转自：贵州日报 黔南州三都自治县中和镇，"村马"赛场上骑 手策马奔腾。 尹刚 摄 着苗族服饰的"村T"小模特自信地走上舞台，与观众击掌。贵州日报天眼新闻记者 吴蔚 摄 一名身 贵州日报天眼新闻记者 明雪 群山叠翠藏文脉，乡野焕新聚动能。近日，2025全国文旅品牌国际传播交流大会在北京召开，贵州省黔 东南州的"村BA"（台江县）、"村超"（榕江县）、"村T"（凯里市）入选2025中国文旅品牌出海百强案 例。 2024年7月，三都"美丽乡村速度赛马联赛"开赛，县内87个行政村参与角逐，全网流量超3亿次，被网友 称为贵州"村马"。黎平"村歌"以侗族大歌为内核，用无伴奏合唱惊艳来自四面八方的游客，肇兴侗寨因 此获评"国际音乐艺术村"。"村T"则让苗绣、蜡染等非遗技艺走上时尚舞台，年近八旬的苗绣艺人潘玉 珍从苗侗风情园的露天秀场，一步步走进伦敦时装周，让民族美学惊艳世界。此外，荔波"村GT"将汽 车漂移与小七孔山水相融，印江"村戏"以傩戏、花灯戏、土家族摆手舞等为核心打造沉浸式体验…… 在"山地公园省"贵州，从"村BA"的热血赛场到"村歌"的天籁之音，从"村T"的时尚秀场到"村马"的追风 赛道，一系列"村字号"IP涌现 ...

Core Insights - The "Village T" cultural practice, originating from Guizhou, China, has gained international recognition at the UN 2025 Social Forum, showcasing the integration of ethnic culture and modern fashion design [1] Group 1: Cultural Impact - "Village T" was initiated by Miao youth Gu Axin in the Qiandongnan Miao and Dong Autonomous Prefecture, aiming to celebrate and promote ethnic culture through fashion shows featuring local villagers [1] - Over 40 countries and regions have engaged with the "Village T" initiative, highlighting its global appeal and cultural significance [1] Group 2: Economic Development - The model of "Village T" effectively combines intangible cultural heritage with ecological tourism, contributing to sustainable development in rural areas [1] - The number of merchants at the "Xiu Li Tao" intangible cultural heritage market in Kaili has increased from 200 to 700, creating over 3,000 job opportunities [1]

Core Insights - The "Cultural Enrichment of Villages" initiative aims to enhance cultural resources at the grassroots level, fulfilling the spiritual and cultural needs of rural communities while strengthening the cultural talent pool in villages [1][2] Group 1: Cultural Activities - A series of "village-themed" cultural and sports activities have emerged, reflecting the vibrant cultural life in rural areas, driven by villagers' desire for a fulfilling spiritual existence [1] - The integration of traditional and modern elements in rural cultural activities, such as the Guizhou "Village T" fashion show and the Fujian Changle folk customs, showcases the unique value of rural culture [1] Group 2: Economic Development - Rural culture serves as a unique resource for comprehensive rural revitalization, with initiatives like the integration of art and tourism in Jiangxi Wuyuan and the establishment of creative spaces in Shaanxi attracting urban resources to rural areas [2] - New business models, such as cultural-themed restaurants and tea shops, are expanding income channels for villagers, contributing to economic growth [2] Group 3: Talent Development - The need for specialized talent in cultural tourism and resource development is highlighted, with training programs aimed at cultivating local cultural planners and promoting non-heritage workshops to address talent shortages [2] - The initiative seeks to awaken cultural awareness among villagers and stimulate creative enthusiasm through collaboration with urban institutions [2][3]

Group 1 - The "village brand" cultural and sports activities in Guizhou have significantly increased local engagement and economic activity, transforming the atmosphere in rural areas during the National Day holiday [1][2] - The popularity of events like the "Village Basketball Association" (BA) has led to a substantial increase in local business revenues, with daily sales in a local grocery store rising from around 100 yuan to over 1,000 yuan [2] - The youth return rate for entrepreneurship and employment in Taijiang County is projected to rise from less than 30% in 2021 to over 70% by the end of 2024, indicating a positive trend in local economic development [2] Group 2 - Traditional cultural practices are being revitalized, as seen in the case of a local graduate who integrated traditional Miao embroidery and wax dyeing into modern fashion, resulting in over 12 billion views online [2] - The emergence of new industries, such as equestrian training and horse trading in the San Dou Water Autonomous County, showcases the development of a comprehensive industry chain that includes breeding, training, events, and cultural tourism [3] - Economic indicators in Rongjiang County are improving, with online sales of agricultural products increasing by over 87% and collective economic income rising from 58.9 million yuan in 2022 to 121 million yuan in 2024, reflecting a threefold increase in operational income [3]

Core Insights - The article highlights the emergence and popularity of "village-themed" cultural and sports activities in Guizhou, which have redefined rural development and integrated traditional culture with modern entertainment [8][10][19] Group 1: Overview of "Village-themed" Activities - The "Village BA" basketball competition and "Village Super" football league have gained national attention, with the finals set to take place in Guizhou [8] - The "Village Horse Racing" event has attracted over 2,000 horses, showcasing local traditions [8] - The "Village T" fashion show has successfully promoted Guizhou's ethnic costumes, with significant online engagement [14][19] Group 2: Cultural and Economic Impact - These activities are rooted in local traditions, such as football in Yongjiang dating back to the 1940s and horse racing as a longstanding custom in the water ethnic group [9][15] - The integration of sports with ethnic culture and tourism has transformed local economies, with the "Village Super" generating over 13 billion yuan in revenue [19] - The "Village T" initiative has attracted over 500,000 tourists, contributing 2.5 billion yuan to the local economy [14] Group 3: Community Involvement and Government Support - Community engagement is crucial, with local residents actively participating in organizing events and showcasing their culture [13][20] - Government support has been instrumental in facilitating these initiatives, ensuring safety and promoting long-term planning [13][19] - The success of these events has led to the creation of over 7,700 new business entities in the region [19] Group 4: Future Prospects - The "Village-themed" activities are expected to continue evolving, with plans to further integrate local industries and enhance cultural confidence [16][17] - The potential for these initiatives to expand beyond local borders is evident, as they have already gained international recognition [17][20]

Group 1 - The article highlights the increasing popularity of rural tourism in China during the "May Day" holiday, showcasing various activities that blend culture and tourism, such as "village super" events and ethnic fashion shows [1][2] - Events like the "village horse racing" in Guizhou attracted over 30,000 spectators, indicating a strong interest in rural cultural experiences [1] - The emergence of "village coffee" shops in Zhejiang reflects urban tourists' desire for a slower lifestyle, contributing to the growth of rural tourism [2] Group 2 - Experts emphasize the importance of creating unique "village IPs" that reflect local characteristics, which can enhance the vitality of rural development and support rural revitalization [2][4] - The integration of culture and tourism is seen as essential for rural revitalization, with a focus on creating aesthetic experiences that resonate with visitors' emotions and memories of home [4][5] - The long-term value of rural tourism lies in its ability to unite communities, attract talent, and create jobs, beyond mere economic inputs and outputs [5]