Core Insights - The revenue of the two-dimensional mobile game market in the first half of 2025 was 14.577 billion yuan, showing a year-on-year decline of 8% [1] - The second half of 2025 saw a surge in new game releases, particularly after October, with various genres including action-adventure and card strategy being represented [3] Market Performance - The overall performance of the two-dimensional mobile game market in the second half of 2025 showed a shift from low activity to increased vibrancy, with overseas markets becoming a key growth engine [25][26] - Notable new releases such as "Dragon Soul Traveler," "Silver and Scarlet," and "Ise" contributed to a recovery in market revenue, with "Silver and Scarlet" achieving over 400 million yuan in dual-end revenue in June [25][26] Game Releases and Performance - "Dragon Soul Traveler" launched on June 6, 2025, achieving a peak single-day download of 113,674 and total revenue of approximately 2.79 million USD by July 15 [5] - "Silver and Scarlet" launched on June 26, 2025, quickly rising to the second position on the iOS free chart and achieving a peak single-day download of 112,575 [6][7] - "Star Resonance," promoted by Tencent, faced significant server issues upon launch, leading to a rapid decline in its market performance despite initial high expectations [8][9] Revenue Trends - "Ise" achieved over 11 million USD in its first month overseas, ranking 22nd in the overseas mobile game revenue list [10] - "Star Traveler" generated approximately 2.8 million in total revenue within five days of its launch, with Japan contributing significantly to its earnings [13][26] Regional Insights - The majority of revenue for new games came from Japan, South Korea, and Taiwan, highlighting the importance of these markets for two-dimensional mobile games [26] - Localization efforts, such as multilingual preparations for "Silver and Scarlet," have been crucial for success in overseas markets [26] Future Considerations - Upcoming IP adaptations like "Black Clover: Magic Emperor's Path" and "Bleach: Boundary Blade" are anticipated to perform well, but their success will depend on their ability to innovate beyond traditional gameplay [26]

Core Insights - The establishment of the Guangdong (Shenzhen) Game Enterprise Service Center and the Guangdong (Shenzhen) Game Overseas Service Center aims to enhance the local gaming industry by providing comprehensive support services [1][3] Group 1: Service Centers Overview - The Guangdong (Shenzhen) Game Enterprise Service Center focuses on resource matching, policy analysis, license consultation, and compliance services, leveraging Nanshan's advantages in innovation, education, and capital [1] - The Guangdong (Shenzhen) Game Overseas Service Center will create a platform for market research, policy consulting, entrepreneurship incubation, distribution operations, and talent empowerment, promoting the growth of overseas gaming enterprises [1][3] Group 2: Collaborative Efforts - The two service centers will collaborate with the Shenzhen (Nanshan) Game Innovation Development Center and the upcoming Shenzhen Game Industry Association to form a three-tiered service system that promotes resource sharing and collaborative development [3] - Partnerships have been established with the Harmony Ecosystem (Shenzhen) Innovation Center and Shenzhen Vocational and Technical University to enhance technology adaptation and talent supply in the gaming sector [3] Group 3: Policy Support - The Nanshan District announced the "Shenzhen Nanshan Promotion of High-Quality Development Support Policy for the Gaming and E-sports Industry," which includes ten specific measures to support startups and attract top-tier gaming clubs [3][4] Group 4: Industry Scale and Growth - The gaming and e-sports industry in Nanshan has reached a scale of over 100 billion, with major companies like Tencent and Dreamland Technology contributing to the ecosystem [4]

Investment Rating - The investment rating for the media industry is "Positive (Maintain)" [1] Core Insights - The rapid increase in the user penetration rate of generative AI, reaching 36.5% with 515 million users as of June 2025, provides a solid foundation for the commercialization of AI applications [33] - The gaming sector is experiencing a new game cycle, with significant anticipation for upcoming titles like "Kara Bichu," which has already achieved 10 million pre-registrations [34] - The report emphasizes the importance of continuous investment in AI applications and gaming, recommending companies such as Huya Technology, Kuaishou, NetEase Cloud Music, and others as key beneficiaries [33][34] Industry Data Overview - "Delta Action" ranked first in the iOS free game chart in mainland China, while "Honor of Kings" topped the iOS revenue chart [9] - The film "The Volunteer Army: Blood and Peace" achieved the highest box office for the week, grossing 0.53 billion [24] Industry News Summary - The report highlights ongoing advancements in AI applications across various sectors, including gaming, music, and education, with companies actively expanding their IP derivative businesses [29] - Notable developments include the launch of the AI model Ring-1T by Ant Group, which boasts a trillion parameters and excels in mathematical capabilities [29] - The collaboration between NetDragon and Volcano Engine aims to cultivate AI ecosystem talents, enhancing the integration of AI technology in education [29] Market Performance Overview - The A-share media sector performed at the lower end of the market in the 42nd week of 2025, while the publishing sector showed better performance [4] - The gaming sector's valuation has become more attractive following recent adjustments, with a positive outlook for both mobile and PC games [34]

Group 1 - The mobile game "Football Tycoon" by 37 Interactive Entertainment will begin limited testing on October 24, with pre-download available from the same date [1] - The game aims to expand the company's global product matrix, leveraging the popularity of football as a universal sport [1] - The integration of AI technology in the game's development could enhance cost efficiency and validate the commercial value of "AI + gaming" [1] Group 2 - Bilibili's mobile game "Three Kingdoms: Strategize the World" is hosting a national listening event in Qingdao, allowing players to engage directly with game developers [2] - This initiative aims to create a co-creation ecosystem between players and the official team, enhancing the game's competitive edge in a crowded market [2] - The event is expected to improve Bilibili's brand and reputation in game publishing, positively impacting the valuation of its gaming business in the long term [2] Group 3 - Chuangmeng Tiandi's mobile game "Kara Bichu" has surpassed 10 million pre-registrations, unlocking all promised rewards [3] - The upcoming public test on October 23 is anticipated to boost market confidence and potentially increase the company's stock price [3] - The positive sentiment in the gaming sector and strengthened performance expectations may attract more investor interest [3]

Company Overview - The company, Chuangmeng Tiandi, faced significant challenges this year, with its stock price dropping to a historical low of 0.68 HKD from an average of 2-3 HKD [1] - The flagship self-developed product, "Kara Bichu," has been in development for six years, with four years of research and two years of public testing, and has established a stable user base despite not being a blockbuster [1][3] - The company reported a turnaround in its financial performance, achieving profitability, with notable growth in long-term products and new releases [1][57] Product Development - "Kara Bichu" saw a 10% increase in monthly active users and a 75% increase in revenue in the first half of the year, finally achieving profitability in May [3] - The game features a unique "string transformation" gameplay mechanic, allowing characters to transform into 2D paper figures during combat, which has garnered positive player feedback [7][10] - The development team shifted focus from competitive gameplay to enhancing character value and social interaction, leading to a more casual gaming experience [19][24][36] Strategic Adjustments - The CEO, Chen Xiangyu, emphasized the importance of understanding player needs and fostering a collaborative environment, which has led to a more player-centric approach in game development [41][50] - The company has streamlined its operations by focusing on its core business and gradually divesting from non-gaming ventures, allowing for sustained investment in "Kara Bichu" [50][59] - The company aims to leverage its IP for long-term growth, with plans for merchandise and community engagement, as evidenced by the successful pre-sale of 5,000 figurines [55][68] Industry Insights - The competitive landscape for shooting games is intense, and the company recognizes the need for differentiation rather than direct competition with larger firms [60][63] - Innovations in gameplay mechanics, such as the "string transformation," are seen as critical for attracting players and retaining talent within the industry [63][64] - The company believes that the gaming industry offers unique opportunities for creativity and player engagement, contrasting with the complexities of offline business models [66][68]