二手经济龙头，飞轮驱动高增 万物新生（RERE.US）首次覆盖报告 本报告导读： 二手交易平台仍处快速成长期，万物新生在优质供给获取和定价权方面竞争优势明 显，且通过渠道和品牌能力正探索品类拓展与稳步推进业务国际化。 投资要点： | 财务摘要(百万人民币) | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入 | 12,966 | 16,328 | 20,913 | 26,149 | 32,253 | | (+/-)% | 31.4% | 25.9% | 28.1% | 25.0% | 23.3% | | 经调整营业利润 | 252 | 410 | 517 | 803 | 1,197 | | 经调整营业利润率（%） | 1.9% | 2.5% | 2.5% | 3.1% | 3.7% | | 经调整净利润 | 225 | 314 | 401 | 682 | 1,028 | | (+/-)% | 342.9% | 39.5% | 27.7% | 70.1% | 50.8% | | 经调整净利 ...

Core Insights - Macy's stock has increased by 37% over the past month, but its operating performance and financial situation appear poor, with significant risks tied to economic downturns and reliance on discretionary spending [2] Financial Performance - In Q2 2025, Macy's reported revenue of $5.6 billion, a 4% decrease year-over-year, with net income at $210 million, down 22%, and adjusted EBITDA at $480 million, also lower than the previous year [3] - Free cash flow decreased to $120 million due to declining sales trends and increased promotional efforts [3] - The balance sheet shows $3.9 billion in debt against $800 million in cash, limiting financial flexibility [3] Valuation - Macy's trades at a price-to-earnings ratio of 8.1, significantly lower than the S&P 500's 23.9, and has a free cash flow multiple of 17.8 compared to the S&P 500's 21 [4] Growth Trends - Over the last three years, Macy's revenues have declined at an average annual rate of -4.4%, while the S&P 500 grew at 5.3% [5] - In the past twelve months, sales fell by -3.8% from $24 billion to $23 billion, with a recent quarterly revenue decrease of -4.1% year-over-year to $4.8 billion [5] Profitability - Macy's operating income for the past year was $879 million, yielding a 3.9% margin, with net income at $558 million and a 2.4% margin, all below S&P 500 averages [6] Financial Stability - Macy's has a high debt-to-equity ratio of 124.9%, significantly above the S&P 500 average of 20.5%, and cash constitutes only 5.8% of total assets compared to the index's 7.2% [7] Economic Resilience - Macy's stock has underperformed the S&P 500 during economic downturns, with a 71.7% drop during the 2022 inflation crisis compared to a 25.4% decline in the S&P 500 [8] - During the 2020 Covid pandemic, Macy's stock fell 75.5%, while the S&P 500 experienced a peak-to-trough decline of 33.9% [8] Investment Appeal - Despite low valuation, Macy's combination of weak growth and profitability makes the stock less appealing to investors [9]

Core Viewpoint - The transformation of Linyi's commercial landscape into an immersive cultural tourism destination is driving significant consumer engagement and economic growth, showcasing a successful model of integrating commerce with cultural experiences [1][3][8]. Group 1: Economic Impact and Consumer Engagement - The "May Day" holiday has sparked a consumption boom in Linyi, with various activities attracting tourists and enhancing the local economy [1]. - A recent tourism event brought 1,200 visitors from nine cities to Linyi Small Commodity City, highlighting the shift from traditional wholesale to experiential shopping [2]. - The region has invested 150 million yuan in upgrading 15 markets to meet A-level scenic area standards, enhancing visitor services and experiences [3]. Group 2: Cultural Integration and Experience - Linyi is redefining its markets by integrating cultural elements, transforming them from mere transaction spaces into cultural communities [4][8]. - The introduction of intangible cultural heritage projects, such as traditional crafts, is attracting younger consumers and enhancing product value [4]. - The immersive shopping experiences, such as themed exhibition halls, allow customers to engage deeply with products, fostering emotional connections [5]. Group 3: Infrastructure and Service Enhancements - A three-dimensional system focusing on credit, transportation, and service quality is being implemented to support sustainable development in the commercial tourism sector [6]. - Traffic management strategies, including expanded parking and increased public transport frequency, are designed to facilitate visitor access and enhance their shopping experience [7]. - The establishment of volunteer service stations aims to provide personalized assistance to tourists, creating a welcoming atmosphere [7]. Group 4: Future Outlook and Strategic Vision - The ongoing integration of commerce and culture in Linyi represents a new paradigm for traditional trade cities, emphasizing the importance of emotional resonance in consumer experiences [8]. - The model being developed in Linyi is seen as a potential blueprint for other regions aiming to revitalize their commercial landscapes through cultural engagement [8].