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30万级的玛莎拉蒂 两天被抢光!经销商称“6点下班 被客户堵到9点”
Mei Ri Jing Ji Xin Wen· 2025-12-15 11:07
Core Viewpoint - Maserati is experiencing significant price reductions on its Grecale model to clear inventory, leading to a drastic drop in brand value and sales volume, particularly in the Chinese market [1][2][3]. Group 1: Price Reductions and Sales Performance - Maserati's Grecale model has seen its price slashed from an official price of 650,800 yuan to 388,800 yuan, a reduction of over 260,000 yuan, representing a discount of approximately 60% [1]. - The electric version of the Grecale has an even steeper discount, dropping from 898,800 yuan to 358,800 yuan, a reduction of 540,000 yuan, or about 40% [1]. - Maserati's global sales plummeted from 26,689 units in 2023 to 14,725 units in 2024, a decline of over 40% [4]. Group 2: Inventory and Market Strategy - The price cuts are part of a strategy to quickly clear inventory that was delayed by 18 months due to the pandemic, coinciding with the launch of new models [2]. - The low-end versions of the Grecale sold out rapidly, with only about 100 units available nationwide, indicating a strong demand despite the drastic price cuts [1]. Group 3: Management Changes and Market Challenges - Maserati's management in China has seen frequent changes, with three different general managers in a short span, reflecting instability in leadership [5][6]. - The brand's performance in China has been declining, with a reported drop in import sales by 5% year-on-year in September and a 3% decline from January to September [6]. - The luxury car market is facing increased competition from Chinese brands, which are gaining market share and challenging traditional luxury brands like Maserati [6].
30万级的玛莎拉蒂,两天被抢光!经销商称“6点下班,被客户堵到9点”,知情人士:这批车卖一辆亏一辆,不降价也不行
Mei Ri Jing Ji Xin Wen· 2025-12-15 11:02
Core Viewpoint - Maserati is experiencing significant price reductions on its Grecale model to clear inventory, which has led to a surge in sales, but this strategy is also indicative of broader challenges facing the brand in the luxury automotive market [2][3][4]. Group 1: Sales Performance - Maserati's global sales dropped from 26,689 units in 2023 to 14,725 units in 2024, a decline of over 40% [5]. - In China, Maserati's sales fell from approximately 4,680 units in 2022 to 1,209 units in 2024, with the market share decreasing from 20% to 8.2% during the same period [5]. - The brand's sales in China for 2023 showed a decline of 3% year-on-year, with only 1,023 units sold in the first nine months of 2024 [6]. Group 2: Pricing Strategy - The Grecale model's official price was reduced from 650,800 yuan to 388,800 yuan, representing a discount of over 260,000 yuan, or approximately 60% off [2]. - The electric version of the Grecale saw an even larger price cut, from 898,800 yuan to 358,800 yuan, a reduction of 540,000 yuan, or about 40% off [2]. - The aggressive pricing strategy is aimed at clearing out inventory that has been delayed due to the pandemic, with new models set to arrive soon [3][4]. Group 3: Market Dynamics - The decline in Maserati's sales is attributed to reduced demand for Western luxury imports in China and a shrinking product lineup [5]. - The luxury automotive market is becoming increasingly competitive, with Chinese brands gaining market share and challenging traditional luxury brands [7]. - Consumer behavior is shifting towards more rational purchasing decisions, focusing on price, performance, and service quality, which is impacting Maserati's market position [7]. Group 4: Management Changes - Maserati's management in China has seen frequent changes, with three different general managers in a short span, indicating instability within the brand's leadership [6]. - Despite these changes, the brand has not seen an improvement in its declining sales performance in the Chinese market [6].
玛莎拉蒂再度降价促销 Grecale燃油版车型降幅约40%
Cai Jing Wang· 2025-12-08 23:19
Core Insights - Maserati is facing significant challenges in the Chinese market, with a continuous decline in sales and a reduction in the number of dealerships [1][7][8] - The brand has implemented substantial price reductions on its models, particularly the Grecale, in an attempt to clear inventory and stimulate sales [3][4][7] - Frequent management changes within Maserati have contributed to instability and may be impacting the brand's performance in China [9] Dealership and Sales Performance - Maserati has closed two of its three 4S dealerships in Beijing, leaving only the Poly Maserati dealership operational [1][7] - The remaining dealership is offering significant discounts, with the Grecale fuel version priced at 388,800 yuan after a 40% reduction from its original price [3][7] - Maserati's sales in China have been declining since 2018, with projected sales of 4,680 units in 2022, 4,367 units in 2023, and a drastic drop to 1,209 units in 2024 [7] Pricing Strategy - The Grecale electric SUV is being offered at a starting price of 358,800 yuan, down from an official price of 898,800 yuan, representing a discount of 540,000 yuan [4][7] - The fuel version of the Grecale has also seen a price drop, with discounts exceeding 260,000 yuan from its original price range of 650,800 to 1,038,800 yuan [4][7] Management Changes - Maserati has experienced frequent leadership changes, with three different general managers in less than two years, indicating potential instability in strategic direction [9] - The latest management appointments include Fabio Lambertini in May 2023 and a subsequent change to Julie Taieb-Doutriaux in March 2024 [9] Market Adaptation Efforts - Maserati is attempting to address market challenges through a dual strategy of electric and fuel models, with new electric versions of existing models [12] - The brand is focusing on enhancing customer experience and engagement through personalized services and cultural integration initiatives [12] - Efforts to adapt to local market demands include streamlining decision-making processes and fostering community engagement among owners [12]
北京仅剩一家4S店 玛莎拉蒂失速
Bei Jing Shang Bao· 2025-12-08 15:46
Core Viewpoint - Maserati, known as the "Queen of Supercars," is facing store closures and price reductions due to a significant decline in global sales and market share in China, which has dropped to 8.2% [1][6]. Group 1: Sales and Market Performance - Maserati's global sales plummeted from 26,689 units in 2023 to 14,725 units in 2024, a decline of over 40% [6]. - In China, Maserati's sales decreased from approximately 4,680 units in 2022 to 1,209 units in 2024, with the market share shrinking from 20% to 8.2% [6]. - The brand's sales pressure is exacerbated by a lack of new product launches and a reduction in product offerings, leading to inventory issues [8]. Group 2: Store Closures and Inventory Management - Maserati has closed multiple dealerships in Beijing and other regions, leaving only one operational 4S store in Beijing [3][4]. - The remaining dealership is heavily discounting inventory, with price reductions of about 40% on models like the Grecale [3][4]. - The brand's management has acknowledged that the remaining inventory consists mainly of older models, with significant discounts being necessary to clear stock [3][4]. Group 3: Management Changes and Strategic Challenges - Maserati has experienced frequent changes in its Chinese management team, with three leadership changes in two years, yet this has not improved sales performance [7]. - The brand's strategy has been criticized for not adapting to the unique demands of the Chinese market, particularly in terms of electric and smart vehicle offerings [9]. - The company is at risk of being perceived as a "cheap luxury car" brand due to its aggressive discounting strategy, which could damage its brand value [9]. Group 4: Product Development and Future Outlook - Maserati's product lineup is undergoing significant changes, with key models like the Levante and Ghibli being discontinued without immediate replacements [8]. - The brand's electric vehicle strategy, initiated in 2019, has not progressed as planned, with only a few electric models available and the cancellation of the MC20 Folgore electric supercar project [8]. - Industry experts suggest that Maserati must introduce more accessible products to avoid further market share decline and potential "mass-market" positioning [9].
12.8犀牛财经晚报:一场公募行业深度变革已在弦上
Xi Niu Cai Jing· 2025-12-08 10:32
Group 1 - A regulatory draft is set to reshape the public fund industry by linking fund managers' compensation to long-term performance, addressing the issue of fund managers profiting while investors lose money [1] - The draft specifies that if active equity fund managers underperform their benchmarks by over 10 percentage points for three years and incur losses, their performance pay will be reduced by at least 30% [1] - Over 1,400 active equity products have underperformed their benchmarks by more than 10 percentage points, affecting nearly 1,000 fund managers, including well-known figures [1] Group 2 - The issuance of FOF funds has surged by 300% this week, reaching a two-year weekly high, driven by market volatility and the advancement of personal pension systems [1] - A total of 38 new funds were launched this week, with equity funds making up 47.37% of the total [1] Group 3 - The China Trust Industry Association plans to establish guidelines for family trust businesses by February 2025, focusing on risk management and compliance [3] - The draft will require trust companies to create a distinct assessment and incentive mechanism for family trust businesses, separate from asset management trusts [3] Group 4 - Antero Resources is reportedly close to acquiring HG Energy for several billion dollars, which would expand its natural gas reserves [4] - The deal is expected to be announced soon, although negotiations are still ongoing and terms may change [4] Group 5 - Wuliangye is reportedly adjusting its pricing strategy, with a new invoice price set at 900 yuan per bottle, although distributors have not yet received stock [5] - The company is facing challenges in inventory management and market distribution [5] Group 6 - Wanda Commercial Management is seeking bondholders' approval to amend terms of a $400 million bond due in 2026, extending the maturity to 2028 due to a slowing real estate market [6] - The proposed changes include lowering the minimum total equity requirement for Wanda Hong Kong [6] Group 7 - Ankai Bus reported a 57.71% year-on-year increase in cumulative sales for the first 11 months, with November sales reaching 517 units [10] - The company is experiencing significant growth in its sales performance [10] Group 8 - Cambridge Technology plans to invest 400 million yuan in a fund focused on optical devices and chips, targeting early-stage and growth-stage companies [11] - This investment will enhance the company's presence in the high-tech sector [11] Group 9 - Tunnel Corporation has won a bid for a highway project in Henan with a total investment of 6.49 billion yuan, using a BOT model for construction and operation [12] - The project will span 50.32 kilometers and has a cooperation period of 33.25 years [12] Group 10 - Macro Construction has secured a 230 million yuan project for the installation and decoration of urban rail transit stations [13] - This project represents 3.88% of the company's expected revenue for 2024 [13] Group 11 - ST Weihe has been shortlisted for a 652 million yuan smart agriculture EPC project, which is expected to account for 26.27% of its 2024 revenue [14] - The project is currently in the public announcement period [14] Group 12 - Yao Pi Glass plans to invest 690 million yuan in building four automotive glass production lines to meet the demand for high-end electric vehicles [17] - This investment reflects the company's strategy to expand its production capacity in the automotive sector [17] Group 13 - Zhongzai Resources has won a bid for a 205 million yuan green recycling project for Midea, focusing on compliant recycling and dismantling of appliances [18] - This project will enhance the company's service offerings in the recycling sector [18] Group 14 - The market saw a significant increase in trading volume, with the total turnover exceeding 2 trillion yuan, indicating strong investor interest [19] - The ChiNext index rose over 2%, reflecting positive market sentiment [19]
中国车企,将收购玛莎拉蒂?
汽车商业评论· 2025-06-24 23:29
Core Viewpoint - Stellantis is considering various options for its struggling luxury brand Maserati, including a potential sale, as part of a broader strategy to streamline its extensive portfolio of 14 brands [4][10][12]. Group 1: Company Strategy and Brand Management - Discussions regarding Maserati's future began before the appointment of the new CEO, Antonio Filosa, indicating ongoing concerns about the viability of Stellantis's numerous brands [5][6]. - Stellantis has engaged McKinsey to analyze the impact of U.S. tariffs on Maserati and Alfa Romeo, while also evaluating future strategies for these brands [6][10]. - The company recognizes that having too many brands complicates resource allocation, necessitating a prioritization of its brand portfolio [10][12]. - Internal opinions within Stellantis's board are divided on Maserati's future, with some members advocating for a sale due to insufficient resources to revitalize the brand, while others believe it still holds significant value [12][13]. Group 2: Market Challenges and Performance - Maserati is facing significant challenges, including competition from affordable Chinese brands and high U.S. import tariffs that disproportionately affect luxury brands reliant on imports [15][16]. - The brand's performance has been poor, with a projected sales drop of over 50% in 2024, resulting in an adjusted operating loss of €260 million [21][22]. - Maserati's product lineup is weak, with no new models planned for release, and previous investments of €1.5 billion have been written off, leading to the cancellation of certain projects [22][24]. - The brand's current offerings, including the Gran Turismo and MC20, lack broad appeal and are insufficient to sustain the brand's viability [26]. Group 3: Industry Insights - The situation at Stellantis reflects broader industry challenges related to brand management and market dynamics, suggesting that maintaining 14 independent brands is no longer sustainable [29][30]. - Analysts believe that streamlining the brand portfolio could enhance Stellantis's profitability by allowing for more focused investment in core brands [29]. - The fragmentation of brand influence by region complicates traditional global branding strategies, necessitating a shift towards localized strategies that leverage regional brand assets [30][31]. - The future success of automotive companies will depend on operational excellence and the ability to adapt to the rapidly changing landscape of electrification and smart technology [31].