Core Viewpoint - The article highlights the recent surge in popularity and economic activity in Rongchang, driven by local government initiatives and the influence of local figures like the district secretary, who actively promotes local businesses and consumption [2][5][10]. Group 1: Local Consumption and Economic Growth - Rongchang's district secretary, Gao Hongbo, has been leading by example by dining at local restaurants and spending on local businesses, which has garnered significant attention and increased foot traffic to these establishments [4][5][17]. - The local economy has seen a boost, with over 330 million visitors and a total tourism revenue exceeding 2.6 billion yuan during recent holidays, showcasing the effectiveness of promotional efforts [7][9]. - The district's GDP is projected to grow by 6.6% in 2023 and 5.8% in 2024, surpassing the average growth rates of Chongqing and the national level [9]. Group 2: Industry and Business Development - The local food industry, particularly the Rongchang goose sector, has expanded rapidly, with over 100 new businesses opening in recent months, indicating a strong market demand [16][18]. - Rongchang's government has initiated various projects to enhance local industries, including the establishment of an industrial park for the goose industry, aiming to consolidate over 300 small workshops into a more efficient production model [38][41]. - The local government is actively attracting investments, with a total of 8 projects worth 900 million yuan signed recently, focusing on sectors like automotive components and new materials [42][46]. Group 3: Marketing and Brand Promotion - Local businesses are increasingly leveraging social media platforms to enhance their visibility and attract customers, with many adopting strategies to capitalize on the recent influx of attention [20][21][22]. - The concept of "Gao Secretary's Style" has become a marketing tool for local restaurants, with dishes associated with him being promoted to attract customers [11][12]. - The government encourages local entrepreneurs to embrace the flow of traffic generated by social media and events, emphasizing that this flow should be utilized to foster long-term economic growth [25][35]. Group 4: Community Engagement and Events - Rongchang has initiated a series of cultural and sporting events to maintain engagement with visitors, including a marathon and various local festivals, aimed at creating a vibrant community atmosphere [30][32]. - The district plans to host regular events to keep the momentum going, ensuring that the local economy benefits from sustained visitor interest [29][30]. - The government is also focusing on building a network of local influencers to promote the region and its offerings, aiming to create a sustainable model for attracting visitors and investments [35][49].

Core Insights - The article highlights the recent surge in consumer activity and tourism in Rongchang, driven by local government initiatives and the popularity of local businesses, particularly restaurants and traditional food products [2][4][10]. Group 1: Economic Growth and Consumer Behavior - Rongchang's GDP is projected to grow by 6.6% in 2023 and 5.8% in 2024, surpassing the average growth rates of Chongqing and the national level [4]. - The area has seen a significant increase in consumer spending, with a 40% year-on-year growth in housing sales and a 27% increase in automobile consumption from early April to mid-May [8]. - The local government has actively encouraged consumption, leading to a notable increase in deposits, which rose by 5.8 billion yuan in the first four months of the year [8][9]. Group 2: Local Business and Tourism - Rongchang has transformed into a "net celebrity" destination, with local eateries gaining popularity after being frequented by high-profile local officials [2][3]. - The local food industry, particularly the Rongchang braised goose, has seen a boom, with over 100 new businesses opening in recent months [7][10]. - The government has implemented strategies to enhance tourism, including opening public canteens and providing free parking during holidays, resulting in over 330 million visitors and 2.6 billion yuan in tourism revenue during recent holidays [2][4]. Group 3: Industry Development and Investment - Rongchang is focusing on industrial upgrades, with significant investments in the electronic information, pharmaceutical, and food processing sectors, which have all shown remarkable growth [4][24]. - The local government is actively promoting the development of the Rongchang braised goose industry, aiming for industrialization and brand recognition, with plans to establish an industrial park for the goose industry [20][23]. - Recent investments from external companies in sectors like automotive components and new materials indicate a growing interest in Rongchang's business environment [23][26].

过筘 宋志学在过筘，让布边缘更结实。 本报通讯员周亮摄 上浆 宋志学在上浆。 本报通讯员周亮摄 织布 宋志学在织布。 本报通讯员周亮摄 晾晒 宋志学在晾晒夏布。 本报通讯员周亮摄 麻怎么变成布？ 从一泓清水中捞出苎麻条，撕成细丝，轻轻拈起，反复捻转、搓紧……在宋树牙手中，一根根苎麻丝被 捻紧成股，越接越长，就像是从时光深处牵出的一缕记忆。至今已有1600余年织造历史的万载夏布，就 是由这丝丝缕缕的麻丝编织而成。 "自打记事起，我就经常看大人绩纱、卷纱。"今年80岁的宋树牙是江西万载夏布织造技艺国家级代表性 传承人，家里祖祖辈辈都从事夏布织造行业。 "平如水镜，轻如罗绡。"用苎麻纤维手工编织而成的夏布具有透气、吸汗、抑菌等特点，古代多为夏季 所用，因此得名。 宋树牙说，夏布织造工序颇为繁复，"光是前期处理苎麻，就要经过浸水软化、去杂质、晨露漂白、干 燥等步骤。" 最考验耐性的就是上面的绩纱——要将麻条接成一根足够长且无绳结的均匀纱线。"因为天然处理的纱 线容易断开，所以这个步骤只能纯手工完成，一匹布用到的纱线一个人差不多要绩近两个月。"宋树牙 说。 随后，绩好的纱线经挽团整理，分为织布时的经纱和纬纱。之后还要经 ...

Group 1 - Changsha has a historical reputation as a consumption city, supported by its rich cultural and commercial history [1][3] - The region's agricultural advantages and favorable climate have historically contributed to its commercial prosperity, allowing residents to consume without worry [3][4] - The development of agriculture and handicrafts, along with advanced transportation, facilitated the emergence of commerce in ancient Changsha [3][4] Group 2 - During the Tang Dynasty, Changsha's trade flourished, with its ceramics being exported widely, indicating a strong commercial network [3][4] - The Song Dynasty saw unprecedented growth in urban commerce, with Changsha ranking fourth in commercial tax revenue in the country [4] - The Ming and Qing Dynasties marked a significant expansion in both agricultural and industrial production, further establishing Changsha as a commercial hub [4][5] Group 3 - The consumption patterns and atmosphere in Changsha have evolved over time, influenced by cultural shifts and the influx of merchants [5] - The opening of Changsha in 1904 led to a diversification of consumer goods and services, reflecting changing social dynamics [5] - Contemporary consumption trends in Changsha are rooted in its historical legacy, emphasizing the importance of integrating nostalgia with modernity in business strategies [5]

Core Insights - The article highlights the unexpected success of Rongchang, a lesser-known district in Chongqing, which attracted 2.24 million visitors during the May Day holiday through innovative strategies like opening government canteens to the public [1][2][4] Group 1: Government Initiatives - The opening of government canteens provided thousands of additional seats for tourists, alleviating pressure on local restaurants and enhancing the overall dining experience [2][4] - The initiative was a strategic move to manage the overwhelming influx of visitors, demonstrating effective crisis management and public service [2][7] Group 2: Economic Impact - Rongchang's approach transformed short-term tourist traffic into long-term brand recognition, showcasing local specialties like pig products and traditional crafts [5][11] - The district's model of "government support + community collaboration" effectively turned visitors into brand ambassadors, enhancing the region's reputation [7][12] Group 3: Visitor Experience - The unique offerings, such as free public transport and trial tastings of local delicacies, created a memorable experience for tourists, encouraging them to share their experiences [7][12] - The trust in government-operated canteens for hygiene and quality contributed to their popularity among visitors, contrasting with concerns about private dining establishments [12][14] Group 4: Long-term Strategy - The article emphasizes the importance of balancing limited resources in small cities with the need for exceptional visitor experiences, suggesting that the key to sustainable tourism lies in creating lasting impressions [9][14] - Rongchang's success serves as a case study for other small cities, illustrating that leveraging local culture and community engagement can yield significant economic benefits [11][14]

双林夏布始于唐末，盛于清乾隆年间，全镇目前种植苎麻1万多亩。 再看路旁这些叶片锯齿状的植物，那些锯齿像是大地的另一种绿色针脚。上年纪的乡农说苎麻也叫"中 国草"，在棉花还没传入中国时，它是古代最重要的纤维作物之一，比丝绸的历史更早，无论贵族平民 都可穿。而现在，夏布已成为现代人将"自然"穿在身上的象征，手工织布成为一种让年轻人感到新奇的 工艺和"国风"体验。夏布的适用场景也越来越广，不仅可制衣帽，还可融入家居，灯罩、茶旗、隔 帘……布面经纬化作充满呼吸感的肌理，以静、慢之气安抚快节奏的浮躁。 赣西的新余分宜县双林镇，午后阳光照着路边几株植物，叶片锯齿状，叶面与茎秆有细绒。同行朋友说 这是苎麻，可用来织"夏布"，还能食用。苎麻粑，知道吗？就像艾叶果。 此刻我身上穿的这件藏蓝开衫，正是苎麻面料，购来有七八年了，洗了几水的蓝透着植物染的静谧。 苎麻，这个散发古老气息的词语让人想到《诗经》、南宋《织妇叹》，想到宋应星在《天工开物》里描 摹的"腰机"吱呀声，想到明清商队驮着成捆夏布翻越梅关古道，马蹄在青石板上踏出的火星。这些古老 记忆藏在苎麻细弱的秆茎纤维里，伴着叶面的细小绒毛在季风里飘荡了千年，变成肌理各异的夏布。 ...