可灵AI方面，我们在2025年4月宣布视频生成大模型的重大升级，面向全球用户推出了可灵AI 2.0，在 动态质量、语义响应、画面美学等维度，保持全球领先。在本次可灵AI 2.0模型的版本迭代中，可灵AI 正式提出全新理念多模态视觉语言(Multi-modal Visual Language, MVL)，并基于该理念推出了多模态编 辑功能，用户可以将图像、视频、声音和运动轨迹等多种信息形式作为输入，生成创意视频。此外，创 作者也可对已生成的视频内容进行视觉元素的增加、删减、替换，为创作者的编辑过程提供更大的灵活 性。目前可灵AI已经广泛应用于广告营销、短剧和智能终端等多个行业，这也使得我们对于可灵AI成 为新AI时代视频创作的基础设施的愿景更有信心。 我们已将AI技术融入我们的内容和商业生态。我们借助AI技术对线上营销服务解决方案进行全流程赋 能，包括AIGC营销素材生产、营销投放智能体和营销推荐大模型等，提升了客户的营销转化效率。 2025年第一季度，AIGC营销素材的日均广告消耗约为3,000万元。我们也上线了数字人直播间实时互动 功能，提升了直播间的转化率。 智通财经APP讯，快手-W(01024)发布截 ...

快手(01024.HK)：2025年第一季度，快手应用的平均日活跃用户达到4.08亿，创历史新高。 ...

Key Points Summary of Kuaishou Technology Q4 2024 Earnings Call Company Overview - **Company**: Kuaishou Technology - **Industry**: Short video platform and content community Core Insights and Arguments 1. **User Engagement and Financial Performance**: - Average daily active users (DAUs) exceeded 1 billion, with total revenue increasing by 8.7% year-over-year to RMB 35.4 billion in Q4 2024 [2][17] - Adjusted operating profit reached RMB 4.7 billion, marking a new quarterly high [2][17] - For the full year 2024, total revenue grew by 11.8% to RMB 126.9 billion [20] 2. **AI Strategy and Technological Advancements**: - Kuaishou is leveraging AI technology to enhance content creation and commercial ecosystems, aiming to lower the cost of video production significantly [3][4] - The launch of the "Kling AI" model has generated substantial interest, with over 1 million applications for its use within a month of its release [4][5] - The company plans to continue investing in AI to maintain its competitive edge and drive future growth [26][25] 3. **Marketing and E-commerce Growth**: - Online marketing service revenue reached RMB 20.6 billion in Q4 2024, a 13.3% increase year-over-year, contributing to 58.3% of total revenue [9][17] - E-commerce monthly active buyers grew by 10% to 143 million, with a significant increase in active user penetration [11][20] 4. **Content and User Experience Enhancements**: - The average daily usage time per user reached 125.6 minutes, with total usage time increasing by 5.8% year-over-year [8] - Kuaishou is focusing on improving user interaction and retention through enhanced product features and user experience [8][9] 5. **Financial Metrics and Cost Management**: - Gross margin improved to 54%, with adjusted net profit for Q4 2024 at RMB 4.7 billion, a 7.8% increase year-over-year [19][20] - Sales and marketing expenses rose by 11% to RMB 11.3 billion, driven by increased promotional activities [19] Additional Important Insights 1. **Global Expansion and Local Market Focus**: - Kuaishou is deepening its presence in the Brazilian market, with daily active users increasing by 9.3% [14] - The local life business saw GNV (Gross Merchandise Value) grow by over three times year-over-year, indicating strong market demand [15] 2. **AI Commercialization Progress**: - Since the commercialization of Kling AI began, cumulative revenue has exceeded RMB 100 million, with expectations for significant growth in 2025 [32] - The company is exploring diverse monetization models, including C-end subscriptions and B-end API services [31][32] 3. **Future Outlook and Strategic Goals**: - Kuaishou aims to maintain its leadership in AI-driven content creation and expand its commercial applications [26][30] - The company plans to enhance its AI capabilities to improve user engagement and operational efficiency, with a focus on sustainable growth [38][40] 4. **Investment in AI and R&D**: - Kuaishou anticipates a controlled increase in AI-related capital expenditures in 2025, focusing on ensuring sufficient training computing power for Kling AI [39][40] - The expected impact of AI investments on adjusted operating margins is projected to be around 1-2% [40] This summary encapsulates the key points discussed during Kuaishou Technology's Q4 2024 earnings call, highlighting the company's performance, strategic initiatives, and future outlook in the competitive landscape of the short video and content community industry.