从春晚舞台上行云流水般翩翩起舞惊艳亿万观众，到世界人形机器人运动会硬核竞技，机器人正以前所未有的速度渗透进人类生产与生活的核心领域。机器 人应用场景的爆发式扩张，不仅带来生产力的跃迁，也催生了一片全新的风险保障需求蓝海。 在机器人产业高歌猛进的同时，一场围绕其风险保障的保险创新竞速赛正在保险市场悄然打响。不过，从简单的财产险延伸至覆盖全生命周期的风险保障体 系，保险公司需要持续突破风险评估、产品定价、数据打通等一系列难题。 保险多场景试水 当机器人的身影从工厂走向大众视野，从单一功能向多元应用拓展时，新场景也面临新风险。保险作为风险管理的核心工具，正通过持续创新与设计多样化 险种，致力于为机器人产业编织一张全方位的风险保障网。 在比赛场景，中国人保先后为2025北京亦庄半程马拉松暨人形机器人半程马拉松和2025世界人形机器人运动会提供保险保障；在消费领域，大家财险宣布为 傲鲨智能首款量产型消费级外骨骼机器人VIATRIX提供承保服务，实现了保险行业在消费级外骨骼机器人领域的尝试。 在其他应用领域，近期人保财险梅州市分公司成功落地梅州市首单机器人财产损失保险，为梅州科技企业自主研发物流机器人提供1800万元的风 ...

Core Viewpoint - The integration of AI into consumer products is evolving from a technical novelty to a part of daily life, but the journey remains challenging and superficial in many areas [3][8][22]. Group 1: AI in Fast-Moving Consumer Goods (FMCG) - Major FMCG companies are showcasing AI innovations, such as Yili's real-time AI supply chain system and Feihe's AI-driven safety and nutrition enhancements for infant formula [6][5]. - Unilever launched the "AI for Science" platform, which includes six AI models for product development and ingredient selection [6]. - PepsiCo's booth featured humanoid robots that engage with visitors, highlighting the entertainment aspect of AI in consumer interactions [6][8]. Group 2: Smart Glasses and Fashion - The AI glasses segment is gaining popularity, with products shifting towards lightweight and personalized designs to appeal to younger consumers [10][12]. - Alibaba's Quark AI glasses integrate various services, such as navigation and payment, enhancing user convenience [12]. - Despite the excitement, no domestic AI/AR glasses brand has achieved significant market success yet, indicating that the market is still in its infancy [16][22]. Group 3: AI in Sports and Fitness - AI fitness devices, like the "AI personal trainer mirror," are gaining traction, providing real-time feedback on exercise form [19]. - The introduction of consumer-grade exoskeletons, such as the VIATRIX, marks a significant step into the civilian market for AI-assisted physical activities [20]. - The beauty industry is also leveraging AI for personalized skincare solutions, as demonstrated by the AI skin analysis robot [20]. Group 4: AI in Content Creation and Office Efficiency - AI tools are enhancing workplace productivity, with features like automatic video editing and real-time translation [21]. - The "Giant AI Super Intelligent Entity" from Botao Technology is designed to interact with tourists, showcasing the potential of AI in the tourism sector [21]. Group 5: Future of AI in Consumer Experience - The relationship between AI and consumers is evolving beyond mere product purchases to include experiences, emotional value, and engagement [22]. - The 2025 WAIC event highlighted the ongoing transformation of AI from a background technology to a central element in consumer lifestyles [22].

Core Insights - The integration of AI into consumer products is evolving from a technical concept to a part of daily life, with various brands showcasing their innovations at the WAIC 2025 [1][22] - Despite the excitement surrounding AI, many applications in the consumer goods sector remain superficial, lacking strong connections to the products themselves [5][22] Group 1: Consumer Goods and AI Integration - Major consumer brands are leveraging AI to enhance their product offerings and supply chain efficiency, as seen with companies like Yili and Feihe showcasing AI-driven supply chain systems and health monitoring for dairy cows [2][3] - Unilever introduced the "AI for Science" platform, which includes six AI models for product development, indicating a shift towards data-driven innovation in consumer goods [3] - PepsiCo's interactive humanoid robots at their booth highlight the trend of using AI for consumer engagement and brand interaction [3] Group 2: AI in Fashion and Wearables - The AI eyewear segment is gaining traction, with products focusing on lightweight and personalized designs to appeal to younger consumers, as demonstrated by Halliday Glasses and Alibaba's Quark AI glasses [6][8] - The trend of "de-teching" smart glasses aims to make them more fashionable and integrated into daily life, moving away from the perception of being purely technical devices [8][16] Group 3: AI in Fitness and Outdoor Activities - AI fitness devices, such as the "AI personal training mirror," are becoming popular, providing real-time feedback on exercise form and promoting a more interactive fitness experience [18] - The introduction of consumer-grade exoskeletons like VIATRIX indicates a growing interest in AI applications beyond traditional fitness settings, targeting outdoor enthusiasts [19] Group 4: AI in Beauty and Personal Care - The beauty industry is focusing on personalized solutions, with AI skin detection robots offering tailored skincare recommendations based on individual assessments [21] - AI innovations in office productivity tools aim to enhance efficiency, addressing common workplace challenges through smart features [21] Group 5: Future of AI in Consumer Experience - The overall trend indicates that AI is not just about technology but about enhancing consumer experiences, emotional engagement, and participation in the brand narrative [22][23] - The journey of integrating AI into everyday life is just beginning, with significant potential for future developments in various sectors [23]