Core Insights - The 2025 Guangzhou Auto Show will feature 93 global debut vehicles, with 629 of the total 1,085 vehicles being new energy models, representing nearly 60% of the exhibition [1] - The penetration rate of new energy vehicles reached 56.98% in October, with a year-to-date rate of 52.71%, indicating a significant shift towards electrification in the automotive market [1] - New energy vehicles have transitioned from being a supporting role to becoming the main focus at the auto show, highlighting the industry's transformation [1] Industry Trends - The auto market is experiencing a "Matthew Effect," leading to intensified competition and brand differentiation, with technology iteration and price restructuring occurring simultaneously [4] - New energy vehicles are now the primary attraction at major auto shows, reflecting a shift in consumer interest and market dynamics [5] New Vehicle Highlights - XPeng Motors will unveil its first range-extended vehicle, the XPeng X9 Super Range Extender, at the auto show, which boasts a comprehensive range of 1,602 km and a pure electric range of 452 km [6][8] - The new XPeng X9 aims to capture a larger market share in the popular 300,000 RMB hybrid MPV segment, leveraging its established presence in the pure electric MPV market [8] - The new AITO M9 and other models from traditional manufacturers are also set to showcase their latest offerings, emphasizing the competitive landscape in the high-end SUV market [25] Competitive Landscape - Li Auto's new model, the AITO M8, and other competitors like Tesla's Model 3 are dominating the 250,000-300,000 RMB pure electric sedan market, creating challenges for new entrants like the AITO S9 [12] - Leap Motor plans to introduce three new models, including the Leap Lafa 5 and D19, targeting different market segments with a diverse product lineup [13][16] - The high-end electric vehicle segment is becoming increasingly competitive, with traditional automakers focusing on technology upgrades and market segmentation to capture consumer interest [25][28] Strategic Moves - Lido's new L80 model aims to provide a more affordable five-seat option, enhancing its market appeal by optimizing space and reducing entry costs [18][24] - Lantu will showcase three flagship models at the auto show, emphasizing its self-developed hybrid technology and targeting various consumer needs [26][29] - Zeekr's upcoming model, the Zeekr 8X, is positioned as a "mini flagship," aiming to leverage the success of its larger counterpart, the Zeekr 9X, in the competitive SUV market [30][35] Conclusion - The Guangzhou Auto Show is set to highlight the ongoing transformation in the automotive industry, particularly in the new energy vehicle sector, with a focus on technology advancements and market segmentation [41] - The competition in the high-end SUV market is intensifying, as brands strive to establish their presence and differentiate their offerings in a crowded marketplace [41]

Core Viewpoint - The advancement of China's new energy vehicles (NEVs) on the global stage relies on mastering core technologies, excellent product design, and cultural connotations [4][13]. Group 1: Technological Leadership and Market Position - DJI broke the narrative of low-value processing in China's hardware industry by achieving industry-leading technology in all drone modules, capturing over 70% of the global consumer drone market [4]. - China's NEV industry is leading globally in electrification and intelligence technologies, which positions it well for global expansion [4][12]. - The shift from being a technology follower to a leader is evident, with China now being viewed as a global innovation engine rather than just a technology input market [6][13]. Group 2: Redefining Luxury and Design - Chinese NEVs need to redefine "luxury" by integrating advanced electric and intelligent experiences with Chinese aesthetics and values [5][10]. - The fusion of Eastern aesthetics and intelligent technology is a key strategy for Chinese brands to reshape the perception of automotive luxury [5][10]. - Lantu Automotive exemplifies this approach, having established a unified family design language that reflects Chinese cultural elements [7][19]. Group 3: Evolving Consumer Preferences - There is a notable shift in consumer preferences towards brands that resonate with Chinese cultural identity, moving away from a reliance on joint venture brands [9][23]. - The concept of vehicles as "third spaces" reflects a deeper emotional connection, where cars serve not just as transportation but also as spaces for relaxation and work [9][12]. - The rise of cultural confidence among Chinese consumers is driving the demand for vehicles that embody Eastern aesthetics and cultural narratives [9][25]. Group 4: Market Performance and Future Outlook - Lantu's sales have surged, with a cumulative sales increase of 85% year-on-year in the first nine months of the year, indicating strong market acceptance of its design philosophy [7][23]. - The integration of Eastern aesthetics into vehicle design is becoming a competitive advantage, as seen in the growing emphasis on cultural narratives and design language among various brands [10][25]. - China's NEV exports reached 1.06 million units in the first half of the year, marking a 75.2% increase, highlighting the rapid growth of Chinese NEVs in international markets [23].

Investment Rating - The report maintains a positive outlook on the automotive industry, particularly focusing on the mid-to-high-end market and companies with strong alpha performance [4]. Core Insights - The report highlights the ongoing supply of new vehicles and anticipates increased demand during the "golden September and silver October" period. It emphasizes the potential for robotics in various applications, suggesting a similar growth trajectory to that of autonomous driving seen 6-8 years ago [4]. - The report suggests focusing on companies with scene implementation capabilities and strong control over their respective markets, including NIO, JAC Motors, Li Auto, Xiaomi, and their supply chain partners [4]. - The report notes a significant increase in the retail sales of new energy vehicles, with a penetration rate of 57.6% in the latest week [4]. Industry Update - In the 32nd week of 2025 (August 4-10), retail sales of passenger cars totaled 375,000 units, down 18.83% month-on-month and 7.41% year-on-year. Traditional energy vehicle sales were approximately 159,000 units, down 26.73% month-on-month and 16.75% year-on-year, while new energy vehicle sales reached 216,000 units, down 11.84% month-on-month but up 0.93% year-on-year [4]. - The automotive industry saw a total transaction value of 606.26 billion yuan this week, reflecting a 15.90% increase compared to the previous week [4]. - The report indicates that the automotive industry index rose by 3.08% this week, outperforming the Shanghai and Shenzhen 300 index, which increased by 2.37% [15]. Market Situation - The report identifies 183 stocks in the automotive sector that rose in value, with the largest gains seen in Feilong Co., Tenglong Co., and Shentong Technology, which increased by 39.1%, 35.1%, and 29.0%, respectively. Conversely, the largest declines were observed in Yibin Technology, Feile Audio, and Construction Industry, with decreases of -7.7%, -7.6%, and -7.3% [19]. - The report highlights significant events, including the announcement of new vehicle models by the Ministry of Industry and Information Technology, and the expansion of strategic cooperation between XPeng and Volkswagen in electronic and electrical architecture [8][10]. Investment Analysis - The report recommends focusing on domestic strong alpha manufacturers such as Li Auto, NIO, Xiaomi, and XPeng, as well as companies involved in the integration of state-owned enterprises like SAIC and Dongfeng [4]. - It also emphasizes the importance of companies with strong performance growth, robotics layout, or overseas expansion capabilities in the parts sector, recommending companies like Fuyao Glass, New Spring Co., and others [4].