■ 王丽新 10月28日公布的《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》对"推动房地产高 质量发展"作出部署，明确提出要"加快构建房地产发展新模式，完善商品房开发、融资、销售等基础制 度"。 与之相呼应的是，此前中央层面已多次提及构建房地产发展新模式，说明这是房地产行业高质量发展的 首要任务和第一抓手，也是促进市场平稳健康发展的治本之策。在笔者看来，房地产发展新模式的方向 和路径已愈发清晰，即完善相关基础制度，提升"人房地钱"四类要素资源的配置效果。 第一，供给端要优化保障性住房供给、"因城施策"增加改善性住房供给、盘活用好低效用地及存量土 地。这三大住房供应渠道，是满足当前多样化居住消费需求的本源要素，也是提振市场信心的重要支撑 力量。 具体来看，优化保障性住房供给，不仅意味着要加大保障房建设力度，供给方式也要走灵活路径，如延 续"以购代建""房票安置"等成熟做法，结合"人流"变化要素，在增量和存量两个市场中完善保障房供给 工作。 改善性住房供给重在"因城施策"，这是结合市场需求从"有没有"到"好不好"的重要转变而作出的方向引 导。据中指研究院数据，2025年前三季度，重点30城120平方 ...

1、推动房地产高质量发展。 将"房地产高质量发展"置于"加大保障和改善民生力度"框架下，进一步凸显了房地产行业的居住属性和 民生定位。 2、加快构建房地产发展新模式，完善商品房开发、融资、销售等基础制度。 新模式有哪些呢？现房销售算一个吧。深圳的配售型保障房就打算现房销售了。有的城市，商品房也开 始现房销售了，再也不怕房还没盖，房贷就交上了。 3、优化保障性住房供给，满足城镇工薪群体和各类困难家庭基本住房需求。 扩大了保障性住房的覆盖面，从原来只对困难群体变为涵盖工薪阶层。 4、因城施策增加改善性住房供给。 以后改善型住房的供给就更有针对性了，不像之前一窝蜂盖大房子，结果盖起来没人买。 今年一直在提"好房子"，看来想买房子的可以等几年，等明年以后才开始建的房子，基本都是按新要求 建的房子，质量，居住体验，购房保障都更好。 6、完善并购、破产、置换等政策，盘活用好低效用地、闲置房产、存量基础设施。 7、节约集约利用 农村集体经营性建设用地，依法盘活用好闲置土地和房屋，分类保障乡村发展用地。支持发展新型农村 集体经济。 8、完善促进消费制度机制，清理汽车、住房等消费不合理限制性措施。 看来后面的"限购""限价"等 ...

10月28日公布的《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》对"推动房地产高 质量发展"作出部署，明确提出要"加快构建房地产发展新模式，完善商品房开发、融资、销售等基础制 度"。 与之相呼应的是，此前中央层面已多次提及构建房地产发展新模式，说明这是房地产行业高质量发展的 首要任务和第一抓手，也是促进市场平稳健康发展的治本之策。在笔者看来，房地产发展新模式的方向 和路径已愈发清晰，即完善相关基础制度，提升"人房地钱"四类要素资源的配置效果。 第一，供给端要优化保障性住房供给、"因城施策"增加改善性住房供给、盘活用好低效用地及存量土 地。这三大住房供应渠道，是满足当前多样化居住消费需求的本源要素，也是提振市场信心的重要支撑 力量。 具体来看，优化保障性住房供给，不仅意味着要加大保障房建设力度，供给方式也要走灵活路径，如延 续"以购代建""房票安置"等成熟做法，结合"人流"变化要素，在增量和存量两个市场中完善保障房供给 工作。 改善性住房供给重在"因城施策"，这是结合市场需求从"有没有"到"好不好"的重要转变而作出的方向引 导。据中指研究院数据，2025年前三季度，重点30城120平方米至144平 ...

转自：人民日报经济社会微信公号 未来五年，房地产如何发展？ "十五五"规划建议定下基调。 在"加大保障和改善民生力度，扎实推进全体人民共同富裕"部分，《建议》专门围绕"推动房地产高质 量发展"作了阐述："加快构建房地产发展新模式，完善商品房开发、融资、销售等基础制度。优化保障 性住房供给，满足城镇工薪群体和各类困难家庭基本住房需求。因城施策增加改善性住房供给。建设安 全舒适绿色智慧的'好房子'，实施房屋品质提升工程和物业服务质量提升行动。建立房屋全生命周期安 全管理制度。" 同时，在"建设强大国内市场，加快构建新发展格局"部分，《建议》提出，"完善促进消费制度机制， 清理汽车、住房等消费不合理限制性措施"。 在"加快构建高水平社会主义市场经济体制，增强高质量发展动力"部分，《建议》提出，"完善并购、 破产、置换等政策，盘活用好低效用地、闲置房产、存量基础设施"。 在"推进国家安全体系和能力现代化，建设更高水平平安中国"部分，《建议》提出，"提高防范化解重 点领域风险能力，统筹推进房地产、地方政府债务、中小金融机构等风险有序化解，严防系统性风 险"。 另一方面，"因城施策增加改善性住房供给"。 改善性住房，是" ...

Core Viewpoint - The Ministry of Housing and Urban-Rural Development emphasizes the need to accelerate the construction of a new model for real estate development, focusing on optimizing the supply of affordable housing to meet the basic housing needs of urban workers and various disadvantaged families, thereby promoting high-quality development in the real estate sector [1][2]. Group 1: Affordable Housing Supply - The meeting highlighted the importance of optimizing the supply of affordable housing, which is crucial for high-quality development in the real estate market [1]. - During the 14th Five-Year Plan period, over 11 million units of various types of affordable housing and urban renewal projects were constructed, benefiting more than 30 million people [1]. - The focus for the 15th Five-Year Plan period will be on further optimizing the supply of affordable housing, including aspects such as scale, regional distribution, product structure, and quality [1]. Group 2: Demand for Improved Housing - There is a shift in real estate market demand from "availability" to "quality," with a continuous increase in demand for improved housing [2]. - Data from the China Index Academy indicates that by the third quarter of 2025, the sales proportion of housing units sized between 120 to 144 square meters in 30 key cities will rise to 30%, indicating a trend towards larger units becoming mainstream in the new housing market [2]. - Experts believe that the 15th Five-Year Plan period will see a significant push for improved housing supply, which is essential for stabilizing and promoting the recovery of the real estate market [2][3]. Group 3: Structural Changes in Housing Demand - The demand for improved housing is a key focus due to significant changes in the housing supply-demand relationship [3]. - The potential for demand in improved housing is substantial, but actual demand may be influenced by factors such as income levels, market expectations, and the pace of buying and selling [3]. - Experts agree that high-quality development in real estate will play a vital role in promoting common prosperity, with policies focusing on new development models, optimizing affordable housing supply, and implementing urban renewal initiatives [3].

Core Viewpoint - The meeting emphasized the importance of implementing the spirit of the 20th Central Committee's Fourth Plenary Session, which provides fundamental guidance for economic and social development during the 14th Five-Year Plan period [1][3]. Group 1: Implementation of Policies - The meeting highlighted the need to integrate the learning of the Plenary Session's spirit with Xi Jinping's thoughts on socialism with Chinese characteristics for a new era, ensuring that the central government's decisions are reflected in housing and urban construction [2][3]. - A focus on high-quality development was stressed, with an emphasis on urban renewal as a key strategy to optimize urban structure and enhance quality, safety, and sustainability [2]. Group 2: Housing and Urban Development - The meeting called for the establishment of a new model for real estate development, improving the systems for commodity housing development, financing, and sales, while also enhancing the supply of affordable housing to meet the needs of urban workers and families in difficulty [2]. - There is a push for the development of smart and green construction methods, promoting the industrialization, digitalization, and greening of the construction industry to enhance its global competitiveness [2]. Group 3: Quality of Life and Governance - The meeting outlined the need for systematic promotion of high-quality living environments, focusing on the construction of safe, comfortable, and green housing, as well as the renovation of old urban communities [2]. - It was emphasized that governance should be modernized, with increased investment in managing large cities and enhancing community-level governance through improved administrative services and urban management [2][3].

制图:易福红(豆包AI) 10月28日，《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》(以下简称"十五五"规 划建议)发布。 针对未来五年的房地产市场发展，"十五五"规划建议提出推动房地产高质量发展。加快构建房地产发展 新模式，完善商品房开发、融资、销售等基础制度。优化保障性住房供给，满足城镇工薪群体和各类困 难家庭基本住房需求。因城施策增加改善性住房供给。建设安全舒适绿色智慧的"好房子"，实施房屋品 质提升工程和物业服务质量提升行动。建立房屋全生命周期安全管理制度。 房地产市场在经历了四年多的调整后，未来五年发展趋势如何?南都湾财社记者采访了业界机构及多名 业界专家，对此进行解读。 防范风险 破解城市更新核心难题 提及"风险"次数增加 中指研究院指出，对比"十四五"规划建议，"十五五"规划建议中对创新、保障、科技、高质量、风险等 关键词的提法增加，关于"民生""房"的提法分别增至12次和13次，与房地产有关的内容出现在多个战略 任务中。 中指研究院指出，"十五五"规划建议进一步强调"完善商品房开发、融资、销售等基础制度"，表明实行 项目开发公司制、城市房地产融资协调机制、销售制度改革等依然是" ...

Core Insights - The Chinese real estate market is experiencing a divergence, with some core cities showing signs of recovery while the overall market faces declines in sales area and value [1][3][5] National Trends - From January to September 2025, the national new residential sales area decreased by 5.5% year-on-year, and sales value fell by 7.9% [1] - In September 2025, the sales area of new residential properties reached 85.31 million square meters, a month-on-month increase of 48.5%, while sales value was 802.5 billion yuan, up 47.3% month-on-month [5] - The average price of new residential properties in first-tier cities fell by 0.3% month-on-month, while second and third-tier cities saw declines of 0.4% [3] City-Specific Insights - Wuhan, as a representative second-tier city, saw a year-on-year increase of 29.2% in new housing contract signings in the first three quarters of 2025 [7] - The residential market in Wuhan is characterized by a "quality stratification" phenomenon, with high-quality projects performing well [9][11] Policy Shifts - The 2025 policy framework emphasizes "high-quality development" in real estate, moving away from short-term demand stimulation [12][29] - The new policies focus on optimizing the supply of affordable housing while increasing the supply of improvement housing based on local needs [14] Market Dynamics - The market is undergoing a significant restructuring, with a shift from scale expansion to quality enhancement, particularly in the demand for improvement housing [17][19] - The trend of "daylight plates" (properties that sell out quickly) is emerging, driven by quality and service differentiation [11][21] Long-Term Challenges - Despite signs of stabilization, the market faces long-term structural challenges, including high unsold inventory and changing demographic needs [23][24] - The industry is expected to see a continued decline in sales volume, with a projected annual decrease of single digits [25][26] Competitive Landscape - The differentiation among real estate companies is intensifying, with leading firms focusing on acquiring land and improving sales through quality projects [27] - The market is shifting from a focus on quantity to quality, with an emphasis on residential quality becoming the main theme of the industry [29]

本报记者 李凯旋 北京报道 万象都在更新，房地产亦是如此。10月28日，《中共中央关于制定国民经济和社会发展第十五个五年规 划的建议》（下称《建议》）发布。《建议》提出，推动房地产高质量发展，并将其与共同富裕和改善 民生紧密联系在一起。 具体来看，关于高质量发展的路径，《建议》提出，要优化保障性住房供给，因城施策增加改善性住房 供给，建设"好房子"，并清理住房消费不合理限制措施等。 大力实施城市更新 目前，"好房子"产品接连入市，成为许多购房者的首选。《建议》提出，建设安全舒适绿色智慧的"好 房子"，实施房屋品质提升工程和物业服务质量提升行动，建立房屋全生命周期安全管理制度。此前， 有关部门已经提出通过好的标准、好的设计、好的材料、好的建造以及好的运维等工作推动"好房子"的 建设，并梳理出对"好房子"的要求，且已经形成操作手册，为建设"好房子"提供了落地路径。 以上海为例，其今年明确在浦东、徐汇等区域试点房屋安全管理3项制度。其中，房屋养老金由公共账 户和个人账户组成，个人账户资金由住宅维修资金业务账户直接转化，公共账户由各区探索建立。"预 计未来更多城市将积极探索适合当地的管理制度，增强房屋的安全保障能力， ...

Core Viewpoint - The recently published "Suggestions on Formulating the 15th Five-Year Plan for National Economic and Social Development" emphasizes the high-quality development of the real estate sector, focusing on improving people's livelihoods rather than urbanization frameworks as in the previous plan [1][2]. Group 1: Key Tasks for Real Estate Development - The "Suggestions" outline five specific tasks for promoting high-quality real estate development: constructing a new development model, optimizing the supply of affordable housing, increasing the supply of improved housing, building safe and comfortable "good houses," and establishing a safety management system for the entire lifecycle of housing [1][2][3]. - The emphasis on "good houses" indicates a shift towards quality in housing supply, reflecting the need to meet the demands of residents for better living conditions [7][8]. Group 2: Policy Continuity and Focus - The approach in the "Suggestions" continues the recent work of relevant departments, ensuring policy coherence and stability in the real estate sector during the 15th Five-Year Plan period [2]. - The term "housing" appears 13 times in the document, highlighting the focus on housing's role in living conditions and its significance as a social issue [2][4]. Group 3: New Development Model - The first priority in the "Suggestions" is to accelerate the construction of a new real estate development model, which includes reforms in pre-sale systems and enhancing housing quality through comprehensive quality control standards [3][4]. - The financing aspect emphasizes optimizing the financing structure and establishing risk warning mechanisms to mitigate systemic risks in the industry [3][4]. Group 4: Housing Supply Optimization - The shift from "effectively increasing the supply of affordable housing" to "optimizing the supply" reflects a strategic transition towards quality and structural improvements in housing policy [5][6]. - The focus on "increasing the supply of improved housing" tailored to city-specific needs indicates a more precise approach to housing supply during the 15th Five-Year Plan [6][8]. Group 5: Quality and Lifecycle Management - The "Suggestions" stress the importance of enhancing the quality of existing housing and services, marking a significant increase in attention to improving the quality of the housing stock [8][9]. - Establishing a safety management system for the entire lifecycle of housing is seen as a crucial institutional support for ongoing quality improvements in the real estate sector [9].