新华社巴黎12月2日电记者手记｜"创意+"加持中国消费品牌加速在法国"破圈" 法国丝路商学院教授武世伟指出，中国创意品牌依托成熟的工业化设计能力、体系化的设计流程、稳定 的品牌叙事和高效的供应链协同，形成了远超单一产品本身的竞争力。《回声报》报道，泡泡玛特正进 入强化叙事阶段，通过动画、主题空间与跨品牌合作进一步拓展影响力。 《巴黎竞赛画报》等法国媒体认为，名创优品不仅在法国建立了更贴近本地消费者的产品体系，其创新 驱动的运营模式、灵活的物流体系和明快的上新与补货节奏，都让消费者对新品始终保持期待。 武世伟表示，这种以工业化设计体系为核心的创新模式，提高了中国消费品牌在海外市场的产品迭代速 度，也为其在欧洲市场实现稳定供给与持续拓展奠定了基础。 新华社记者崔可欣 午后，法国巴黎卢浮宫地下商场人潮涌动。位于入口通道一侧的国际潮玩品牌泡泡玛特门店里，消费者 正围在展示台前挑选手办盲盒。"这类产品创意十足，总能带来惊喜，在法国本土很难找到替代品。"28 岁法国女孩诺埃米拆开刚入手的盲盒，向记者兴奋展示。 诺埃米的直观感受折射出法国消费市场的一个新变化：一批以创意和品牌叙事为驱动力的中国消费品 牌，正凭借全球化审美和 ...

Core Insights - Chengdu AG Super Play Team won the 2025 KPL (King of Glory Professional League) annual finals, defeating Chongqing Wolves 4-2, marking a significant moment in the development of mobile esports in China [2][3] - The event at the National Stadium ("Bird's Nest") attracted 62,196 spectators, setting a new Guinness World Record for attendance at an esports event [2][3] - The KPL's growth reflects a broader trend of integrating esports into mainstream culture and urban life, showcasing Beijing's strategy to become an "international event city" [2][3][12] Event Highlights - The finals represented a historic milestone for esports, transitioning from smaller venues to iconic locations like the Bird's Nest, previously used for the Olympics [3][4] - The event not only celebrated the competition but also highlighted the cultural significance of esports in modern society, merging traditional sports venues with digital entertainment [3][4][12] - The KPL finals served as a catalyst for local economic activity, with many businesses in Beijing benefiting from the influx of visitors [4][12] Economic Impact - KPL finals ticket holders enjoyed exclusive discounts at over 30 restaurants and retail outlets in the Asia Olympic Business District, demonstrating the event's influence on local commerce [4] - Approximately 85% of the audience were from outside Beijing, indicating a new consumer trend of traveling for esports events [4] - The event spurred extended operating hours for nearly 150 restaurants, creating a vibrant nightlife atmosphere in the area [4][5] Cultural Integration - The finals showcased the blending of esports with local culture, as fans engaged in various activities around the city, enhancing their overall experience [6][7] - Fans participated in themed events and activities, creating a sense of community and shared passion for esports [6][7] - The event highlighted the potential for esports to drive tourism and cultural exchange, as fans traveled to Beijing specifically for the finals [6][12] Industry Development - KPL's growth over nine years has been characterized by innovation and adaptation, with a focus on connecting with local audiences [9][10] - The league's success is attributed to the development of infrastructure and technology, enabling easier access to esports content for fans [9][10] - KPL aims to establish a sustainable model for esports in China, integrating local clubs and communities into the broader esports ecosystem [10]

Investment Rating - The report rates the industry as "Outperform" [6] Core Insights - Emotional consumption and the rise of the "Guzi economy" are driving the growth of the trendy toy market, with the Z generation leading a new landscape. By 2024, the population of the pan-2D community in China is expected to exceed 500 million, with a market size of approximately 600 billion yuan, and the Guzi economy alone surpassing 150 billion yuan [1][24] - The trendy toy industry is characterized by a "one strong, many strong" pattern, with Pop Mart leading the industry, while foreign brands like LEGO and Bandai hold a certain market share. Domestic brands such as Blok and Card Game are also experiencing rapid growth, with IP operation and overseas market expansion being key future directions for the industry [1][4] Summary by Sections 1. Emotional Consumption and the Rise of Trendy Toys - Emotional consumption has emerged as a new economic driver, with trendy toys becoming a significant social label for consumers. These toys provide emotional value, helping to alleviate anxiety and affirm consumer identity [22][23] - The Guzi economy, which focuses on IP-derived peripheral products, is deeply integrated with 2D culture, creating a vibrant narrative and emotional connection for consumers [23][24] - The market for trendy toys is expected to grow significantly, with the pan-entertainment toy market projected to exceed 1 trillion yuan by 2029, and the trendy toy market reaching 110 billion yuan by 2027 [1][36] 2. Growth Drivers: Blind Boxes, Building Toys, and Card Games - Blind boxes are driven by the thrill of the unknown, with a market size expected to reach 580 billion yuan by 2025. The consumer base is predominantly female, with 75% of buyers being women, and the Z generation pushing for a shift towards mid-to-high-end products [2][67] - Building toys are designed for all age groups, with a market size projected to reach 640 billion yuan by 2028. Local brand Blok leads this segment, focusing on educational aspects [2][3] - The card game market, driven by rarity and low pricing, is expected to reach 446 billion yuan by 2029, with Card Game holding a dominant position [2][3] 3. Competitive Landscape and Key Players - Leading companies such as Pop Mart, Blok, and Card Game are driving industry development through differentiated competition. Pop Mart focuses on IP incubation and blind box mechanisms, while Blok emphasizes educational scenarios through building blocks [4][5] - The market is becoming increasingly concentrated, with Pop Mart holding a 28% market share in the blind box segment. The CR5 of the blind box market is expected to rise from 38% in 2020 to 50% in 2024 [76] 4. International Expansion and Lessons from Overseas - The report highlights the importance of IP-driven multi-business ecosystems, as seen in successful overseas companies like Disney and Bandai. These companies leverage their IP across various platforms, creating a robust business model [4][56] - Chinese toy companies are actively expanding into international markets, with significant growth in exports to the US and Central Asia. This diversification is crucial for mitigating risks associated with reliance on single markets [56][57]