事件：公司披露2025 年半年度业绩，25H1 公司实现营收2.04 亿元同比+8.63%；归母净利润0.35 亿元， 同比+22.64%；扣非归母净利润0.35 亿元，同比+27.73%。其中，25Q2 营收1.02 亿元，同比+6.85%；归 母净利润0.18 亿元，同比+11.04%；扣非归母净利润0.17 亿元，同比+14.15%。 盈利预测及投资建议：公司凭借长期积累，已形成稳定的客户群。在经济弱复苏的背景下，公司经营韧 性显著，产品质量与品牌价值保持业内龙头地位。我们预计25-27 年实现营收4.91/5.94/7.17 亿元，归母 净利润0.8/0.99/1.20 亿元，对应PE 分别为34.33/27.90/23.10x，维持推荐评级。 公司坚持创新驱动，持续深化产品布局。分产品来看，25H1 酱汁类调味料/粉体类调味料/食品添加剂 分别实现营业收入1.46 亿元/0.45 亿元/0.01 亿元，分别同比-1.51%/+20.13%/+45.29%。单 25Q2 公司酱 汁类调味料/粉体类调味料/食品添加剂营收分别为 0.69 亿元/0.22 亿元/0.0074亿元，分别同 比-8.23%/+ ...

Investment Rating - The report maintains a "Buy" rating for the company [4][6]. Core Views - The company experienced a revenue decline of 1.71% year-on-year in 2024, with total revenue reaching 1.868 billion yuan and a significant drop in net profit by 37.67% to 84 million yuan [1][4]. - The first quarter of 2025 showed a slight revenue increase of 1.5% year-on-year, amounting to 470 million yuan, but net profit decreased by 37.98% to 21 million yuan [1][4]. - The company is expected to gradually recover its profit margins through customer expansion and channel empowerment, despite a challenging competitive environment [4]. Summary by Sections Financial Performance - In 2024, the company reported total revenue of 1.868 billion yuan, a decrease of 1.71% year-on-year, and a net profit of 84 million yuan, down 37.67% [1][5]. - The first quarter of 2025 saw total revenue of 470 million yuan, reflecting a 1.5% increase year-on-year, while net profit fell to 21 million yuan, a decline of 37.98% [1][5]. Product and Channel Analysis - Traditional product revenues faced pressure, with fried and baked goods declining by 11.87% and 4.28% respectively, while steamed and prepared dishes saw growth of 5.41% and 21.84% [2]. - Direct sales channels maintained steady growth, with revenue increasing by 4.34% to 809 million yuan, while distribution channels faced a 6.04% decline [2]. Profitability and Cost Structure - The gross margin for 2024 was 23.66%, slightly down from the previous year, with a notable increase in sales expense ratio to 5.40% due to increased market investment [3]. - The net profit margin for 2024 was 4.48%, down 2.58 percentage points year-on-year, but is expected to improve with operational efficiency and product structure adjustments [3]. Earnings Forecast and Valuation - The net profit forecast for 2025 and 2026 has been revised down to 99 million yuan and 111 million yuan, respectively, reflecting a 50% and 56% reduction from previous estimates [4]. - The current stock price corresponds to a P/E ratio of 27 for 2025, with expectations for gradual recovery in profit margins [4][5].

Core Insights - The company reported a revenue of 1.868 billion yuan in 2024, a year-on-year decrease of 1.71%, and a net profit of 84 million yuan, down 37.67% year-on-year [1] - Despite significant growth in the prepared food sector, overall performance was pressured by a substantial decline in revenue from fried and baked products [4] Revenue Breakdown - The main business involves providing customized, standardized semi-finished products, categorized into fried, baked, steamed, and dish products [4] - Revenue from fried products decreased by 11.87% year-on-year, while baked products also saw a notable decline [4] - In contrast, steamed products experienced growth, driven by an increase in savory buns and the consolidation effect from the subsidiary Weibaofeeding [4] - Revenue from dish products and others surged by 273.39% year-on-year, becoming the sole highlight of the company's performance [4] Sales Model Analysis - The sales model is divided into direct sales and distribution, with direct sales revenue reaching 809 million yuan, a year-on-year increase of 4.34% [5] - The number of major clients increased by 8.81% to 173, primarily consisting of national chain restaurant brands [5] - Conversely, distribution revenue declined by 6.04% due to market competition and consumer price sensitivity, impacting small and medium-sized restaurant enterprises [5] Cost and Profitability Challenges - The company's gross margin was 23.38%, a slight decrease of 0.03% year-on-year, with overall cost pressures remaining significant [6] - Sales expenses rose to 100 million yuan, an increase of 13.33%, leading to a sales expense ratio of 5.40% [6] - Stock incentive expenses significantly impacted net profit, with a net profit of 84 million yuan, down 31.99% when excluding stock incentive effects [6] - The company faces multiple challenges, including intensified market competition, declining core product revenue, and rising cost pressures, necessitating strategies for maintaining growth [6]

Investment Rating - The investment rating for the company is "Buy" and it is maintained [1] Core Views - The company faced short-term operational pressure in 2024, with a focus on new products and new channel breakthroughs in 2025 to drive growth [4][7] - The revenue for 2024 was 1.868 billion yuan, with a net profit attributable to shareholders of 84 million yuan, reflecting a year-on-year decline of 31.99% [4][9] - The company is expected to achieve revenue growth in 2025 and 2026, with projected revenues of 1.970 billion yuan and 2.141 billion yuan respectively, representing year-on-year growth of 5.46% and 8.65% [9][11] Company Overview - The latest closing price is 25.92 yuan, with a total market capitalization of 2.5 billion yuan [3] - The company has a debt-to-asset ratio of 21.5% and a price-to-earnings ratio of 29.79 [3] Financial Performance - In 2024, the company reported a gross margin of 23.66% and a net margin of 4.48%, with an increase in market expenses impacting net profit [6] - The company’s revenue from various product categories showed mixed performance, with significant growth in frozen prepared dishes [5][7] - The first quarter of 2025 showed a revenue of 470 million yuan, with a net profit of 21 million yuan, indicating a year-on-year decline in net profit [4][9] Earnings Forecast - The earnings per share (EPS) for 2025 is projected to be 1.11 yuan, with corresponding price-to-earnings ratios of 23, 20, and 18 for the years 2025, 2026, and 2027 respectively [9][11] - The company aims to narrow overall expense ratios in 2025, which is expected to help restore net profit margins [8]

Core Viewpoint - Qianwei Yangchu reported a slight decline in revenue and a significant drop in net profit for 2024, indicating challenges in maintaining profitability amidst rising sales expenses and declining gross margins in key product categories [1][2]. Financial Performance - In 2024, the company achieved operating revenue of 1.868 billion yuan, a year-on-year decrease of 1.71%, and a net profit of 82 million yuan, down 32.57% year-on-year [1]. - For Q1 2025, operating revenue was 470 million yuan, reflecting a 1.5% year-on-year growth, while net profit continued to decline by 37.71% to 20 million yuan [1]. - The overall gross margin for 2024 was 23.38%, a slight decrease of 0.03% year-on-year [2]. Product Segment Performance - The main product categories include staple foods, snacks, baked goods, and frozen prepared dishes. The staple food segment generated 913 million yuan in revenue, down 6.88%, but with a gross margin increase to 26.97% [2]. - The snack segment saw a revenue decline of 13.79% to 438 million yuan, with a gross margin of 19.76%, down 0.39% [2]. - The frozen prepared dishes segment experienced significant growth, with revenue increasing by 273.39% to 141 million yuan and a gross margin of 14.87%, up 1.78% [2]. Sales Channel Analysis - Direct sales channels generated 808 million yuan, a 4.34% increase, but with a gross margin of 20.02%, down 0.99% [2]. - Distribution channels accounted for 1.05 billion yuan in revenue, a decrease of 6.04%, while the gross margin improved to 25.97%, up 0.91% [2][4]. Expense Trends - Sales expenses for 2024 reached 100 million yuan, a 13.33% increase, with a sales expense ratio of 5.40%, up 0.72 percentage points [5]. - In Q1 2025, sales expenses surged by 38.12% to 37 million yuan, resulting in a sales expense ratio of 8.01%, an increase of 2.12 percentage points [5].

Core Viewpoint - Qianwei Yangchu, known as the "first stock of the catering supply chain" in A-shares, reported a decline in both revenue and net profit for the year, attributing the performance pressure to the competitive market environment [1][2]. Financial Performance - In 2024, Qianwei Yangchu achieved operating revenue of approximately 1.868 billion yuan, a year-on-year decrease of 1.71% [2]. - The net profit attributable to shareholders was about 84 million yuan, down 37.67% year-on-year [2]. - The net profit after deducting non-recurring gains and losses was approximately 83 million yuan, a decline of 32.57% year-on-year [2]. - Excluding the impact of stock incentives, the net profit attributable to shareholders was 100 million yuan, a decrease of 31.99% [2]. Product Revenue Breakdown - Revenue from fried products decreased by 11.87% to 766.88 million yuan [4]. - Revenue from baked goods fell by 4.28% to 340.07 million yuan [4]. - Revenue from steamed products increased by 5.41% to 392.80 million yuan [4]. - Revenue from dishes and others rose significantly by 21.84% to 359.65 million yuan [4]. - Overall, total revenue from main products was approximately 1.859 billion yuan, down 1.79% year-on-year [4]. Sales Channels and Strategies - The company primarily serves chain restaurants, group meals, hotels, banquets, and new retail brands with customized and standardized frozen products [9]. - In 2024, the revenue from the distribution channel was approximately 1.051 billion yuan, accounting for 56.50% of total revenue, with a year-on-year decline of 6.04% [12]. - Direct sales revenue was approximately 808.80 million yuan, with a year-on-year increase of 4.34% [10][11]. - The number of major clients increased by 8.81% to 173 by the end of 2024 [10]. Future Plans - In 2025, the company plans to increase investment in research and development, production resources, and customer expansion in the baking and frozen prepared dishes segments to meet customer demands for rapid innovation [1].

商业世界的故事、逻辑、认知。由"和讯商业"团队出品。 以下文章来源于和讯商业 ，作者孟圆 和讯商业 . 螳螂捕蝉，黄雀在后，零食行业的后来者不只一位，量贩渠道的力量正在不断渗透。 随着市场竞争 加剧，行业逻辑也正在被改写。 截至4月24日收盘，洽洽食品（002557.SZ）报价23.99元，日跌7.37%，盘中一度逼近跌停，已触 及近三年最低水平。这主要是受一季度业绩超预期下滑影响。 面对近期股价接连下跌，洽洽食品此前在投资者互动平台表示，公司正在实施回购股份计划。 2024年，洽洽食品还算交出一份稳定的答卷，营收净利润双增长，业绩稍有回暖，但同时公布的 2025年一季报却再遭滑铁卢，营收下降超13%，净利润下滑近七成。另一端，竞争对手三只松鼠 （300783.SZ）则高歌猛进，以106.22亿元的营收和49.3%的增速，重回百亿营收高位。 从年报来看，三只松鼠显得从容许多。 2024年，三只松鼠结束营收连续四年的下滑状态，以106.22 亿元的营收创历史新高，同比增速达49.3% ；实现归母净利润 4.08 亿元，增长85.51%；归母扣非 净利润3.19亿元，同比大增214.3%，其增长动力主要来自抖音等 ...

Core Insights - The company reported a revenue of 10.622 billion yuan for the year 2024, representing a year-on-year growth of 49.30% [1] - The net profit attributable to shareholders was 408 million yuan, an increase of 85.51% year-on-year, while the net profit excluding non-recurring items reached 319 million yuan, up 214.33% [1] - A cash dividend of 1.25 yuan per 10 shares (including tax) is proposed for all shareholders [1] Product Strategy - The company is accelerating the launch of snack products to build a "full-category" product matrix under the "high-end cost performance" strategy, with over 1,000 new SKUs launched in 2024 [2] - The core category of nuts generated revenue of 5.366 billion yuan, a year-on-year increase of 40.76%, accounting for 50.52% of total revenue [2] - The company is expanding its multi-brand matrix, with the infant food brand "Little Deer Blue" achieving revenue of 794 million yuan, representing 7.48% of total revenue [2] Sales Channels - Online channels continue to show strong performance, with revenue of 7.407 billion yuan in 2024, a year-on-year growth of 49.60%, accounting for 69.73% of total revenue [3] - The Douyin channel contributed 2.188 billion yuan, growing 81.73% year-on-year, while Tmall and JD contributed 1.937 billion yuan and 1.340 billion yuan, growing 11.45% and 11.95% respectively [3] - Offline distribution is officially ramping up, with offline channel revenue reaching 3.215 billion yuan, a year-on-year increase of 48.62%, accounting for 30.27% of total revenue [3] Profitability and Financial Metrics - The company achieved a gross margin of 24.25%, an increase of 0.92 percentage points year-on-year, driven by scale effects and improved supply chain efficiency [4] - The net profit margin improved to 3.84%, up 0.75 percentage points year-on-year, indicating significant enhancement in profitability [4] - The company adjusted its profit forecasts for 2025-2027, expecting net profits of 537 million yuan, 747 million yuan, and 972 million yuan respectively, with corresponding EPS of 1.34, 1.86, and 2.42 yuan [4]