"电门一踩二百三，绿化带里转个弯......" 一首《绿化带战神》正在网上像病毒一样传播，甚至也持续衍生出不同的版本。 这首歌曲并未指名道姓，但谁都知道，这里说的就是小米。即便小米不竭余力地试图对该歌曲围追堵截，但只能说无济于事。 一直以来，在社交营销传播上从未打过败仗的小米，这次终于摔了个大跟头，不过倒不完全是坏事。 此前小米造车一直顺风顺水顺财神，这次曝出来的部分问题，本身也是种警醒。对此，我有以下三点观察。 1 其实谁都知道，车主的锅不能甩到车企上，《绿化带战神》的流行与造梗，实际上是市场已经涌现了一波针对小米造车营销的反感情绪。 用户乐于在网上分享小米SU7冲上绿化带的事故图，并对此大加调侃，本意并不是说认为这车不好，而是情绪输出。 从小米SU7车到小米YU7，无论用料、颜值、配置，都可以说是市场上一等一的，任谁看到，都会打心底认为这车，就是好车。 但同时，心中也会产生疑问，小米造车，是不是有些鸡贼了。 外观设计层面，小米SU7 因与保时捷 Taycan 造型相似，被戏称为 "米时捷"，小米 YU7 又被指与法拉利 Purosangue 外观 "心有灵犀"，车身比例、造型轮 廓等多处相似。 宣传层面， ...

曾一鸣称，小米YU7有异味，这明显可能和用料有关，具体没做过专业测评，但小米YU7车上的异味到 现在都没去掉。"不过它的异味不是那种刺鼻的，而是车里面皮质散发出来的一种专属味道，我说不上 来具体是什么味。反正一分钱一分货吧。" 8月25日，歌手曾一鸣在微博发文称，理想MEGA Home和小米SU7 Ultra车内没有异味，但小米YU7有 异味。 责任编辑：王翔 ...

本周A股多家GPU芯片概念股股票大涨，如海光信息、寒武纪、芯原股份、龙芯中科、景嘉微、中芯国际、通富微电等，消息面上，除了 DeepSeek发布DeepSeek-V3.1，英伟达被传要求供应商停产H20是重要影响因素，据传鸿海、三星、Amkor等供应商已收到暂停相关作业 通知。 A股上市公司迎来利好的同时，科技公司港股IPO也持续取得新进展，本周SiC大厂天岳先进成功登陆港交所，立讯精密、斑马网络成功 递表港交所，华勤技术审议通过港股IPO方案，东风岚图也明确以介绍方式登陆港交所。 英伟达H20停产引发A股GPU概念股股价大涨 8月22日早盘GPU概念股股价大涨，其中海光信息涨超16%，寒武纪涨超11%，芯原股份涨超8%，龙芯中科、景嘉微、中芯国际涨超6%， 通富微电涨超3%。 今年7月31日，国家互联网信息办公室约谈英伟达，要求就对华销售的H20算力芯片漏洞后门安全风险问题进行说明并提交相关证明材 料。网信办公告指出，英伟达算力芯片被曝出存在严重安全问题。此前，美议员呼吁要求美出口的先进芯片必须配备"追踪定位"功能。 美人工智能领域专家透露，英伟达算力芯片"追踪定位""远程关闭"技术已成熟。 消息面上，8月 ...

Core Viewpoint - The recent rumors regarding the departure of former CEO Sun Dongxu from Dongfang Zhenxuan have sparked public interest, but the company has clarified that he is on leave and has not resigned [3]. Group 1: Market Trends - The A-share market is experiencing a bullish trend, with the Shanghai Composite Index surpassing 3800 points, marking a ten-year high. The total market turnover exceeded 2 trillion yuan for eight consecutive days, setting a historical record [3]. - Analysts predict that the current bull market could last for 2 to 3 years, with the Shanghai Composite Index expected to reach 4000 points in the second half of the year. This bullish sentiment is driven by multiple sources of capital inflow, including the bond market, real estate, foreign investment, and excess capacity industries [5]. Group 2: Company Developments - Alibaba has undergone a significant restructuring of its business framework, consolidating its operations into four main segments: Alibaba China E-commerce Group, Alibaba International Digital Commerce Group, Cloud Intelligence Group, and all other businesses [4]. - Tesla's new Model Y L will integrate large models from ByteDance's Volcano Engine, enhancing its smart cockpit interaction capabilities [7]. - Didi and other ride-hailing platforms have announced a reduction in commission rates, with Didi lowering its maximum commission from 29% to 27% by the end of the year [7]. Group 3: Financial Performance - Li Ning reported a revenue of 14.82 billion yuan for the first half of 2025, reflecting a year-on-year increase of 3.3%. However, the gross profit margin decreased by 0.4 percentage points to 50% [19]. - Shede Brewery's half-year report indicated a revenue of 2.701 billion yuan, down 17.41% year-on-year, with a net profit of 443 million yuan, a decline of 24.98% [20].

今日热点导览 Model Y L将接入豆包和DeepSeek 专家称A股这轮行情有望持续2至3年，下半年沪指有望站上4000点 A股此轮牛市愈演愈烈，上证指数22日突破3800点整数关口，续创十年新高。A股市场合计成交额达到2 万亿元以上，连续8日（8月13日—8月22日）突破2万亿元，打破A股历史纪录。盘面上，半导体芯片、 证券、算力硬件等方向涨幅居前。 79元一个，泡泡玛特官宣mini版LABUBU新品 被错误羁押6370天，男子申请国家赔偿1911万元 阿里巴巴业务架构大调整，重新归纳四大业务板块 游戏科学已申请"黑神话小倩"等多枚黑神话系列商标 TOP3大新闻 东方甄选回应"东方甄选前CEO孙东旭或将离职"传言：未离职 近日，"东方甄选前CEO孙东旭或将离职"的消息在网络引发舆论关注，相关话题登上热搜。对此，东方 甄选8月22日发布声明：孙东旭在休假中，并没有离职。自从23年12月份之后，孙东旭一直以东方甄选 和俞敏洪顾问的方式工作。俞敏洪与孙东旭一直保持着良好的沟通。（智通财经） 前海开源基金首席经济学家杨德龙表示，近日市场做多热情得到充分释放，充分说明这轮慢牛长期行情 已经形成，且有望持续2-3年 ...

Key Points - The article discusses various developments in the tech and automotive industries, highlighting significant corporate actions, product launches, and market strategies. Group 1: Corporate Developments - Former CFO of Zhibo Network publicly criticized the company's upcoming IPO, stating that he left due to a lack of confidence in the business and accused certain executives of being opportunistic [4][6]. - Alibaba announced the spin-off of Zhibo Network for an independent listing on the Hong Kong Stock Exchange, with plans to retain over 30% ownership post-IPO [6]. - Alibaba's Lingxi Entertainment has shifted its reporting structure to report directly to CFO Xu Hong, indicating potential changes in business strategy [12][13]. Group 2: Product Launches and Innovations - NIO unveiled the new ES8 model, with a starting pre-sale price of 416,800 yuan, featuring significant upgrades in size and technology [19]. - Vivo introduced the Vision Exploration Edition, the lightest MR headset in the industry, weighing only 398g, designed for enhanced user experience [30]. - DeepSeek released version 3.1, which includes significant upgrades and price adjustments for its API services, reflecting a shift towards next-generation domestic chips [11]. Group 3: Market Strategies - Alibaba's local services division is launching a new group-buying feature called "Flash Group," aimed at price-sensitive consumers, to compete with Meituan's similar offerings [18]. - Multiple ride-hailing platforms, including Didi and T3, have announced reductions in commission rates to support driver income and expand platform capacity [24][25]. - Zero Run Auto reported a cumulative delivery of over 900,000 vehicles, achieving profitability in the first half of the year and adjusting its annual sales target upwards [26][27]. Group 4: Financial Performance - Kuaishou reported a revenue of 35.05 billion yuan for Q2 2025, with a net profit increase of 20.1%, and announced a special dividend for shareholders [39]. - Bilibili's Q2 revenue reached 7.34 billion yuan, with significant growth in advertising and gaming revenue, and a record high in user engagement metrics [40]. Group 5: Competitive Landscape - Samsung's HBM4 samples have passed initial testing with Nvidia and are set to enter pre-production, potentially challenging SK Hynix's dominance in the AI memory chip market [44][45]. - Intel is negotiating with large investors to replicate a previous financing deal with SoftBank, aiming to bolster its capital structure [46]. Group 6: Privacy and Regulatory Issues - Meta is facing allegations of circumventing Apple's privacy restrictions to enhance ad revenue, with claims of misleading advertisers about the performance of its Shop Ads [51][52]. - xAI's Grok platform experienced a significant privacy breach, exposing over 370,000 user chat records due to design flaws in its sharing functionality [46][47].

（文/观察者网 张家栋 编辑/高莘） "（智能电动汽车及AI等创新业务）有望在今年下半年的单个季度或单个月实现盈利"。小米总裁卢伟冰 在8月19日晚的二季度财报说明会上，对小米汽车的财务表现做出预告。 当日，小米集团正式公布财报业绩，财报显示，该集团二季度总营收1160亿元，同比增长30.5%，连续 三个季度营收超千亿；经调整净利润108亿元，同比增长75.4%。 二季度财报截图 日经中文网在相关文章中表示，小米出色的毛利率表现，是其运用后发优势，充分利用了中国国内成熟 供应链的结果，这一数字相较于行业平均水平提升了10个百分点以上，甚至超过2024年比亚迪相关业务 22%的利润率水平。 目前，在中国汽车市场，仅针对新能源汽车进行财务数据统计并且盈利的车企屈指可数，除特斯拉外， 比亚迪、理想、零跑目前已经呈现出汽车业务稳定盈利状态。 小米汽车 小米将财务数据大幅增长的原因归结于手机、大家电和汽车三大增长曲线持续展现出的活力。 其中在智能汽车及AI业务板块，二季度共营收213亿元，智能汽车营收占比超过96%，达到206亿元，同 时毛利率高达26.4%，远超特斯拉（今年一季度毛利率12.5%）。 今年二季度，小米 ...

Core Insights - Xiaomi Group reported strong Q2 2025 results with revenue of 116 billion RMB, a year-on-year increase of 30.5%, and an adjusted net profit of 10.8 billion RMB, up 75.4% year-on-year [1][4] - The automotive business significantly contributed to this performance, delivering 81,300 vehicles in the quarter, generating 20.6 billion RMB in revenue, and achieving a year-on-year growth of 234%, accounting for 17.8% of total revenue [1][4] Financial Performance - Revenue for Q2 2025 reached 115,956.1 million RMB, up from 88,887.8 million RMB in Q2 2024, reflecting a 30.5% increase [4] - Gross profit was 26,101.0 million RMB, a 41.9% increase from 18,394.2 million RMB year-on-year [4] - Operating profit surged to 13,436.7 million RMB, marking a 128.2% increase compared to the previous year [4] - Adjusted net profit was 10,830.7 million RMB, up 75.4% year-on-year [4] Automotive Business Growth - The automotive segment's gross margin improved from 23.2% in Q1 to 26.4% in Q2, with a reduction in operating losses from 500 million RMB to 300 million RMB [4][5] - The SU7 series' product strategy allowed for cost efficiencies, with battery costs reduced by 18% due to increased procurement volumes [5] - The introduction of the SU7 Ultra model, priced at 529,900 RMB, enhanced the average selling price and product margins [7] Production Capacity and Efficiency - The Beijing Yizhuang Phase I factory has reached a monthly production capacity of 32,000 vehicles, with Phase II expected to begin production in Q3, increasing total capacity to over 500,000 vehicles per year [8] - Manufacturing efficiency is high, with a vehicle rolling off the production line every 76 seconds, supporting the delivery of the YU7 series [8] Challenges and Competitive Landscape - The automotive business faced high operating expenses of 5.9 billion RMB in Q2, leading to a per-vehicle cost allocation of 73,000 RMB [9] - Despite strong performance, competition in the 250,000-350,000 RMB market is intensifying, with rivals employing aggressive pricing strategies [9] - The need to balance high R&D investments, which totaled over 30 billion RMB since 2022, with achieving sales volume thresholds for profitability remains a challenge [9] Ecosystem Synergy - Xiaomi's IoT business generated 38.7 billion RMB in revenue, growing 44.7% year-on-year, providing a stable cash flow for the automotive segment [10] - The integration of hardware, software, and services enhances user engagement and creates differentiated profit opportunities [10] Future Outlook - Xiaomi's automotive division is transitioning from survival to a phase focused on balancing scale and profitability, with potential for quarterly profitability by the end of 2025 [12] - The YU7 model's success is crucial for achieving sales targets, with over 200,000 pre-orders indicating strong market demand [12] - Analysts predict Xiaomi could reach a revenue of 1 trillion RMB and a net profit of 100 billion RMB by 2030, positioning it alongside major players like Apple and Tesla [13]

Core Viewpoint - The luxury car market is experiencing a shift as new domestic brands like NIO, Xiaomi, and others enter the high-end segment, targeting wealthy consumers with unique marketing strategies that emphasize identity and status rather than just transportation [6][11][14]. Group 1: Market Dynamics - The introduction of new luxury models priced between 500,000 to 1,000,000 yuan has changed consumer preferences, with events like private appreciation meetings becoming key marketing strategies [6][7][11]. - NIO's ET9 sold 835 units in its first full delivery month, outperforming competitors like BMW 7 Series and Audi A8L, indicating a growing acceptance of domestic luxury brands [9][12]. - The emergence of new wealthy consumers is altering the luxury car landscape, with a focus on high value and performance at competitive prices [14][21]. Group 2: Consumer Behavior - The profile of luxury car buyers is evolving; new buyers are often tech-savvy individuals who prioritize technology and performance over traditional brand prestige [22][29]. - Many new luxury car owners are less concerned with status symbols and more focused on the practicality and technology of their vehicles, reflecting a shift in consumer values [27][30]. - The new generation of luxury car buyers often has a personal connection to the brands, valuing the stories and backgrounds of the founders [31][32]. Group 3: Product Features - New luxury cars are characterized by larger sizes, advanced technology, and high-quality materials, appealing to affluent consumers' desire for both space and luxury [15][16][20]. - The focus on interior luxury includes the use of premium materials like crystal, marble, and Nappa leather, creating a home-like atmosphere within the vehicle [16][17]. - Technological advancements in new luxury cars, such as NIO's extensive sensor suite and Xiaomi's performance capabilities, are key selling points that attract buyers [29][30].

【秀SU7Ultra首都机场海报，#雷军问是不是应该多做点广告#】 据新浪科技报道，今日早间，小米创办人、董事长兼CEO@雷军 发微博，晒出小米SU7 Ultra在北京首 都国际机场的大海报。雷军写道："Ultra这样的车型，大家觉得是不是应该多做点广告，让更多人知 道？" 8月1日，雷军发文称，7月小米汽车交付量超过30000台。 此前，小米汽车官方发布《小米汽车答网友问（第 186 集）》。小米汽车宣布 1000 万 Clips 版本小米 端到端辅助驾驶面向小米 SU7 系列已开始推送，支持小米 SU7 Pro、Max、Ultra 车型。 ...