Core Viewpoint - The article discusses the phenomenon where higher prices can lead to increased sales, challenging the common belief that lower prices always drive better sales performance. It highlights the concepts of Veblen Effect and Giffen Goods to explain consumer behavior regarding pricing and demand. Group 1: Veblen Effect and Luxury Goods - The Veblen Effect suggests that consumers may demand more of a product as its price increases, particularly for luxury goods, as higher prices can enhance perceived value and status [11][14][20]. - Examples include a warming underwear factory in China that raised prices from 50 yuan to 140-150 yuan, resulting in a 30% increase in orders [9]. - Similarly, luxury brands like Chanel and Van Cleef & Arpels have successfully increased prices while boosting sales, demonstrating the effectiveness of this pricing strategy [12][13]. Group 2: Giffen Goods and Consumer Behavior - Giffen Goods illustrate a scenario where demand for a product increases as its price rises, contrary to typical economic expectations. This phenomenon was observed during the Irish Potato Famine [22][24]. - The article explains that when essential goods like potatoes become more expensive, consumers may buy more of them due to the lack of affordable alternatives, showcasing a unique consumer psychology [28][36]. Group 3: Price Elasticity and Market Dynamics - The concept of price elasticity is crucial in understanding consumer behavior. Products with high elasticity see demand fluctuate significantly with price changes, while necessities tend to have inelastic demand [56][57]. - The article warns that relying solely on a low-price strategy can lead to detrimental price wars, ultimately harming the industry as a whole [59]. Group 4: Consumer Preferences and Pricing Strategies - The article argues that consumers do not always prefer cheaper options; instead, they may seek products that offer perceived value, even at higher prices [44][45]. - It emphasizes the importance of aligning product pricing with its perceived value and utility, suggesting that higher prices can sometimes lead to better sales if consumers recognize the product's worth [60].

Group 1 - The article discusses the misconception that lower prices lead to higher sales, highlighting instances where raising prices has stimulated demand instead [1][4][40] - The concept of the Veblen effect is introduced, where higher prices can increase consumer demand for luxury goods, as seen in examples from the clothing and toy industries [5][6][10] - The article cites specific cases, such as the price increase of warming underwear and collectible toys, which resulted in significant order growth and resale value appreciation [6][8][9] Group 2 - The article contrasts the Veblen effect with the Giffen phenomenon, where demand for a staple good like potatoes can increase despite rising prices due to lack of alternatives [25][26][34] - It explains that the Giffen phenomenon occurs under specific conditions, such as when consumers are forced to buy more of a staple as other food prices rise [27][28][36] - The article emphasizes that consumer behavior is influenced by both horizontal and vertical comparisons, affecting purchasing decisions based on perceived future price trends [30][34][37] Group 3 - The article argues that consumers do not always prefer cheaper options, as demonstrated by the evolution of consumer behavior towards higher-priced, high-quality products over time [56][58][60] - It introduces the "V-shaped price curve," suggesting that consumers may initially reject high prices but eventually seek out premium products once low prices become normalized [57][59] - The article highlights the importance of perceived value in consumer purchasing decisions, indicating that consumers are willing to pay more for products they deem valuable [61][62] Group 4 - The article discusses the concept of price elasticity of demand, explaining that products with high elasticity can benefit from a low-price strategy, while essential goods tend to have inelastic demand [76][79][80] - It warns that relying solely on a low-price strategy can lead to industry-wide price wars, ultimately harming profitability for all players involved [81][82] - The article concludes that raising prices can be beneficial if aligned with product value and consumer expectations, suggesting that higher prices can lead to better sales outcomes [83][84]

Core Viewpoint - The U.S. has imposed a surprising 39% tariff on Swiss imports, which has left Switzerland in shock, particularly affecting its luxury watch industry, including brands like Rolex [1][4]. Group 1: Tariff Impact - The new tariff rate of 39% is the highest among European countries and represents an 8 percentage point increase from the previously announced 31% rate in April [4]. - Nearly 60% of Swiss exports to the U.S. will be impacted by this new tariff, significantly straining the economic relationship between the two countries [4]. Group 2: Corporate Response - Rolex's CEO, Jean-Frederic Dufour, clarified that the invitation to President Trump to attend the U.S. Open was based on a commitment to sports values and international friendship, not a compromise with the U.S. government [3]. - Dufour emphasized that there were no substantive discussions regarding tariffs or trade policies during the event, and Rolex has never negotiated with the U.S. government on tariff issues [3]. Group 3: Political Reactions - Senator Elizabeth Warren criticized the optics of Trump joking about tariffs while attending a luxury event sponsored by a high-end watch brand, highlighting the disconnect with American families affected by the tariff policies [4]. - The White House responded to Warren's concerns by dismissing them as conspiracy theories, suggesting she should focus on more pressing matters [4].

Core Viewpoint - The traditional allure of European luxury watches, once seen as a symbol of wealth and status in China, is diminishing as consumer preferences shift towards domestic brands and smartwatches, leading to a significant decline in the resale value of high-end Swiss watches [4][5][10]. Market Trends - The resale index for Rolex watches has dropped nearly one-third from its peak in March 2022 to March 2025, marking a four-year low [4][10]. - The sales of Swiss watches to mainland China fell by 26% last year, with exports to Hong Kong also declining by 19% [11]. Consumer Behavior - The middle-class consumer group, which has been a significant driver of luxury watch sales, is experiencing a decline in spending enthusiasm, with 45% reporting reduced luxury goods consumption in 2023-2024 [14][17]. - A survey indicated that 80% of consumers who are reducing luxury purchases believe that luxury goods lack cost-effectiveness [17]. Competitive Landscape - Domestic watch brands like Seagull and Fiyta are gaining traction, particularly with models associated with national leaders, while smartwatches from brands like Huawei and Xiaomi are becoming popular for their affordability and functionality [4][20]. - In 2024, Huawei led the smartwatch market in China with a shipment of 21.2 million units, reflecting a 34.2% year-on-year growth [19]. Brand Perception - The perception of European luxury watches as "hard currency" is fading, with consumers now prioritizing value for money over status symbols [5][11]. - The narrative surrounding luxury watches is changing, with younger consumers seeking personalized expressions rather than adhering to traditional brand stories [18][24]. Technological Advancements - Domestic watch manufacturers are improving their technical capabilities, with products like the Fiyta "Zhai Xing" automatic mechanical movement achieving recognition for quality [22][24]. - The gap in technology between domestic and Swiss watches is narrowing, as evidenced by advancements in domestic manufacturing processes [21][22]. Cultural Shifts - The cultural significance of luxury watches is evolving, with consumers increasingly valuing heritage and local craftsmanship in domestic brands [20][24]. - The rise of smartwatches and domestic brands reflects a broader shift in consumer values, moving away from ostentation towards practicality and personal relevance [20][24].

Core Viewpoint - The luxury watch market in China, particularly for European brands like Rolex, is experiencing a significant decline, with prices dropping and consumer interest shifting towards domestic and smartwatches [3][4][5]. Group 1: Market Trends - The resale value of Rolex watches has decreased by nearly one-third from March 2022 to March 2025, reaching a four-year low [3]. - Other high-end brands such as Vacheron Constantin, Piaget, and Patek Philippe are also facing price pressures, indicating a broader market trend away from luxury watches as "hard currency" [3][4]. - The export value of Swiss watches to mainland China fell by 26% last year, while exports to Hong Kong dropped by 19%, highlighting a significant market contraction [7]. Group 2: Consumer Behavior - The middle-class consumer segment, which has been a major growth driver for luxury goods, is showing a rapid decline in spending on luxury watches, with 45% of middle-class consumers reporting decreased spending on luxury items [10][13]. - A survey indicated that 80% of consumers who are reducing their luxury purchases believe that luxury goods lack cost-effectiveness, leading to a shift in spending priorities [13]. - The traditional consumer base for luxury watches is evolving, with younger consumers from tech and healthcare sectors seeking more personalized and value-driven products [14]. Group 3: Domestic Brands and Smartwatches - Domestic brands like Seagull and Fiyta are gaining traction, with Fiyta's sales of a co-branded watch with the film "The King of the Sky" increasing by 63% [19]. - Smartwatches from brands like Huawei and Xiaomi are rapidly capturing market share, with Huawei leading the market with a 34.2% year-on-year growth in shipments [15]. - The shift towards smartwatches and domestic brands reflects a broader cultural change, as younger consumers prioritize functionality and value over traditional luxury branding [16][19]. Group 4: Industry Performance - Swatch Group, which owns brands like Omega and Longines, reported a 14.6% decline in net sales to 6.74 billion Swiss francs for 2024, with net profit plummeting over 70% to 220 million Swiss francs [5][7]. - The overall market for luxury goods in China is projected to be below 2022 levels, indicating a challenging environment for luxury brands [10].

Group 1 - The supply and demand imbalance for Rolex has made it difficult to purchase through official channels [2] - The secondary market is experiencing prices that exceed the original pricing by more than double [2] - There is a trend among young people to purchase luxury brands, including Rolex, before price increases [2]

Core Insights - The luxury goods market has traditionally relied on price increases to maintain brand prestige and consumer perception, leveraging the "Veblen effect" where higher prices signal higher quality and status [1][3] - However, recent trends indicate a shift in consumer behavior, with a reported average price increase of only 2% in luxury goods this year, the smallest in recent years, reflecting a more pragmatic approach from consumers [3][5] - Younger consumers are increasingly focused on the actual value of products rather than their price or brand, leading to a rise in discount platforms and sales events that offer luxury items at more accessible prices [5][7] Group 1 - Luxury brands have historically used price hikes to enhance their image and create a sense of exclusivity, making consumers feel that high-priced items signify success and status [3][5] - The recent HSBC report highlights a significant change in consumer attitudes, with a mere 2% average price increase in luxury goods, indicating a shift towards more practical purchasing decisions [3][5] - Consumers are now more informed and discerning, often researching product materials and craftsmanship, which diminishes the effectiveness of traditional pricing strategies [5][7] Group 2 - The emergence of discount platforms like Vipshop has gained popularity among consumers who still appreciate luxury brands but seek better value for their money [5][7] - Recent discount events featuring brands like Burberry and COACH have attracted not only regular luxury buyers but also new consumers who are eager to take advantage of lower prices [5][7] - Overall, the luxury market is adapting to a more diverse consumer base that values cost-effectiveness, leading to new sales models and a more varied shopping experience [7]

Core Insights - The initial Labubu was auctioned for 1.08 million, highlighting its perceived value similar to luxury brands like Rolex and Moutai, which are mass-produced industrial products that create scarcity through controlled supply [1] - The revenue for Pop Mart in 2024 is projected to be 13 billion, while Rolex's revenue is expected to be 85.7 billion, indicating a significant gap, yet Pop Mart shows a stronger premium in the secondary market [1] - Labubu and Moutai serve as status symbols for different demographics, with Labubu appealing to younger consumers and Moutai to middle-aged individuals, both having high resale value and market demand [2] Market Dynamics - Labubu can be gifted to superiors discreetly, maintaining a high value while being perceived as a simple plastic toy, which can be easily explained away if questioned [3] - The perception of aesthetics in luxury items can evolve over time, as individuals become more familiar with certain products, transforming initial judgments into appreciation [3][5] - Consensus around luxury items is shaped by a small group of influencers, which then permeates to the broader public, creating a shared understanding of value [4][6]

Core Viewpoint - Recent incidents of scams related to second-hand luxury goods, particularly watches, have emerged as a significant concern, highlighting the risks associated with online transactions and the potential for money laundering through these sales [1][18][19]. Group 1: Incident Overview - A man named Wang from Anhui sold a luxury watch for 380,000 yuan, only to find out that the payment was linked to a scam, resulting in his bank account being frozen [1]. - Similar cases have been reported, including one involving a man named Xiao from Zhejiang, who sold a Rolex for 375,000 yuan, also leading to his bank account being frozen due to the funds being linked to a fraud victim [2][12]. Group 2: Scam Mechanism - Scammers often pose as buyers on second-hand platforms, using various excuses to obtain sellers' bank account information, which they then use to transfer funds that are actually proceeds from other scams [19][21]. - The transactions typically involve high-value items that are easy to liquidate, making them attractive for scammers to exploit [18][19]. Group 3: Law Enforcement Response - Police have indicated that funds linked to scams must be frozen during investigations, which complicates the situation for innocent sellers who unknowingly receive these funds [12][18]. - Legal experts emphasize the importance of sellers documenting their transactions and communications to prove their innocence in case of account freezes [21].

Core Insights - The article discusses the phenomenon of consumption downgrade in China following the lifting of mask mandates, highlighting the economic struggles faced by individuals and businesses after a prolonged period of lockdown [1][5]. Economic Trends - National retail sales in March showed a year-on-year increase of 5.9%, reaching 4.09 trillion yuan, indicating an overall recovery trend [2]. - However, major cities like Beijing and Shanghai experienced significant declines in retail sales, with Beijing down 9.9% and Shanghai estimated to drop 14.1% [4]. Population Dynamics - The decline in population in major cities, particularly among migrant workers, is reshaping the consumption landscape, with a 1% decrease in migrant population leading to a loss of approximately 30 billion yuan in consumption power for Beijing and 45 billion yuan for Shanghai [5]. Consumer Behavior - High-end brands are witnessing a decline in demand, with Porsche reducing prices by 20% and Rolex's green gold model seeing a price drop of 50%, reflecting a broader trend of consumption downgrade among the middle class [6]. - The average salary growth in Beijing's financial sector is only 1.3%, and 3.5% in the internet sector, contrasting sharply with previous years of double-digit growth [7]. Shifts in Spending Habits - The "coffee downgrade" phenomenon is emerging, where premium coffee brands are being replaced by convenience store options, indicating a shift in spending strategies among workers [8]. - Consumer confidence in Beijing has plummeted to a ten-year low of 90.1, while the national index remains above 105 [9]. Market Data - Key commercial areas are experiencing a 40% drop in restaurant turnover rates, luxury stores are seeing a 60% decrease in foot traffic, and shared bike usage has shortened by 15 minutes [10]. - Real estate prices in Beijing and Shanghai have dropped by 8.3%, exacerbating wealth anxiety and affecting middle-class consumption capabilities [10]. Emerging Economic Opportunities - New economic forms are beginning to emerge amidst the consumption downturn, with instant retail in Beijing growing by 9.4% and smart home appliance sales increasing by 23.1% [12]. - Policies promoting the replacement of old consumer goods have led to a 35.1% increase in home appliance sales and a 28.6% surge in 5G mobile device sales, indicating a shift towards quality and efficiency in consumption [13]. Future Outlook - The article suggests that major cities need to focus on retaining talent and attracting people through opportunities and quality services to revitalize the consumption market [14].