销售环节的体验痛点也不容忽视。有消费者反映，店员通过"多装一点凑整""试吃引导"等销售技巧，不 经意间引导顾客增加购买量。中国人民大学经济学院讲师刘晨冉表示，消费者对重量与价格的对应关系 缺乏直观感知，店员"一铲下去"的分量容易远超预期。结账时，出于"已试吃不好意思退"或"怕麻烦"等 心理，许多人选择接受远超预算的账单。这种利用互惠心理和锚定效应制造的轻微胁迫感，损害了交易 的透明与公平。此外，部分品牌虽标榜"现炒""鲜果"，实则难以保证全品类当日现制，存在信息不对称 甚至误导之嫌。 □ 炒货品牌应重视产品真实价值与用户体验。未来的炒货市场仍应以价值为锚，以消费者为中心，在创 新与定价之间寻找平衡。 春节假期，家家户户少不了置办干果炒货。但在一些商场门店，50元仅能买到三片猪肉脯、手剥松子能 卖到每斤200元，不禁让人疑惑，这些随处可见的坚果炒货，为何能卖出如此高价？ 记者走访发现，如今各类新兴炒货品牌，纷纷进驻大型商场。它们大多采用精致装修、透明容器陈列、 现炒现售等方式，着力塑造"品质感"。与此同时，各品牌先后推出奶枣、酸奶蜜橘瓣、羽衣甘蓝草莓奶 芙等新品，试图在传统炒货之外开辟新的价值点。然而伴随创新而 ...

新春佳节将至，消费热潮奔涌。2月11日，由南方都市报社与广州银行联合举办的"广货行天下"岭南年 货节在广州市人民公园开幕。活动将持续两天，现场汇聚众多广东老字号和非遗潮品，更有粤语合唱、 醒狮巡游等充满广府风情的文化表演，从味觉、视觉到听觉，全方位营造"广府情浓"的节日氛围。 本次活动通过"媒体+金融"双重赋能，创新消费场景，通过多样化传播方式带动超54万线上阅读量，不 仅将线下年味延伸为线上热点，更深度挖掘出优质广货背后消费者对金融服务的新需求、新期待。通过 政府搭台、媒体与金融机构联手，活动力求呈现一场兼具温度与底蕴的广货消费盛宴。 "媒体+金融"赋能，打造广货消费新场景 南方都市报社党委副书记、主编刘江涛在致辞中表示，南方都市报作为根植广东的主流都市媒体，始终 将服务实体经济、激发消费活力作为重要使命。多年来，与各级政府部门、金融机构紧密合作、携手同 行，持续深化"媒体+金融"的合作内涵，不仅记录广东金融业蓬勃发展的坚实足迹，更积极搭建平台， 将媒体的公信力与传播力、金融机构的专业服务能力与资源配置力，以及广东制造与消费产业的深厚底 蕴深度融合，共同为扩内需、促消费聚势赋能，助力实体经济高质量发展。 近 ...

Core Insights - The consumer behavior during the 2026 Spring Festival in Beijing has shifted from bulk purchasing to a more flexible, experiential, and self-indulgent shopping approach [1][2][3] Group 1: Changes in Consumer Behavior - Consumers are no longer stockpiling goods for the Spring Festival, opting instead for a shopping experience that emphasizes immediacy and personal enjoyment [2][3] - The demand for delivery services has surged, with some delivery points experiencing a business volume increase of 15% to 20% compared to regular days [3] - Instant retail has emerged as a new growth driver, with a 48% year-on-year increase in consumption for fresh produce and other goods on platforms like Dingdong Maicai [3][4] Group 2: Trends in Gift-Giving and Health Consciousness - The perception of the Spring Festival is evolving, with 74% of consumers viewing it as a time for mental and physical relaxation, and 76% prioritizing the recipient's preferences when giving gifts [5][6] - Health-conscious products are becoming increasingly popular, with over 58% of consumers considering health attributes when selecting gifts [6][8] - New trends in gift items include health-focused snacks and beverages, reflecting a growing awareness of health among younger consumers [6][8] Group 3: Emotional Value and Personalization - The younger generation is prioritizing products that fulfill emotional needs, with gaming consoles and related products becoming popular during the festival [10] - The rise in gold prices has made investment gold bars a sought-after item, indicating a blend of emotional value and rational investment during the Spring Festival [10] - The diversity in consumer preferences highlights a shift from collective rituals to individual expressions, driven by personal interests [11]

Core Viewpoint - The article discusses the rising popularity and high pricing of Xueji Snacks, a brand known for its premium nuts and snacks, drawing comparisons to other high-end brands and exploring consumer behavior and perceptions around its pricing strategy [2][4][12]. Group 1: Pricing and Consumer Behavior - Xueji Snacks has gained notoriety for its high prices, with products like sunflower seeds priced at 23.8 yuan per jin and cashews nearing 100 yuan per jin, yet it remains popular among consumers [4][12]. - Despite the high prices, consumers express a desire for the products, often feeling compelled to purchase after trying samples in-store, indicating a psychological tactic employed by the brand [6][8][12]. - The brand's strategy of allowing customers to sample products before purchase creates a dilemma for consumers, as they may feel pressured to buy after tasting [11][19]. Group 2: Brand Positioning and Market Strategy - Xueji Snacks positions itself as a high-end snack brand, with store designs reminiscent of jewelry shops, which contributes to its premium image [6][14]. - The brand's marketing emphasizes quality, sourcing ingredients from core production areas and utilizing advanced preservation techniques, justifying its higher price point [14][21]. - Xueji Snacks has expanded rapidly, with over 1,100 stores projected by the end of 2025, indicating a strong growth strategy despite potential market saturation [21][25]. Group 3: Consumer Expectations and Market Challenges - There is a growing divide in consumer expectations, with some seeking affordable options while others are willing to pay for premium quality, posing a challenge for Xueji Snacks to balance its high-end positioning with broader market appeal [23][25]. - The brand faces competition from other snack companies that offer more affordable alternatives, which may impact its long-term sustainability if it cannot justify its pricing to consumers [23][25]. - Feedback from consumers indicates a desire for transparency in pricing and product quality, suggesting that Xueji Snacks must adapt to maintain customer loyalty and avoid being perceived as overpriced [25].

《消费指南针》栏目出品 临近春节，置办年货的清单里，坚果炒货总是不可或缺的一味。然而，当消费者走进一些装修精致的炒货 店，选上几样后却可能在结账时被价格"背刺"。近日，以"薛记炒货"为代表的高端现制炒货品牌，因其部 分产品价格超出日常认知，在社交媒体上引发热议，被网友戏称为"薛记珠宝店"和"炒货界的爱马仕"。 薛记炒货家的零食价格有多高？据中新经纬、今晚报等媒体报道，有网友发帖称在薛记炒货买了3片猪肉 脯，花了50元，直呼"肉疼"。薛记炒货门店价格标签显示，其原味瓜子售价23.8元/斤，现烤松子仁售价 198元/斤。若与同期约10元/斤的猪肉均价相比，瓜子的价格已是猪肉的两倍有余。在社交平台上，网友的 调侃与吐槽层出不穷，戏称"炒货比炒股还可怕"。 图片来源：看看新闻 高企的价格背后，是品牌方所强调的成本与品质。根据蓝鲸财经的报道，薛记炒货等品牌多进驻城市核心 商圈的B1层，该区域租金高昂，日均可达50至80元每平方米。同时，门店的精装修也是一笔不小的投入。 除了场地费用与装修投入，品牌在原料和工艺上也设立了高标准，一定程度上推高了成本。薛记炒货曾向 媒体表示，其每斤瓜子严格控制在2000粒左右，并采用恒温慢 ...

Core Insights - The high-end snack market, particularly for nuts, is experiencing significant price increases, leading to consumer backlash on social media [1][2] - The trend of premiumization in the nut snack sector is evident, with brands like Xueji and Qiwang positioning themselves as luxury products [2][3] Pricing and Consumer Sentiment - Consumers are expressing frustration over high prices, with products like Hawaiian nuts priced at 185 yuan and hand-peeled pine nuts at 218 yuan per 500 grams [2] - Comparatively, mainstream brands offer more affordable options, such as a box of cashews for 40.9 yuan, highlighting the price disparity [2] Brand Positioning and Costs - Xueji and Qiwang emphasize high-quality ingredients and artisanal production methods, which contribute to their higher pricing [3] - The brands invest heavily in packaging and marketing to position their products as premium, with significant costs associated with store rent and employee salaries [3] Market Expansion and Challenges - Despite expanding store counts, the pace of new openings for Xueji and Qiwang is slowing, indicating potential challenges in maintaining consumer interest [4] - The perception of freshness associated with "freshly roasted" products is being questioned, as only a limited range of items are actually prepared on-site [4] Consumer Trends and Market Growth - Nuts have become a staple in Chinese New Year celebrations, with nut gift boxes dominating the market, accounting for 42.3% of new year gift purchases [5] - The nut snack market in China is projected to grow from over 300 billion yuan in 2024 to 428.3 billion yuan by 2029, indicating a substantial market expansion [6]

Group 1 - The core issue highlighted is the high pricing of premium snacks, particularly at brands like Xueji, where products such as sunflower seeds and pine nuts are priced at 23.8 yuan per jin and 218 yuan per jin respectively, while pork averages around 10 yuan per jin [1][6] - Social media reactions indicate that consumers are frustrated with the pricing, with some referring to Xueji as a "jewelry store" and "the Hermes of snacks" due to its high prices [1][3] - The rise in prices is attributed to several factors, including consumption upgrades, increased costs from rent and decoration for high-end brands, and a surge in demand during the Spring Festival [7] Group 2 - The market for nuts and snacks in China is experiencing significant growth, with the market size surpassing 300 billion yuan in 2024 and projected to reach 428.3 billion yuan by 2029, indicating a market increment of over 100 billion yuan in five years [7] - Despite the growth, issues such as product homogenization and excessive brand premiums are becoming more pronounced, with many brands offering similar flavors and products [7] - Consumer complaints are rising regarding the value of snack gift boxes, with examples of misleading packaging where a significant portion of the weight is attributed to non-nut items, further aggravating perceptions of high prices [8]

"炒货已经比炒股还可怕了""这是薛记珠宝店，还是炒货店？"2026年春节临近，社交媒体上不少网友吐槽高端炒货。 1月28日，21世纪经济报道记者走访薛记炒货发现，瓜子、花生等基础现制炒货卖到23.8元/斤，开心果、现烤腰果、开口松子等坚果类现制炒货均接近 100元/斤，手剥松子价格更是高达218元/斤。而截至目前，猪肉每斤均价在10元左右。 一斤瓜子贵过猪肉、高端坚果斤价突破200元，从街边小摊到商场轻奢店，炒货凭什么卖这么贵？ 高端坚果逼近200元/斤 薛记炒货成"炒货刺客" 消费者对炒货的认知屡屡被刷新：坚果、果干、蜜饯等产品单价从几十元到几百元一斤并不罕见，网红款定价更是居高不下。 在社交媒体上，薛记炒货因其定价被网友戏称为"薛记珠宝店""炒货界的爱马仕""炒货刺客"等。截至1月28日，仅小红书平台，"薛记珠宝"单个话题阅读 量就突破3000万。 薛记炒货原味现制瓜子卖到23.8元/斤 # 薛记珠宝 3051.0 万浏览 | 4.2 万讨论 关注 最热 最新 这里要不要一万块钱 筛选 三 21世纪经济报道记者实地走访发现，薛记炒货售价的确不菲，多款蔬果类炒货价格突破100元/斤，多款去壳坚果炒货价格更是 ...

记者丨陆秀 编辑丨江佩霞 "炒货已经比炒股还可怕了""这是薛记珠宝店，还是炒货店？"2026年春节临近，社交媒体上不少网友吐槽高端炒货。 1月28日，21世纪经济报道记者走访薛记炒货发现，瓜子、花生等基础现制炒货卖到23.8元/斤， 开心果、现烤腰果、开口松子等坚果类现 制炒货均接近100元/斤，手剥松子价格更是高达218元/斤。而截至目前，猪肉每斤均价在10元左 右 。 薛记炒货原味现制瓜子卖到2 3 . 8元/斤 一斤瓜子贵过猪肉、高端坚果斤价突破200元，从街边小摊到商场轻奢店，炒货凭什么卖这么贵？ 高端坚果逼近2 0 0元/斤 薛记炒货成"炒货刺客" 消费者对炒货的认知屡屡被刷新：坚果、果干、蜜饯等产品单价从几十元到几百元一斤并不罕见，网红款定价更是居高不下。 在社交媒体上， 薛记炒货因其定价被网友戏称为"薛记珠宝店""炒货界的爱马仕""炒货刺客"等 。截至1月28日，仅小红书平台，"薛记珠 宝"单个话题阅读量就突破3000万。 网友晒出结账单 21世纪经济报道记者实地走访发现，薛记炒货售价的确不菲， 多款蔬果类炒货价格突破100元/斤，多款去壳坚果炒货价格更是逼近200元/ 斤 。社交媒体平台上，有 ...

Core Viewpoint - The retail landscape in county-level cities is experiencing a stark contrast, with discount stores thriving while traditional supermarkets and convenience stores struggle to survive [2][11][30]. Group 1: Retail Performance Disparity - In a county commercial street, a well-established cooked food store is thriving, selling around 500 kg of cold dishes daily, while nearby stores face poor sales [3][6][8]. - Discount stores are attracting significant customer traffic, with one store reporting daily sales of 5,000 yuan in its first month and reaching over 10,000 yuan during peak periods [15][17]. - Traditional supermarkets are witnessing a drastic decline in sales, with one store's weekend sales dropping from 7,000-8,000 yuan to 3,000-4,000 yuan, reflecting a nearly 50% decrease in revenue over two years [19][21]. Group 2: Consumer Behavior Changes - Consumers in county areas are increasingly price-sensitive, with 71% prioritizing cost-effectiveness in their shopping decisions, significantly higher than the 58% in first- and second-tier cities [17][30]. - The shift towards online shopping is notable, with the proportion of online purchases in county areas rising from 32% in 2019 to 58% in 2024 [32]. Group 3: Industry Trends and Challenges - The number of discount stores is rapidly increasing, with a projected growth of 67% in 2024, particularly in county markets where over 55% of new stores are located [17][30]. - Convenience stores are facing high closure rates, with an 18% closure rate in county areas, compared to 12% in first- and second-tier cities [24]. - The restaurant industry is also struggling, with a closure rate of 16% in county markets, indicating a challenging environment for many dining establishments [28]. Group 4: Structural Changes in Retail - The retail industry is shifting from a "big and comprehensive" model to a "small and specialized" approach, with businesses focusing on niche markets to enhance competitiveness [34][36]. - Rising operational costs, particularly in rent and labor, are reshaping the industry landscape, making it difficult for traditional supermarkets to maintain profitability [36][37]. - Capital investment is increasingly favoring growth-oriented sectors like discount stores and specialty shops, leaving traditional retail formats with limited funding opportunities [37][38].