每经编辑｜段炼 近日，西安的陈女士向红星新闻记者反映，去年10月21日，她儿媳妇雷某某为了筹钱治病，将多年前购买的劳力士手表在二手平台上售卖，但是没想到交 易成功收到十六余万元的货款之后，名下账户被湖南益阳警方冻结至今。原因是售表所得的资金，系电信诈骗涉案资金。 雷某某售卖劳力士的场景，验表师正在验表 陈女士说，儿媳妇得了恶性肿瘤身体不适，一直是她和益阳警方沟通。她提供了售卖时相关视频证据和销售合同，表明雷某某并没有参与电信诈骗洗钱环 节的主观意图，而是受害者一方。 1月23日，红星新闻记者从湖南省益阳市资阳区当地警方获悉，雷某某系脱离二手交易平台采用线下支付，账户内收到的十六万元，为电信诈骗案受害者 的钱款，该案仍在侦办当中，账户暂时无法解封。 女子罹患恶性肿瘤卖表筹钱 与买方在二手平台相识线下验货 陈女士告诉红星新闻记者，儿媳妇十年前得了甲状腺癌，原本做完手术以后已恢复，但是近年又再次癌变转移到肺部。儿子儿媳两人原本开了一家烧烤 店，但近年来生意也不好处于亏损状态，因此为了治病筹钱，才将多年前买的一块劳力士手表挂在二手交易平台出售。 在与购买方某二手钟表公司确定好意向之后，2025年10月21日，对方指定 ...

Group 1 - The core point of the article is that the demand for traditional luxury assets, referred to as "old assets," is declining, as evidenced by the changes in consumer behavior and market dynamics [1][3][7] - Moutai, a premium liquor brand, has relaxed its purchase limits, indicating a significant shift in sales pressure and consumer interest [1][8] - The concept of "old assets" includes luxury items like famous cigarettes, wines, watches, and antiques, which are primarily valued by middle-aged consumers for their emotional and social significance [3][4] Group 2 - The decline in the value of "old assets" is attributed to a generational shift, where younger consumers prioritize practicality over status symbols, leading to a decrease in demand for luxury items [4][6] - The sales of Swiss watches in China have dropped nearly 30%, reflecting a broader trend of declining interest in high-end luxury goods among younger demographics [9] - The market for collectibles, such as stamps, is also suffering, with younger generations showing little interest in inheriting these traditional assets, causing concern among older collectors [10] Group 3 - The current economic environment is characterized by a return to value, where consumers are more focused on essential needs rather than luxury items, indicating a fundamental shift in consumer behavior [12] - The price of Moutai has significantly decreased from 3000 to 1500 per bottle, highlighting the changing market dynamics and consumer sentiment [8] - The overall trend suggests that both high-end and mid-range luxury markets are experiencing a downturn, with potential implications for the future of these asset classes [7]

Core Viewpoint - The article emphasizes the importance of understanding the difference between assets and liabilities, highlighting that many high-income individuals fail to accumulate wealth due to poor investment choices and excessive consumerism [4][5][6]. Group 1: Investment Understanding - The article advocates for a clear definition of assets and liabilities, stating that assets are things that put money into one's pocket, while liabilities take money out [5]. - It stresses that many people mistakenly consider liabilities as assets, leading to financial instability [6][7]. - The article references the views of successful investors like Buffett and Munger, who criticize the investment in gold due to its lack of cash flow generation [9]. Group 2: Consumer Behavior - The concept of "face tax" is introduced, where unnecessary spending to maintain appearances is criticized as a significant financial drain [3][10]. - The article discusses the "luxury car paradox," where high-cost items depreciate quickly and become liabilities rather than assets [10]. - It encourages individuals to redirect funds from superficial consumption into investments that generate real value, such as index funds or rental properties [10]. Group 3: Wealth Accumulation Strategies - The article outlines three key strategies for high-income earners to avoid pitfalls and build wealth: focusing on cash flow direction, avoiding face consumption, and establishing a passive income system [8][11]. - It suggests starting with a small percentage of income to invest in true assets and gradually building a passive income stream [12]. - The ultimate goal is to achieve financial freedom, defined as having the ability to choose how to spend time without financial constraints [12].

Core Viewpoint - The article discusses the phenomenon where higher prices can lead to increased sales, challenging the common belief that lower prices always drive better sales performance. It highlights the concepts of Veblen Effect and Giffen Goods to explain consumer behavior regarding pricing and demand. Group 1: Veblen Effect and Luxury Goods - The Veblen Effect suggests that consumers may demand more of a product as its price increases, particularly for luxury goods, as higher prices can enhance perceived value and status [11][14][20]. - Examples include a warming underwear factory in China that raised prices from 50 yuan to 140-150 yuan, resulting in a 30% increase in orders [9]. - Similarly, luxury brands like Chanel and Van Cleef & Arpels have successfully increased prices while boosting sales, demonstrating the effectiveness of this pricing strategy [12][13]. Group 2: Giffen Goods and Consumer Behavior - Giffen Goods illustrate a scenario where demand for a product increases as its price rises, contrary to typical economic expectations. This phenomenon was observed during the Irish Potato Famine [22][24]. - The article explains that when essential goods like potatoes become more expensive, consumers may buy more of them due to the lack of affordable alternatives, showcasing a unique consumer psychology [28][36]. Group 3: Price Elasticity and Market Dynamics - The concept of price elasticity is crucial in understanding consumer behavior. Products with high elasticity see demand fluctuate significantly with price changes, while necessities tend to have inelastic demand [56][57]. - The article warns that relying solely on a low-price strategy can lead to detrimental price wars, ultimately harming the industry as a whole [59]. Group 4: Consumer Preferences and Pricing Strategies - The article argues that consumers do not always prefer cheaper options; instead, they may seek products that offer perceived value, even at higher prices [44][45]. - It emphasizes the importance of aligning product pricing with its perceived value and utility, suggesting that higher prices can sometimes lead to better sales if consumers recognize the product's worth [60].

Group 1 - The article discusses the misconception that lower prices lead to higher sales, highlighting instances where raising prices has stimulated demand instead [1][4][40] - The concept of the Veblen effect is introduced, where higher prices can increase consumer demand for luxury goods, as seen in examples from the clothing and toy industries [5][6][10] - The article cites specific cases, such as the price increase of warming underwear and collectible toys, which resulted in significant order growth and resale value appreciation [6][8][9] Group 2 - The article contrasts the Veblen effect with the Giffen phenomenon, where demand for a staple good like potatoes can increase despite rising prices due to lack of alternatives [25][26][34] - It explains that the Giffen phenomenon occurs under specific conditions, such as when consumers are forced to buy more of a staple as other food prices rise [27][28][36] - The article emphasizes that consumer behavior is influenced by both horizontal and vertical comparisons, affecting purchasing decisions based on perceived future price trends [30][34][37] Group 3 - The article argues that consumers do not always prefer cheaper options, as demonstrated by the evolution of consumer behavior towards higher-priced, high-quality products over time [56][58][60] - It introduces the "V-shaped price curve," suggesting that consumers may initially reject high prices but eventually seek out premium products once low prices become normalized [57][59] - The article highlights the importance of perceived value in consumer purchasing decisions, indicating that consumers are willing to pay more for products they deem valuable [61][62] Group 4 - The article discusses the concept of price elasticity of demand, explaining that products with high elasticity can benefit from a low-price strategy, while essential goods tend to have inelastic demand [76][79][80] - It warns that relying solely on a low-price strategy can lead to industry-wide price wars, ultimately harming profitability for all players involved [81][82] - The article concludes that raising prices can be beneficial if aligned with product value and consumer expectations, suggesting that higher prices can lead to better sales outcomes [83][84]

Core Viewpoint - The U.S. has imposed a surprising 39% tariff on Swiss imports, which has left Switzerland in shock, particularly affecting its luxury watch industry, including brands like Rolex [1][4]. Group 1: Tariff Impact - The new tariff rate of 39% is the highest among European countries and represents an 8 percentage point increase from the previously announced 31% rate in April [4]. - Nearly 60% of Swiss exports to the U.S. will be impacted by this new tariff, significantly straining the economic relationship between the two countries [4]. Group 2: Corporate Response - Rolex's CEO, Jean-Frederic Dufour, clarified that the invitation to President Trump to attend the U.S. Open was based on a commitment to sports values and international friendship, not a compromise with the U.S. government [3]. - Dufour emphasized that there were no substantive discussions regarding tariffs or trade policies during the event, and Rolex has never negotiated with the U.S. government on tariff issues [3]. Group 3: Political Reactions - Senator Elizabeth Warren criticized the optics of Trump joking about tariffs while attending a luxury event sponsored by a high-end watch brand, highlighting the disconnect with American families affected by the tariff policies [4]. - The White House responded to Warren's concerns by dismissing them as conspiracy theories, suggesting she should focus on more pressing matters [4].

Core Viewpoint - The traditional allure of European luxury watches, once seen as a symbol of wealth and status in China, is diminishing as consumer preferences shift towards domestic brands and smartwatches, leading to a significant decline in the resale value of high-end Swiss watches [4][5][10]. Market Trends - The resale index for Rolex watches has dropped nearly one-third from its peak in March 2022 to March 2025, marking a four-year low [4][10]. - The sales of Swiss watches to mainland China fell by 26% last year, with exports to Hong Kong also declining by 19% [11]. Consumer Behavior - The middle-class consumer group, which has been a significant driver of luxury watch sales, is experiencing a decline in spending enthusiasm, with 45% reporting reduced luxury goods consumption in 2023-2024 [14][17]. - A survey indicated that 80% of consumers who are reducing luxury purchases believe that luxury goods lack cost-effectiveness [17]. Competitive Landscape - Domestic watch brands like Seagull and Fiyta are gaining traction, particularly with models associated with national leaders, while smartwatches from brands like Huawei and Xiaomi are becoming popular for their affordability and functionality [4][20]. - In 2024, Huawei led the smartwatch market in China with a shipment of 21.2 million units, reflecting a 34.2% year-on-year growth [19]. Brand Perception - The perception of European luxury watches as "hard currency" is fading, with consumers now prioritizing value for money over status symbols [5][11]. - The narrative surrounding luxury watches is changing, with younger consumers seeking personalized expressions rather than adhering to traditional brand stories [18][24]. Technological Advancements - Domestic watch manufacturers are improving their technical capabilities, with products like the Fiyta "Zhai Xing" automatic mechanical movement achieving recognition for quality [22][24]. - The gap in technology between domestic and Swiss watches is narrowing, as evidenced by advancements in domestic manufacturing processes [21][22]. Cultural Shifts - The cultural significance of luxury watches is evolving, with consumers increasingly valuing heritage and local craftsmanship in domestic brands [20][24]. - The rise of smartwatches and domestic brands reflects a broader shift in consumer values, moving away from ostentation towards practicality and personal relevance [20][24].

Core Viewpoint - The luxury watch market in China, particularly for European brands like Rolex, is experiencing a significant decline, with prices dropping and consumer interest shifting towards domestic and smartwatches [3][4][5]. Group 1: Market Trends - The resale value of Rolex watches has decreased by nearly one-third from March 2022 to March 2025, reaching a four-year low [3]. - Other high-end brands such as Vacheron Constantin, Piaget, and Patek Philippe are also facing price pressures, indicating a broader market trend away from luxury watches as "hard currency" [3][4]. - The export value of Swiss watches to mainland China fell by 26% last year, while exports to Hong Kong dropped by 19%, highlighting a significant market contraction [7]. Group 2: Consumer Behavior - The middle-class consumer segment, which has been a major growth driver for luxury goods, is showing a rapid decline in spending on luxury watches, with 45% of middle-class consumers reporting decreased spending on luxury items [10][13]. - A survey indicated that 80% of consumers who are reducing their luxury purchases believe that luxury goods lack cost-effectiveness, leading to a shift in spending priorities [13]. - The traditional consumer base for luxury watches is evolving, with younger consumers from tech and healthcare sectors seeking more personalized and value-driven products [14]. Group 3: Domestic Brands and Smartwatches - Domestic brands like Seagull and Fiyta are gaining traction, with Fiyta's sales of a co-branded watch with the film "The King of the Sky" increasing by 63% [19]. - Smartwatches from brands like Huawei and Xiaomi are rapidly capturing market share, with Huawei leading the market with a 34.2% year-on-year growth in shipments [15]. - The shift towards smartwatches and domestic brands reflects a broader cultural change, as younger consumers prioritize functionality and value over traditional luxury branding [16][19]. Group 4: Industry Performance - Swatch Group, which owns brands like Omega and Longines, reported a 14.6% decline in net sales to 6.74 billion Swiss francs for 2024, with net profit plummeting over 70% to 220 million Swiss francs [5][7]. - The overall market for luxury goods in China is projected to be below 2022 levels, indicating a challenging environment for luxury brands [10].

Group 1 - The supply and demand imbalance for Rolex has made it difficult to purchase through official channels [2] - The secondary market is experiencing prices that exceed the original pricing by more than double [2] - There is a trend among young people to purchase luxury brands, including Rolex, before price increases [2]

Core Insights - The luxury goods market has traditionally relied on price increases to maintain brand prestige and consumer perception, leveraging the "Veblen effect" where higher prices signal higher quality and status [1][3] - However, recent trends indicate a shift in consumer behavior, with a reported average price increase of only 2% in luxury goods this year, the smallest in recent years, reflecting a more pragmatic approach from consumers [3][5] - Younger consumers are increasingly focused on the actual value of products rather than their price or brand, leading to a rise in discount platforms and sales events that offer luxury items at more accessible prices [5][7] Group 1 - Luxury brands have historically used price hikes to enhance their image and create a sense of exclusivity, making consumers feel that high-priced items signify success and status [3][5] - The recent HSBC report highlights a significant change in consumer attitudes, with a mere 2% average price increase in luxury goods, indicating a shift towards more practical purchasing decisions [3][5] - Consumers are now more informed and discerning, often researching product materials and craftsmanship, which diminishes the effectiveness of traditional pricing strategies [5][7] Group 2 - The emergence of discount platforms like Vipshop has gained popularity among consumers who still appreciate luxury brands but seek better value for their money [5][7] - Recent discount events featuring brands like Burberry and COACH have attracted not only regular luxury buyers but also new consumers who are eager to take advantage of lower prices [5][7] - Overall, the luxury market is adapting to a more diverse consumer base that values cost-effectiveness, leading to new sales models and a more varied shopping experience [7]