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羊城创意产业园首届非遗嘉年华开幕,打造园区消费新体验
Sou Hu Cai Jing· 2025-07-03 18:51
Core Viewpoint - The 2025 Yangcheng Creative Industry Park's first intangible cultural heritage carnival aims to enhance local cultural engagement and stimulate consumer activity in the park through various performances and activities from July 3 to July 7 [1][14]. Group 1: Event Highlights - The carnival features six major highlights: performances showcasing intangible cultural heritage, a food fair, an Instagram-worthy light installation area, unique local souvenirs, a booth for supporting local agricultural products, and modern amusement facilities [9]. - Daily performances will take place from 18:50 to 21:30, featuring a variety of shows [7]. Group 2: Cultural Performances - The opening ceremony included a Sichuan opera face-changing performance, where the performer, a professional magician, demonstrated the skill of changing five masks in ten seconds [5]. - The complexity of the face-changing technique lies in the speed required for mask changes, which is crucial for a successful performance [5]. Group 3: Local Products and Promotions - The market area showcases specialty agricultural products from regions such as Guangxi, Yunnan, Guizhou, Fujian, and Tibet, with promotional pricing on items like pork jerky [11]. - A promotional offer allows visitors to purchase three packs of pork jerky for 100 yuan, down from the regular price of 39 yuan per pack [11]. Group 4: Industry Background - The Yangcheng Creative Industry Park, formerly the Guangzhou Chemical Fiber Factory, has evolved into a hub for over 200 digital cultural enterprises, attracting investments from major tech companies like Tencent and Baidu [13]. - The park boasts an annual output value of 40 billion yuan, with over 13,000 intellectual property rights accumulated and nine listed companies incubated [13].
品质为基,宏香记肉制零食销冠炼成记
Zhong Guo Shi Pin Wang· 2025-05-14 08:09
2025年3月,宏香记获全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询) 授予的"高端肉脯连续3年全国销量第一""牛肉豆脯连续10年全国销量第一""中国牛肉豆脯开创者"三项 市场地位确认。 一方面,同质化竞争、价格战此起彼伏,新锐品牌不断涌入,传统厂牌也积极参与,竞争激烈程度与日 俱增;另一方面,消费者需求呈现出个性化、碎片化、颜值化且分层分级的特点。行业已从增量市场逐 步转向存量市场,"大行业、小企业"的特征显著,使得众多休闲零食企业面临巨大压力。 在休闲食品行业加速向存量竞争转型的当下,如何持续捕捉年轻消费者的需求脉搏,已成为品牌破局的 核心命题。作为行业老牌玩家,宏香记以差异化战略重构市场格局,展现出破局逻辑。 基于艾媒自主研发并获得省部级重大科技专项立项的CMDAS大数据系统监测及严格的调查,以及对中 国(不含港澳台)高端肉铺、牛肉豆脯市场研究比对的结果进行统计确认,宏香记荣获全球领先的新经 济产业第三方数据挖掘和分析机构iiMedia Research(艾媒咨询)授予的"高端肉脯连续3年全国销量第 一""牛肉豆脯连续10年全国销量第一""中国牛肉豆脯开创者"三 ...