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焦点访谈丨文旅融合再升级 “十五五”旅游新蓝图来了
0:00 大家一定有体会,这几年旅游的花样越来越多、体验越来越丰富了。随着旅游业不断提质升级,旅游市场也越来越卷,各地文旅部门都使出浑身解数挖掘各 种看家宝贝。好山好水、地道美食、传统文化、热门赛事,还有亲子研学游、银发列车游、跟着电影去旅游、乡村风情体验游……琳琅满目、丰俭由人,总 有一个能戳中你的心! 北京大学文化资源研究中心主任 张颐武:旅游强国,就是以旅游来助力国家建设、国家发展,凸显了旅游在国民经济发展、社会发展、文化发展中非常重 要的地位,让旅游业健康发展,有了更加明确的目标、更加明确的方向。 "推进旅游强国建设"就是要给旅游业的发展进一步"升级加码",让它在国家发展大局中发挥更大作用。其实这些年国家一直在大力发展旅游业,一系列政策 接连出台,包括促进服务消费、发展冰雪经济、打造文旅消费新增长点等等,2023年还专门印发《关于释放旅游消费潜力推动旅游业高质量发展的若干措 施》,政策红利一波接一波,成效也很亮眼。 这次"十五五"规划建议又提出"推进旅游强国建设"这个新目标,这又会给这个大市场带来哪些改变?我们先来看"新提法""新目标",到底"新"在哪儿呢? 今年上半年,国内居民出游人次32.85亿, ...
焦点访谈|你的“诗与远方”要升级了!“十五五”规划建议这样描绘未来旅游
Yang Shi Wang· 2025-12-10 13:31
央视网消息(焦点访谈):继续"向着新目标前进"系列。今天我们来聊个轻松快乐的话题,那就是旅游业。大家一定有体会,这几年旅游的花样越来越多、 体验越来越丰富了。随着旅游业不断提质升级,旅游市场也越来越卷,各地文旅部门都使出浑身解数挖掘各种看家宝贝。好山好水、地道美食、传统文化、 热门赛事,还有亲子研学游、银发列车游、跟着电影去旅游、乡村风情体验游……琳琅满目、丰俭由人,总有一个能够戳中你的心! 今年上半年,国内居民出游人次32.85亿,同比增长20.6%;国内居民出游花费达3.15万亿元,同比增长15.2%,中国已形成全球最大的国内旅游市场。 这次"十五五"规划建议又提出"推进旅游强国建设"这个新目标,这又会给这个大市场带来哪些改变?我们先来看这个"新提法""新目标",到底"新"在哪儿 呢? 中国旅游研究院院长戴斌:"(建设)旅游强国的发展目标,大体上可以(总结为)几句话:一是人民更加幸福或者游客更加满意;二是让游客得益的同 时,当地的居民也得到收益,比如说就业,比如通过民宿等一些旅游经济促进发展;三是增强产业竞争力,在未来五年中间,我们也希望能够培育出中国自 己的环球、迪士尼、派拉蒙这样的一些主题公园品牌出来 ...
江苏消费热力全开 “五一”奏响春日奋进曲
Ren Min Wang· 2025-05-05 23:18
Group 1: Consumer Market Dynamics - The "May Day" holiday serves as a barometer for consumer vitality and economic resilience, showcasing how innovative supply and cross-industry integration can activate demand potential in Jiangsu [1] - Jiangsu's consumer market has seen a surge in foreign trade products entering domestic sales channels, providing fresh experiences for consumers and expanding sales avenues for foreign trade enterprises [1][2] - Various cities in Jiangsu have launched diverse activities to promote foreign trade products, leading to a consumption boom during the holiday [4] Group 2: Night Economy - Nighttime consumption in Jiangsu has increased by 35% compared to the previous year, with Nanjing ranking among the top five cities for night tourism [7] - The vibrant night market atmosphere attracts both local and foreign tourists, contributing to the overall economic activity during the holiday [5][6] Group 3: Film and Entertainment - The "May Day" holiday has seen a diverse array of films released, with 13 new titles contributing to a significant boost in box office revenue [8][9] - Jiangsu's box office performance is notable, with ticket sales reaching approximately 1.83 million yuan on May 1, ranking second nationwide [9][10] Group 4: Travel Photography Market - The travel photography market is experiencing rapid growth, with projections indicating it will exceed 150 billion yuan by 2028, and over 300 travel photography companies established in Jiangsu in the past year [12] - The demand for personalized and immersive travel experiences is driving innovation and competition within the industry [12][13] Group 5: Culinary and Cultural Events - The "May Day" holiday has seen various culinary and cultural events in Nanjing, enhancing the city's appeal as a tourist destination [14][15] - The integration of high-quality dining experiences with cultural activities is creating new consumption scenarios, attracting a diverse range of visitors [15][16]