春节期间，成都市新津区天府农博园，游客品尝"花田火锅"。记者 李向雨 摄 在刚刚结束的春节假期，成都消费市场迎来"开门红"：来自成都市商务局的数据显示，2月14日—2月22日，全市 线上线下消费合计631.7亿元、同比增长10.3%。 "吸睛"更"吸金"。多元场景叠加政策红利，成为撬动消费的新支点，展现出成都强大的内需活力。 场景上新 与此同时，春节期间成都共计推出600余场精彩活动，45场重点活动累计吸引客流1456.9万人次，拉动消费11.0亿 元。其中街子古镇"马上到街子"新春主题活动、时代奥特莱斯"马上棋遇记"活动分别带动消费4亿元、1.3亿元，成为 节日消费的重要引擎。 在过境免签政策、支付便利化等举措推动下，许多外国人选择春节期间来蓉。正月初一，成都迎来超60个入境航 班落地，位列全国第一梯队，同时稳居全国入境消费热门城市第四位。 政策添新 有奖发票活动吸引超百万人次参与 真金白银的政策"礼包"，更是成为拉动成都春节消费增长的"主力军"。 两天前，几位市民来到成都银泰IN99蔚来店完成旧车置换。该门店工作人员介绍，受益于四川以旧换新、成都新 车购置补贴等政策，春节期间门店客流量环比增幅超过60%。 ...

转自：成都日报锦观 作为新津春节"村糖会"活动的一部分，天府农博园推出的打卡集章活动，让游玩乐趣再升级。游客消费后可领取游园集章卡，在花田迷宫、二 十四节气塔等指定点位完成打卡集章，即可参与抽奖活动。 在天府农博园G3馆，2026年新津区"春节精品节目进农村（社区）"惠民演出火热上演。非遗、舞蹈、杂技、魔术等丰富多样的节目，为市民 游客送上了一场精彩纷呈的新春文艺盛宴。 成都日报锦观新闻记者 李娟 新津区供图 春节假期，新津天府农博园内油菜花海盛放。花海间，"九马飞花"打卡装置格外吸睛，成为市民游客打卡的热门点位。逛累了，还可在花田旁 围炉煮茶，品尝花田火锅。 今年春节，天府农博园新添"探险宝地"，一万平方米的巨型花田迷宫已初具规模。油菜已长至1.2米左右，形成天然的绿色廊道，孩子们在迷 宫中嬉戏追逐、寻找出口。 天府农博园油菜花海盛放 ...

Core Insights - The integration of ice and snow consumption with winter demand is creating a significant consumption boom in China, with diverse new experiences emerging in various regions [1][2] Group 1: Ice and Snow Tourism - Jilin Province is enhancing its ice and snow tourism offerings, with over 800 events planned this winter and a focus on family, cultural, and recreational tourism products [4] - The province received 8.11 million domestic tourists during the New Year holiday, generating a total expenditure of 9.1 billion yuan, with a 45.1% year-on-year increase in revenue for monitored scenic spots [4] - Tourists are increasingly engaging in activities such as skiing and ice sculpture viewing, with Jilin's tourism strategy focusing on a comprehensive product system catering to various skill levels [3][4] Group 2: Multi-Experience Tourism - In Jiangsu's Nanjing, the combination of hot springs and wildlife experiences is attracting families, with the local tourism area reporting over 1.5 billion yuan in annual revenue and a peak daily visitor count of nearly 20,000 [6] - The region is set to host over 6,800 promotional consumption events by 2025, indicating a strong push towards enhancing consumer experiences [6] Group 3: Culinary Innovations - In Chengdu, the unique "flower field hot pot" experience is gaining popularity, allowing diners to enjoy hot pot amidst blooming canola flowers, with the flower variety cultivated to bloom earlier [7] - The city's restaurant industry is projected to reach 142.58 billion yuan in revenue by 2025, reflecting a 5.2% year-on-year growth, driven by innovative dining experiences that blend food with entertainment [8]

Core Insights - The winter season has seen a surge in creative consumption experiences, blending ice and snow tourism with warm winter activities, leading to significant consumer engagement and spending [3][6]. Group 1: Ice and Snow Tourism - Jilin Province has become a popular destination for ice and snow tourism, offering diverse activities such as ice sculpture viewing and skiing, attracting visitors from various cities [4][5]. - The province hosted over 800 ice and snow events this season, creating more than 400 tourism products aimed at families, children, and cultural experiences, resulting in a 45.1% year-on-year increase in revenue for monitored scenic spots [6]. - During the New Year holiday, Jilin received 8.11 million domestic tourists, generating a total expenditure of 9.1 billion yuan [6]. Group 2: Multi-Experience Offerings - In Nanjing, Jiangsu Province, the combination of hot springs and circus performances has become a popular family destination, with the local tourism area attracting over 1 million visitors annually and generating 150 million yuan in revenue [7]. - Jiangsu plans to host over 6,800 promotional consumption events by 2025, with various new consumption scenarios emerging [8]. Group 3: Culinary Innovations - In Chengdu, Sichuan Province, the unique "flower field hot pot" experience has gained popularity, allowing diners to enjoy hot pot amidst blooming canola flowers, with the flower variety cultivated to bloom earlier [9][10]. - The restaurant industry in Chengdu is projected to reach 142.58 billion yuan in revenue by 2025, reflecting a 5.2% year-on-year growth, while Sichuan's overall restaurant revenue is expected to hit 402.67 billion yuan, growing by 3.7% [10].

Core Viewpoint - The integration of winter consumption trends with creative experiences is driving significant consumer engagement in various regions, showcasing innovative tourism and leisure activities that cater to diverse preferences [1][2]. Group 1: Ice and Snow Tourism - Jilin Province is enhancing its ice and snow tourism offerings, with over 800 events planned this winter, including 400 diverse tourism products aimed at families and cultural experiences [4]. - The province received 8.11 million domestic tourists during the New Year holiday, generating a total expenditure of 9.1 billion yuan, with a 45.1% year-on-year increase in revenue for monitored scenic spots [4]. - Tourists are increasingly engaging in activities such as skiing and ice sculpture viewing, with Jilin's tourism strategy focusing on a comprehensive product system to cater to varying skill levels [3][4]. Group 2: Hot Spring and Entertainment Experiences - In Nanjing, the combination of hot springs and wildlife experiences is attracting families, with the local resort seeing over 100 million yuan in annual revenue and a peak daily visitor count of nearly 20,000 [6]. - The resort has diversified its offerings to include a panda exhibit and circus performances, appealing to younger audiences and families [5][6]. Group 3: Culinary Innovations in Winter - In Chengdu, the unique "flower field hot pot" experience is gaining popularity, allowing diners to enjoy hot pot amidst blooming canola flowers, with the flower season extended to winter [7]. - The city's restaurant industry is projected to reach 142.58 billion yuan in revenue by 2025, reflecting a 5.2% year-on-year growth, driven by innovative dining experiences that blend food with entertainment [8].

Core Insights - The integration of ice and snow consumption with warm winter demands is creating a significant consumption boom across various regions in China, with new experiences and business models emerging to attract tourists [4] Group 1: Ice and Snow Tourism - Jilin Province is enhancing its ice and snow tourism offerings by diversifying products and optimizing experiences, aiming to shift visitors from merely "seeing snow" to "playing in the snow" [6] - Over 800 ice and snow activities are being held in Jilin this winter, with 400 different tourism products developed to cater to family, cultural, and leisure travel [6] - During the New Year holiday, Jilin received 8.11 million domestic tourists, generating a total expenditure of 9.1 billion yuan, with tourism revenue from monitored scenic spots increasing by 45.1% year-on-year [6] Group 2: Multi-Experience Offerings - In Jiangsu's Nanjing, the combination of hot springs and wildlife experiences is attracting families, with the local hot spring resort seeing over 100,000 visitors annually and generating revenue of 150 million yuan [7] - The Jiangsu province is set to host over 6,800 promotional consumption events by 2025, with new consumption scenarios and business models emerging [8] Group 3: Culinary Innovations - In Chengdu, the "flower field hot pot" experience combines dining with scenic views of blooming canola flowers, enhancing the winter dining experience [9][10] - Chengdu's restaurant industry is projected to reach 142.58 billion yuan in revenue by 2025, with a year-on-year growth of 5.2%, driven by innovative dining experiences that blend food with entertainment [10]