额下滑,中国市场回暖
Mei Ri Jing Ji Xin Wen· 2025-10-23 13:31
Core Insights - Unilever is undergoing significant changes in its business and organizational structure, including plans to spin off its ice cream business and leadership changes [1][6] Financial Performance - In Q3 2025, Unilever reported sales of €14.7 billion, a year-on-year decline of 3.5%, while the underlying sales grew by 3.9% [2] - For the first three quarters, the company achieved sales of €44.8 billion, down 3.3% year-on-year [2] - All five business segments experienced a decline in sales, with the largest drop in home care at 5.3% and ice cream at 4.2% [2] - The Asia-Pacific and Africa regions saw a 6.8% increase in underlying sales, with China and Indonesia markets returning to growth [2][3] Market Adjustments - The ice cream business is expected to be spun off by 2025, with the initial plan to complete the listing by mid-November being delayed [1][5] - The ice cream business, now operating as a separate entity, Dream Ice Cream Company, had a projected revenue of €7.9 billion for 2024 and holds a 21% market share in the global retail market [3][4] Leadership Changes - Fernando Fernandez became the CEO on March 1, 2023, and Srinivasan Patak was appointed CFO in September 2023 [6] - The company plans to rotate 25% of its leadership positions as part of its restructuring efforts [6][7] - Unilever has initiated a global workforce reduction, aiming to cut approximately 7,500 positions over three years, with 6,000 already eliminated by Q1 2023 [6]
换帅、裁员、拆分业务⋯⋯消费品巨头联合利华“刮骨疗毒”谋破局:三季度全球销售额下滑,中国市场回暖
Mei Ri Jing Ji Xin Wen· 2025-10-23 13:29
Core Insights - Unilever is undergoing significant changes in its business and organizational structure, including plans to spin off its ice cream business and leadership changes [1][6] - The company reported a sales decline of 3.5% year-on-year for Q3 2025, with a total sales of €14.7 billion, but a 3.9% growth in underlying sales [2][5] - The ice cream business spin-off is expected to be completed by 2025, despite recent delays in the timeline [1][5] Financial Performance - Q3 sales amounted to €14.7 billion, down 3.5% year-on-year, while total sales for the first three quarters reached €44.8 billion, also down 3.3% [2] - The household care segment experienced the largest decline at 5.3%, followed by the ice cream segment at 4.2%, while beauty and health, and food segments saw declines around 3% [2] - Underlying sales growth was reported at 3.9%, with all five business segments showing growth, particularly beauty and health, which grew by 5.1% [2] Regional Performance - The Asia-Pacific and Africa regions saw a 6.8% increase in underlying sales, the fastest growth among regions, while Europe and the Americas had growth rates of 1.1% and 2.3%, respectively [2] - China and Indonesia markets returned to growth, with China showing single-digit growth and Indonesia achieving a 12.7% increase [2][3] Ice Cream Business Spin-off - The ice cream business, now operating as an independent entity called "Dream Ice Cream Company," was initially set to be spun off by mid-November but has faced delays [3][5] - The projected revenue for the ice cream business in 2024 is €7.9 billion, holding a 21% market share in the global retail market [3][4] Leadership Changes - Unilever has undergone leadership changes, with Fernando Fernandez appointed as CEO and Srinivasan Patak as CFO [6] - The company plans to rotate 25% of its leadership positions as part of its restructuring efforts [6][7] - A significant workforce reduction has been initiated, with approximately 7,500 positions to be cut globally, and around 6,000 already eliminated [6]
五大业务均有增长!联合利华:预计下半年将继续改善
Nan Fang Du Shi Bao· 2025-08-05 06:57
Core Insights - Unilever reported a 3.2% decline in sales to €30.1 billion for the first half of 2025, with a net profit decrease of 5.1% to €3.8 billion, while maintaining a gross margin of 45.7% [1][3] - Underlying sales growth (USG) for the first half was 3.4%, driven by a 1.5% increase in volume and a 1.9% price increase [1][4] Segment Performance - The Foods segment, which includes brands like Knorr, saw a 1.8% decline in sales to €6.6 billion, but an underlying sales growth of 2.2% [2][3] - The Beauty & Wellbeing segment, including brands like Dove and AHC, experienced a 0.8% sales decline to €6.5 billion, with a 3.7% underlying sales growth [2][3] - Personal Care sales also fell by 5.9% to €6.5 billion, but underlying sales grew by 4.8% [2][3] - Home Care sales decreased by 6.7% to €5.9 billion, with a 1.3% underlying sales growth [2][3] - The Ice Cream segment reported a slight sales increase of 0.2% to €4.6 billion, with a notable underlying sales growth of 5.9% [2][3] Regional Performance - Sales in the Asia Pacific region declined by 4.3% to €12.8 billion, while the Americas saw a 4.9% drop to €10.9 billion; Europe, however, experienced a 2.3% increase to €6.4 billion [5][6] - Underlying sales growth in the Asia Pacific region was the highest at 3.5%, with the Americas showing a 3.0% price increase and Europe achieving a 2.8% volume growth [6][4] Strategic Focus - Unilever is focusing on the Indian market as a key growth area, while also planning to divest assets worth €1.5 billion to €2 billion, emphasizing that these are not fire sales [8][10] - The company aims to enhance its portfolio by increasing investments in beauty and personal care, particularly in high-end and e-commerce segments [10][11] - Recent acquisitions include brands like Wild and Dr. Squatch, which complement Unilever's existing product lines [9][10] Future Outlook - Unilever anticipates a full-year underlying sales growth rate of 3% to 5% for 2025, supported by the performance in the first half [4][8] - The company expects continued improvement in the second half of the year, particularly in the Chinese and Indonesian markets [8][9]