Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company has shown resilience in its direct sales channels and is focusing on new product development and channel expansion [7][8] - The company experienced a decline in revenue and net profit in FY24, but there are signs of recovery in Q1 FY25 with a slight revenue increase [2][3] - The company is actively investing in R&D and expanding its product lines, particularly in baked goods and frozen prepared dishes, to meet customer demand [7][12] Financial Performance Summary - In FY24, the company achieved revenue of 1.868 billion, a year-on-year decrease of 1.71%, and a net profit of 84 million, down 37.67% [2][10] - The revenue for Q4 FY24 was 504 million, reflecting an 11.93% decline year-on-year, while Q1 FY25 saw revenue of 470 million, a 1.5% increase year-on-year [2] - The gross margin for FY24 was 23.66%, showing a slight decline compared to previous periods, primarily due to price adjustments in staple and snack products [4][6] Expense and Profitability Analysis - The company faced increased selling and administrative expenses, with the selling expense ratio rising significantly in Q1 FY25 due to heightened online promotion efforts [5] - The net profit margin for FY24 was 4.48%, which has been under pressure due to declining gross margins and increased expenses [6] Future Outlook - The company plans to explore C-end business opportunities and diversify sales channels, including e-commerce and traditional retail [12] - There is an expectation of improved performance as the restaurant market recovers and the company's expansion efforts take effect [8] - Revenue forecasts for FY25 and FY26 have been adjusted to 2.030 billion and 2.231 billion, respectively, with EPS estimates revised to 0.97 and 1.07 [9][10]

Core Viewpoint - The restaurant industry is experiencing weak recovery, leading to pressure on demand and intense competition, which is impacting company performance. The company is focusing on new retail channels and expanding its dish and bakery product offerings, hoping for operational improvements in the future [1] Financial Performance - The company maintains a "buy" rating, projecting revenues of 1.993 billion, 2.183 billion, and 2.41 billion yuan for 2025-2027, with EPS of 0.91, 1.06, and 1.20 yuan per share. Given the significant development potential in the industrialization of rice and noodle products, the company is expected to accelerate growth as consumption gradually recovers. A valuation premium is applied, with a target price of 31.85 yuan per share based on a 35x PE for 2025 and a 2x PS for a valuation of 41.03 yuan per share [2] - In 2024, the company is projected to have revenues of 1.868 billion yuan, a year-on-year decrease of 1.71%, and a net profit of 84 million yuan, down 37.67%. The fourth quarter of 2024 is expected to see revenues of 504 million yuan, a decline of 11.93%, and a net profit of 2 million yuan, down 94.65% [2] - For Q1 2025, revenues are expected to be 470 million yuan, a year-on-year increase of 1.5%, while net profit is projected at 21 million yuan, down 37.98% [2] Profitability Metrics - The gross margin decreased to 22.04% in Q4 2024, down 3.42 percentage points, primarily due to changes in product mix and increased competition. The sales expense ratio increased by 0.74 percentage points, and the management expense ratio rose by 1.7 percentage points, leading to a net profit margin of 0.29%, down 6.77 percentage points year-on-year [3] - In Q1 2025, the gross margin is expected to be 24.42%, down 1.03 percentage points, with the sales expense ratio increasing by 2.12 percentage points due to higher online sales expenses from subsidiaries. The net profit margin is projected at 4.46%, down 2.81 percentage points year-on-year [3] Product and Channel Performance - The pre-prepared dishes segment is expected to grow rapidly in 2024, with a continued focus on increasing sales of dishes and bakery products in 2025. Revenue and growth rates for 2024 by product category are as follows: staple foods 914 million yuan (-6.88%), snacks 439 million yuan (-13.79%), bakery desserts 365 million yuan (0%), and frozen prepared dishes and others 142 million yuan (+273.39%). Core products like fried dough sticks, sesame balls, spring rolls, and egg tart skins saw revenue declines, while pre-prepared dishes experienced significant growth through optimized selection and increased new product development [4] - By channel in 2024, direct sales are expected to generate 809 million yuan (+4.34%), while distribution is projected at 1.051 billion yuan (-6.04%), primarily affected by weak restaurant demand. In 2025, the company plans to increase sales of frozen prepared dishes and bakery products, which are expected to contribute significantly to revenue growth [4]

Core Viewpoint - The company achieved steady revenue growth and significant expansion in the prepared food sector, driven by its "key customers + distributors" strategy amidst fierce market competition [1][2]. Group 1: Financial Performance - The company reported a total revenue of 1.868 billion yuan and a net profit of 83.69 million yuan for the year [1]. - Direct sales revenue increased by 4.34% year-on-year, with the number of key customers rising by 8.81% [1][2]. - Revenue from frozen prepared dishes and other products surged by 273.39%, reaching 142 million yuan [1]. Group 2: Business Strategy - The company employs a dual-driven strategy of "key customers + distributors," with direct sales contributing 8.09 billion yuan, accounting for 43.29% of total revenue [2]. - The number of distributors increased to 1,953, with significant growth in customer numbers in both northern and southern regions [2]. Group 3: Research and Development - The company invested 23.74 million yuan in R&D, a 12.21% increase year-on-year, representing 1.27% of total revenue [2]. - The R&D team focuses on four product lines: staple foods, snacks, baked goods, and prepared dishes, launching new products tailored for various dining scenarios [2]. Group 4: Production Capacity - The company has a designed production capacity of 196,600 tons, with an actual capacity of 123,800 tons and an additional 84,000 tons under construction [2]. - New capacity is expected to alleviate production bottlenecks and support market share growth by 2026 [2]. Group 5: Future Outlook - For 2025, the company plans to focus on the "baked goods" and "frozen prepared dishes" sectors, enhancing e-commerce and key account supermarket channels [3]. - Continuous investment in product innovation, capacity reserves, and customer structure optimization is anticipated to strengthen the company's competitive advantage during industry consolidation [3].

Group 1: Financial Performance - In 2024, the company achieved revenue of 1.868 billion CNY, a decrease of 1.71% year-on-year [2] - The net profit attributable to shareholders for 2024 was 84 million CNY, down 37.67% year-on-year [2] - In Q1 2025, the company reported revenue of 470 million CNY, an increase of 1.5% year-on-year, while net profit was 21 million CNY, a decrease of 37.98% year-on-year [2] Group 2: Sales Channel Performance - In 2024, direct sales revenue was 809 million CNY, accounting for 43.50% of total revenue, with a year-on-year increase of 4.34% [3] - The distribution channel generated 1.051 billion CNY in sales, representing 56.50% of total revenue, but saw a decline of 6.04% year-on-year [3] Group 3: New Retail and Market Strategy - The company established a dedicated team for new retail channels in 2024, collaborating with major retailers like Hema and Walmart [4] - In 2025, the company plans to accelerate partnerships with new retail channels to expand market reach [4] Group 4: Competitive Response - To address competition in the small B-end market, the company aims for high-quality growth through product optimization, efficiency improvements, and strategic cost management [5] - The company will shift from price competition to enhancing quality and efficiency in its operations [5] Group 5: Product Growth and Future Outlook - The frozen prepared dishes segment saw significant growth across all channels in 2024, with a focus on hot pot scenarios in direct sales and expanded product categories in distribution [7] - For 2025, the company plans to invest in R&D and production for baked goods and frozen dishes, while exploring C-end business opportunities and enhancing brand development [8]