以下文章来源于商业弧光 ，作者苗正卿 商业弧光 . 听风者，捕光人，最准点的商业节拍 出品｜虎嗅商业消费组 作者｜苗正卿 题图｜视觉中国 京东可能会重新思考外卖这件事的意义和策略。 8月14日晚，在京东财报会议上，超过一半的提问都围绕外卖和即时零售业务而来。大部分针对外卖的提问都 涉及到了"投入与产出"、"用户增长"、"利润率"。 其中高盛的提问很具有代表性："现在这个领域有三家公司，甚至更多企业参与竞争。其实最终拼的是耐力、执 行力和差异化。考虑到第一名公司规模最大，第二名有非常雄厚的资金实力，作为目前的第三名，京东应如何 思考自身在投入和长期经营上的决心？如果未来我们需要在外卖领域持续投入较长一段时间，可能也会产生亏 损，我们应该如何评估流量入口的用户获客成本、交叉销售的机会，以及用户体验（ UE ）的提升空间？" 这正是京东2025年第二季度业务和财报的一个缩影：在连续发力外卖、即时零售等业务两个季度后，围绕新业 务的投入正在改变京东既有的"业绩盘"，如何让这些业务在未来成为京东整体"有机的一环"，更是成为关键命 题。 影响京东净利润的核心原因，是针对新业务的投入，财报显示新业务整体亏损额达到148亿元 ...

Core Viewpoint - JD.com is reassessing the significance and strategy of its food delivery business, focusing on the balance between investment and returns, user growth, and profit margins [1][2]. Group 1: Business Strategy and Performance - The majority of questions during JD.com's earnings call centered on the food delivery and instant retail sectors, highlighting concerns about investment versus output and user growth [1]. - CEO Xu Ran emphasized viewing the food delivery business through an ecological lens, integrating it with core retail to create synergies and cross-selling opportunities [2]. - JD.com's revenue for Q2 reached 356.7 billion yuan, a year-on-year increase of 22.4%, but net profit dropped by 51% to 6.2 billion yuan, primarily due to losses from new business investments totaling 14.8 billion yuan [2][3]. Group 2: Market Position and Challenges - JD.com holds approximately 10% of the food delivery market, ranking third, and faces challenges in overtaking the top two competitors, Meituan and Alibaba [4]. - The core revenue sources, particularly in the 3C product and daily necessities categories, showed moderate growth, indicating that new business expansions have not yet significantly boosted the core business [3]. Group 3: Future Outlook and Investment Strategy - JD.com is focusing on converting food delivery users into core e-commerce customers, viewing investments in food delivery as a means to attract new users and drive traffic [5]. - The company is exploring a sustainable business model for food delivery and instant retail, aiming for long-term viability rather than short-term gains [6].

Core Insights - Wildberries, the largest e-commerce platform in Russia, has launched a cross-border e-commerce incubation base in Wuhan, aiming to support regional cross-border e-commerce development and facilitate trade with an expected turnover exceeding 20 billion yuan this year [1][4][11] Group 1: Company Overview - Wildberries was established in 2004 and has become the most influential e-commerce platform in Russia, holding a market share of 47% and generating the highest online sales for eight consecutive years [4] - The platform serves not only Russia but also several neighboring countries, including Belarus, Kazakhstan, and Uzbekistan, with a user base of 120 million and over 1 million sellers [4] - Wildberries processes an average of 20 million orders daily, accounting for 73% of the Russian e-commerce market [4] Group 2: Incubation Base Details - The Wuhan incubation base is designed to help Chinese cross-border sellers adapt to Wildberries' operational rules and enhance their cross-border trade capabilities [4][5] - Located in the Canglong Island Changju Technology Park, the base will provide comprehensive services across the entire industry chain, including cross-border e-commerce, logistics, and training [4][5] - The base has already signed agreements with local universities, enterprises, and associations to foster talent and support the growth of the cross-border e-commerce industry in Hubei [11][12] Group 3: Market Opportunities - The base aims to onboard over a thousand cross-border sellers this year, with a projected trade volume surpassing 20 billion yuan [1][11] - Initial interest has been shown by over 70 local companies, particularly in sectors like laser products, auto parts, and 3C products, indicating strong market demand [11] - The incubation base will also offer free training materials, commission reduction policies, and dedicated platform managers to support sellers [5][11]

Core Viewpoint - The article discusses the recent changes in the cross-border e-commerce landscape, particularly focusing on the impact of the T86 policy cancellation on different business models and the subsequent adjustments made by sellers in response to market dynamics [1][5][11]. Group 1: Impact of T86 Policy Cancellation - The cancellation of the T86 policy, which previously allowed for higher tax-free limits on low-value packages, has significantly affected platforms like Temu and Shein that relied on a full-service model [5][6]. - Sellers have shifted from a full-service model to a semi-service model, managing logistics and inventory themselves, which has led to a change in operational dynamics within the industry [3][5]. Group 2: Seller Adjustments and Market Dynamics - Sellers like Zhang Sheng have adapted by increasing inventory in overseas warehouses and returning to a more proactive management style, focusing on real-time monitoring and replenishment of popular products [3][5]. - The emergence of a "robust" market for cross-border e-commerce is noted, with sellers diversifying their strategies to reduce reliance on single platforms and exploring new markets, such as Latin America [6][11]. Group 3: Shipping and Logistics Trends - The logistics landscape has seen a significant increase in shipping demand, with inquiries rising by 300% as traditional foreign trade companies and cross-border e-commerce sellers rush to replenish stock [10]. - Despite the surge in shipping volume, sellers have not faced significant issues in securing shipping containers, indicating a resilient logistics network [10]. Group 4: Seller Experiences on Amazon - Amazon FBA sellers have reported a relatively stable shipping experience, with many opting for tax-inclusive shipping channels and preparing inventory well in advance of peak seasons [7][8]. - The overall impact of rising shipping costs has been manageable for sellers of lightweight products, allowing for flexible pricing strategies [7][8]. Group 5: Future Outlook - There is optimism regarding the recovery of shipping capacity, with expectations that normal operations will resume as the market stabilizes [10][11]. - Cross-border e-commerce companies are encouraged to optimize logistics models and enhance product value to adapt to the evolving market conditions [11].

Core Insights - The cross-border e-commerce industry is undergoing significant changes, particularly following the cancellation of the T86 policy, which previously facilitated low-value package imports [7][9][12] Group 1: Industry Changes - The cancellation of the T86 policy has directly impacted platforms like Temu and Shein, which relied on a full-service model for low-cost shipping [7] - Temu has introduced the Y2 model as a transitional solution for sellers who have not yet established overseas warehouses but can ship small packages [7] - The market is seeing a diversification trend, with companies exploring independent sites and building private traffic to reduce reliance on single platforms [9] Group 2: Seller Experiences - Sellers have adapted to the new environment, with some transitioning from full-service to semi-service models to manage logistics more effectively [3][6] - Despite the challenges, some sellers report that their operations have returned to normal, focusing on real-time monitoring and inventory management [6][12] - Amazon FBA sellers have been less affected compared to self-fulfillment sellers, maintaining stable operations and preparing for upcoming sales seasons [10][12] Group 3: Logistics and Shipping - The logistics landscape is currently strained due to a surge in shipping demand, with inquiries and new customer transactions increasing significantly [12] - Shipping costs have risen, with reports of an 80% increase in peak shipping rates, but sellers are managing these costs effectively [11][12] - Overall, there is optimism regarding the recovery of shipping capacity, as the market is expected to stabilize with increased shipping routes and mature logistics systems [12]

Core Viewpoint - JD.com reported its best quarterly performance since 2022, with a revenue increase of 15.8% year-on-year to 301.1 billion yuan, driven by strong growth in its core categories of 3C and daily necessities [1][4]. Financial Performance - JD.com's revenue and profit both saw significant year-on-year growth, marking the highest growth rates in the past three years. The core retail business revenue grew by 16.31% to 263.845 billion yuan, supported by effective cost control [4][5]. - The operating profit for the quarter increased by 31.4% to 11.7 billion yuan, with the operating profit margin rising from 3% to 3.5% [1][4]. Strategic Initiatives - Liu Qiangdong's return to the front lines has led to a focus on the food delivery and instant retail sectors, with no short-term revenue or profit targets set for these new initiatives [2][10]. - JD.com is facing intense competition in the e-commerce market, particularly from Alibaba, Pinduoduo, and Douyin, which are aggressively targeting JD's core categories [2][10]. Cost Management - Despite an increase in overall expenses, JD.com managed to keep the growth of most cost items below the revenue growth rate, with operating costs rising by 15% to 253.2 billion yuan [8]. - The company is focusing on improving efficiency through AI and performance assessment reforms [8]. Market Challenges - JD.com is under pressure from market share erosion by competitors like Pinduoduo and Douyin, which are targeting key categories such as 3C and beauty products [10][11]. - The company aims to attract new core users and increase the purchase frequency of existing users through new business initiatives [10][11]. Future Outlook - The success of new business ventures, such as food delivery, is crucial for JD.com to expand its market share and enhance user retention [11]. - Liu Qiangdong's personal involvement in the food delivery sector is seen as a strategy to leverage his influence for rapid business integration and market penetration [11].

Core Insights - The "trade-in for new" policy has significantly boosted consumer enthusiasm, leading to a direct consumption increase of over 170 billion yuan in the first quarter of 2025 [3][8] - Chengdu's retail sales of consumer goods reached 273.27 billion yuan in the first quarter, marking a year-on-year growth of 6.0%, which is 2.7 percentage points faster than the previous year [1][8] Group 1: Automotive Sector - As of March 31, the Sichuan Province automotive replacement platform in Chengdu received over 41,000 subsidy applications, amounting to nearly 500 million yuan, resulting in new car sales of 8.8 billion yuan [1][3] - The first quarter saw a 2.9% growth in automotive retail sales, with new energy vehicles experiencing a 22.8% increase [2][3] Group 2: Consumer Electronics and Appliances - In the first quarter, over 1.207 million units of home appliances were replaced under the subsidy program, directly driving sales exceeding 4.16 billion yuan [4] - The sales of digital products under the subsidy program reached over 2.64 billion yuan, with more than 954,000 units sold [4] Group 3: Overall Consumption Growth - Chengdu conducted over 1,000 promotional activities in the first quarter, significantly enhancing market activity, with online and offline consumption growing by over 5% [5] - The transaction growth rates on the Meituan platform for in-store dining and other services were 31.4% and 43.2%, respectively, with order volume growth rates of 22.6% and 37.6% [5] Group 4: New Economic Initiatives - The "Chengdu First Launch Season" initiative aims to create a new economic engine for consumption, with over 4,000 new stores established since 2019 [6] - In the first quarter, Chengdu welcomed 148 new stores and hosted over 50 first-launch events [6] Group 5: Policy Support - Chengdu has implemented various measures to enhance consumer spending, including the issuance of multiple plans aimed at boosting consumption throughout the year [7]