Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Views - The company reported a revenue of 5.36 billion yuan for H1 2025, representing a year-on-year growth of 7.2%, while the net profit attributable to shareholders was 800 million yuan, up 13.8% year-on-year. In Q2 alone, revenue was 3 billion yuan, with a year-on-year increase of 6.5%, and net profit of 410 million yuan, growing 2.4% year-on-year [2][4]. - The company plans to issue H shares and list on the Hong Kong Stock Exchange to accelerate its international strategy and overseas business development, as well as enhance its overseas financing capabilities [2][4]. Financial Performance - In H1 2025, online direct sales, online distribution, and offline sales generated revenues of 3.91 billion, 1.2 billion, and 250 million yuan respectively, with year-on-year changes of 4.9%, 25.9%, and -21.5% [9]. - The main brand and sub-brands showed varied performance, with the main brand's revenue slightly declining by 0.1%, while sub-brands like OR and 原色波塔 saw significant growth of 103% and 80% respectively [9]. - The gross profit margin improved by 3.6 percentage points in H1 2025, attributed to cost reduction and efficiency improvements [9]. - The overall net profit margin increased by 0.9 percentage points to 14.9%, although Q2 saw a slight decline of 0.5 percentage points to 13.6% due to increased sales expenses during promotional periods [9]. Future Outlook - The company is expected to benefit from the ongoing expansion of its main brand and the continued strong performance of its sub-brands, which could contribute to incremental growth [9]. - EPS forecasts for 2025, 2026, and 2027 are projected to be 4.28, 5.05, and 5.77 yuan per share respectively [9].

Investment Rating - The report maintains a "Recommended" rating for the company, indicating a potential upside of over 15% relative to the benchmark index [4][12]. Core Insights - The company achieved a revenue of 5.362 billion yuan in H1 2025, representing a year-on-year growth of 7.21%. The net profit attributable to shareholders was 799 million yuan, up 13.80% year-on-year [1]. - The skincare segment showed steady growth, with revenue of 4.199 billion yuan in H1 2025, a slight increase of 0.20% year-on-year, while the beauty makeup segment grew by 25.79% to 837 million yuan [2]. - The company plans to list in Hong Kong to further its international strategy [1]. Financial Performance - The gross margin for H1 2025 increased by 3.56 percentage points to 73.38%, while the net profit margin rose by 0.86 percentage points [3]. - The main brand, Proya, generated 3.979 billion yuan in revenue, a slight decline of 0.08% year-on-year, while the sub-brand Cai Tang saw a revenue increase of 21.11% to 705 million yuan [4]. - The company forecasts net profits of 1.8 billion yuan, 2.08 billion yuan, and 2.35 billion yuan for 2025, 2026, and 2027, respectively, with growth rates of 15.9%, 15.3%, and 13.2% [4][6]. Revenue Breakdown - In H1 2025, online sales accounted for 95.39% of total revenue, amounting to 5.109 billion yuan, while offline sales decreased by 21.49% to 247 million yuan [2]. - The revenue from the hair care segment surged by 131.25% to 320 million yuan, indicating strong performance in this category [2]. Future Projections - The company expects revenue growth rates of 10.3%, 7.8%, and 6.5% for the years 2025, 2026, and 2027, respectively [6][9]. - The projected earnings per share for 2025, 2026, and 2027 are 4.54 yuan, 5.24 yuan, and 5.93 yuan, respectively [6][9]. Brand Development - The main brand Proya continues to enhance its brand strength, while other brands are also making significant progress, with Off&Relax being the fastest-growing brand, achieving a revenue of 279 million yuan, up 102.52% year-on-year [4].

Investment Rating - The investment rating for the company is "Buy" with a target price indicating a potential return of over 20% within the next six months [5][13]. Core Insights - The company reported a steady revenue growth of 7.21% year-on-year for H1 2025, with total revenue reaching 5.362 billion yuan and a net profit of 799 million yuan, reflecting a 13.80% increase [1]. - The company is planning to issue H shares and apply for listing on the Hong Kong Stock Exchange to accelerate its international strategy and overseas business development, focusing on markets in Japan and Southeast Asia [4]. Financial Performance - In H1 2025, the gross margin improved to 73.38%, up by 3.56 percentage points year-on-year, while the net profit margin reached 14.89%, an increase of 0.86 percentage points [2]. - The company expects revenues for 2025-2027 to be 11.864 billion, 13.301 billion, and 14.824 billion yuan respectively, with net profits projected at 1.785 billion, 2.040 billion, and 2.322 billion yuan [4]. Product Development - The main brand, Proya, generated 3.979 billion yuan in revenue for H1 2025, a slight decrease of 0.08% year-on-year, while sub-brands like Color Tang and OR showed significant growth, with revenues increasing by 21.11% and 102.52% respectively [3]. - The company has launched several new products, including a new makeup line that topped sales rankings on e-commerce platforms [3]. Market Strategy - The company is enhancing its product matrix and expanding its sub-brands, which are showing strong growth, thereby opening up new opportunities for international expansion [4]. - The focus on online sales and collaboration with international suppliers from over 20 countries is part of the company's strategy to enhance its global presence [4].

Core Viewpoint - Despite pressure in the beauty industry, Proya (603605.SH) demonstrates resilience with a revenue of 5.362 billion yuan in the first half of 2025, reflecting a year-on-year growth of 7.21% and a net profit of 799 million yuan, up 13.80% [1] Revenue Performance - Proya's main brand contributed 3.979 billion yuan in revenue, marking a slight decline of 0.08%, the first revenue drop in five years [4] - The main brand had previously shown consistent revenue growth from 2021 to 2024, with growth rates of 31.44%, 43.12%, 35.86%, and 37.67% respectively [4] Brand Portfolio - Proya's brand portfolio includes "Proya," "Caitang," "Off&Relax," "Yuefuti," "CORRECTORS," "INSBAHA," and "Jingshi," covering various beauty segments [3] Growth of Secondary Brands - Secondary brands such as Caitang and Off&Relax continue to show growth, with Caitang generating 705 million yuan in revenue, a year-on-year increase of 21.11% [6][7] - Off&Relax contributed 279 million yuan, with a remarkable growth rate of 102.52% [9] International Expansion Plans - Proya is planning to issue H-shares and list on the Hong Kong Stock Exchange to accelerate its international strategy [2][10] - The appointment of Xue Xia as the new company secretary is aimed at leveraging her extensive capital market experience to facilitate the Hong Kong listing [12][13] Market Positioning - If successful, Proya will become the first domestic beauty company with dual listings (A+H), enhancing its brand image and market reach [11] - The Hong Kong listing is expected to improve Proya's access to global investors and strengthen its presence in the Asia-Pacific market [11]

Core Viewpoint - Despite pressure on the beauty industry, Proya (603605.SH) demonstrates resilience with a revenue of 5.362 billion yuan in the first half of 2025, reflecting a year-on-year growth of 7.21% and a net profit of 799 million yuan, up 13.80% [2] Financial Performance - In the first half of 2025, Proya's revenue and net profit growth rates have slowed compared to the same period in 2024, which saw growth rates of 37.90% and 40.48% respectively [2] - The main brand, Proya, contributed 3.979 billion yuan in revenue, a slight decline of 0.08%, marking the first revenue drop in five years [6] - Revenue growth rates for Proya from 2021 to 2024 were consistently positive, at 31.44%, 43.12%, 35.86%, and 37.67% respectively [6] Brand Performance - Proya's main brand remains the key revenue driver, accounting for 74.27% of total revenue in the first half of 2025 [6] - Other brands such as Cai Tang, Off&Relax, and Yue Fu Ti have shown growth, with Cai Tang generating 705 million yuan, a year-on-year increase of 21.11% [6][7] - Off&Relax reported a revenue of 279 million yuan, with a remarkable growth rate of 102.52% [7] Product Strategy - Proya is focusing on four key product directions: compound demand, high-growth needs, integration of medical beauty trends, and breakthroughs in skincare-based makeup [6] - New product launches include a whitening series and a sunscreen line, targeting both daily skincare and post-medical treatment recovery [6] International Expansion - Proya is planning to issue H-shares and list on the Hong Kong Stock Exchange, aiming to become the first domestic beauty company with dual A+H listings [9] - The Hong Kong listing is seen as a significant step for Proya's global development, enhancing its brand image and market reach [9][10] - The appointment of Xue Xia as the new company secretary is expected to inject vital momentum into the Hong Kong listing process [10]