在县城的商业街上，每天都在上演着开店和关店的故事。火爆的门店门庭若市，冷清的门店无人问 津。本文来自微信公众号： 灵兽 ，作者：晴山，原文标题：《县域零售冰火两重天；一条街上，折 扣店火爆，超市、便利店冷清》，头图来自：作者拍摄 一、"有人哭有人笑" 周一中午，山东某县城的商业街呈现出截然不同的两幅画面。 "我们店每天单是凉拌菜就能卖500斤左右，一到中午就忙得不行。"一家熟食店的老板张宁 （化名） 对"灵兽"称。 而在街的另一头，其他几家熟食店门口却冷冷清清。 张宁的熟食店到现在已经有16年，生意一直很红火。2019年，门店重新装修升级并扩大了面积，主 要是以各种熟食卤味和凉拌菜为主，其门店在当地以"现卤现做，服务态度好"受到好评。"除了这家 老店，店主在新城区于2019年又开了一家新店，但生意没有老店那么好。" 据了解，张宁所在的县域人口密度较低，面积约2200平方公里，常住人口约40万。过去几年，随着 城市区域规划的推进，该县城现已分为新城区和老城区，目前政府楼、学校、医院基本都迁到了新 城。 "老店的生意一直很好，现在门店 （含厨房） 约150平方米，店内有3个售货员、2名厨师。熟食由厨 师当天早起现 ...

Core Insights - The retail landscape in county-level cities in China is experiencing significant divergence, with some businesses thriving while others struggle to survive [7][12][18] - Consumer preferences have shifted towards value and quality, leading to a decline in traditional retail formats [19][23] - The rise of discount stores and specialized food shops is reshaping the competitive dynamics in the retail sector [10][25] Summary by Sections Business Performance - Zhang Ning's熟食店 has been successful, selling around 500 kg of cold dishes daily, while other nearby stores are struggling [1][5] - The county has a low population density of approximately 400,000 residents, with a significant shift in consumer behavior towards new urban areas [3][5] - Discount stores are gaining traction, with one store achieving daily sales of 5,000 yuan shortly after opening, and sales peaking during holidays [8][10] Market Trends - The discount store model is expanding rapidly, with a projected 67% increase in the number of stores in 2024, particularly in county markets [10][11] - Consumers in county areas prioritize price, with 71% citing value for money as their primary consideration [10][11] - Traditional supermarkets are facing a decline, with average customer traffic down 23% and sales down 18% in 2024 [11][12] Consumer Behavior - There is a notable shift in consumer purchasing habits, with a significant increase in online shopping from 32% in 2019 to 58% in 2024 [21][19] - Consumers are increasingly favoring specialized stores over traditional supermarkets, which struggle to compete on price and convenience [14][23] Industry Dynamics - The retail industry is moving towards specialization, with discount stores focusing on specific product categories to enhance efficiency [23][25] - Rising operational costs, particularly in rent and labor, are challenging traditional retail formats, making it difficult for them to maintain profitability [25][26] - Capital investment is increasingly directed towards high-potential sectors like discount stores and specialty food shops, leaving traditional formats with less financial support [25][26] Regional Disparities - There are significant regional differences in consumer spending, with eastern coastal counties showing higher retail sales per capita compared to central and western counties [17][18] - The retail landscape is characterized by a mix of thriving and failing businesses, reflecting broader economic trends and consumer preferences [27]

Core Points - The second Chaozhou Food Culture Week is being held from October 25 to 29 in Shenzhen's Luohu District, showcasing authentic Chaozhou cuisine [3][4] - The event features a variety of traditional Chaozhou foods, including single bush tea, beef balls, and olives, attracting large crowds [4][5] - The event aims to promote Chaozhou as a "World Food Capital" and enhance its cultural visibility [6][57] Summary by Categories Event Overview - The Chaozhou Food Culture Week is taking place in Shenzhen, allowing visitors to experience Chaozhou flavors without traveling to the city [2][3] - The event is part of a broader initiative to promote Chaozhou's culinary heritage and cultural significance [6][57] Food Highlights - Various traditional dishes are featured, including the popular single bush tea and unique snacks like duck excrement-flavored egg rolls and tea cakes [22][24] - The event showcases innovative products, such as olive juice and vinegar made from Chaozhou olives, which have gained popularity among visitors [31][35] Cultural Significance - The event not only focuses on food but also includes cultural performances, enhancing the overall experience for attendees [55][57] - It serves as a platform for Chaozhou enterprises to connect with a broader audience, emphasizing the region's rich culinary and cultural heritage [54][57]

Core Viewpoint - The 2025 Yangcheng Creative Industry Park's first intangible cultural heritage carnival aims to enhance local cultural engagement and stimulate consumer activity in the park through various performances and activities from July 3 to July 7 [1][14]. Group 1: Event Highlights - The carnival features six major highlights: performances showcasing intangible cultural heritage, a food fair, an Instagram-worthy light installation area, unique local souvenirs, a booth for supporting local agricultural products, and modern amusement facilities [9]. - Daily performances will take place from 18:50 to 21:30, featuring a variety of shows [7]. Group 2: Cultural Performances - The opening ceremony included a Sichuan opera face-changing performance, where the performer, a professional magician, demonstrated the skill of changing five masks in ten seconds [5]. - The complexity of the face-changing technique lies in the speed required for mask changes, which is crucial for a successful performance [5]. Group 3: Local Products and Promotions - The market area showcases specialty agricultural products from regions such as Guangxi, Yunnan, Guizhou, Fujian, and Tibet, with promotional pricing on items like pork jerky [11]. - A promotional offer allows visitors to purchase three packs of pork jerky for 100 yuan, down from the regular price of 39 yuan per pack [11]. Group 4: Industry Background - The Yangcheng Creative Industry Park, formerly the Guangzhou Chemical Fiber Factory, has evolved into a hub for over 200 digital cultural enterprises, attracting investments from major tech companies like Tencent and Baidu [13]. - The park boasts an annual output value of 40 billion yuan, with over 13,000 intellectual property rights accumulated and nine listed companies incubated [13].

Group 1: Company Overview - Hongxiangji has been recognized by iiMedia Research for its market leadership, holding the title of "National Sales Champion in High-end Meat Jerky for 3 Consecutive Years" and "National Sales Champion in Beef Jerky for 10 Consecutive Years" [1][7] - The company has established itself as a modern food enterprise focusing on high-quality meat snacks since its founding in 1993, with a product range that includes pork, beef, soy products, and poultry [10][11] - Hongxiangji has developed a robust R&D system in collaboration with institutions like the Chinese Academy of Agricultural Sciences, focusing on low-fat, high-protein meat products [11] Group 2: Market Dynamics - The leisure food industry in China is projected to reach a market size of 12,378 billion yuan by 2027, driven by increasing consumer demand for quality and variety [4] - The industry is experiencing intensified competition characterized by homogenization, price wars, and the emergence of new brands, leading to significant pressure on many snack companies [7][10] - As the market shifts from incremental growth to stock competition, brands must adapt to the evolving preferences of younger consumers, emphasizing the need for differentiation [7][10] Group 3: Strategic Initiatives - Hongxiangji employs a multi-channel strategy, integrating offline, online, and overseas marketing to create a comprehensive global sales network [13] - The company has successfully penetrated various sales channels, including traditional supermarkets and new retail formats, while also expanding into Southeast Asian markets [13] - By leveraging technological innovation and cultural creativity, Hongxiangji aims to build a competitive edge in the rapidly evolving leisure food market [13]