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从视觉诱导到价格陷阱,购票平台少点套路吧
Xin Jing Bao· 2026-01-08 12:40
这些操作精准拿捏消费者心理,本质上是对其知情权与选择权的公然漠视。 平台之所以热衷于这套"障眼法",核心还是逐利本性作祟。火车票、机票的基础票价由官方核定,平台作为代售 方,单纯靠手续费盈利有限。手握海量流量,自然想通过搭售增值服务挖潜增收。更关键的是,这种套路的违法 成本极低。 根据国家相关法律规定,购票平台的保险、加速包、会员等相关增值服务不得默认勾选,但对"价格排序误导""视 觉设计诱导"这类打擦边球的行为,缺乏明确的界定标准和处罚依据。 整治这类乱象,不能只靠消费者"火眼金睛",更需要监管发力。对此,要尽快细化监管标准,明确"显著提示"的 具体要求。 对平台而言,与其在页面设计上动歪心思,不如把精力放在优化购票体验、提升服务质量上。消费者的信任不可 再生,一次套路可能换来短期收益,却会失去长期用户。 ▲在第三方购票平台上,二等卧铺票价显示为404元,且标注了"免费选铺",支付时价格却变成了515元。图/央视 新闻 "首页标价404元,支付时变515元""点进最低价选项,结算时多了几十元服务费",近日,央视曝光购票平台乱 象,戳中了很多人的痛点。 从早年的"默认勾选",到如今升级成"价格排序陷阱""视觉 ...
从强制“默认勾选”到“隐形诱导” 揭秘购票平台搭售套路
Yang Shi Xin Wen· 2026-01-08 00:38
Core Viewpoint - The article highlights the increasing complexity and hidden costs associated with third-party ticket purchasing platforms, which have evolved from overt bundling practices to more subtle forms of consumer manipulation, such as price sorting traps and visual misdirection [1][5]. Group 1: Consumer Experiences - A consumer from Guangxi reported a discrepancy in ticket pricing, where a ticket initially priced at 404 yuan ended up costing 515 yuan due to undisclosed service fees during the payment process [3][4]. - Another consumer from Sichuan experienced a "speed trap," where a ticket advertised at 50 yuan unexpectedly cost 72 yuan upon payment, with no clear indication of additional fees until after the transaction was completed [4]. Group 2: Regulatory Context - Current regulations prohibit default selection of add-on services like insurance and expedited packages, requiring clear consumer notification for bundled offerings [5][12]. - Despite the reduction in forced bundling, the complexity of additional services and page designs has increased consumer burden, with over half of surveyed users identifying hidden consumption traps as a significant issue [5]. Group 3: Common Tactics Used by Platforms - **Trap One: Misleading Price Sorting** - Platforms often display the lowest price option first, but consumers must purchase additional services to access that price, misleading them into thinking they are getting the best deal [7][12]. - **Trap Two: Visual Misleading** - Page designs can create the illusion that additional services are optional, while they are actually bundled with the ticket price, leading to unexpected charges at checkout [8][10]. Group 4: Industry Insights - The evolution from forced bundling to hidden inducements reflects a profit-driven approach by platforms, where basic ticket sales serve as a means to attract customers, while the real revenue comes from various add-on services [11][12]. - Experts emphasize the need for improved transparency in the purchasing process and stronger regulatory oversight to protect consumer rights [12].
携程、去哪儿等平台回应“抢票加速包是噱头”
Xin Lang Cai Jing· 2025-09-27 06:39
Core Viewpoint - The investigation by the Jiangsu Consumer Rights Protection Committee reveals that third-party train ticket platforms' "acceleration packages" do not actually enhance the chances of successfully purchasing tickets, as all requests must ultimately queue through the official 12306 system [1][3][11]. Group 1: Investigation Findings - Nine third-party ticket platforms were investigated, all claiming that purchasing "acceleration packages" would increase ticket success rates, but the actual experience showed that 12306 was the first to issue tickets [1][3]. - The prices for these "acceleration packages" range from 48 yuan to 60 yuan, marketed under various names such as "all-in-one ticket" and "reassured ticket" [1][5]. - 12306's official customer service confirmed that they do not provide acceleration services and that ticket allocation is based on the order of submission [1][3]. Group 2: Consumer Behavior and Reactions - Over 30% of surveyed consumers expressed doubts about the effectiveness of "acceleration packages," yet many still purchase them due to anxiety about ticket availability [8]. - Consumers indicated that the pressure to secure tickets leads them to consider these packages, even if they are aware of their questionable efficacy [9]. Group 3: Legal Perspectives - Lawyers indicated that if third-party platforms exaggerate the effectiveness of "acceleration packages," they could be liable for false advertising and unfair competition [2][11]. - The legal experts emphasized that if these services do not provide real benefits and mislead consumers, they could be considered fraudulent and subject to administrative or criminal penalties [11].
国庆抢票必看!加速包有用吗?省消保委实测9大平台:当心多花钱反被坑!
Huan Qiu Wang· 2025-09-22 09:44
Core Insights - The investigation by Jiangsu Consumer Protection Committee reveals consumer concerns and behaviors regarding third-party train ticket booking platforms, especially during peak travel seasons like the National Day holiday [1][2]. Group 1: Survey Methodology - The survey utilized a combination of online questionnaires, offline experiences, and analysis of service agreements and public sentiment, collecting 4,507 valid online responses and covering nine major platforms [2][3]. Group 2: Consumer Usage Patterns - Over 91% of respondents have used third-party ticket booking platforms, with the highest frequency of use being 3-5 times and 6-10 times per year, aligning with weekend and holiday travel [3][4]. Group 3: Success Rates and Security Concerns - More than 52% of respondents chose third-party platforms for their higher success rates, while concerns about software risks and information security were the main reasons for not using these services [4][5]. - Approximately 70% of users rated the success rate of these platforms as average to high, indicating a demand for effective ticket booking solutions [5][6]. Group 4: Acceleration Packages - Over half of the respondents occasionally purchase acceleration packages, but nearly 38% doubt their effectiveness, suggesting a psychological pressure to buy despite skepticism [5][6]. - Nearly 49% of users are willing to pay between 10-30 yuan for acceleration packages, indicating a preference for low to moderate spending [5][6]. Group 5: User Satisfaction and Complaints - Overall satisfaction with third-party platforms exceeds 70%, but issues such as poor refund and exchange experiences, misleading consumption practices, and inaccurate ticket availability were significant sources of dissatisfaction [5][6]. - More than half of the respondents identified hidden consumption traps, such as default selections for additional services, as a major concern [6][7]. Group 6: Information Security Issues - Over 40% of respondents expressed concerns about personal information security during the ticket booking process, with excessive data collection being a prominent issue [6][7]. Group 7: Discrepancies in Service Expectations - Experience surveys indicated that the actual ticket booking results often did not meet consumer expectations, leading to disputes over fees, particularly in multi-segment ticketing [6][7]. Group 8: Recommendations for Improvement - Platforms are encouraged to enhance self-regulation, improve service quality, and ensure transparent pricing for additional services, while regulatory bodies should strengthen oversight to protect consumer rights [6][7][8].