Core Viewpoint - Chasing Technology officially announces its entry into the automotive manufacturing sector, planning to launch its first ultra-luxury electric vehicle by 2027, targeting the high-performance market against brands like Bugatti [1][3][17]. Group 1: Company Strategy and Market Position - Chasing Technology aims to leverage its established electric vehicle supply chain and global brand recognition to enter the automotive market, asserting that this decision is not a trend-following move but a calculated strategy [2][8]. - The company has formed a nearly 1,000-person automotive team and is committed to long-term investment in the automotive sector [1][8]. - Chasing Technology is positioned as a high-end brand, often referred to as "the Apple of China," and has rapidly ascended to the top in every market it enters [2][20]. Group 2: Industry Context and Challenges - The automotive industry is characterized by long cycles, heavy investment, and slow returns, with industry leaders suggesting that a minimum of 40 billion RMB is necessary to compete effectively [3][15]. - The current competitive landscape in China's new energy vehicle market is intense, with many companies exiting, raising questions about Chasing Technology's timing and financial capacity to support large-scale production [2][11][15]. - The company plans to utilize an Original Design Manufacturer (ODM) model to sell modified vehicles overseas, indicating a dual approach of self-developed vehicles and leveraging existing platforms [13][15]. Group 3: Product Development and Goals - Chasing Technology's first vehicle is set to compete with the fastest cars globally, with aspirations to push Chinese manufacturing into the high-end market [3][4][19]. - The company has not yet disclosed a complete prototype or platform details, raising skepticism about its ambitious claims [6][15]. - The firm believes that the true barrier to entry in the automotive sector is not capital but the ability to produce "correct products" that meet market demands [9][21]. Group 4: Financial Considerations - Chasing Technology's projected revenue for 2024 is 15 billion RMB, and its current status as a non-public company raises concerns about its financing capabilities [3][15]. - The company is exploring various funding avenues, including potential partnerships and sales strategies to support its automotive ambitions [15][19].

小米之后，车圈又有新人入场了。 在团队构建方面，追觅汽车已组建起一支近千人且持续扩张的造车团队，涵盖研发、制造与质量控制等多个环节。团队既包括原智能硬件业务的核心研发人 员，也引入了来自传统整车制造领域的资深专家，形成"智能+制造"双基因驱动的组织架构。这种组合既有利于智能技术的快速迁移，也能保障整车制造的 专业性与成熟度。 和不少初入汽车行业的玩家一样，追觅表示将积极依托成熟的新能源汽车产业生态，与电池、电驱、智能驾驶等关键领域的头部供应商建立深度协同合作。 这种模式可降低前期投入风险，加速产品落地，但也对企业的供应链管理和质量把控能力提出了更高要求。 在追觅看来，其全球化渠道资源可能是进入汽车行业的一大优势。目前，追觅业务已覆盖全球100多个国家和地区，拥有超过6000家线下门店，服务家庭超 3000万，会员数量突破1100万。这一庞大的全球网络和用户基础，为追觅汽车的海外推广提供了潜在渠道和客户资源。 然而，从智能清洁产品到超豪华汽车的产品跨越并非易事。超豪华汽车消费者不仅关注产品性能，更看重品牌历史、文化底蕴和社会认同感。追觅需要构建 全新的品牌叙事和价值主张，才能在这一高度注重品牌的市场中获得认可。 ...

继小米进军造车之后，跨界造车案例进入沉寂区间。今天，一家智能硬件巨头官宣造车，打破了沉静。 8月28日，知名企业追觅科技正式官宣造车，首款超豪华纯电产品对标布加迪威龙，计划在2027年亮相。这表明，公司将正式从扫地机等智能硬件领域， 杀向汽车领域。 公司方面回应证券时报·e公司记者，追觅超级马达加持下，首款超豪华纯电产品将为用户带来最极致的动力体验。按照公司战略，依托高速马达技术，追 觅要造世界上速度最快的车。 追觅科技产品有无线吸尘器、扫地机器人、智能洗地机、高速吹风机四大品类。2019年12月，追觅科技获中国创新成长企业100强。2024年4月9日，追觅 科技以200亿元人民币的企业估值入选《2024·胡润全球独角兽榜》。 小米集团与追觅科技关系颇深。此前，小米集团曾领投了追觅科技的天使轮投资，之后也参与了追觅科技B+轮、C轮的融资。 从目前来看，追觅进军汽车产业，并不是选择做一台"大而全、形而上"的新能源车，而是试图重新定义超豪华汽车，公司将此形容为"极致性能与智能科 技融合的驾乘体验"。 据悉，追觅的首款车型直接对标布加迪威龙。 公司向记者透露，将持续长期投入汽车领域，目前该项目已组建了近千人的造车团 ...

继小米进军造车之后，跨界造车案例进入沉寂区间。今天，一家智能硬件巨头官宣造车，打破了沉静。 8月28日，知名企业追觅科技正式官宣造车，首款超豪华纯电产品对标布加迪威龙，计划在2027年亮相。这表明，公司将正式从扫地机等智能硬件领域，杀 向汽车领域。 公司方面回应证券时报·e公司记者，追觅超级马达加持下，首款超豪华纯电产品将为用户带来最极致的动力体验。按照公司战略，依托高速马达技术，追觅要 造世界上速度最快的车。 追觅科技产品有无线吸尘器、扫地机器人、智能洗地机、高速吹风机四大品类。2019年12月，追觅科技获中国创新成长企业100强。2024年4月9日，追觅科 技以200亿元人民币的企业估值入选《2024·胡润全球独角兽榜》。 小米集团与追觅科技关系颇深。此前，小米集团曾领投了追觅科技的天使轮投资，之后也参与了追觅科技B+轮、C轮的融资。 公司向记者透露，将持续长期投入汽车领域，目前该项目已组建了近千人的造车团队，且在持续扩张。 公司方面对进军造车信心满满。"追觅正在寻求将自身多年积累的核心技术能力复用到更深更广阔的业务领域，在以布加迪、法拉利为主的超豪华汽车品牌 中，追觅科技的加入，必然会重塑新能源时代超豪 ...

Core Viewpoint - The company Chasing Technology is entering the automotive industry with a plan to create a global ultra-luxury electric vehicle brand, aiming to launch its first model by 2027, directly competing with high-end brands like Bugatti [1][6]. Group 1: Company Strategy - Chasing Technology has announced its entry into the automotive sector, aiming to leverage its technological expertise to create a unique ultra-luxury electric vehicle that integrates AI and smart technology [1][4]. - The company has established a nearly 1,000-person team dedicated to vehicle development and is continuously expanding its workforce [1][5]. - The first vehicle is designed to be the fastest and highest-performing ultra-luxury brand globally, targeting high-end users who seek a combination of speed, luxury, and advanced technology [6][7]. Group 2: Market Positioning - Chasing Technology identifies a gap in the ultra-luxury electric vehicle market, where traditional brands are slow to adopt electrification and smart technology, thus creating an opportunity for new entrants [5][6]. - The company aims to fill the market void for "ultra-luxury + smart technology," which is currently underserved by existing brands [5][6]. - With over 6,000 offline channels established in more than 100 countries, Chasing Technology has a strong foundation to reach high-end users effectively [6][9]. Group 3: Competitive Advantage - The company plans to utilize its existing technological capabilities, including a significant patent portfolio in sensor fusion and human-machine interaction, to enhance its automotive products [6][9]. - Chasing Technology's strategy emphasizes "full-factor competition," aiming to outperform competitors by at least 10%-20% across key metrics such as price, range, and user experience [7][9]. - The company believes that its experience in the smart hardware sector will allow it to replicate its success in the automotive industry, viewing this venture as a test of its comprehensive capabilities [8][9]. Group 4: Industry Context - The current phase of the Chinese automotive industry presents unique opportunities for new entrants, including a window for brand premiumization and a mature global market environment [4][9]. - Chasing Technology's entry into the automotive sector reflects a broader trend of high-end, globalized manufacturing in China, leveraging domestic supply chains and validated brand capabilities [9][10].

继小米进军造车之后，跨界造车案例进入沉寂区间。今天，一家智能硬件巨头官宣造车，打破了沉静。 8月28日，知名企业追觅科技正式官宣造车，首款超豪华纯电产品对标布加迪威龙，计划在2027年亮相。这表明，公司将正式从扫地机等智能硬件领域， 杀向汽车领域。 公司方面回应e公司记者，追觅超级马达加持下，首款超豪华纯电产品将为用户带来最极致的动力体验。按照公司战略，依托高速马达技术，追觅要造世 界上速度最快的车。 追觅科技产品有无线吸尘器、扫地机器人、智能洗地机、高速吹风机四大品类。2019年12月，追觅科技获中国创新成长企业100强。2024年4月9日，追觅 科技以200亿元人民币的企业估值入选《2024·胡润全球独角兽榜》。 小米集团与追觅科技关系颇深。此前，小米集团曾领投了追觅科技的天使轮投资，之后也参与了追觅科技B+轮、C轮的融资。 从目前来看，追觅进军汽车产业，并不是选择做一台"大而全、形而上"的新能源车，而是试图重新定义超豪华汽车，公司将此形容为"极致性能与智能科 技融合的驾乘体验"。 据悉，追觅的首款车型直接对标布加迪威龙。 按照公司构想，这款超豪华纯电车以"感知-理解-进化"为核心，构建起区别于传统豪华车 ...

人民财讯8月28日电，8月28日，追觅科技官宣造车，首款超豪华纯电产品对标布加迪威龙，计划在2027 年亮相。追觅科技目前产品有无线吸尘器、扫地机器人、智能洗地机等品类。 ...

8月28日，追觅科技官宣造车，首款超豪华纯电产品对标布加迪威龙，计划在2027年亮相。追觅是国内 头部清洁电器制造商，该公司表示将持续长期投入汽车领域，目前已组建了近千人的造车团队，且在持 续扩张。 扫地机器人公司官宣造车，想要对标布加迪威龙 ...