今年大会上，品牌建设也被反复提及。在部分品类山寨现象仍存的背景下，元气森林强调将继续加 强品牌规范、渠道秩序和市场监管能力，以提升产品与运营体系的长期稳定性。管理层认为，品牌一致 性有助于降低渠道风险、提升经销商信心，并构筑更稳固的市场壁垒。 截至目前，元气森林的产品已进入全球 40 多个国家和地区。在社交平台，"全世界偶遇元气森 林"的分享正在增多，部分新品也在海外终端测试中获得初步反馈。唐彬森在大会尾声表示："我们坚定 相信中国市场，相信中国人会吃得更好、喝得更好。" 2025年11月17日，元气森林全国经销商大会在珠海闭幕。会上公布的数据显示，2025 年品牌整体 业绩同比增长26%，连续三年保持双位数提升，增速约为快消行业整体水平的四倍。在竞争加剧、消费 结构快速变化的行业环境中，这一表现尤为引人关注。 今年大会的一个关键信号，是产品力与研发体系的持续深化。根据尼尔森数据，气泡水、电解质 水、中式养生水、减糖茶等健康化饮品在2025年仍保持较高水平增长，这些恰是元气森林多年前便开始 深耕的赛道。今年，外星人电解质水同比增长 34%，冰茶系列同比增长 56%，维生素水增幅更达到 128%。在大会现场，唐 ...

Core Insights - Yuanqi Forest has achieved double-digit growth for three consecutive years, outpacing the fast-moving consumer goods (FMCG) industry growth rate of 4.8% by four times [1] - The company has strategically positioned itself in the health-oriented beverage market, with significant growth in categories such as sparkling water, electrolyte water, and reduced-sugar tea [3] Group 1: Performance and Growth - In 2025, Yuanqi Forest reported impressive growth rates: Alien Electrolyte Water increased by 34%, Vitamin C Orange and Summer Black Grape Sparkling Water by 52%, Ice Tea series by 56%, and the Good Self series by 36%, with Vitamin Water achieving a remarkable 128% growth [3][5] - The brand's commitment to product innovation is evident through the use of advanced technologies, such as -196°C liquid nitrogen freezing for Ice Tea and a multi-formula approach for Alien Electrolyte Water [5] Group 2: Market Strategy and Partnerships - Yuanqi Forest emphasizes the importance of building partnerships with distributors to enhance market reach and efficiency, implementing a "five-in-one" digital system for precise promotions and inventory management [6] - The company has successfully created a feedback loop for product optimization based on market responses, ensuring that its offerings align with consumer needs [6] Group 3: Future Outlook - Facing market challenges in 2026, the company plans to focus on core competencies and maintain a rigorous product testing mechanism to ensure quality [7] - Yuanqi Forest is confident in the potential of the Chinese market and aims to establish itself as a leading health beverage brand globally, with products already available in over 40 countries [7]

Core Insights - Yuanqi Forest announced a 26% year-on-year growth in overall performance for 2025, maintaining double-digit growth for three consecutive years, which is four times the fast-moving consumer goods (FMCG) industry average growth rate of 4.8% [1] Company Performance - The company has successfully validated the long-term value of the health beverage sector over five years, transitioning from early trial products like corn silk tea to successful offerings such as red bean and coix seed water [1] - Key product categories showing significant growth in 2025 include: - Alien Electrolyte Water: 34% growth year-on-year - Vitamin C Orange and Summer Black Grape Sparkling Water: 52% growth year-on-year - Ice Tea Series: 56% growth year-on-year - Good Free Series: 36% growth year-on-year - Vitamin Water: 128% growth year-on-year [1] Industry Trends - According to a Nielsen report, categories such as sparkling water, electrolyte water, traditional health drinks, and reduced-sugar tea are experiencing continued explosive growth, aligning with Yuanqi Forest's strategic focus on these core segments [1]

2025年11月17日，珠海召开的元气森林全国经销商大会上，一组亮眼数据引发行业关注：在快消行业整体增速仅4.8%的背景下，元气森林实现连续三年双 位数增长，2025年整体增速达行业平均水平的4倍，其中维生素水同比暴涨128%，冰茶系列增长56%，气泡水核心口味增长52%。创始人唐彬森以"慢即是 快"的产品哲学，揭开了这份稳健增长的密码："做饮料是个慢活，唯有沉下心打磨好产品，才能穿越市场周期，给中国人创造真正有爱的饮品。" 以 "慢"立根：产品主义穿越行业周期 如今的元气森林，早已摆脱"气泡水单品依赖"，成长为产品矩阵日趋成熟的稳健型品牌。经销商大会上，唐彬森用"产品组合更加稳健、产品结构更加有前 景、产品储备更加有信心"三个"更加"，诠释了品牌的成长底气。这份底气，源于对"什么火就做什么"的行业浮躁心态的拒绝，更源于对"有爱产品六原 则"的长期坚守。 这六项原则，构成了元气森林的产品底色："加一点"有益成分让饮水更具价值，"减一点"负担成分契合健康需求；以对待家人的细致精打细算做产品，以长 期陪伴的心态深耕用户体验；追求接近手工现做的原生口感，打造兼具美感与时代符号的包装设计。那些当初看似"缓慢"的决策— ...