在近两年的百万级超豪华车市场，正在上演一场关于"豪华定义"的新旧博弈，两极分化的背后，是高 净值人群消费逻辑的重构。 这个价位既无政策补贴，也难享降本红利，产品使用周期或任何服务环节出现瑕疵，都会直接影响销 量。与传统超豪华品牌在华销量跌幅普遍在30%的情况相反，尊界S800交出的成绩单却逆势而上， 上市175天大定突破1.8万台，月交付稳定在2000+台。 12月16日，尊界S800第1万台量产车在超级工厂下线，同步达成累计交付破万的里程碑。从5月上市 到实现这一目标仅用了200余天，远超传统百万级豪车18-24 个月的万台量产周期。结合过去5年70万 级以上超豪华市场的历史上险数据来看，这一交付规模更具突破性，2021年该市场处于巅峰期时， 月均总上险量约2.4万辆，而2024年前9月市场份额已跌破1%，整体呈现持续收缩态势。即便是2024 年9月表现最佳的奔驰GLE，单月上险量也仅3921台，已经是近年罕见的峰值。 在此背景下，尊界S800单日交付破200台，12月交付量预计将突破4000台，不仅创自身单月交付历史 新高，更刷新了近5年70万级以上市场的单月交付纪录。这样的交付速度和规模，即便在70万级 ...

2025年5月，当售价70万元起的尊界S800正式发布时，几乎没有人能预测，这款国产超豪华轿车能够在上市 后 迅速 突破累计 10000台交付，破中国豪 车最快万台下线纪录。而第10000台车主的身份也很特别，是国际知名的功夫巨星李连杰。 尊界 S800的成长速度可以从一组数据中快速感受到：仅在 11 月单月，交付就超过 2000台，销量超过帕拉梅拉与宝马7系之和，并连续三个月蝉联70万 元以上超豪华轿车细分市场第一。 截至 2025年12月25日， 尊界 S800 单日交付破 200 台 ， 12月累计交付3127 台 ，创 下 尊界 S800历史交付新高 。 在中国汽车产业过往的叙事中，高端车型并不罕见，发布会声量和参数突破也屡见不鲜，但能在百万级价格带实现如此销量成绩，还保证持续高质量交付 的案例，几乎没有。 尊界 S800的万台交付，也第一次让外界清晰地看到，中国品牌已经不再被拦在超豪华的门槛之外，而是从研发、制造、供应链到交付体系，全部经受住 了真实市场的压力测试，更在要求最苛刻的高净值用户面前，得到了难得的认可。 交付破万背后，一场体系化能力大考 汽车工业历史上，所有站稳超豪华轿车市场的品牌，都离 ...

新浪科技讯 12月28日晚间消息，传祺向往S9宣布，以一场跨越10余省（自治区、直辖市）、数万公里 的环驾中国游，完成"2025 中国数字汽车大赛・数字环驾中国大赛"。在2025中国数字汽车大赛总决赛 暨数字环驾中国颁奖典礼上，向往S9凭借数万公里实测中面对冰雪、高原、沙漠、盐雾、拥堵等极端 工况的表现，以及华为乾崑智驾在复杂场景下的决策与辅助，获得大赛组委会颁布的"全工况辅助驾驶 适用性标杆"奖项。 据介绍，向往S9标配的华为乾崑智驾ADS 4 ，采用面向未来自动驾驶时代的世界引擎+世界行为模型架 构（WEWA架构），端到端时延可降低50%，通行效率提升20%，重刹率降低70%；向往S9搭载192线 激光雷达+3个4D毫米波雷达，可实现车位到车位无断点辅助驾驶，全场景泊车辅助系统支持160多种车 位类型，覆盖率达95%以上；搭载鸿蒙座舱HarmonySpace 5，基于全新的MoLA智能化架构，拥有娱乐 屏、中控大屏、HUD抬头显示等六屏协同；另外，向往S9满油满电综合续航达1200公里，支持3C超快 充，30%~80%补能14分钟。 责任编辑：何俊熹 新浪科技讯 12月28日晚间消息，传祺向往S9宣布，以 ...

Core Viewpoint - The emergence of the "Xiangjie" brand signifies a shift in the luxury car market, driven by traditional luxury car users switching brands and dealers collectively "voting" for change, marking the beginning of the "SBBA era" [1][2][24] Market Trends - The luxury sedan market above 300,000 yuan is witnessing the rise of the "Xiangjie" brand, which has quickly entered the territory of traditional luxury brands like BBA, with the Xiangjie S9 and S9T models achieving significant sales milestones [2][6][24] - By the second half of 2025, traditional luxury brands are expected to continue losing market share, while the Xiangjie S9T has already ranked among the top four in the mid-to-large luxury sedan market [2][6] Brand Positioning - Traditional luxury brands have maintained their market position through a long-established value system based on brand history, luxury materials, and performance, but are now facing challenges in the transition to electrification and smart technology [3][4] - Xiangjie aims to redefine luxury by focusing on "technology + experience," moving away from traditional luxury paradigms and creating a new standard for luxury vehicles [4][24] Product Differentiation - The Xiangjie S9 and S9T models are designed to cater to different user needs, with the S9 focusing on luxury and business use, while the S9T targets outdoor and self-driving experiences [5][12] - The S9T has achieved over 30,000 pre-orders within 66 days of its launch, surpassing the annual sales of traditional travel cars, indicating a shift in consumer preferences [6][7] Consumer Insights - Over 70% of Xiangjie S9 users are former BBA owners, indicating a significant shift in consumer loyalty towards this new brand [9][10] - The target demographic for the S9T includes successful professionals who value quality of life and seek vehicles that match their outdoor lifestyle [12][14] Dealer Dynamics - More than 100 dealers have applied to join the Xiangjie sales network, with 90% coming from traditional luxury brand dealerships, reflecting a collective industry trend towards Xiangjie [16][18] - The sales performance of Xiangjie models has led to a shift in dealer focus, as traditional luxury brands face challenges such as inventory issues and reduced after-sales service [18][24] Strategic Partnerships - The collaboration between BAIC Group and Huawei has evolved into a comprehensive strategic partnership, enhancing the technological and manufacturing capabilities of the Xiangjie brand [21][24] - This partnership allows for seamless integration of technology and manufacturing processes, contributing to the unique user experience and sustained technological leadership of Xiangjie [21][24] Market Impact - Xiangjie is not merely a new player in the luxury car market but is seen as a "reconstructor" of industry standards, reshaping the competitive landscape and redefining luxury car value [20][24] - The brand's approach to luxury, which emphasizes accessibility and user-centric design, challenges the traditional high pricing strategies of luxury vehicles [22][24]

近年来，旅行车在国内市场的受欢迎程度显著攀升。据乘联会数据显示，2024年国内新能源乘用车零售量持续走高，消费者对"通勤便捷、旅行适用、 装载灵活、外观吸睛"的旅行车产品关注度日益提升。伴随着车辆智能化、长续航能力以及出行品质的全面提升，30–40万元已成为众多消费者选购高品 质旅行车的关键预算区间。 在这一价位段中，产品竞争愈发围绕空间装载能力、长途续航表现、智能驾驶助手水平、座舱体验等维度展开。本文选取了当前用户讨论度较高的三款 车型：享界 S9T、蔚来 ET5T、奔驰E级，为有购车计划的用户提供客观参考。 1、享界 S9T 推荐指数：★★★★★ 作为鸿蒙智行首款旅行车，享界S9T兼顾轿车的优雅舒适与SUV的豪华大空间，并首批搭载华为乾崑智驾ADS 4、全新华为途灵平台、智慧电动门、华 为百万像素智慧投影大灯、全维防碰撞4.0、鸿蒙ALPS健康座舱、华为悦彰音响卓越系列等旗舰9系领先科技配置，是一款集高颜值、大空间、超智 慧、长续航、超好开、真安全于一体的全面全能型的豪华旅行车，满足用户城市通勤、探索旷野等多元用车场景，不仅全面革新传统旅行车产品价值， 引领旅行车智能化转型，还有望实现产品破圈，覆盖更大的 ...

【导读】加码新能源豪华轿车市场，岚图汽车攻向 "BBA" 核心腹地 卢放表示： " 一个汽车品牌到底是强还是弱，轿车销量应该是一个很重要的评判标准。 " 过去 20 年，多家国产车企加码豪华轿车市场，但远不及在 SUV 、 MPV 等细分市场取得的成效。卢放表示，中国有很多汽车品牌的销量 已经很高，但在全球汽车市场仍很难说品牌有多强，一个很大的问题是在豪华轿车市场依然没有做起来。 " 轿车是最难突破的。 " 岚图汽车副总经理、销售公司总经理邵明峰表示，固有成见的因素比较多，需要中国车企花更多的时间去改变。 中国基金报记者 邱德坤 " 传统 'BBA' 主导的豪华轿车市场，正在被打开。 "12 月 10 日晚间，岚图汽车董事长、党委书记卢放在接受中国基金报等媒体采访时表 示。 在电动化、智能化的时代浪潮下，中国车企在 SUV 和 MPV 领域实现高端引领，但豪华轿车市场仍是 "BBA" （奔驰、宝马、奥迪）等车 企的核心腹地。 以岚图汽车为代表的央国企旗下新能源车企，正在进军新能源豪华轿车市场。 12 月 10 日，定位为新时代旗舰轿车的岚图追光 L 上市。 卢放表示，从 2024 年开始， "BBA" 的豪华 ...

岚图追光L是岚图三旗舰矩阵的最后一块拼图，它的破晓而来，再次展现出岚图汽车践行品牌向上的决心，为时代精 英提供中国高端品牌的新选择，加速开启由中国品牌主导豪华的新时代！ | 岚图追光 L Max 27.99%% 起步即顶级 | | 岚图追光 L Ultra 30.99% 引领新时代 引领新时代 | | --- | --- | --- | | 定金膨胀权益 | | 置换权益 | | ● 2,000元定金抵扣5,000元车款 | | ◆ 任意乘用车型置换可享5,000元置换补贴 | | 智能配置升级权益 | | 金融权益 | | ● 开通华为乾崑智驾 ADS 4 高阶功能包可享20,000元抵用券 | | ● 50%首付起,3年0息 ● 0首付起,12-60期超低息 | | 首任车主六大无忧服务权益 | | | | ● 终身免费三电质保 | ● 5年/10万公里整车质保 | ● 终身免费道路救援 | | ● 5年免费基础保养(5年5次) | ● 终身免费车机流量(10G/月) | ● 终身免费可预见性服务 | | | | and the comments of the production and the suc ...

经济观察网 12月1日，岚图汽车正式官宣 ，旗下新时代旗舰轿车——追光L定档12月10日上市。作为华 系首款800V插混旗舰轿车，追光L凭借CLTC纯电续航里程高达410公里、综合续航高达1400公里。得益 于其搭载的63度超大容量电池包，其电量水平甚至接近部分纯电车型。配合800V高压平台与5C超级快 充技术，车辆电量从20%充至80%仅需12分钟。 追光L的智能化体验是其另一大王牌。全系搭载华为乾崑智驾 ADS 4，支持城市NCA和高速NCA，还能 应对地下跨层泊车等复杂场景；全维防碰撞系统CAS 4.0带来的全时速、全方向、全目标、全天候、全 场景守候，为用户构建起可靠的出行安全屏障。同时，鸿蒙座舱5.0系统的加入，带来了丝滑流畅的交 互体验。内置AI语音大模型能够精准理解口语化指令，并支持多场景智慧编排。 岚图追光L定位中大型轿车，车身尺寸方面，长宽高达到5125*1985*1522mm，轴距3010mm。此外，配 备魔毯底盘+CDC，搭配65mm可调空气悬挂，滤震表现细腻从容，过减速带如履平地。前双叉臂+后五 连杆全铝底盘，再加上后轮主动转向系统，最小转弯半径仅5.55米。 从突破性的纯电续航，到顶 ...

Core Viewpoint - The automotive industry is shifting back to a development trajectory based on safety and quality, moving away from chaotic marketing practices, particularly in the autonomous driving sector [2][11]. Industry Trends - The introduction of new battery standards and regulations on autonomous driving indicates a regulatory push to ensure safety in the electric vehicle sector [2]. - The phrase "when the tide goes out, you see who is swimming naked" applies to the autonomous driving technology industry, highlighting the need for genuine technological capabilities [3]. Technological Developments - The industry is facing malicious attacks and misleading evaluations that disrupt healthy development, prompting national measures against "internet water armies" and black public relations [4]. - A joint live test by Pacific Automotive and Tongji University showcased the superior performance of vehicles equipped with Huawei's QianKun intelligent driving system, achieving full marks in all nine testing scenarios [5]. - Huawei's QianKun intelligent driving system has demonstrated significant advancements, including a 50% reduction in system latency and improved decision-making speed [6]. Safety and Standards - Safety is emphasized as a core principle, with Huawei's QianKun integrating a multi-sensor approach to enhance safety in various driving conditions [11]. - The CAS 4.0 system provides comprehensive collision avoidance capabilities, significantly enhancing safety features in vehicles [12][14]. Market Position - As of October 2025, Huawei's QianKun has partnered with 15 leading automotive companies, producing 35 models and capturing a 27.8% market share in the autonomous driving sector [9]. - In the luxury vehicle market, Huawei's market share reached 52.75%, indicating strong consumer preference for its technology [9]. Data and Ecosystem - Huawei's QianKun intelligent driving platform benefits from a "snowball effect" driven by data collection from vehicles, enhancing algorithm optimization and user experience [15][16]. - The platform's cloud computing power reached 45 EFLOPS, enabling efficient processing of vast amounts of driving data [16][17]. - By October 2025, the cumulative driving distance for Huawei's QianKun intelligent driving system reached 58.1 billion kilometers, establishing it as a leader in the industry [18]. Competitive Advantage - The combination of data and scale creates a robust competitive moat for Huawei, making it increasingly difficult for smaller competitors to keep pace [20]. - The focus on safety and quality, alongside significant investments in technology and infrastructure, positions Huawei as a leader in the autonomous driving market [20].

Core Viewpoint - The automotive industry is returning to a development trajectory based on safety and quality, moving away from chaotic marketing practices [3][4][27]. Group 1: Industry Trends - The introduction of new battery standards and regulations on assisted driving indicates a shift towards prioritizing safety and quality in the automotive sector [3][4]. - The phrase "when the tide goes out, you see who is swimming naked" applies to the assisted driving technology industry, highlighting the need for genuine capabilities [5]. - The industry is witnessing a crackdown on malicious attacks and misleading evaluations that disrupt healthy development, supported by government actions against "internet water armies" and black public relations [7]. Group 2: Technological Advancements - The Huawei QianKun intelligent driving system has demonstrated superior performance in various tests, achieving full marks in all nine scenarios, particularly excelling in challenging situations [8][9]. - The QianKun system's architecture has improved response times by 50% and reduced braking rates by 70%, enhancing overall driving efficiency and user experience [11][12]. - The system has been upgraded to support cross-city commuting and can autonomously navigate from home to target parking spots, with an increasing number of supported parking facilities [11]. Group 3: Market Position and Performance - Huawei QianKun has established partnerships with 15 leading automotive companies, launching 35 mass-produced models and capturing a 27.8% market share in the assisted driving sector [12][20]. - The QianKun system has sold 452,000 units from January to September 2025, with a market share of 52.75% in the luxury car segment [12][20]. - The cumulative mileage for Huawei QianKun's assisted driving has reached 5.81 billion kilometers, with 35 million parking assists, leading in multiple core metrics [24][27]. Group 4: Safety and Reliability - Safety is embedded in the brand's DNA, with a commitment to prioritize safety at all levels of operation [16][17]. - The QianKun system features a comprehensive collision avoidance system capable of operating in various scenarios, enhancing overall safety [17][19]. - The system has successfully prevented over 3.18 million potential collisions, reinforcing its reputation as a reliable choice for automotive companies [19][29]. Group 5: Competitive Advantage - The QianKun platform benefits from a "snowball effect" driven by data collection from numerous vehicles, enhancing its algorithm and user experience [22][24]. - Huawei's significant investment in the assisted driving sector, exceeding billions annually, strengthens its technological development and product iteration capabilities [24][25]. - The combination of data and scale creates a robust competitive moat, making it challenging for smaller competitors to keep pace [27][29].