丨证券研究报告丨 行业研究丨点评报告丨媒体Ⅱ [Table_Title] 游戏产业跟踪（16）：11 月游戏版号发放再创新 高，关注新游周期下的板块投资机会 报告要点 [Table_Summary] 11 月游戏版号发放，单月国产版号发放数量再创新高，恺英、完美、B 站等厂商多款游戏获批。 11 月头部自研游戏出海表现持续亮眼，点点互动《Whiteout Survival》和《Kingshot》继续强 势包揽 11 月出海手游收入榜冠亚军。上市公司重点新游陆续开测，巨人新游《名将杀》将于 12 月 19 日开启不删档计费测试，吉比特《九牧之野》定档 12 月 18 日公测上线，三七小游戏 新品《生存 33 天》已升至微信小游戏畅销榜第 6，新一轮产品周期将至，建议继续关注游戏板 块相关投资机会。 分析师及联系人 [Table_Author] SAC：S0490516080001 SAC：S0490524090002 SFC：BUX177 高超 杨云祺 朱子愉 research.95579.com 1 [Table_Title 游戏产业跟踪（2] 16）：11 月游戏版号发放再创新 高，关注新游周期下的板块投资 ...

Summary of Key Points from the Conference Call Industry Overview - The gaming sector's valuation has reached a lower limit of 15 times, with expectations of maintaining high prosperity and performance growth certainty through 2026, making it an attractive investment opportunity [1][3][25] - The A-share market recommends a "3+2" combination: Giant Network, Kaiying Network, and Century Huatong as stable fundamentals; Gibit and 37 Interactive are positioned lower but showing recent improvements [1][4] Company-Specific Insights Tencent - Expected to launch multiple mid-sized new games in 2026, with a diverse range of genres [7] - Notable titles include "Under One Person," "Rock Kingdom World," and "Monster Hunter Traveler" [7] NetEase - Anticipates additional revenue of 2-3 billion from international IP adaptations and domestic MMO games [2][24] - Key upcoming titles include "Forgotten Sea" and "Infinite," with the former developed by the team behind "Identity V" [7][24] Giant Network - "Famous General Kill" is expected to contribute 200-300 million in profit, with "Supernatural Action Group" potentially increasing annual revenue to 7-8 billion if successful during the Spring Festival [10][12] Kaiying Network - The "Legend Box" platform is driving growth, with DAU expected to reach 650,000 to 700,000 by the end of 2026, and annual advertising revenue projected at around 2.4 billion [10][13] Bilibili - Strong growth in advertising business, with expectations to outperform the overall internet advertising growth rate [21] - Anticipated game revenue growth in the low double digits, with "Three Kingdoms Hundred Generals Card" projected to generate 1-1.5 billion [21] Gibit - Recent performance impacted by a decline in revenue from "Sword of the World," but new game "Nine Mu of the Wild" expected to contribute 1-1.5 billion [19][20] Heart Company - Facing stock price pressure but has potential due to rapid progress in programmatic advertising, with profits expected to reach 150-200 million in 2026 [22] Market Trends and Predictions - The gaming sector is expected to maintain strong growth certainty compared to other sectors, with a focus on identifying high-certainty investment targets [25] - The first quarter of 2026 is anticipated to be stable, with significant product launches concentrated in the summer [11][25] Additional Insights - The competitive landscape is expected to increase in 2026, but companies will focus on their strengths without excessive suppression of smaller firms [11] - The overall sentiment is optimistic for the gaming industry, with a recommendation for investors to strategically select stocks based on performance certainty and market conditions [25]

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Views - The company reported strong performance in Q3 2025, achieving revenue of 1.706 billion yuan, a year-on-year increase of 115.6%, and a net profit attributable to shareholders of 640 million yuan, up 81.2% year-on-year [3][10]. - The success of the game "Supernatural Action Group" significantly contributed to revenue growth, and the company anticipates continued profit release in Q4 2025 [10]. - The company is optimistic about the long-term potential and overseas expansion of "Supernatural Action Group," along with the ongoing development of new games [10]. Summary by Sections Financial Performance - In Q3 2025, the company achieved a revenue of 1.706 billion yuan, a 115.6% increase year-on-year, and a net profit of 640 million yuan, reflecting an 81.2% year-on-year growth [3][10]. - The deferred revenue increased significantly, with contract liabilities reaching 1.33 billion yuan as of September 30, 2025, compared to 890 million yuan on June 30, 2025, and 490 million yuan in the same period of the previous year [10]. Game Performance and Development - "Supernatural Action Group" was the main contributor to revenue growth in Q3, with strong performance noted during the traditionally slower months of September and October [10]. - The company plans to launch versions of "Supernatural Action Group" in Hong Kong, Macau, and overseas markets, which is expected to drive significant incremental revenue [10]. - New games such as "Famous Generals Kill," "Five Thousand Years," and "Pocket Fighting" are in continuous development, with recent testing phases initiated [10]. Cost and Profitability - The company's gross margin improved to 90.5% in Q3 2025, driven by the increased contribution from self-developed products [10]. - Sales expenses rose to 630 million yuan in Q3, with a slight increase in the sales expense ratio to 36.6% [10]. - Research and development expenses also saw a significant increase, although the R&D expense ratio decreased compared to previous quarters [10].

Core Insights - The company reported stable revenue and profit growth for the first three quarters of 2025, with a revenue of 3.368 billion yuan, up 51.84% year-on-year, and a net profit attributable to shareholders of 1.417 billion yuan, up 32.31% year-on-year [1] - The game "Supernatural Action Group" has shown strong performance in Q3 2025, with significant user growth and revenue increase driven by new content and collaborations [2] - The company maintains a robust product pipeline and has a positive earnings forecast for 2025-2027, with an expected EPS of 1.16, 1.84, and 2.11 yuan for the respective years [3] Financial Performance - For the first three quarters of 2025, the company achieved a revenue of 3.368 billion yuan, representing a year-on-year increase of 51.84% [1] - In Q3 2025, the company reported a revenue of 1.706 billion yuan, up 115.63% year-on-year, and a net profit of 640 million yuan, up 81.19% year-on-year [1] - The company's contract liabilities reached 1.333 billion yuan by the end of Q3 2025, an increase of 440 million yuan from Q2, primarily due to adjustments in the game revenue deferral period [1] Game Performance and Product Pipeline - "Supernatural Action Group" has rapidly gained popularity with over 1 million concurrent players in July 2025, supported by new maps and collaborations with popular IPs [2] - The company has successfully launched new products in the casual gaming sector, with "Original Journey" achieving over 20 million new users in the first half of the year [2] - The company has a strong product reserve, including the card strategy game "Famous Generals Kill," which has received a license, and the SLG product "Five Thousand Years," which is in the testing phase [2] Investment Outlook - The company is expected to maintain a strong performance in the "Journey" IP sector, with the "Supernatural Action Group" exceeding revenue expectations and a solid product pipeline [3] - The projected PE ratios for 2025-2027 are 31, 19, and 17 times, respectively, indicating a favorable investment outlook [3]

Investment Rating - The report maintains a "Buy" rating for the company, with expected EPS for 2025-2027 at 1.16, 1.84, and 2.11 CNY respectively, and corresponding PE ratios of 31, 19, and 17x [3] Core Insights - The company reported a stable growth in revenue and profit, with a significant year-on-year increase in revenue of 51.84% to 3.368 billion CNY and a net profit increase of 32.31% to 1.417 billion CNY for the first three quarters of 2025 [1] - The game "Supernatural Action Team" has shown strong performance, with a peak of over 1 million concurrent users and significant revenue growth driven by new content and collaborations with popular IPs [2] - The company has adjusted its game revenue deferral cycle, leading to an increase in contract liabilities to 1.333 billion CNY by the end of Q3 2025, reflecting a strategic shift in revenue recognition [1] Financial Performance Summary - For Q3 2025, the company achieved a revenue of 1.706 billion CNY, representing a year-on-year increase of 115.63%, and a net profit of 640 million CNY, up 81.19% [1] - The expense ratios for sales, management, and R&D for the first three quarters of 2025 were 36.23%, 4.78%, and 21.27% respectively, with sales expenses increasing due to higher advertising and channel costs [1] - The company’s financial forecasts indicate a revenue of 5.211 billion CNY for 2025, with a year-on-year growth of 78.30% [5]

Summary of Conference Call Records Industry Overview - The conference call discusses the **media and internet industry** in 2025, highlighting ongoing recovery and accelerated differentiation within the sector [1][2]. Key Points and Arguments Game Sector Performance - The **game sector** showed remarkable performance in the first half of 2025, with mobile game revenue growth nearing **20%**, driven by increased game license approvals and a new game cycle [1][2][3]. - **Huatuo** reported a **26%** year-on-year growth for its product **Kingsoft**, achieving nearly **$100 million** in revenue. Despite initial performance drag from the domestic version "Dream Kingdom," the company expects a profit of **27 billion RMB** in 2025 and **80-100 billion RMB** in 2026, indicating a two-year compound growth rate of **100%** [1][5]. - **Giant Network** plans to launch new games "Famous General Kill" and "Five Thousand Years" in Q4, with existing product "Supernatural" expected to generate **22-23 billion RMB** in revenue for the year, potentially reaching **35-40 billion RMB** next year [1][5]. Revenue and Orders - The company signed three orders in July and August totaling **4.5 billion RMB**, surpassing half of last year's total revenue, indicating significant progress in integrating **Legend Box** [1][7]. - The **open-world game** from **Perfect World** is anticipated to launch in Q1 2026, with a potential annual revenue of **50 billion RMB**, which could significantly boost next year's performance [1][9][10]. Policy and Market Dynamics - The increase in game license approvals has synchronized market demand and supply growth. The new game cycle began in late May or June, with expectations for acceleration in Q3 [4]. - The **21 policies** from the broadcasting authority are beneficial for platform and production sides, with **Mango Super Media** being a key beneficiary due to improved advertising performance [12]. Other Notable Companies - **Kain** and **Perfect World** are also recommended for long-term investment, with Kain's IP games "Tomb Raider" and "Douluo" expected to launch next year [6]. - **Xindong**'s upcoming domestic version of "Ys" is seen as a significant growth factor, with the company achieving unexpected growth due to increased game licenses and AI integration [11]. Advertising and AI Integration - **Kuaishou** is rapidly developing in the AI video sector, enhancing marketing efficiency and reducing costs, making it a recommended company [13]. - **Dianzi Media** achieved an **18%** growth in Q2, driven by effective integration and new initiatives, with future revenue expectations significantly raised [14]. - **Yidian Tianxia** reported over **30%** revenue growth in Q2, with programmatic advertising growing by **60%** and operating profit increasing by **95%** [15]. Film and Publishing Sectors - The **film industry** is performing well, with box office revenues exceeding **400 billion RMB** this year, indicating a strong recovery [16]. - The **publishing sector** is seeing stable growth, particularly in IP-based publications, with companies like **Guomai Culture** and **Rongxin Culture** showing significant potential [17]. Conclusion - The media and internet industry is experiencing a robust recovery, particularly in the gaming sector, with several companies poised for significant growth driven by new product launches and favorable policies. Investors are encouraged to monitor key players and emerging opportunities within this dynamic landscape.

Core Viewpoint - The report from CITIC Securities expresses optimism about the gaming sector for the entire year, driven by improved earnings per share (EPS) adjustments, high market sentiment, and enhanced industry structure [1] Group 1: Market Performance - The gaming industry is expected to see a significant boost in Q3, particularly due to the summer revenue surge [1] - Upcoming game releases from major companies such as Tencent, Giant Network, G-bits, Xindong, and Perfect World are anticipated to contribute positively to the market [1] Group 2: Financial Outlook - The gaming sector has experienced cost savings this year, indicating potential for profit upgrades [1]

Summary of the Conference Call for Giant Network Company Overview - **Company**: Giant Network - **Key Game**: Supernatural Action Group Industry Insights - The gaming industry is expected to see a revival in 2025, with the domestic self-developed game market projected to grow nearly 20% [doc id='2'][doc id='26'] - The overall gaming market is becoming more resilient, with increased total playtime and user spending [doc id='26'][doc id='27'] - The supply side of the gaming industry has seen a significant increase in the number of game licenses issued, rising from over 80 per month in 2023 to 166 in August 2025 [doc id='28'] Key Points on Supernatural Action Group - The game has maintained strong revenue performance due to frequent skin updates and IP collaborations, with expected revenue of 4-5 billion CNY in September 2025 [doc id='2'][doc id='3'] - The user base is expanding to include male players, similar to the model of Pop Mart, which could further enhance market reach [doc id='2'][doc id='4'] - The game is projected to achieve an annual revenue of 30-40 billion CNY in 2026, with a profit margin of 40%-50% [doc id='2'][doc id='10'] - Marketing expenses are focused on high ROI content and brand investments, rather than broad advertising [doc id='11'] Financial Performance and Projections - Giant Network's stable core business includes the Journey series, which contributes approximately 30 billion CNY annually, and other games like Ball Battle and Space Kill, expected to contribute 16-17 billion CNY [doc id='12'][doc id='13'] - The company’s profit forecast for next year is between 35 billion to 40 billion CNY, with a potential market capitalization of 1 trillion CNY if valued at 25 times earnings [doc id='13'][doc id='24'] - The third quarter is expected to show significant growth, with profits potentially doubling from the second quarter [doc id='24] Market Dynamics - The competitive landscape is shifting, with large companies focusing on optimizing existing games rather than launching new blockbuster titles, creating opportunities for mid-sized companies like Giant Network [doc id='29] - The gaming industry is experiencing a self-optimization phase, with companies refining their teams and project pipelines to improve success rates [doc id='31'][doc id='32'] AI and Marketing Trends - AI has been integrated into game development processes, enhancing productivity without leading to significant layoffs [doc id='34'] - Sales expense ratios are decreasing due to a shift from traditional advertising to more effective content and community marketing strategies [doc id='33'] Investment Recommendations - Recommended investments include Giant Network and ST Huatuo, with projected market capitalizations of 1.2 trillion CNY and 1.5 trillion CNY respectively [doc id='36]

Core Insights - The overall AI-driven gaming sector is projected to grow significantly, with a 30x increase in earnings per share (EPS) this year, driven by improved profitability and market conditions [1] - Major and mid-sized companies in the gaming industry are performing well together, with a 20% increase in domestic self-developed online games in the first half of the year, primarily due to enhanced average revenue per user (ARPPU) [1] - The gaming sector is expected to maintain strong performance, with a positive outlook for the third quarter, supported by upcoming game releases and cost-saving measures [1] Industry Performance - The gaming industry is experiencing a shift in valuation towards next year, indicating sustained growth potential [1] - The third quarter is anticipated to be particularly strong, benefiting from increased revenue during the summer season [1] - Upcoming game titles such as "Valorant," "Famous Generals," "Nine Muses of the Wild," "Iser," and "The Ring" are expected to contribute to revenue growth [1] Cost Management and Innovation - The gaming sector has seen significant cost savings this year, allowing for upward adjustments in profit forecasts [1] - The rise of new content communities like Taptap and Xiaohongshu is influencing the industry's approach to return on investment (ROI) assessments, moving away from traditional user acquisition strategies [1] - AI technology is enhancing productivity for mid-sized companies, providing them with a competitive edge in the market [1]

Core Viewpoint - The report from CITIC Securities indicates that the AI-driven gaming sector is experiencing significant growth, with a projected overall increase of 30 times in 2023, driven by upward revisions in EPS, high market sentiment, and improved industry dynamics [1] Group 1: Industry Performance - The leading and mid-sized companies in the gaming sector are performing well together this year, with the overall market expanding [1] - In the first half of the year, domestic self-developed online games saw a 20% increase, primarily due to improvements in ARPPU (Average Revenue Per Paying User) [1] Group 2: Future Outlook - The valuation for the gaming sector is expected to shift towards next year, indicating strong sustainability in performance [1] - The third quarter is anticipated to be particularly strong, benefiting from summer revenue surges [1] - Upcoming game releases such as "Valorant," "Famous Generals," "Nine Muses of the Wild," "Iser" domestic version, and "The Ring" are expected to contribute positively [1] Group 3: Cost Management and Innovation - The gaming sector has seen significant cost savings this year, providing room for profit revisions [1] - The rise of new content communities like Taptap and Xiaohongshu is influencing the industry, with stricter ROI assessments for content providers [1] - Traditional user acquisition methods are declining, while AI is enhancing productivity for mid-sized companies [1]