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“政策+市场”双核驱动|助推哈尔滨消费能级跃升
Sou Hu Cai Jing· 2025-07-08 00:14
Group 1 - Harbin City is leveraging policies and market activation to stimulate consumption through cash subsidies and diverse consumption scenarios [1][3] - In the first half of 2025, Harbin issued 1.58 billion yuan in subsidies for the old-for-new consumption policy, driving sales of 12.09 billion yuan, showcasing the effectiveness of policy leverage [2][4] - The "1+3" policy system in Harbin includes a core action plan for promoting old-for-new consumption, supported by detailed implementation rules in automotive, home appliance, and home decoration sectors [4] Group 2 - The retail sector is experiencing increased vitality, with Metro opening its first front warehouse in Harbin, enhancing the convenience of community commerce [5][6] - The restaurant and accommodation sectors are also growing, with a 51.1% increase in platform orders and a 264.9% rise in newly registered accommodation entities [6] - Online consumption is becoming a significant driver, with events like e-commerce live streaming festivals expanding sales channels for local specialties [6] Group 3 - Harbin's consumption scene is diversifying, with the opening of a city duty-free shop and a new coffee shop that blends historical architecture with modern consumer experiences [7][8] - Innovative consumption formats are emerging in key commercial areas, enhancing high-end consumption supply while showcasing local characteristics [8] Group 4 - The government and market are collaborating to boost consumption, with initiatives like the "Five Entry Activities" bringing policies directly to communities and businesses [9] - Companies are actively engaging in lower-tier markets, with Haier and Suning launching promotional activities to tap into county-level consumption potential [9] - Harbin aims to continue optimizing the consumption environment and nurturing new business formats to enhance economic development [9]
俄罗斯商品馆,退潮了
投资界· 2025-01-24 02:43
以下文章来源于南风窗 ,作者邢初 微光 南风窗 . 冷静地思考,热情地生活。 短暂出现后又消失。 2024年12月底,南风窗记者走进南方某城市一家商场,发现一楼内新搭建起了一家"俄 罗斯商品直营馆",无穹顶,占地约十几平方米。货架上的商品大多中外文混杂,包括但 不限于"大列巴""牛筋肠""格瓦斯"等等符合国人对俄罗斯刻板印象的食品。 陈列酒品的货架上,有一款1.5升塑料装的"白熊大塑"啤酒,标价39元,商品标签的显 示产地为"俄罗斯"。但在电商软件上以照片识别商品,包装与规格一模一样,三瓶打包 售价只要38.8元,产地为黑龙江哈尔滨。 作者 | 邢初 微光 来源 | 南风窗 (ID:shangyejingxiang) 城市里的"蓝白熊",来了又走了。 过去几个月内,号称售卖俄罗斯商品的"俄货店""俄罗斯商品馆""俄罗斯国家馆",如雨 后春笋般,在各城市冒头。这类门面往往风格鲜明且统一,多以高饱和度的蓝色为主, 蓝白色大熊为主要标志,店内装修也大多简易,有的只是临时的棚搭。 仅从外表看,就不像要久留的样子。 果然,就在1月17日,俄罗斯驻华大使馆通过官方账号发出提醒:目前,俄罗斯国家馆 在中国的官方地址仅限于在 ...