【CNMO科技消息】2月28日，小米创办人雷军发文表强调：安全是造车的基础和前提！并转发了小米 汽车安全性能获得多项权威机构认可的相关信息。 值得一提的是，近日，雷军在小米汽车安全专场直播中表示："2023年12月28日，小米汽车第一次技术 发布会，我们就提出了"安全高于一切"。我们坚持十倍投入，就是为了造一台安全的好车。我们认为， 用户是一切的出发点，安全是一切的基础和前提，安全高于一切。造一台安全的好车，一直是我们的初 心，小米汽车的目标就是做同档最安全的车"。 为进一步提升安全防护水平，新一代小米SU7在安全配置上实现多项升级。例如，车身90.3%采用高强 钢和铝合金打造，其中内嵌式防滚架与四门防撞梁两大关键部位，应用了2200MPa小米超强钢；全系标 配激光雷达、后宽胎、四活塞固定卡钳及三重冗余车门把手。 新一代小米SU7 据CNMO了解，2024年9月，小米SU7获得C-IASI（中国保险汽车安全指数）3G+评级；2025年3月，小 米SU7 Max获得C-NCAP（中国新车评价规程）五星评级；2026年2月，小米YU7 Max获得 IVISTA（中 国智能汽车指数）4G+评级。 ...

Core Insights - Xiaomi's SU7 Max has received positive reviews from notable figures, including Ford CEO Jim Farley, who praised its advanced technology and driving experience, indicating a strong alignment with consumer expectations for a tech company entering the automotive space [1][12][30] - There are ongoing discussions about potential collaborations between Xiaomi and Ford, which could facilitate the entry of Chinese automakers into the U.S. market, although both companies have denied any current negotiations [10][30] Group 1: Product Reception - Joanna Stern from The Wall Street Journal test-drove the Xiaomi SU7 Max and highlighted its impressive driving experience, stating it meets expectations for a tech company producing vehicles rather than a traditional car manufacturer [1][11] - Farley expressed that the SU7 Max's technology surpasses many European luxury brands, particularly noting its facial recognition feature that simplifies the vehicle pairing process [10][29] - Farley has been using the SU7 for six months and has consistently praised its performance and design [10][30] Group 2: Market Implications - The positive reception of the SU7 Max suggests that Chinese electric vehicle (EV) manufacturers like Xiaomi are gaining recognition for their superior battery range and integrated digital platforms, which are often more affordable than Western competitors [20][21] - The potential collaboration between Xiaomi and Ford could pave the way for Chinese EVs to enter the U.S. market, although current reports of negotiations have been denied by both parties [10][30] - The competitive landscape indicates that Chinese EV makers are becoming significant players in the global market, with Farley acknowledging the lack of competition from Western manufacturers [21]

Core Insights - Xiaomi's SU7 Max has garnered positive reviews for its driving experience and technology integration, positioning it as a strong competitor in the electric vehicle (EV) market despite not being available in the U.S. yet [1][8][20] - Ford's CEO, Jim Farley, expressed admiration for the Xiaomi SU7 after test-driving it, indicating a recognition of the competitive threat posed by Chinese EV manufacturers [4][9][24] Company Performance - The Xiaomi SU7 Max features advanced technology, including a 16.1-inch infotainment screen running HyperOS, and offers a battery range of approximately 500 miles (810 kilometers) [10][18] - The vehicle's pricing in China starts at 299,900 Chinese yuan (around $43,000), which is competitive with the Tesla Model Y, yet offers a more premium experience [20] Industry Trends - Chinese EV manufacturers, including Xiaomi, BYD, and Geely, are noted for delivering vehicles with longer battery ranges and superior digital platforms compared to Western competitors [8][9] - There is a growing sentiment that Chinese automakers are poised to enter the U.S. market, especially if manufacturing occurs domestically, as indicated by comments from industry executives [21][22] Competitive Landscape - Ford is exploring partnerships with various Chinese manufacturers, including Xiaomi, Geely, and BYD, to enhance its EV offerings and address the competitive gap with Chinese brands [24][26] - The current U.S. market is hindered by tariffs and restrictions on Chinese-made EVs, but these barriers may change in the future, allowing for greater competition [21][22]

Group 1 - The core viewpoint of the article highlights the positive reception of Xiaomi's SU7 Max, with notable endorsements from technology columnist Joanna Stern and Ford's CEO Jim Farley, who praised the driving experience and ecosystem of the vehicle [1][3] - Joanna Stern's test drive of the Xiaomi SU7 Max in New Jersey lasted two weeks, during which she expressed that the vehicle met expectations for a tech company entering the automotive space, rather than an auto company venturing into technology [1] - Jim Farley, after test driving the SU7, reportedly found it impressive and expressed a desire to keep the vehicle [1] Group 2 - There are rumors of a potential collaboration between Ford and Xiaomi regarding electric vehicle manufacturing, which could help Chinese automakers establish a foothold in the U.S. market [3] - Ford has publicly denied the reports of negotiations with Xiaomi, labeling them as completely fabricated and lacking factual basis [3] - Xiaomi also refuted the claims of discussions with Ford about a joint venture, stating that it currently does not sell products or services in the U.S. and has not engaged in such negotiations [3]

Core Insights - Xiaomi's SU7 Max has received high praise from Joanna Stern, a senior tech columnist at The Wall Street Journal, highlighting its alignment with consumer expectations for a tech company entering the automotive space rather than traditional automakers adding technology [5][11] - Ford CEO Jim Farley expressed strong admiration for the SU7 Max after personally test-driving it, stating he did not want to part with the vehicle, indicating significant industry interest [11] Company Performance - The SU7 Max has generated considerable attention in North America despite primarily targeting the Chinese market, suggesting its potential appeal in global markets [11] - According to the China Automobile Dealers Association, the SU7 boasts an impressive one-year resale value of 86%, ranking it first among pure electric vehicles for 2025, surpassing luxury brands like Porsche Taycan [11]

Core Insights - Xiaomi's SU7 Max has received positive reviews from both a technology columnist and the CEO of Ford, indicating strong market interest and potential for the vehicle [1][6][7] Group 1: Product Reception - Joanna Stern, a technology columnist for The Wall Street Journal, praised the driving experience and ecosystem of the Xiaomi SU7 Max after a two-week test drive in New Jersey [1][6] - Stern noted that the SU7 Max aligns with expectations of a tech company producing vehicles, rather than an automotive company focusing on technology [7] Group 2: Industry Impact - Jim Farley, CEO of Ford, expressed a strong affinity for the Xiaomi SU7 after test driving it, stating he did not want to part with the vehicle [7]

Core Viewpoint - Liu Tao, the co-CEO of Zhiji Auto, has faced legal action from Tesla due to inappropriate comments made regarding a Tesla accident, resulting in an apology and a compensation of 50,000 RMB to Tesla [1][5]. Group 1: Legal Issues and Apologies - Liu Tao publicly apologized to Tesla for his comments made in November 2022 regarding a fatal accident involving a Tesla Model Y, which he initially attributed to the vehicle's brake failure [4][5]. - Following the legal proceedings, Liu Tao agreed to compensate Tesla 50,000 RMB and issue a public apology after being found liable for defamation [1][5]. Group 2: Sales Performance - Zhiji Auto has consistently failed to meet its annual sales targets for three consecutive years, with 2023 achieving 38,253 units against a target of 45,000 units (85% completion), 2024 achieving 65,505 units against a target of 120,000-130,000 units (55% completion), and 2025 achieving 81,017 units against a target of 100,000 units (81% completion) [6][7]. - The sales growth rate has been declining, with 2023 showing a 665% increase, 2024 a 71% increase, and 2025 only a 24% increase [7]. Group 3: Marketing Controversies - Liu Tao has been involved in multiple marketing controversies since May 2022, leading to at least four public apologies due to various incidents, including inappropriate driving behavior during a promotional event and misleading product claims [8][9][10]. - The marketing missteps have negatively impacted Zhiji Auto's brand image and sales, with the company facing backlash from consumers and industry observers [8][10].

Core Viewpoint - The recent apology from Liu Tao, co-CEO of Zhiji Auto, to Tesla highlights ongoing marketing controversies and declining sales performance for the company, which has failed to meet its sales targets for three consecutive years [2][14]. Group 1: Apology and Legal Issues - Liu Tao publicly apologized to Tesla for inappropriate comments made on social media regarding a traffic accident involving a Tesla vehicle, resulting in a court-ordered compensation of 50,000 RMB [4][19]. - The incident that prompted the apology occurred in November 2022, when a Tesla Model Y was involved in a fatal accident, and Liu Tao's comments were deemed defamatory [5][18]. - Following the legal proceedings, Liu Tao's initial statements were found to be unfounded, leading to a court ruling against him [6][18]. Group 2: Sales Performance - Zhiji Auto's sales figures have shown a significant decline, with January 2025 sales dropping to 5,017 units, a 57% decrease from December 2024 [7][20]. - The company has consistently failed to meet its annual sales targets: 2023 target was 45,000 units with actual sales of 38,253 (85% completion), 2024 target was 120,000-130,000 with actual sales of 65,505 (55% completion), and 2025 target was 100,000 with actual sales of 81,017 (81% completion) [8][21]. - Sales growth rates have also slowed, with 2023 showing a 665% increase, 2024 at 71%, and 2025 projected at 24% [21]. Group 3: Marketing Controversies - Liu Tao has faced multiple marketing blunders since May 2022, leading to at least four public apologies, which have negatively impacted the brand's image [10][24]. - Notable incidents include inappropriate driving behavior during a promotional event, a controversial live-streamed cooking session in a vehicle, and miscommunication regarding product specifications [10][11][23]. - The cumulative effect of these marketing missteps has contributed to a perception of the brand as unreliable, further complicating its sales challenges [12][24].

Core Viewpoint - The article highlights the growing competitiveness of Chinese electric vehicles (EVs) in the global market, particularly emphasizing the Xiaomi SU7 Max as a standout model that impresses even American automotive experts [1][3][14]. Group 1: Performance and Features of Xiaomi SU7 Max - The Xiaomi SU7 Max is praised for its long battery range of 810 kilometers on a single charge, which exceeds expectations compared to competitors like the Ford Mustang Mach-E [12]. - The vehicle features a large 16.1-inch touchscreen running Xiaomi's HyperOS, integrating various applications and functionalities, enhancing the user experience [6][8]. - The car's driving comfort is noted to be superior, with smoother braking, steering, and acceleration compared to other models like the Ford Mustang Mach-E [11][9]. Group 2: Market Position and Competitive Landscape - Chinese EV manufacturers, including Xiaomi, BYD, and Geely, are recognized for their competitive pricing, often several thousand dollars lower than Western counterparts, and for their advanced digital integration [3][14]. - Ford's CEO acknowledges that Chinese manufacturers like Xiaomi pose a significant challenge to traditional American automakers, indicating a shift in the competitive landscape [3][14]. - There is optimism regarding the potential entry of Chinese EVs into the U.S. market, with indications that barriers such as tariffs may not last long, allowing for future production in the U.S. [14][15]. Group 3: Consumer Sentiment and Future Outlook - The article reflects a positive sentiment towards the Xiaomi SU7 Max, with experts expressing a desire for American consumers to experience the vehicle [4][15]. - Analysts suggest that once the barriers to entry are lifted, Chinese manufacturers will rapidly expand into the U.S. market, potentially within the next two years [14].

Core Insights - Xiaomi's new SU7 Max has set a record by completing 4264 kilometers in a 24-hour endurance challenge, surpassing the previous record by 303 kilometers, showcasing its extreme performance and durability [1][4] - The endurance test, conducted under rigorous conditions, evaluated the vehicle's comprehensive performance rather than just its range [1][4] Performance and Technology - The SU7 Max features the Xiaomi V6s Plus super motor, which has a maximum speed of 22000 rpm and a 1.5% improvement in CLTC comprehensive efficiency [5] - The vehicle's total power reaches 690 horsepower, exceeding many traditional performance cars, ensuring robust performance during the endurance challenge [2][5] - The new 897-volt high-voltage platform significantly enhances charging speed, allowing the SU7 Max to recharge 670 kilometers of range in just 15 minutes, which is crucial for continuous operation during the challenge [2][5] Industry Perspective - While the performance metrics are impressive, the practical user experience may not reflect the same level of performance, indicating that the test was more for industry demonstration than for consumer perception [3][6] - Xiaomi aims to establish its credibility in endurance performance within the automotive industry through this achievement [3][6]