2月15日，农历腊月二十八，以"到贵州上'村晚' 欢欢喜喜过大年"为主题的2026贵州"村晚"，为观众献上 了一场精彩的新春文化盛宴。从黔东南州台盘村主会场，到黎平肇兴、黔西南州阿妹戚托、黔南州三 都"村马"、安顺屯堡等分会场，一个个由村民担纲主演的节目，将"村BA""村超""村T""村歌"等火爆出圈 的贵州"村字号"IP熔于一炉。苗绣在舞步间飞扬，"说春"在电音中焕新，农民画从墙面跃上人身。这不 仅是2026年新春的文化"年夜饭"，更是一幅由基层群众亲手绘就的乡村全面振兴画卷。让我们走进贵 州"村晚"，解码"开心"何以成为顶流，倾听贵州乡村文化自信的铿锵足音。 转自：贵州日报 2026贵州"村晚"现场。 （贵州"村晚"节目组供图） ...

Core Insights - The unexpected popularity of the pig slaughter banquet in Chongqing has highlighted the flow anxiety and desire for breakthroughs in rural cultural tourism [1][2] - This event has transformed from a local tradition into a national template for rural tourism, with other regions quickly following suit [1][2] Group 1: Event Impact - The pig slaughter banquet attracted over 100,000 online viewers and led to a surge in local agritourism bookings, overwhelming local businesses [1] - The event coincided with the 2026 Spring Festival, a peak period for cultural tourism consumption, which further amplified its impact [2] Group 2: Response and Strategy - Following the banquet's success, local tourism authorities rapidly mobilized to promote the event, resulting in a significant increase in social media followers for the local tourism account, from 32,900 to 352,000 [4][6] - The focus has shifted towards creating unique rural IPs that reflect local culture and traditions, moving away from generic tourism offerings [6] Group 3: Broader Trends in Rural Tourism - The demand for rural tourism is increasing, with visitor numbers expected to exceed 4 billion in 2026, representing a 120% increase in orders [10] - Rural tourism is evolving into a key pillar of rural revitalization, accounting for 28.6% of total domestic tourism revenue [10] Group 4: Innovative Consumption Scenarios - New consumption scenarios in rural tourism are emerging, combining traditional experiences with modern consumer needs, such as immersive cultural experiences and high-quality leisure activities [12][13] - The integration of live streaming and AI technologies is being explored to enhance the rural tourism experience and facilitate product sales [16]

全国"村字号"活动类型多达24种，2024年全国农村累计举办各类文体活动超过220万场……2025年10 月，首份《全国"村字号"文体活动情况报告》发布，系统总结"村字号"发展现状。农民主体、文化在 地、深度融合，共同吹响"村字号"。 顶流不止一时，长红可成常态。首在强化主体、激活动能。坚持农民主体地位，尊重基层首创精神，选 村播、请村贤、邀村民，培养"乡村主理人"，赋能"农业合伙人"，以人格温度传递乡土温度，以个体魅 力激活乡村魅力，用真实人情味筑牢"村字号"底色与根基。贵在深耕乡土，厚植优势。深耕地方性知 识，系统梳理民间传说、农事谚语、家族历史等文化资源，以叙事激活场景，以文化赋能空间，让一杯 咖啡重温山泉故事，一间民宿住进家族记忆，一条步道串起千年农耕。重在资源整合、业态融合。政 策、平台、金融，推动非遗技艺、民俗活动融入消费场景；观演、文创、直播，借助赛事流量、节庆热 度拓展服务端口。以"产品变品牌"实现创造性转化，以"传承变潮牌"实现创新性发展。 村潮澎湃，未来可期。学习运用"千万工程"经验，因地制宜推进宜居宜业和美乡村建设。让村民站"C 位"，让乡村产业变发展IP，更多"诗与远方"必将近在咫尺、 ...

今年贵州省两会推出"两会会客厅"特别节目，邀请部分代表委员和列席参加开幕式的省直单位主要负责同志，围绕贵州"十五五"规划和《政府工作报告》， 结合各自部门工作职能职责，分享"十四五"时期我省相关工作取得的发展成就和接下来贯彻落实省两会精神的具体举措。 谈到毕节的突出比较优势，省人大代表，毕节市委副书记、市长姚轶说，毕节目前已探明矿产资源55种，18种储量全省第一，17种保有资源量超全省三分之 一。其中煤炭占全省39.5%，磷矿占全省28.2%，铁矿占全省55.8%。风光资源可利用量达到3314万千瓦。 省人大代表，毕节市委副书记、市长姚轶 同时，毕节拥有年轻充足的人力资源优势。毕节总人口957万、常住人口662万，平均年龄32.9岁，比全国低接近6岁，是贵州人口最多、平均年龄最低的地 区。16至40岁劳动力长期稳定在200万以上，技能人才超50万。不仅为产业发展提供了充足的劳动力供给，也蕴含着巨大的消费潜力。 姚轶表示，毕节还有一个最重要的优势，就是叠加积聚的政策优势。2018年7月18日，习近平总书记作出重要指示，赋予毕节建设贯彻新发展理念示范区的 重大使命，为毕节发展擘画了美好蓝图。"在以习近平同志为核心 ...

Core Viewpoint - The article highlights the emergence of various "village-themed" cultural and sports brands in Guizhou, China, which are revitalizing rural areas and contributing to economic growth through tourism and cultural exchange [5][6][10]. Group 1: Cultural and Sports Brands - The "village-themed" brands such as "Village BA," "Village Super," "Village T," and "Village Horse" have gained popularity, showcasing local culture and traditions while attracting significant attention and participation [5][6][9]. - "Village BA," a rural basketball event, has transformed into a cultural phenomenon, with its roots tracing back to 1936, and has become a vibrant part of local culture [6][8]. - "Village Super" has led to the establishment of nearly 9,000 new businesses in Rongjiang County, with tourism revenue exceeding 27 billion yuan, demonstrating the economic impact of these events [6][8]. Group 2: Economic Impact - The "Village Horse" racing event attracted over 16 million visitors in 2023, generating significant tourism revenue and creating job opportunities for over 30,000 people [9]. - The economic transformation in Rongjiang County is evident, with collective income rising from 41.41 million yuan in 2020 to 121 million yuan in 2024, benefiting over 12,000 individuals [8][9]. - The integration of cultural events with local industries has led to increased income for villagers, with average annual income rising from 14,000 yuan to 24,000 yuan in Taipan Village [8]. Group 3: Cultural Exchange and Global Reach - The "Village BA" event has gained international recognition, attracting teams from 62 countries and generating over 1.3 trillion views online, showcasing its global appeal [10][11]. - "Village T" has represented ethnic fashion on international stages, including the Osaka Expo and Paris Fashion Week, highlighting the cultural significance of traditional crafts [11]. - "Village Song," centered around the Dong ethnic group's music, has facilitated cross-cultural exchanges, with performances reaching audiences in various countries [11].

Core Insights - The "Village T" cultural practice, originating from Guizhou, China, has gained international recognition at the UN 2025 Social Forum, showcasing the integration of ethnic culture and modern fashion design [1] Group 1: Cultural Impact - "Village T" was initiated by Miao youth Gu Axin in the Qiandongnan Miao and Dong Autonomous Prefecture, aiming to celebrate and promote ethnic culture through fashion shows featuring local villagers [1] - Over 40 countries and regions have engaged with the "Village T" initiative, highlighting its global appeal and cultural significance [1] Group 2: Economic Development - The model of "Village T" effectively combines intangible cultural heritage with ecological tourism, contributing to sustainable development in rural areas [1] - The number of merchants at the "Xiu Li Tao" intangible cultural heritage market in Kaili has increased from 200 to 700, creating over 3,000 job opportunities [1]

Core Insights - The "Cultural Enrichment of Villages" initiative aims to enhance cultural resources at the grassroots level, fulfilling the spiritual and cultural needs of rural communities while strengthening the cultural talent pool in villages [1][2] Group 1: Cultural Activities - A series of "village-themed" cultural and sports activities have emerged, reflecting the vibrant cultural life in rural areas, driven by villagers' desire for a fulfilling spiritual existence [1] - The integration of traditional and modern elements in rural cultural activities, such as the Guizhou "Village T" fashion show and the Fujian Changle folk customs, showcases the unique value of rural culture [1] Group 2: Economic Development - Rural culture serves as a unique resource for comprehensive rural revitalization, with initiatives like the integration of art and tourism in Jiangxi Wuyuan and the establishment of creative spaces in Shaanxi attracting urban resources to rural areas [2] - New business models, such as cultural-themed restaurants and tea shops, are expanding income channels for villagers, contributing to economic growth [2] Group 3: Talent Development - The need for specialized talent in cultural tourism and resource development is highlighted, with training programs aimed at cultivating local cultural planners and promoting non-heritage workshops to address talent shortages [2] - The initiative seeks to awaken cultural awareness among villagers and stimulate creative enthusiasm through collaboration with urban institutions [2][3]

Group 1 - The "village brand" cultural and sports activities in Guizhou have significantly increased local engagement and economic activity, transforming the atmosphere in rural areas during the National Day holiday [1][2] - The popularity of events like the "Village Basketball Association" (BA) has led to a substantial increase in local business revenues, with daily sales in a local grocery store rising from around 100 yuan to over 1,000 yuan [2] - The youth return rate for entrepreneurship and employment in Taijiang County is projected to rise from less than 30% in 2021 to over 70% by the end of 2024, indicating a positive trend in local economic development [2] Group 2 - Traditional cultural practices are being revitalized, as seen in the case of a local graduate who integrated traditional Miao embroidery and wax dyeing into modern fashion, resulting in over 12 billion views online [2] - The emergence of new industries, such as equestrian training and horse trading in the San Dou Water Autonomous County, showcases the development of a comprehensive industry chain that includes breeding, training, events, and cultural tourism [3] - Economic indicators in Rongjiang County are improving, with online sales of agricultural products increasing by over 87% and collective economic income rising from 58.9 million yuan in 2022 to 121 million yuan in 2024, reflecting a threefold increase in operational income [3]

Core Insights - The article highlights the emergence and popularity of "village-themed" cultural and sports activities in Guizhou, which have redefined rural development and integrated traditional culture with modern entertainment [8][10][19] Group 1: Overview of "Village-themed" Activities - The "Village BA" basketball competition and "Village Super" football league have gained national attention, with the finals set to take place in Guizhou [8] - The "Village Horse Racing" event has attracted over 2,000 horses, showcasing local traditions [8] - The "Village T" fashion show has successfully promoted Guizhou's ethnic costumes, with significant online engagement [14][19] Group 2: Cultural and Economic Impact - These activities are rooted in local traditions, such as football in Yongjiang dating back to the 1940s and horse racing as a longstanding custom in the water ethnic group [9][15] - The integration of sports with ethnic culture and tourism has transformed local economies, with the "Village Super" generating over 13 billion yuan in revenue [19] - The "Village T" initiative has attracted over 500,000 tourists, contributing 2.5 billion yuan to the local economy [14] Group 3: Community Involvement and Government Support - Community engagement is crucial, with local residents actively participating in organizing events and showcasing their culture [13][20] - Government support has been instrumental in facilitating these initiatives, ensuring safety and promoting long-term planning [13][19] - The success of these events has led to the creation of over 7,700 new business entities in the region [19] Group 4: Future Prospects - The "Village-themed" activities are expected to continue evolving, with plans to further integrate local industries and enhance cultural confidence [16][17] - The potential for these initiatives to expand beyond local borders is evident, as they have already gained international recognition [17][20]

Group 1 - The article highlights the increasing popularity of rural tourism in China during the "May Day" holiday, showcasing various activities that blend culture and tourism, such as "village super" events and ethnic fashion shows [1][2] - Events like the "village horse racing" in Guizhou attracted over 30,000 spectators, indicating a strong interest in rural cultural experiences [1] - The emergence of "village coffee" shops in Zhejiang reflects urban tourists' desire for a slower lifestyle, contributing to the growth of rural tourism [2] Group 2 - Experts emphasize the importance of creating unique "village IPs" that reflect local characteristics, which can enhance the vitality of rural development and support rural revitalization [2][4] - The integration of culture and tourism is seen as essential for rural revitalization, with a focus on creating aesthetic experiences that resonate with visitors' emotions and memories of home [4][5] - The long-term value of rural tourism lies in its ability to unite communities, attract talent, and create jobs, beyond mere economic inputs and outputs [5]