转自：四川在线 你知道吗？最近，摇粒绒是"摇"出来的登上热搜。没错，你身上那件暖乎乎、毛茸茸的摇粒绒，还真是在机器里"摇"过一场才变成这样的。"摇粒绒"真是 摇出来的？它是怎么"摇"出来的？它为什么能成为"保暖神器"？本期太好科了，就来科一科↓ 监制：赖永强 刘若辰 王代林 刘莉 剪辑：李海宁 编辑：陈雪莲 刘滢 主创：兰珍 宁宁 ...

聚酯纤维不等于廉价材料，更不是坏材料。可以说，想抗风防雨，想保暖，想结实耐磨，想速干凉爽，找聚酯纤维就完事儿了。 一时间，聚酯纤维人人喊打，消费者又被"居心不良"的商家"毒害"、"收智商税"了。 我就知道，反工业化、反智的辛*飞幽灵又开始游荡了。 01 聚酯纤维恐慌 一开始，大家还只是在调侃，"一身聚酯纤维的我，怎么敢碰100%真毛的你"，怕冬天身上的静电把自家毛孩子给"打"了。 但是逐渐地，一些内容开始变得偏激。 有短视频把废弃饮料瓶加热融化拉丝，配上发现新大陆一样震惊的声音："看塑料瓶拉的丝，咱身上的衣服就是拿它做的！"意思是，聚酯纤维是坏材料， 你被骗了。 "古人绫罗绸缎锦绣纱，今人可乐雪碧娃哈哈。" "富人穿羊绒真丝，中产穿棉麻，打工人一身聚酯纤维。" 有些账号则在阴谋论，先提出一个现象，"纯棉成了奢侈品，衣柜被聚酯纤维占领"，聚酯的衣服夏天闷得像裹保鲜膜，冬天静电噼里啪啦像放鞭炮；然后 抛出一个控诉，"为什么我们的生活水平上去了，穿在身上的东西反而在降级？" 而且更重要的是，消费者"被资本做局了"，"好的材料都给外国人用了，给自己人用聚酯纤维"。全身上下只有裤裆一小块是纯棉。聚酯纤维还会"释放微 塑 ...

"你穿的不是摇粒绒,是行走的塑料瓶?"这个冬天,不少人翻冬装标签时都有过这样的疑惑。当发现摇粒 绒、仿羊羔绒的成分表几乎都写着"聚酯纤维",网友们忍不住调侃:"原来过冬靠的是可乐瓶"。塑料瓶真 能直接变衣服?这里藏着你不知道的"变废为宝"秘密。 第三步是"魔法改性":通过特殊工艺调整分子结构,解决起静电、不透气的老问题。 摇粒绒和塑料瓶 确实是"亲戚" 先给大家吃颗定心丸:摇粒绒和塑料瓶确实是"亲戚",但绝不能画等号。 二者原料都是PET(聚对苯二甲酸乙二醇酯),但加工工艺和性能早已天差地别。 塑料瓶用的是"瓶级"PET,追求耐摔密封；而衣服用的是"纤维级"PET,得更柔韧细腻,不然穿在身上又硬又 脆,根本没法出门。 四重关卡 从塑料瓶到摇粒绒,要闯过"四重关卡"。 第一步是"洗澡变身":回收的塑料瓶先去掉瓶盖标签,粉碎成指甲盖大小的碎片,再经八道高温清洗工序,油 污杂质全被滤掉,比自家洗碗还彻底。 第二步是"熔融再造":干净的碎片被高温熔化提纯,变成纯净的纤维级PET切片。 最后一步是"拉丝成绒":切片被拉成比头发丝还细的纤维,织成布料后,再经摇粒工艺,就变成了柔软的摇粒 绒。 200亿个旧瓶子 变身摇粒绒 ...

跟预制菜的激战刚刚告一段落，无数人转头就被衣柜里的聚酯纤维整破防了。 每年冬天，服装市场都会冒出一些新的保暖面料：德绒、羊羔绒、珊瑚绒、半边绒、牛奶绒，这些名字看起来各不相同。 但谁也没想到，他们其实都来自一个共同的妈——聚酯纤维。 这种源自石油工业的面料，如今竟被贴上"穷人名片" 的标签，甚至沦为人人喊打的 "行业公敌"，在2025 年的冬天，这场积压已久的行业矛盾终于彻底爆 发。 穿上聚酯纤维的衣服，就自动进化为电母：脱毛衣像放烟花，开门遭门把手电击。 古人说一介布衣，打工人一介塑料衣。 穿上聚酯纤维，见面打招呼就得改成："你今天穿的是雪碧还是芬达？" 2024年全球聚酯纤维市场销售额达到了603.2亿美元；今年中国聚酯行业增长势头保持稳定，产能规模预计将接近9000万吨。 一边是猛猛增长的需求，另一边则是所有人对"把塑料瓶子穿身上"的质疑。 聚酯纤维，到底得罪谁了？ 01 行走的塑料瓶， 其实是最实在的"保暖战友" "富人穿羊绒真丝，中产穿棉麻，打工人一身聚酯纤维。" 从直播间99元的 "仿羊绒大衣" 到快时尚品牌的基础款卫衣，这种材料早已渗透穿搭的每个角落。 商家用的越起劲儿，大家的吐槽就越猛烈。在知 ...

Core Viewpoint - The article discusses the negative perception of polyester fiber in the clothing industry, highlighting its historical significance and current misconceptions about its quality and usage [9][12][66]. Group 1: Historical Context and Current Perception - Polyester fiber was once celebrated as a technological marvel in the 1950s, referred to as "black technology" and was highly sought after in the 70s and 80s [21][24]. - Over the decades, the perception of polyester has shifted dramatically, now being equated with cheapness and low quality [25][26]. - The article notes that polyester is often associated with negative attributes, such as being made from plastic waste and releasing toxic substances when heated, leading to its vilification in the fashion industry [17][18]. Group 2: Composition and Production - The most common polyester, PET (polyethylene terephthalate), is derived from the same material as plastic bottles, but the majority of polyester is produced from petroleum rather than recycled materials [27][30]. - Less than 15% of polyester fibers are made from recycled plastic, with most brands using virgin materials for cost-effectiveness [31][33]. Group 3: Advantages and Misconceptions - Despite its negative reputation, polyester has several advantages, including durability, wrinkle resistance, and quick-drying properties, making it suitable for various applications [42][49]. - The article argues that cotton, often perceived as superior, has limitations such as poor moisture management during physical activities, while polyester can effectively wick moisture away [50][52]. - The versatility of polyester allows it to be engineered into various forms, providing functionalities comparable to natural fibers like down [58][60]. Group 4: Consumer Misunderstanding and Marketing Issues - The article highlights the issue of misleading marketing practices where polyester products are disguised under various names, leading to consumer confusion and distrust [61][72]. - Many consumers dislike polyester not for its inherent qualities but due to deceptive marketing that misrepresents the material as something it is not [72].

Core Viewpoint - Fast Retailing Co., Ltd. (parent company of Uniqlo) reported a revenue of 26,167.08 billion yen (approximately 127.2 billion yuan) for the first three quarters of the fiscal year 2025, reflecting a year-on-year growth of 10.6% [1] - The Greater China region, which includes mainland China, Hong Kong, and Taiwan, is the only market showing negative growth, with a revenue decline of 2.29% [1][2] Financial Performance - Overall revenue for the first three quarters was 26,167.08 billion yen, with a net profit attributable to shareholders of 3,390.99 billion yen, marking an 8.4% increase [1] - The revenue growth rate remained consistent with the previous fiscal year, while the net profit margin decreased compared to the 31.2% in fiscal year 2024 [1] Market Segmentation - Fast Retailing categorizes Uniqlo's global markets into five regions: Japan, Greater China, Southeast Asia, North America, and Europe [1] - The Greater China region's revenue was 5104.91 billion yen (approximately 24.8 billion yuan), which is a decrease of 2.29% year-on-year [1][2] Challenges in Greater China - The mainland China market has experienced continuous revenue decline, with a reported decrease of about 4% in the mid-term report and a 5% decline in the third quarter [2] - Factors contributing to this decline include low consumer sentiment and product offerings not meeting local demand [2] Product Strategy Adjustments - Uniqlo is focusing on sustainable materials and local cultural integration in product development [5] - The brand is also innovating with fabric technology, which is seen as a key direction for its development [5][6] Channel Strategy Adjustments - Uniqlo is shifting its strategy from rapid store expansion to enhancing the quality of existing stores, planning to close or renovate about 50 stores annually over the next three years [7] - The company aims to improve single-store revenue by 1.5 times through optimized locations and store designs [7] Local Market Adaptation - The "individual store operation" strategy allows Uniqlo to tailor its offerings to local market demands, particularly in lower-tier cities where price sensitivity is higher [8] - The integration of online and offline channels is crucial for meeting consumer needs more precisely [8]

Group 1 - The core argument of the article highlights the unexpected success of "ugly shoes," particularly Crocs and Birkenstock, which have gained popularity despite initial criticism, with Crocs outperforming the Dow Jones U.S. Shoe Company Index for four consecutive years [2][18] - Birkenstock has seen continuous double-digit revenue growth for nine consecutive quarters, demonstrating that "ugliness" can translate into commercial success [3][18] - The rise of Birkenstock was significantly boosted by its appearance in the movie "Barbie," leading to a 110% increase in search volume on fashion platform Lyst [6][18] Group 2 - Both Crocs and Birkenstock share a foundation in practicality, with Birkenstock focusing on foot health and comfort, while Crocs emphasized comfort and ease of cleaning [7][9] - Crocs experienced a 300-fold increase in revenue from 2003 to 2006, driven by word-of-mouth among professionals like chefs and doctors [9][18] - The operational strategies of Crocs and Birkenstock differ significantly, with Crocs adopting a high-volume, low-cost model, while Birkenstock maintains a focus on scarcity and high-quality production in Germany [23][24] Group 3 - Crocs has shifted production to third-party manufacturers, allowing for flexibility and rapid response to market demands, but this has also led to a high incidence of counterfeiting [24][11] - In contrast, Birkenstock controls its production closely, with 95% of its products made in Germany, which helps maintain brand integrity and pricing power [24][25] - Birkenstock's average selling price has consistently increased, with a high full-price sell-through rate of 90%, indicating strong brand positioning in the market [28][18] Group 4 - The article emphasizes that the key to success for these brands lies not just in their "ugliness," but in the additional value they provide to consumers, creating a narrative that resonates with their audience [29][32] - Birkenstock's commitment to traditional craftsmanship and European materials enhances its brand value, distinguishing it from mass-produced alternatives [32][33] - The luxury positioning of Birkenstock has allowed it to thrive in a market where scarcity and exclusivity are highly valued, contrasting with Crocs' volume-driven approach [28][18]