（来源：中国经济导报） 转自：中国经济导报 本报记者 | 白雪 黄河奔腾过塞上，沃野千里绘新篇。近年来，宁夏回族自治区坚定担当建设黄河流域生态保护和高质量 发展先行区、创建铸牢中华民族共同体意识示范区使命任务，加快推进乡村全面振兴，2025年，全区第 一产业增加值469.86亿元，增长6%，增速居全国第二位；农村居民人均可支配收入20142元，增长 5.9%，增速居全国第八位。广袤的宁夏大地上，一幅农业强、农村美、农民富的塞上江南新图景正徐 徐展开。 筑牢粮食安全与重要农产品供给底线 春种一粒粟，秋收万颗子。在宁夏平原的田野上，"藏粮于地、藏粮于技"的实践从未停歇。宁夏严格落 实粮食安全党政同责，以"精耕细作"破解资源约束，推动粮食生产实现"二十二连丰"，重要农产品供应 充足、质优，为乡村振兴夯实了"粮袋子""菜篮子"。 "智能+网格"筑牢监测预警防线。为完善防返贫动态监测和帮扶机制，宁夏构建"八必访"风险户数据模 型，通过智能多维分析比对、赋值返贫风险系数、App一键预警，统筹开展防返贫监测对象和农村低保 对象入户核查、数据采集、信息比对和综合研判，建立覆盖全区126.2万户413.3万人所有农户的基础信 ...

Core Insights - Ningxia has cultivated 105 nationally recognized special agricultural products, with key industries including wine, goji berries, milk, beef cattle, lamb, and cool-season vegetables [1][2] - The region's agricultural development is supported by its unique resources, including the Yellow River irrigation advantage and favorable climatic conditions, leading to a solid foundation for specialty agriculture [1] - By 2025, Ningxia aims to achieve a GDP of 569.6 billion yuan, with a year-on-year growth of 5.3%, and an increase in the primary sector's value added by 6% [1] Agricultural Industry Development - Ningxia's specialty agriculture accounts for over 88% of the total agricultural output value, with a product processing conversion rate of 75.8% [2] - The region's key agricultural products, such as wine, goji berries, and fresh milk, rank among the top in national production [1] - The International Grape and Wine Exchange and Cooperation Center in Ningxia has been established to facilitate the global reach of Chinese wine [1] Future Plans - Over the next five years, Ningxia will focus on developing ten key industries, emphasizing six industrial clusters in specialty agriculture [2] - By 2026, the region aims to stabilize total grain production at over 7.6 billion jin (approximately 3.8 million tons) and enhance agricultural modernization through various initiatives [2] - Plans include the construction and renovation of high-standard farmland and the promotion of rural revitalization through the establishment of 300 model villages [2]

Core Insights - The Ningxia Boutique China Tour and Green Quality Agricultural Products Promotion Conference aims to showcase Ningxia's agricultural brand achievements and expand the market space and global influence of "Ning" branded green quality agricultural products [2] Group 1: Agricultural Quality and Branding - Ningxia's agricultural products are characterized by unique qualities derived from the Yellow River's water and the Helan Mountain's protection, leading to green, high-quality, and safe products [3] - The Helan Mountain East Slope wine region is recognized as a "golden zone," ranking first in China and fourth globally in brand value [3] - Ningxia is a leading region for goji berries, setting standards and leading in seedling and trading processes [3] - Key indicators of Ningxia milk exceed EU standards, and its beef and lamb products have been featured in state banquets due to their outstanding quality [3] Group 2: Technological Integration and Innovation - The promotion conference highlighted the integration of technology in agriculture, showcasing innovative practices in urban agriculture, digital agriculture applications, and modern planting and breeding techniques [7] - The event served as a platform for sharing practical experiences from leading agricultural enterprises in Ningxia, emphasizing the role of technology in enhancing agricultural productivity and competitiveness [7] Group 3: Market Expansion and Collaborations - The conference marked a significant step from "showcasing" to "implementation," with multiple intention cooperation agreements signed between Ningxia agricultural enterprises and organizations in digital economy services and ecological industry promotion [9] - These collaborations focus on core products such as goji berries and wine, indicating a strategic move to integrate "Ning" agricultural products into national and global supply chains through digital economy empowerment [9] Group 4: Event Highlights and Consumer Engagement - The promotion conference concluded with a tasting experience, allowing attendees to sample Ningxia's unique products, thereby enhancing consumer engagement and proximity to the brand [10] - A two-day exhibition and sales event showcased over 30 agricultural enterprises, featuring products like wine, goji berries, milk, and vegetables, further bridging the gap between Ningxia's quality agricultural products and consumers [10]

Core Viewpoint - Ningxia is witnessing a significant agricultural transformation, with the "Six Special" industries driving rural revitalization and economic growth, as evidenced by the increase in primary industry value added from 33.808 billion yuan in 2020 to 45.124 billion yuan in 2024, reflecting an annual growth rate of 5.8%, surpassing the national average by 1.1 percentage points [1] Group 1: Development of "Six Special" Industries - The "Six Special" industries, including cool-season vegetables, Tan sheep, and milk, have become national advantageous industrial clusters, establishing a complete industrial chain from breeding to processing and sales [2] - The cooperative model involving enterprises and universities has led to the development of specialized feed and a stable annual processing and sales volume of 5,000 Tan sheep in a village previously affected by sandstorms [2] Group 2: Digital Transformation in Agriculture - The transition from traditional farming to smart agriculture is highlighted by the use of a digital agriculture platform that enhances irrigation efficiency and crop management, significantly improving productivity [3] - Technologies such as embryo transfer have increased the good breed rate of beef cattle to 85%, and digital management systems for Tan sheep have achieved a survival rate of 96% [3] Group 3: Shared Economic Benefits - The collective income of villages in Ningxia is projected to reach 2.38 billion yuan by the end of 2024, with 85.6% of villages achieving stable operational income, and over 40% of rural residents' disposable income coming from special industries [4] - Training programs for high-quality farmers have reached 450,000 participants, contributing to the modernization of agriculture and enhancing the skill set of the workforce [4]

Core Insights - Agricultural Bank of China Ningxia Branch is actively supporting rural development and poverty alleviation through targeted financial services during the 14th Five-Year Plan period, with a focus on enhancing the agricultural sector and assisting ecological migrants [1][4]. Group 1: Agricultural Financing - The agricultural loan balance of Agricultural Bank of China Ningxia Branch increased from 24.75 billion yuan at the end of 2020 to 30.66 billion yuan by the end of August 2025, facilitating the connection between poverty alleviation and rural revitalization in Ningxia [1]. - The bank has focused on six key agricultural industries, including wine, goji berries, milk, beef cattle, Tan sheep, and cool-season vegetables, with a total loan balance of 12.2 billion yuan for these industries, resulting in a compound income growth of 5.8% for farmers over the past three years [2]. - The bank has provided 1.6 billion yuan in loans specifically for the goji berry industry, employing a "company + cooperative + farmer" guarantee model to support market merchants and enhance the supply chain [3]. Group 2: Support for Ecological Migrants - The bank has introduced the "Immigrant Prosperity Loan" to address the financial challenges faced by relocated populations, with a total of 3.19 billion yuan in loans disbursed to support the establishment of a demonstration area for poverty alleviation among relocated migrants in Hongshibao District [4]. - The success stories of relocated individuals, such as Wang Hangdi, highlight the impact of financial support from the bank in establishing profitable agricultural ventures, which in turn benefit the local community [4]. Group 3: Collaboration with Fujian Province - The bank is enhancing financial services in collaboration with Fujian Province, marking the 30th anniversary of the Fujian-Ningxia cooperation in 2026, focusing on mutual benefits and complementary advantages [6]. - A strategic cooperation agreement has been signed with the government of Minning Town to provide comprehensive financial services to over 600 Fujian entrepreneurs operating in Ningxia [6][7]. - The bank's financial support has been crucial for local businesses, such as the Helan Shen Wine Group, which received a 25 million yuan loan to overcome initial funding challenges, subsequently creating approximately 1,500 jobs for local ecological migrants [7].

Core Insights - During the "14th Five-Year Plan" period, Ningxia aims to lead rural revitalization through industrial development, integrating agriculture with secondary and tertiary industries, resulting in strong growth in specialty agriculture [1] Group 1: Economic Performance - The total output value of agriculture, forestry, animal husbandry, and fishery in Ningxia is projected to increase from 70.31 billion yuan in 2020 to 93.37 billion yuan in 2024, with an average annual growth rate of 5.9%, surpassing the national average by 0.8 percentage points [1] - By 2024, the added value of the primary industry in the region is expected to reach 45.12 billion yuan, and the per capita disposable income of rural residents is projected to be 19,015 yuan, with over 40% of farmers' income coming from specialty industries [1] Group 2: Policy and Support - Ningxia emphasizes institutional innovation and policy support, implementing a provincial leadership package and a "six ones" work mechanism, with central and regional agricultural funding reaching 12.78 billion yuan in 2024, a 16.4% increase from the end of the "13th Five-Year Plan" [1] - The region has built 8 national modern agricultural industrial parks and 22 strong industrial towns, promoting a cluster development pattern [1] Group 3: Industry Development - The region has invested 59.5 million yuan to promote the upgrading of parks and enterprises, with agricultural product processing clusters achieving an output value of 37.56 billion yuan [2] - Ningxia has cultivated 390 leading enterprises at the autonomous region level or above, including 30 national leading enterprises, with 9 entering the top 500 agricultural enterprises in China [2] Group 4: Technological and Brand Advancements - Ningxia has established platforms such as the Helan Mountain East Slope Wine Industry Technology Collaborative Innovation Center, achieving a technology implementation rate of over 95% and a comprehensive mechanization rate of 83%, exceeding the national average by 9 percentage points [2] - A total of 647 specialty agricultural brands have been cultivated, with brands like Helan Mountain East Slope Wine and Ningxia Goji Berries steadily increasing in value and entering the top 100 regional brands in the country [2] Group 5: Market Expansion - Ningxia actively expands agricultural product markets through high-end platforms such as the China-Arab Expo and the International Wine Culture and Tourism Expo, promoting more specialty agricultural products both nationally and internationally [2] - The total output value of the agricultural processing industry in the region has surpassed 100 billion yuan, with a processing conversion rate of 73%, indicating a continuous acceleration in high-quality agricultural development [2]

Core Insights - Ningxia's agricultural and livestock income has significantly increased, with over 40% of farmers' income coming from specialty industries [1][2] - The total output value of agriculture, forestry, animal husbandry, and fishery in Ningxia is projected to reach 93.37 billion yuan in 2024, marking a 32.8% increase compared to the end of the 13th Five-Year Plan [1] - The region has implemented various policies and mechanisms to support agricultural development, including a stable growth mechanism for agricultural support funds [1] Agricultural Development - Ningxia has focused on specialty agricultural and livestock products such as goji berries, milk, and sheep, achieving significant increases in livestock numbers: 2.52 million beef cattle, 1.435 million sheep, and 870,000 dairy cows [1] - The area dedicated to cool-season vegetables has reached 3.19 million acres [1] - The region's agricultural production technology implementation rate is over 95%, and the comprehensive mechanization rate of agricultural production is 83%, exceeding the national average by 9 percentage points [2] Financial Investment and Support - In 2024, the central and local agricultural funding in Ningxia is expected to reach 12.78 billion yuan, a 16.4% increase from the end of the 13th Five-Year Plan [1] - A total of 5.95 million yuan has been invested to assist in the upgrading of parks and enterprises, with agricultural product processing zones achieving an output value of 37.56 billion yuan, accounting for 37.5% of the total agricultural processing output in Ningxia [2] Brand Development and Innovation - Ningxia has cultivated 647 specialty agricultural brands and 20 regional public brands, with notable brands like Helan Mountain red wine and Ningxia goji berries ranking in the top 100 regional brands nationally [2] - The establishment of innovation platforms such as the Ningxia Helan Mountain East Grape Wine Industry Technology Collaborative Innovation Center has facilitated advancements in agricultural technology [2]

Core Viewpoint - The government of Dongying City is actively promoting agricultural development in Lijin County, focusing on resource utilization, brand building, and the enhancement of agricultural productivity through innovative practices and projects [1][3]. Group 1: Agricultural Development Strategies - Lijin County is leveraging its resource endowments and industrial foundation to enhance agricultural productivity, focusing on the development of a unique rural revitalization model [3]. - The county has established a "1+4" agricultural industry chain structure, emphasizing project layout along the chain, factor aggregation, and leveraging chain strengths to boost productivity [4]. - Key projects include the establishment of an embryo factory and the renovation of old breeding facilities, which support a comprehensive "breeding, raising, and selling" development model [4]. Group 2: Innovations in Crop Production - Lijin County is implementing a project to improve 40,536 acres of saline-alkali land, which has led to a 60% reduction in water usage and a 30% reduction in fertilizer usage, while also decreasing soil salinity from 5‰ to 2‰ [5]. - The introduction of new crop varieties, such as the salt-tolerant corn variety "Dongyu 5," has been prioritized, with high-value crops like Jerusalem artichokes and potatoes being cultivated in saline-alkali conditions [5]. Group 3: Brand Development and Market Positioning - The county is actively promoting its agricultural products through a brand-building strategy, resulting in several products being recognized as "nationally renowned special new agricultural products," accounting for 57% of the city's total [6]. - Notable products include "Tianhao brand Lijin bass," which has been included in the "2024 third batch of agricultural product memory index," and various organic products that have received certification [6].

Core Insights - The visit by Zhang Dianlong, Deputy Director of the National Channel Expansion Department of "Brand China," aimed to explore the current state of brand development in Ningxia and discuss innovative paths and cooperation opportunities for brand building [1] Group 1: Ningxia Brand Development - The Ningxia Brand Research Association, led by Secretary General Yan Zheng, highlighted the positive development of local industries such as goji berries, sand sheep, and wine, but noted significant challenges in brand building [3] - Issues identified include an incomplete brand cultivation system, weak brand awareness among enterprises, insufficient brand influence in national and international markets, severe homogenization of products, and inadequate marketing efforts [3] Group 2: Collaborative Opportunities - Zhang Dianlong emphasized that "Brand China" serves as a practical implementation of the "three transformations," leveraging the authoritative media matrix of CCTV to provide comprehensive promotion for Ningxia brands [5] - The program aims to help Ningxia brands articulate their stories, enhance brand image and value, expand their reach through multimedia channels, and offer strategic consulting and marketing planning services [5] - Both parties agreed on the need for further interaction and collaboration to integrate national platforms with local resources, aiming to elevate Ningxia's brand building to a higher level and promote local brands nationally and internationally [5][7] Group 3: Future Support - The initiative will continue to monitor the growth dynamics of Ningxia brands and provide support to broaden their horizons and link opportunities, facilitating a wider development stage for local brands [7]

Group 1 - Ningxia's unique industrial development is a solid foundation for the happiness of its people, with significant growth in six key agricultural sectors: wine, goji berries, milk, beef cattle, Tan sheep, and cool-season vegetables [2] - The area of wine grapes planted in the Helan Mountain region reaches 600,000 acres, accounting for approximately 40% of the national planting area, producing 140 million bottles of wine annually, making it one of the world's "golden wine regions" [2] - The comprehensive output value of Ningxia goji berries has surpassed 20.4 billion yuan, and the breeding volume of Tan sheep in Yanchi County has reached 3.3 million, with the brand value of "Yanchi Tan Sheep" exceeding 13 billion yuan [2] Group 2 - Ningxia's historical and cultural heritage, along with modern development, is a crucial part of the happiness narrative, highlighted by the inclusion of "Xixia Tombs" in the UNESCO World Heritage List, increasing China's total to 60 [3] - Ningxia is a national hub for new internet exchange centers and integrated computing networks, attracting renowned data centers like Amazon and Meiliyun, indicating a thriving digital information industry [3] - The region has established the world's largest single-set coal-to-oil project with a capacity of 4 million tons, and its differentiated spandex and para-aramid projects have achieved world-leading technology [3]