Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company has shown resilience in its direct sales channels and is focusing on new product development and channel expansion [7][8] - The company experienced a decline in revenue and net profit in FY24, but there are signs of recovery in Q1 FY25 with a slight revenue increase [2][3] - The company is actively investing in R&D and expanding its product lines, particularly in baked goods and frozen prepared dishes, to meet customer demand [7][12] Financial Performance Summary - In FY24, the company achieved revenue of 1.868 billion, a year-on-year decrease of 1.71%, and a net profit of 84 million, down 37.67% [2][10] - The revenue for Q4 FY24 was 504 million, reflecting an 11.93% decline year-on-year, while Q1 FY25 saw revenue of 470 million, a 1.5% increase year-on-year [2] - The gross margin for FY24 was 23.66%, showing a slight decline compared to previous periods, primarily due to price adjustments in staple and snack products [4][6] Expense and Profitability Analysis - The company faced increased selling and administrative expenses, with the selling expense ratio rising significantly in Q1 FY25 due to heightened online promotion efforts [5] - The net profit margin for FY24 was 4.48%, which has been under pressure due to declining gross margins and increased expenses [6] Future Outlook - The company plans to explore C-end business opportunities and diversify sales channels, including e-commerce and traditional retail [12] - There is an expectation of improved performance as the restaurant market recovers and the company's expansion efforts take effect [8] - Revenue forecasts for FY25 and FY26 have been adjusted to 2.030 billion and 2.231 billion, respectively, with EPS estimates revised to 0.97 and 1.07 [9][10]

丨证券研究报告丨 联合研究丨公司点评丨千味央厨（001215.SZ） [Table_Title] 千味央厨 2024 年报&2025 年一季报点评：经营 短期承压，关注新客户及新渠道拓展 报告要点 [Table_Summary] 公司 2024 年营业总收入 18.68 亿元（同比-1.71%，下文皆为同比），归母净利润 8369.29 万 元（-37.67%），扣非净利润 8284.8 万元（-32.57%）。2024Q4 营业总收入 5.04 亿元（-11.93%）， 归母净利润 213.83 万元（-94.65%），扣非净利润 144.68 万元（-96.42%）。2025Q1 营业总收 入 4.70 亿元（+1.5%），归母净利润 2144.45 万元（-37.98%），扣非净利润 2097.64 万元（- 37.71%）。 分析师及联系人 [Table_Author] 董思远 赵刚 范晨昊 SAC：S0490517070016 SAC：S0490517020001 SAC：S0490519100003 SFC：BQK487 SFC：BUX176 请阅读最后评级说明和重要声明 %% %% %% %% ...

Core Viewpoint - The restaurant industry is experiencing weak recovery, leading to pressure on demand and intense competition, which is impacting company performance. The company is focusing on new retail channels and expanding its dish and bakery product offerings, hoping for operational improvements in the future [1] Financial Performance - The company maintains a "buy" rating, projecting revenues of 1.993 billion, 2.183 billion, and 2.41 billion yuan for 2025-2027, with EPS of 0.91, 1.06, and 1.20 yuan per share. Given the significant development potential in the industrialization of rice and noodle products, the company is expected to accelerate growth as consumption gradually recovers. A valuation premium is applied, with a target price of 31.85 yuan per share based on a 35x PE for 2025 and a 2x PS for a valuation of 41.03 yuan per share [2] - In 2024, the company is projected to have revenues of 1.868 billion yuan, a year-on-year decrease of 1.71%, and a net profit of 84 million yuan, down 37.67%. The fourth quarter of 2024 is expected to see revenues of 504 million yuan, a decline of 11.93%, and a net profit of 2 million yuan, down 94.65% [2] - For Q1 2025, revenues are expected to be 470 million yuan, a year-on-year increase of 1.5%, while net profit is projected at 21 million yuan, down 37.98% [2] Profitability Metrics - The gross margin decreased to 22.04% in Q4 2024, down 3.42 percentage points, primarily due to changes in product mix and increased competition. The sales expense ratio increased by 0.74 percentage points, and the management expense ratio rose by 1.7 percentage points, leading to a net profit margin of 0.29%, down 6.77 percentage points year-on-year [3] - In Q1 2025, the gross margin is expected to be 24.42%, down 1.03 percentage points, with the sales expense ratio increasing by 2.12 percentage points due to higher online sales expenses from subsidiaries. The net profit margin is projected at 4.46%, down 2.81 percentage points year-on-year [3] Product and Channel Performance - The pre-prepared dishes segment is expected to grow rapidly in 2024, with a continued focus on increasing sales of dishes and bakery products in 2025. Revenue and growth rates for 2024 by product category are as follows: staple foods 914 million yuan (-6.88%), snacks 439 million yuan (-13.79%), bakery desserts 365 million yuan (0%), and frozen prepared dishes and others 142 million yuan (+273.39%). Core products like fried dough sticks, sesame balls, spring rolls, and egg tart skins saw revenue declines, while pre-prepared dishes experienced significant growth through optimized selection and increased new product development [4] - By channel in 2024, direct sales are expected to generate 809 million yuan (+4.34%), while distribution is projected at 1.051 billion yuan (-6.04%), primarily affected by weak restaurant demand. In 2025, the company plans to increase sales of frozen prepared dishes and bakery products, which are expected to contribute significantly to revenue growth [4]

Core Viewpoint - Qianwei Yangchu reported a slight decline in revenue and a significant drop in net profit for 2024, indicating challenges in maintaining profitability amidst rising sales expenses and declining gross margins in key product categories [1][2]. Financial Performance - In 2024, the company achieved operating revenue of 1.868 billion yuan, a year-on-year decrease of 1.71%, and a net profit of 82 million yuan, down 32.57% year-on-year [1]. - For Q1 2025, operating revenue was 470 million yuan, reflecting a 1.5% year-on-year growth, while net profit continued to decline by 37.71% to 20 million yuan [1]. - The overall gross margin for 2024 was 23.38%, a slight decrease of 0.03% year-on-year [2]. Product Segment Performance - The main product categories include staple foods, snacks, baked goods, and frozen prepared dishes. The staple food segment generated 913 million yuan in revenue, down 6.88%, but with a gross margin increase to 26.97% [2]. - The snack segment saw a revenue decline of 13.79% to 438 million yuan, with a gross margin of 19.76%, down 0.39% [2]. - The frozen prepared dishes segment experienced significant growth, with revenue increasing by 273.39% to 141 million yuan and a gross margin of 14.87%, up 1.78% [2]. Sales Channel Analysis - Direct sales channels generated 808 million yuan, a 4.34% increase, but with a gross margin of 20.02%, down 0.99% [2]. - Distribution channels accounted for 1.05 billion yuan in revenue, a decrease of 6.04%, while the gross margin improved to 25.97%, up 0.91% [2][4]. Expense Trends - Sales expenses for 2024 reached 100 million yuan, a 13.33% increase, with a sales expense ratio of 5.40%, up 0.72 percentage points [5]. - In Q1 2025, sales expenses surged by 38.12% to 37 million yuan, resulting in a sales expense ratio of 8.01%, an increase of 2.12 percentage points [5].

24 年营收/归母净利18.7/0.8 亿，同比-1.7%/-37.7%；24Q4 营收/归母净利5.0/0.02 亿，同 比-11.9%/-94.7%；25Q1 营收/归母净利4.7/0.2 亿，同比+1.5%/-38.0%，利润低预期（我们前瞻预计25Q1 归母净利同比-12%）。 24 年经销/直营渠道营收同比-6.0%/+4.3%，主要系受经济形势变化及餐饮市场竞争结构变化的影响，公 司经销渠道收入同比有所下滑，直营渠道收入增速也有所放缓。速冻食品行业整体需求平淡，短期行业 价格竞争激烈，公司阶段性折扣促销力度加大，并加大对大经销商的扶持力度，渠道库存健康度逐步改 善，24 年公司归母净利率同比-2.6pct，25Q1 同比-2.9pct。期待政策加码的背景下餐饮需求回暖，公司 后续经营有望改善，维持"买入"。 考虑外部消费环境整体平淡，公司经营阶段性承压，我们下调盈利预测，预计25-26 年EPS 0.91/1.05 元 （较前值-29%/-30%），引入27 年EPS 1.14元，考虑公司25 年仍处于调整期，我们以26 年PE 为依据给 予目标价，参考可比公司26 年平均PE 28x（Wind ...