在上游创作端，树立"IP前置"理念，注重对中华优秀传统文化资源的深度挖掘与现代转译，在剧本阶段 就规划跨界开发可能。在中游渠道端，推动影院向综合文化空间转型，融合观影、社交、零售等场景， 实现情感消费的场景化承接。在下游运营端，打破行业壁垒，与文旅、教育等领域建立共生共赢的合作 生态，完善版权保护与价值评估体系。 我国电影IP开发正展现出新态势。首先，经典IP重启蔚然成风。如上影集团推出经典IP重启计划，通过 现代化的视听语言与叙事手法，对《天书奇谭》《葫芦兄弟》等经典动画翻新再造，让沉淀几代人的情 感记忆重新绽放魅力，有效跨越代际鸿沟，延续IP生命力。其次，跨界联动广度空前。电影IP联动不再 是简单的形象贴牌，而是由点及面的生态化辐射，与文旅、游戏、零售等产业相互奔赴，电影为关联产 业注入情感与叙事能量，而关联产业则反过来为电影IP落地提供场景与体验，让电影产业版图越扩越 大。此外，谷子、潮玩等作为情绪经济的典型载体，正积极寻求与电影IP的深度绑定。电影创作与营销 愈加注重情绪导向，IP授权衍生也从过去以审美为纽带，转向更深层的情感连接。 我国在构建可持续的电影版权运营生态上起步较晚，仍存在不少短板。多数国 ...

【好品牌科技网・行业观察】 消费，作为经济循环的终点与新起点，不仅是经济增长的"压舱石"，更是人民美好生活向往的直接体现。随着中央经济工作 会议与政府工作报告将"大力提振消费"列为年度经济任务之首，2025年的中国消费市场在宏观政策的强力牵引与市场活力的内生驱动下，走出了一条"稳中 有进、破立并举"的独特发展路径。 这一年，是轻工业作为制造业与消费端关键枢纽的"求变之年"，也是品牌与科技深度融合、重塑商业逻辑的"进化之年"。 宏观底色：53.5%的贡献率与"压舱石"的凸显 2025年，在投资与出口面临阶段性压力的背景下，消费的稳定性尤为珍贵。数据显示，前三季度最终消费支出对经济增长的贡献率达到53.5%，较上年同期 提升9个百分点。1—11月，社会消费品零售总额同比增长4.0%，服务零售额更是以5.4%的增速领跑大盘。 这组数据的背后，是"体系化协同"与"精准化滴灌"政策的显效。从大规模设备更新到消费品以旧换新，从财政信贷支持到服务消费场景试点，政策不再是简 单的刺激，而是构建了一套涵盖全生命周期的支持体系。 趋势深度解析：四大浪潮勾勒消费新图景 1. "两新"政策引爆"智能换新潮"：科技消费的普惠性胜利 2 ...

Group 1 - In 2025, China is perceived as a sincere partner sharing development opportunities and leading cultural trends, while also being a responsible major power [1] - The launch of DeepSeek's AI model R1 in January 2025 allows for cost-effective AI applications, significantly lower than mainstream products, enabling African startups to develop solutions for local challenges [2][3] - The deployment of a Chinese-made smart robotic dog in Iraq's oil fields enhances inspection efficiency and supports the digital transformation of the energy sector [3] Group 2 - The Shanghai German Center reports a significant increase in business visitors and delegations in 2025, highlighting China's advantages in industrial costs, skilled labor, and supply chain systems [4] - Several German companies announced new investments in China, including Siemens Medical and Bosch, indicating a trend of foreign enterprises establishing R&D bases in China [5] - The success of the animated film "Ne Zha" in international markets showcases the global appeal of Chinese culture, with adaptations made for different audiences [6][7] Group 3 - Increased foreign visits to China in 2025 reflect the country's modernization and appeal, with visitors expressing surprise at the development levels in western regions [8] - The Chinese rescue team's efforts in Myanmar after a devastating earthquake demonstrate China's commitment to international humanitarian assistance [10] - Brazilian media representatives emphasize the growing friendship and cooperation between China and Latin America, highlighting the importance of fair and respectful partnerships [11]

站在2025年末回望，文化强国建设通过精准的政策引导与蓬勃的创新实践，走出一条兼具时代气度与民生温度的道路。 文化惠民工程在形态多元中纵深推进。年初，"我们的中国梦——文化进万家"活动于江西赣州启动，以一系列优质演出拉开全年基层文化惠民的序幕。随 着"乡村文化振兴计划"全面铺开，戏曲下乡、非遗工坊等活动持续深入乡土。创新融合模式尤为亮眼："美遇苏州"文化惠民工程中，"文化夜校"将108门 课程开进商圈社区，构建起全龄共享的文化生活圈；深圳建成100个公园书吧，构建起功能复合的新型公共文化空间。在创作源头上，广东发布的文化产 业高质量发展"政策包"等举措，从资金、场景到人才提供系统性支持，有效激发了全社会的文化创造力，文化服务正由此实现从"单向输送"到"共建共 享"的深刻转变。 编辑：呼乐乐 第二十一届中国（深圳）国际文化产业博览交易会。图源：文博会官网 文化出海的航迹驶向更广阔的远方。在商务部"千帆出海"行动计划系统性支持下，文化出海从单一产品输出升级为价值与产业生态的系统传播。动画电影 《哪吒之魔童闹海》、游戏《黑神话：悟空》凭借东方美学与顶尖制作赢得全球市场，彰显出传统文化IP的强大吸引力。从网文、网剧、 ...

Group 1 - The core idea emphasizes the importance of cultural development for national prosperity and the enhancement of cultural confidence in China [1][7] - Under the guidance of Xi Jinping's cultural thought, China is pursuing a modern path that balances material and spiritual civilization [7] - The integration of culture and tourism is creating new economic highlights and shaping new urban and rural images [8] Group 2 - Heilongjiang Province is leveraging its ice and snow resources to develop a booming "ice+" industry, contributing to high-quality economic growth [10] - Grassroots sports events in Guizhou, such as "Village Super" and "Village BA," are merging sports, ethnic culture, and tourism consumption, driving rural revitalization [11] - Xinjiang's tourism has surged following the airing of the drama "My Alashan," with visitor numbers increasing by 60.81% and tourism revenue rising by 88.25% [11] Group 3 - Jiangsu's Xuzhou County is promoting cultural tourism through various activities during the National Day and Mid-Autumn Festival, effectively stimulating holiday economic vitality [13] - The scenic area of Wangxian Valley in Jiangxi attracted 3.1 million visitors in 2024, generating 528 million yuan in tourism revenue and creating over 2,000 direct jobs [14] - The "Astronomy Town" in Guizhou is enhancing local employment and entrepreneurship through its tourism model, with significant visitor numbers and revenue reported [14] Group 4 - The traditional craft of porcelain making in Jingdezhen is being revitalized through cultural and creative industry transformations [17] - The musical instrument industry in Wuqiao County has developed into a cluster of over 150 enterprises, generating 2.38 billion yuan in revenue in 2024 [19] - Yunnan's Pu'er City is integrating coffee culture with tourism, creating diverse experiences that attract visitors [20] Group 5 - The "Digital Dunhuang" immersive exhibition utilizes VR technology to enhance visitor engagement with cultural heritage [34] - Suzhou is advancing "digital gardens" to create immersive experiences that showcase its unique garden culture [36] - The Five Streams Intangible Cultural Heritage Park in Hunan is using digital technology to promote traditional crafts and attract more visitors [37] Group 6 - The 2025 China Cultural Tourism Industry Expo in Wuhan showcased new cultural tourism products and attracted over 2,000 domestic exhibitors [39] - The rise of the Chinese trendy toy industry, exemplified by Pop Mart, has seen its market scale grow from 6.3 billion yuan in 2015 to 60 billion yuan in 2023 [30] - Chongqing's drone light shows have become a popular attraction, significantly boosting local restaurant traffic during performances [32]

Core Viewpoint - The article "New Song of Shu Road" highlights the transformation of Sichuan's transportation infrastructure from the historical challenges of "Shu Road" to a modern, interconnected network that supports economic growth and regional integration [1][5]. Group 1: Historical Context - The article traces the historical significance of the Shu Road, emphasizing its evolution from ancient pathways to modern transportation systems, showcasing the resilience and innovation of builders throughout history [3][28]. - Key milestones include the construction of the Baoshan Road during the Qin and Han dynasties and the establishment of the Chengdu-Chongqing Railway, which marked significant advancements in transportation [29][30]. Group 2: Modern Infrastructure Development - Since the 18th National Congress, Sichuan has invested 3.5 trillion yuan in comprehensive transportation construction, with over 10,000 kilometers of expressways completed [32]. - The region has established 50 major transportation corridors, with the Chengdu-Chongqing economic circle becoming a national model for integrated development [44][70]. Group 3: Economic Integration and Growth - The Chengdu-Chongqing economic circle's GDP increased from 6.3 trillion yuan in 2019 to 8.7 trillion yuan in 2024, reflecting significant economic growth and regional collaboration [70]. - The establishment of the cross-provincial tax collection service center in the Gaotong New District exemplifies efforts to streamline administrative processes and enhance economic cooperation between Sichuan and Chongqing [60][66]. Group 4: Environmental Considerations - The article emphasizes the importance of ecological protection in infrastructure projects, highlighting the need for sustainable development practices that consider long-term environmental impacts [51][54]. - The construction of the Chengdu-Lanzhou Railway faced challenges due to environmental concerns, leading to project modifications to protect sensitive ecosystems [51][52]. Group 5: Future Prospects - The article concludes with a vision for the future of the Shu Road, emphasizing its role as a "pioneer" in promoting a unified national market and facilitating international trade [5][81]. - The development of logistics and transportation networks is expected to enhance the region's competitiveness in global markets, particularly through initiatives like the China-Europe Railway Express [81][85].

Core Insights - China's position as the world's second-largest consumer market remains solid, with the penetration rate of the new energy vehicle market exceeding 50% and significant growth in various sectors, indicating vast opportunities and potential for investment [1] - The Ministry of Commerce's report on consumption during the 14th Five-Year Plan highlights four key themes: expansion, quality improvement, renewal, and openness, with an average annual growth of 5.5% in retail sales of consumer goods over the past four years, expected to surpass 50 trillion yuan this year [1] - The average annual contribution of consumption to economic growth is around 60%, with a notable increase in service consumption, which is projected to be a major driver of consumption upgrade during the 15th Five-Year Plan [2] Group 1 - The retail sales of consumer goods are projected to exceed 50 trillion yuan this year, with an average annual growth rate of 5.5% over the past four years [1] - The average annual growth rate of residents' service consumption expenditure is 9.6%, with its share in total consumption expenditure rising by 3.5 percentage points to 46.1% [1] - The per capita disposable income and per capita consumption expenditure of residents have increased from 32,000 yuan and 21,000 yuan to 41,000 yuan and 28,000 yuan, respectively, over the past four years [2] Group 2 - The shift from goods consumption to service consumption is expected to be a primary development direction for consumption upgrade during the 15th Five-Year Plan [2] - Improving the consumption environment is a systematic project that involves infrastructure construction, market regulation, consumer rights protection, and credit system development [2] - Enhancing consumer willingness to spend requires multi-faceted collaboration and measures, including market order regulation and the establishment of efficient consumer rights protection channels [2]

Core Viewpoint - The animated film "Nezha: The Devil's Child" produced by Jiecheng Co., Ltd. will be exclusively released on major online platforms starting August 2 [1] Company Summary - Jiecheng Co., Ltd. is leveraging its subsidiary Huashi Wangju for the exclusive new media distribution of the animated film [1] Industry Summary - The release of "Nezha: The Devil's Child" marks a significant event in the animation film sector, indicating a trend towards digital distribution in the industry [1]

Core Insights - China's super-large market presents unlimited opportunities and immense potential, driven by the growing demand for a better life among its people, which fuels the upgrade of consumption quality [3][6] - The Ministry of Commerce's report on consumption during the 14th Five-Year Plan highlights four key themes: expansion, quality improvement, renewal, and openness [6][7] - The average annual growth rate of total retail sales of consumer goods reached 5.5% over the past four years, with expectations to exceed 50 trillion yuan this year [6] - The average annual growth rate of residents' service consumption expenditure was 9.6%, with its share of total consumption expenditure increasing by 3.5 percentage points to 46.1% [6] - New consumption patterns are emerging, with a shift from "whether" to "how good" in consumer demand, indicating a clear trend towards quality consumption upgrades [6][7] Consumption as Economic Driver - Consumption is identified as the "main engine" and "stabilizer" of economic growth, as well as a "barometer" of public well-being [7] - Various policies have been implemented to promote consumption and enhance people's livelihoods, indicating a strong governmental push towards consumption quality upgrades [7][8] - The per capita disposable income and per capita consumption expenditure of residents increased from 32,000 yuan and 21,000 yuan to 41,000 yuan and 28,000 yuan, respectively, over the past four years [7] Future Consumption Trends - The transition towards service consumption will be a major development direction during the 15th Five-Year Plan, driven by technological advancements and a shift in consumer preferences [8] - Improving the consumption environment is essential for enhancing consumer willingness, which involves infrastructure development, market regulation, and consumer rights protection [8] - The evolving consumption landscape presents both challenges and opportunities for businesses, emphasizing the need to adapt to new consumer demands and enhance service offerings [8]

Core Points - The event "Journey to Xinjiang: Mutual Learning and Exchange" was held in Xinjiang, where 24 students from 17 universities in Taiwan interacted with 8 students from Xinjiang Normal University over a 10-day period, engaging in various activities to experience the Silk Road culture [1][2][3] - Students participated in traditional activities such as playing the Tobe Xiu Er and making lacquer fans, fostering cultural exchange and friendship [2][3] - The event included visits to cities like Urumqi and Ili, where students engaged in team-building activities that enhanced mutual understanding and camaraderie [2][3][5] Group 1 - The exchange program allowed Taiwanese students to experience the warmth of Xinjiang's culture and hospitality, with activities designed to promote interaction and learning [1][2] - Students expressed their excitement about the unique cultural experiences, such as making traditional tea and participating in local music and dance [2][3] - The event highlighted the beauty of Xinjiang's landscapes, contributing to a deeper appreciation of the region's natural and cultural heritage [5] Group 2 - The collaboration between students from both regions emphasized the importance of cultural exchange in building friendships and understanding [3][5] - Participants shared personal reflections on their experiences, indicating a strong emotional connection formed during the activities [2][5] - The event served as a platform for showcasing Xinjiang's intangible cultural heritage, enhancing awareness and appreciation among the youth [2][3]