Core Viewpoint - The company reported a steady revenue growth in 2025 Q1-Q3, but faced a significant decline in net profit due to increased management expenses and foreign exchange losses [2][6]. Financial Performance - For 2025 Q1-Q3, the company achieved a revenue of 926 million yuan, a year-on-year increase of 3.7%, while the net profit attributable to shareholders was 29 million yuan, a year-on-year decrease of 59.6% [1][2]. - In Q3 2025, the company recorded a revenue of 318 million yuan, a year-on-year increase of 0.1% but a quarter-on-quarter decrease of 3.9%. The net profit was -2 million yuan, reflecting a year-on-year decline of 115.6% and a quarter-on-quarter decline of 117.8% [1][2]. Cost and Margin Analysis - The gross margin in Q3 2025 was 22.6%, down by 0.3 percentage points year-on-year and 0.1 percentage points quarter-on-quarter, primarily due to rising shipping costs and tariffs [2]. - The company's expense ratio for Q3 2025 was 19.9%, an increase of 4.9 and 3.0 percentage points year-on-year and quarter-on-quarter, respectively. The breakdown of expenses included sales, management, R&D, and financial expenses [2]. Product Development and Innovation - The company is focusing on the smart linear drive industry and is actively expanding its business scope by launching new smart-driven solutions for office furniture, including smart height-adjustable desks and multimedia sofa systems [3]. - The company is enhancing its industrial electric push rod products to replace traditional pneumatic and hydraulic push rods, aiming to improve operational efficiency and extend product lifespan [4]. Strategic Investments - The company is accelerating its entry into the humanoid robot sector through strategic investments, including a 10% stake in Huixing Power and a 16% stake in Mo's Intelligent, enhancing its capabilities in motor control and integrated joints [5]. - The company has a strong vertical integration in production and R&D, with 60% of its components being self-manufactured, which supports its innovation in robotics and related technologies [4]. Future Projections - Revenue forecasts for 2025-2027 are 1.4 billion, 1.56 billion, and 1.75 billion yuan, with net profits projected at 50 million, 90 million, and 120 million yuan, respectively. The current stock price corresponds to P/E ratios of 120.9, 73.8, and 54.3 for the respective years [6].

Group 1: Research Basic Information - The research object is Leguo Co., Ltd., belonging to the household light industry, and the reception time was on October 24, 2025. The listed company's reception staff included the board secretary Yu Haoying and the securities affairs representative Qu Qilong [16] Group 2: Detailed Research Institutions - The research institutions included fund management companies (Huaxia, Guangdong Zhengyuan Private Equity, Huisheng, etc.), asset management companies (Qingrong, Yangtze River Securities (Shanghai)), investment companies (Guangdong Yuancheng Private Securities Investment, Shenzhen Hunt Investment Capital), securities companies (Guoxin Securities, Tianfeng Securities, Shanghai Securities, etc.), insurance asset management companies (China Life, Pacific), and others (Development Research Center, Guangdong Hengjian) [17][18][19] Group 3: Main Content Overseas Warehouse - In Q3, the gross profit margin of the company's overseas warehouse business was basically flat quarter - on - quarter. The current average utilization rate of overseas warehouses exceeded 70%, and the profitability of new non - US warehouses in Germany, the UK, and Canada had been continuously improving. The company will continue to invest in automation and informatization to improve storage operation efficiency and cost control capabilities [24] - As of the end of September 2025, the company had 19 self - operated overseas warehouses globally, with a total area of 650,000 square meters. The revenue of the overseas warehouse segment maintained a high growth rate. In the first three quarters, it had served 1,932 overseas enterprises, and the parcel volume increased by over 100% year - on - year. In the future, with the commissioning of self - built warehouses, the scale effect will gradually appear, and the profit margin is expected to further increase [26] US Terminal Demand under Sino - US Tariff Disturbance - The uncertainty in the Sino - US trade environment remains high. For optional consumer goods and products in offline supermarket channels, tariff adjustments and cost increases have led to price hikes, affecting the sales volume of OEM customers and putting periodic pressure on the company's OEM business. However, cross - border e - commerce has maintained steady growth, with the core category of intelligent lifting desks stable and rising, and the revenue of electric sofas and ergonomic chairs increasing significantly. It is expected that with the Fed entering the interest - rate cut cycle, consumer confidence will be boosted [25] OEM Business Development Trend - Affected by tariff policy adjustments, the offline supermarket OEM business is facing certain pressure on price transmission and sales volume. The company expects this business to gradually recover after the industry demand stabilizes. Meanwhile, the company is actively expanding emerging markets in Asia, Africa, and Latin America through brand agency and cooperation models to disperse trade risks and cultivate new performance growth points [25][26] Cross - border E - commerce Business - During the reporting period, the company's cross - border e - commerce business maintained steady growth. The sales revenue of independent websites accounted for over 40% of the total cross - border e - commerce revenue, with a year - on - year increase of about 12%. Independent websites have significant advantages in new product promotion, scenario - based marketing, and brand building. The Amazon channel has intense industry competition and obvious price involution. The company will continue to strengthen brand differentiation positioning and product innovation capabilities [27]

Group 1: Overseas Warehouse Operations - The gross margin of the overseas warehouse business remained stable in Q3, with an average utilization rate exceeding 70% [2] - The company has established 19 self-operated overseas warehouses covering a total area of 650,000 square meters as of September 2025, with revenue from this segment continuing to grow significantly [4] - The company served 1,932 outbound enterprises in the first three quarters, with shipment volume increasing by over 100% year-on-year [4] Group 2: Impact of Tariffs and Market Trends - The ongoing uncertainty in the China-U.S. trade environment has led to varying impacts on different consumer categories, particularly affecting optional consumer goods and offline supermarket products [3] - Despite challenges, the cross-border e-commerce sector remains robust, with core categories like smart standing desks showing steady growth [3] - The company anticipates a recovery in demand for its OEM business as the industry stabilizes post-tariff adjustments [4] Group 3: E-commerce Performance - Independent site sales accounted for over 40% of total cross-border e-commerce revenue, growing approximately 12% year-on-year [5] - The independent site channel demonstrates strong customer loyalty, with higher repurchase rates and average transaction values compared to platform-based channels [5] - The company aims to enhance brand differentiation and product innovation to maintain market share while focusing on profit quality in a competitive landscape [5]

Core Insights - The AI hardware sector is experiencing significant growth, with companies like Plaud entering the Chinese market and established players like DingTalk and 360 launching similar products, indicating a competitive landscape [1] - AI hardware is becoming a new entry point in the AI industry, with applications expanding beyond traditional markets to include toys and office furniture, as companies leverage AI for enhanced functionality [1][4] - The global market for quadruped robots is projected to exceed $180 million in 2024, with Chinese manufacturers leading the market due to their robust supply chains and cost-effective products [2][3] Group 1: Market Dynamics - Plaud, an AI hardware startup, is targeting overseas markets while also entering China, reflecting a trend of hardware manufacturers looking abroad for growth opportunities [1] - The quadruped robot market is expected to see a shipment of approximately 20,000 units in 2024, with applications in various sectors such as electricity and public safety [2] - Companies like Saint-Ao Technology are integrating AI into their products, such as smart desks, and are also focusing on global expansion to capture market share [4][6] Group 2: Technological Advancements - AI hardware is seen as a critical area for the application of AI, with advancements enabling remote control of robots over long distances, enhancing operational capabilities [2][3] - The integration of AI into everyday products, including toys and office supplies, is gaining traction, with companies like OpenAI planning to release a range of AI hardware products by 2026 or 2027 [7][8] - The current landscape suggests that the next phase of AI development will occur at the hardware level, moving away from traditional data centers to more personal and accessible devices [3][5]

Core Insights - The AI hardware market is rapidly expanding, with companies like Plaud entering the Chinese market and established players like DingTalk and 360 launching similar products, indicating a growing interest in AI recording hardware [1][2] - AI hardware is seen as a new entry point in the AI industry chain, with applications extending beyond traditional sectors into everyday products like office furniture and toys [3][4] - The global quadruped robot market is projected to exceed $180 million in 2024, with Chinese manufacturers leading the market due to their robust supply chains and cost-effective products [2][3] Group 1: Market Trends - The AI hardware sector is experiencing a surge in interest, with various companies exploring overseas markets, leveraging China's supply chain advantages [1][2] - IDC forecasts that the global quadruped robot market will reach over $180 million in 2024, with a shipment volume of approximately 20,000 units [2] - Companies like Saint-Ao Technology are integrating AI into their products, such as smart desks with voice interaction capabilities, and are expanding their international presence [3][5] Group 2: Company Developments - Plaud, an AI hardware startup, has officially announced its entry into the Chinese market, following the launch of DingTalk's AI hardware [1] - Saint-Ao Technology has reported a compound annual growth rate of 25% in its foreign trade revenue from 2020 to 2024, indicating a strong push for global expansion [5] - OpenAI is also entering the hardware space, planning to release a series of AI hardware products, including glasses and digital recording devices, by late 2026 or early 2027 [6][7]

Group 1: Company Performance and Strategy - The company held a half-year performance briefing on September 12, 2025, to address investor concerns [2] - The company plans to distribute a cash dividend of 5.50 yuan per 10 shares, totaling 76.49 million yuan, which accounts for 42.17% of the net profit attributable to shareholders for the first half of 2025 [9] - As of June 30, 2025, the company had overseas assets amounting to 5.351 billion yuan, representing 52.29% of total assets, with a significant portion derived from its operations in Vietnam [7] Group 2: Market Trends and Opportunities - The global e-commerce penetration rate for home goods has increased from 24% in 2018 to 33% in 2024, with expectations to reach 36% in 2025 [3] - Vietnam's furniture exports reached 43.39 billion USD in August 2025, showing a month-on-month increase of 2.6% and a year-on-year increase of 14.5% [4] - The company has been actively participating in major industry exhibitions to showcase its innovative products and expand its market presence [8] Group 3: Technological Advancements - The company holds 1,559 valid patents as of June 30, 2025, including 153 invention patents, focusing on ergonomic design and smart health monitoring technologies [10] - The company emphasizes the transformation of core technologies into competitive products, enhancing user experience through continuous R&D investment [10] Group 4: Economic Impact - The potential impact of U.S. interest rate cuts is expected to boost the real estate market, thereby increasing demand for furniture and positively affecting the company's business [6] - The company is leveraging its global production layout and foreign exchange risk hedging mechanisms to capitalize on the recovery of the U.S. real estate market [6]

Group 1: Overseas Warehouse Business - The company's overseas warehouse business has maintained profitability despite a challenging trade environment, with a significant scale of operations reaching millions of shipments [1][2] - In Q2, the overseas warehouse revenue increased by 66% year-on-year, indicating resilience in U.S. consumer demand despite tariffs and inflation [2] - As of June, the company served 1,744 clients with a shipment volume of 9.1 million, a year-on-year increase of over 120%, and expects to exceed 20 million shipments for the year [2] Group 2: Non-U.S. Warehouse Operations - Non-U.S. warehouses, particularly in Germany, the UK, and Canada, have achieved a capacity utilization rate of over 70%, showing improved profitability [3] - The company plans cautious expansion of overseas warehouses based on market demand [3] Group 3: Domestic Smart Home Business - The domestic marketing business reversed a two-year decline, achieving profitability with a significant improvement in operating profit margin [4] - Future strategies include building a nationwide dealer channel and enhancing e-commerce marketing to maintain market share and profitability [4] Group 4: Impact of Tariff Policies - Tariffs have increased product costs, with the company facing potential tariffs of 20% or more, necessitating price adjustments to mitigate cost impacts [5][6] - The company aims to build a comprehensive global supply chain to address tariff risks, including relocating some production closer to major consumer markets [6] Group 5: Cross-Border E-Commerce Development - The Flexispot brand has become a leader in the linear drive consumer goods sector, with significant brand recognition and search volume growth in the U.S. and Europe [6][7] - The company continues to enhance offline channel development to increase brand exposure and customer interaction [6] Group 6: Independent Website Performance - The company operates 12 independent websites, with U.S. site traffic leading the industry and independent site sales accounting for over 40% of cross-border e-commerce revenue, a year-on-year increase of 11.22% [8] - New product categories, such as ergonomic chairs and electric sofas, have seen sales growth exceeding 100%, with new product sales accounting for 20% of total revenue [8]

Group 1 - The core viewpoint highlights the transformation of traditional furniture companies towards smart and health-oriented products, exemplified by Yongyi Furniture's ergonomic chairs and smart desks, which are gaining traction in the Latin American market [2] - Yongyi Furniture's exports to the Latin American market have increased by 19.3% this year, with an expected additional growth of 10% in the second half of the year [2] - The company benefits from favorable origin policies under customs guidance, enhancing its competitive edge in international markets [2] Group 2 - Geek Garden Furniture focuses on innovative products in the functional sofa segment, such as an electric sofa that assists users in standing up, which has gained popularity in the European market [3] - The company has shipped over 200 containers of its products abroad in the first half of the year, with a total value of nearly 20 million yuan [3] - Hangzhou Customs supports Chinese smart furniture companies in entering international markets by providing targeted policy guidance and ensuring they fully benefit from tariff reductions under free trade agreements [3]

Group 1: Anhui Province - Anhui's total import and export value reached 458.54 billion yuan, a year-on-year increase of 15.2%, ranking sixth nationally and first in the Yangtze River Delta [3] - Exports of mechanical and electrical products amounted to 222.91 billion yuan, growing by 18.5%, accounting for 71.9% of the province's total exports [3] - Exports of "new three samples" (new energy vehicles, lithium batteries, photovoltaic products) reached 37.13 billion yuan, increasing by 67.8%, highlighting Anhui's leading position in the green low-carbon sector [3] - Anhui's exports of self-owned brand products were 155.98 billion yuan, up 9.1%, making up 50.3% of total exports, indicating a focus on brand building [4] - Trade with Belt and Road countries reached 248.49 billion yuan, a growth of 14.9%, accounting for 54.2% of total trade, showing success in expanding emerging markets [5] - The comprehensive bonded zone in Anhui saw imports and exports of 79.45 billion yuan, a year-on-year increase of 31.6%, contributing significantly to the province's foreign trade growth [5] Group 2: Zhejiang Province - Zhejiang's total import and export value reached 2.73 trillion yuan, a year-on-year increase of 6.6%, with exports surpassing 2 trillion yuan for the first time [6] - The province contributed 19.8% to national export growth, ranking first in the country, due to deep engagement in emerging markets and global supply chain layout [6] - Exports to the EU, ASEAN, Latin America, the Middle East, and Africa grew significantly, effectively compensating for reduced exports to the US [7] - Companies in Zhejiang are diversifying risks through "supply chain going abroad," enhancing flexibility and responsiveness [8] Group 3: Jiangsu Province - Jiangsu's total import and export value reached 2.81 trillion yuan, a year-on-year increase of 5.2%, accounting for 12.9% of the national total [9] - The province's trade structure optimization reflects a shift towards high-quality development, with general trade and processing trade both contributing significantly [10] - High-end market innovations, such as adjustable garden umbrellas, are meeting the demands of markets like the US, supporting sustained growth [11] - Foreign-invested enterprises in Jiangsu had an import and export value of 1.32 trillion yuan, growing by 5.8%, highlighting the province's attractiveness to foreign investment [12]

Core Viewpoint - The home furnishing industry in China is experiencing a new wave of IPOs despite an overall decline in market performance, indicating a potential transformation for companies amidst dual pressures of industry downturn and the need for digital transformation [1][6][8]. Group 1: IPO Activity - Over 10 home furnishing companies have entered the IPO queue in 2024, covering various segments such as furniture manufacturing, smart home, and home decoration services [1]. - Companies like Rose Island and Han Gao Group are actively pursuing IPOs, with Rose Island aiming for the Beijing Stock Exchange and Han Gao Group updating its prospectus for the Shenzhen Stock Exchange [3][4]. - Rose Island reported a 27.47% decline in net profit for 2024 but achieved a 6.1% revenue growth, while Han Gao Group saw a 26.75% revenue increase and a 40.31% net profit growth in Q1 2025 [3][4]. Group 2: Industry Performance - The overall sales revenue of large-scale building materials and home furnishing markets in China is projected to be 1.49 trillion yuan in 2024, reflecting a 3.85% year-on-year decline [1][6]. - The real estate market's downturn has led to a 12.9% decrease in new residential property sales area in 2024, directly impacting the demand for home furnishing [6]. - In the first half of 2024, the sales revenue of large-scale building materials and home furnishing markets dropped by 8.12% year-on-year, totaling 688.18 billion yuan [6]. Group 3: Consumer Behavior and Market Trends - Consumer spending on home decoration has become more cautious, with over 60% of consumers budgeting under 200,000 yuan due to economic pressures [6]. - The demand for home decoration services is shifting towards more rational and cautious spending patterns, influenced by economic conditions [6]. Group 4: Talent and Structural Challenges - The home furnishing industry faces a talent shortage, particularly in digital design and smart manufacturing, with a talent gap exceeding 30% in key positions [7]. - The industry is grappling with structural contradictions between traditional development models and new market demands, including severe product homogeneity and outdated service models [7]. Group 5: Future Outlook and Transformation - The home furnishing market is expected to reach 4.8 trillion yuan by 2025, with a projected 12% year-on-year growth, driven by increasing consumer demand for smart home products and sustainable materials [8]. - Companies are urged to enhance their core competitiveness through technological upgrades and ecosystem collaborations, transitioning from product providers to comprehensive lifestyle solution providers [9].