转自：成都日报锦观 据悉，年货购物节采用成渝双城联动模式，其中智能家电主题展作为核心亮点，将打造"展示+体验+销 售+宣传"一体化平台，帮助品牌实现突破——借势节庆超高人气，快速触达精准客群；依托双城联 动，深耕川渝潜力市场；凭借"展示+销售"模式，实现产品快速动销与品牌深度渗透。 本届智能家电展汇聚全品类智能家电产品，将打造春节智能家电采购首选地。参展范围覆盖智能大家 电、智能小家电（扫地机器人、洗地机、健康监测家电、净化器等）、全屋智能系统（智能家居控制系 统、智能安防设备、家电互联解决方案等）及其他生态智能产品。 此外，智能家电展还将精心策划四大配套活动，如智能新品首发盛典、"智能生活日"主题活动、品牌专 属新春特惠以及"消费者喜爱的智能家电之星"评选。 新春年货购物节将推智能家电展 本报讯 （成都日报锦观新闻记者 孟浩） 作为第二届"天府精品"迎春消费月重点活动之一，第29届中国 （四川）新春年货购物节将于1月30日—2月11日在成都世纪城国际会展中心举行，同步在重庆南坪国际 会展中心设分会场。记者9日获悉，新春年货购物节期间，还将同步推出"智能家电展"。 ...

今天分享的是：跨境电商运营：2026掘金指南：全球全品类20大消费趋势报告 报告共计：27页 《2026掘金指南：全球全品类20大消费趋势报告》（亚马逊全球开店发布）聚焦全球消费市场动态，梳理出多维度消费趋势，为跨境电商运营提供核心参 考。报告显示，全球消费市场正呈现健康化、智能化、个性化、可持续化等多元融合特征，不同品类和地区的消费需求呈现差异化升级。健康消费持续升 温，涵盖营养补充、运动健身、健康监测等领域的产品备受青睐，消费者对成分天然、功能明确的健康类产品关注度显著提升；智能科技全面渗透生活场 景，智能家电、可穿戴设备、智能家居控制系统等产品需求增长，尤其具备便捷操作、互联互动功能的产品更受市场欢迎，耳机等音频设备在运动等细分场 景的专项功能优化成为竞争亮点。个性化与情感化消费需求凸显，消费者愈发注重产品的独特设计、定制化服务以及情感价值共鸣，小众风格、定制化单品 和具有文化内涵的产品市场空间扩大。可持续消费理念深入人心，环保材质、节能降耗、可循环利用的产品更易获得消费者青睐，品牌的绿色理念和环保举 措成为重要竞争要素。此外，便捷化、场景化消费趋势明显，适配快节奏生活的高效产品，以及针对特定场景（如居 ...

Core Points - The company has proposed a 2025 Restricted Stock Incentive Plan to enhance corporate governance and attract talent [8][10][26] - The plan involves granting 4.36 million shares, representing 1.14% of the company's total share capital, with 3.7 million shares for initial grants and 660,000 shares reserved [2][15][24] - The initial grant price is set at 19.15 yuan per share, with adjustments possible based on corporate actions [5][21] - The plan includes performance targets based on revenue and net profit growth for the years 2024 to 2027 [24][25][26] Summary by Sections Plan Overview - The incentive plan is designed to align the interests of shareholders, the company, and the core team, ensuring long-term development [8][10] - The plan is subject to approval by the shareholders' meeting and must be implemented within 60 days post-approval [6][12] Grant Details - A total of 276 core technical/business personnel will be eligible for the initial stock grants [3][11] - The stock grants will be subject to a vesting schedule, with 30%, 40%, and 30% of the shares becoming unrestricted over three periods [4][19] Performance Assessment - The performance assessment will be based on audited revenue and net profit figures, excluding the impact of stock payment expenses [26][27] - Specific performance targets are set for each year, with the potential for stock to be repurchased if targets are not met [25][26] Compliance and Governance - The plan adheres to relevant laws and regulations, ensuring that no inappropriate individuals are included as incentive recipients [10][12] - The company commits to not providing financial assistance to recipients for acquiring shares under this plan [6][10]

Investment Rating - The report assigns an "Accumulate-A" rating for the company, marking its first coverage [1][7]. Core Insights - The company has established itself as a leading player in the linear drive industry, with over 20 years of experience and a strong market position. It is expanding into robotics, which presents new growth opportunities [4][6]. - The demand for linear drive products is expected to grow significantly due to the increasing application in various sectors such as smart homes, healthcare, and industrial automation [5][46]. - The company is well-positioned to benefit from the global trend towards automation and smart technology, with a projected compound annual growth rate (CAGR) of 8.34% for the linear drive market from 2023 to 2027 [46][67]. Summary by Sections Company Overview - The company has been deeply involved in the linear drive sector for over 20 years, holding a solid position as an industry leader. It was founded in 2000 and went public in 2018. The company has developed a diverse product range and has established subsidiaries in various regions [4][18]. - The management team is experienced, with a concentrated ownership structure that supports stability and strategic direction [10][29]. Financial Analysis - The company has shown consistent revenue growth, with a compound annual growth rate of 26.75% from 2017 to 2024. In 2024, the revenue reached 3.652 billion yuan, a year-on-year increase of 20.4% [8][32]. - The net profit for 2024 was 282 million yuan, reflecting a significant recovery with a year-on-year growth of 36.9% [8][32]. Market Demand - The linear drive market is expanding across various applications, including smart offices, healthcare, and smart homes. The global market for linear drive products is projected to reach 75.3 billion yuan by 2027 [46][67]. - The smart office segment is expected to grow due to increasing health awareness among workers, with the market for linear drive products in this area projected to reach 321 billion yuan by 2027 [55][58]. Growth Opportunities - The company is actively investing in robotics, having established a joint venture focused on developing robotic components, which is anticipated to open new growth avenues [6][4]. - The aging population and the demand for smart healthcare solutions are expected to drive the need for linear drive systems in medical devices, with a projected market size of 27.9 billion yuan by 2027 [59][67].

Group 1: Core Economic Focus - The central economic work conference prioritizes "boosting consumption, improving investment efficiency, and expanding domestic demand" as the main focus for 2025 [1] - Financial institutions are expected to play a crucial role in supporting consumption through innovative solutions [1] Group 2: Silver Economy - By 2030, the population aged 60 and above in China is projected to exceed 400 million, with the pension industry market size expected to reach 13 trillion yuan [3] - The silver economy is becoming a core battleground for consumer finance, driven by the high education level, net assets, and internet penetration of the "60s" generation [3] - Health management services are a key consumption target for the elderly, with personalized health records and one-stop services being developed [3] Group 3: Green Health - The dual drivers of "dual carbon" goals and public health awareness are leading to a growing emphasis on green, low-carbon, and healthy consumption [4] - The transportation sector is experiencing a green transformation, with increasing sales and ownership of electric vehicles and the rise of battery swap services [4] - The food consumption sector is also embracing green trends, with organic products and low-carbon menus becoming popular among consumers [5] Group 4: Emotional Consumption - Emotional value is becoming a new focus in consumer spending, particularly among the younger generation, especially Generation Z [6] - The market for two-dimensional culture has evolved into a trillion-yuan market, with blind box economy gaining popularity among young consumers [6] - The pet economy is significant, with new business models like pet cafes and theme parks emerging to cater to pet lovers [6] Group 5: Artificial Intelligence - The integration of artificial intelligence in consumer sectors is accelerating, particularly in smart home technology [7] - AI is transforming entertainment consumption, with virtual idols and immersive experiences becoming more prevalent [7] Group 6: New Consumption Opportunities - The silver economy, green health consumption, emotional value consumption, and AI-driven consumption present significant market potential [8] - Insurance companies are exploring long-term care insurance and innovative pension products to cater to the elderly [8] - Financial institutions are increasingly engaging with Generation Z through co-branded credit cards and tailored financial services [8] Group 7: Future Consumption Trends - Future consumption scenarios will diversify based on the characteristics of different demographic groups, with education and cultural products being key for youth [9] - The demand for high-quality medical services and wellness products is expected to grow among middle-aged and elderly consumers [9] - Financial institutions are encouraged to develop services for rapidly evolving smart technology products to meet the increasing demand for personalized cultural experiences [9]