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打造具有利津特色的乡村振兴齐鲁样板
Qi Lu Wan Bao Wang· 2025-09-18 10:15
Core Viewpoint - The government of Dongying City is actively promoting agricultural development in Lijin County, focusing on resource utilization, brand building, and the enhancement of agricultural productivity through innovative practices and projects [1][3]. Group 1: Agricultural Development Strategies - Lijin County is leveraging its resource endowments and industrial foundation to enhance agricultural productivity, focusing on the development of a unique rural revitalization model [3]. - The county has established a "1+4" agricultural industry chain structure, emphasizing project layout along the chain, factor aggregation, and leveraging chain strengths to boost productivity [4]. - Key projects include the establishment of an embryo factory and the renovation of old breeding facilities, which support a comprehensive "breeding, raising, and selling" development model [4]. Group 2: Innovations in Crop Production - Lijin County is implementing a project to improve 40,536 acres of saline-alkali land, which has led to a 60% reduction in water usage and a 30% reduction in fertilizer usage, while also decreasing soil salinity from 5‰ to 2‰ [5]. - The introduction of new crop varieties, such as the salt-tolerant corn variety "Dongyu 5," has been prioritized, with high-value crops like Jerusalem artichokes and potatoes being cultivated in saline-alkali conditions [5]. Group 3: Brand Development and Market Positioning - The county is actively promoting its agricultural products through a brand-building strategy, resulting in several products being recognized as "nationally renowned special new agricultural products," accounting for 57% of the city's total [6]. - Notable products include "Tianhao brand Lijin bass," which has been included in the "2024 third batch of agricultural product memory index," and various organic products that have received certification [6].
《品牌中国》栏目全国渠道拓展部赴宁夏品牌研究会调研交流
Sou Hu Cai Jing· 2025-08-30 06:43
Core Insights - The visit by Zhang Dianlong, Deputy Director of the National Channel Expansion Department of "Brand China," aimed to explore the current state of brand development in Ningxia and discuss innovative paths and cooperation opportunities for brand building [1] Group 1: Ningxia Brand Development - The Ningxia Brand Research Association, led by Secretary General Yan Zheng, highlighted the positive development of local industries such as goji berries, sand sheep, and wine, but noted significant challenges in brand building [3] - Issues identified include an incomplete brand cultivation system, weak brand awareness among enterprises, insufficient brand influence in national and international markets, severe homogenization of products, and inadequate marketing efforts [3] Group 2: Collaborative Opportunities - Zhang Dianlong emphasized that "Brand China" serves as a practical implementation of the "three transformations," leveraging the authoritative media matrix of CCTV to provide comprehensive promotion for Ningxia brands [5] - The program aims to help Ningxia brands articulate their stories, enhance brand image and value, expand their reach through multimedia channels, and offer strategic consulting and marketing planning services [5] - Both parties agreed on the need for further interaction and collaboration to integrate national platforms with local resources, aiming to elevate Ningxia's brand building to a higher level and promote local brands nationally and internationally [5][7] Group 3: Future Support - The initiative will continue to monitor the growth dynamics of Ningxia brands and provide support to broaden their horizons and link opportunities, facilitating a wider development stage for local brands [7]
“感知幸福中国行”参访团进宁夏,境内外网红大V解读幸福密码
Xin Jing Bao· 2025-08-04 07:48
Group 1 - Ningxia's unique industrial development is a solid foundation for the happiness of its people, with significant growth in six key agricultural sectors: wine, goji berries, milk, beef cattle, Tan sheep, and cool-season vegetables [2] - The area of wine grapes planted in the Helan Mountain region reaches 600,000 acres, accounting for approximately 40% of the national planting area, producing 140 million bottles of wine annually, making it one of the world's "golden wine regions" [2] - The comprehensive output value of Ningxia goji berries has surpassed 20.4 billion yuan, and the breeding volume of Tan sheep in Yanchi County has reached 3.3 million, with the brand value of "Yanchi Tan Sheep" exceeding 13 billion yuan [2] Group 2 - Ningxia's historical and cultural heritage, along with modern development, is a crucial part of the happiness narrative, highlighted by the inclusion of "Xixia Tombs" in the UNESCO World Heritage List, increasing China's total to 60 [3] - Ningxia is a national hub for new internet exchange centers and integrated computing networks, attracting renowned data centers like Amazon and Meiliyun, indicating a thriving digital information industry [3] - The region has established the world's largest single-set coal-to-oil project with a capacity of 4 million tons, and its differentiated spandex and para-aramid projects have achieved world-leading technology [3]
【铭记历史 缅怀先烈】宁夏盐池:从革命老区到塞上鱼米乡
Yang Shi Wang· 2025-07-29 12:17
Group 1 - Ningxia Yanqi is an important part of the Shaanxi-Gansu-Ningxia border area, historically serving as an economic center and logistics base during the Anti-Japanese War [1][3] - The region has leveraged its red and natural resources to promote industrial prosperity and ecological beauty since the 18th National Congress of the Communist Party [1][5] Group 2 - The Yanqi Revolutionary Martyrs Memorial Park has seen a peak in visitor numbers during the summer, reflecting the historical significance of the area during the Anti-Japanese War [3] - During the war, Yanqi was a crucial economic pillar, with local military and civilians engaging in agriculture, salt production, livestock farming, and textile production, creating over 500,000 items of clothing and military shoes for soldiers [3] Group 3 - Since the 18th National Congress, Yanqi County has upgraded its traditional livestock industry, with ecological breeding of local sheep and salmon becoming key income sources for residents [5] - The county has established 125 standardized ecological pastures and 326 large-scale breeding parks, maintaining a stable population of over 3.3 million local sheep [5] - Yanqi County officially exited the poverty list in 2018 and is now focusing on high-end and green industries, including new materials and clean energy [5] - The region has built a wind and solar power base, with installed capacity of 3.07 million kilowatts for solar and 3.05 million kilowatts for wind, generating approximately 9 billion kilowatt-hours annually, with an annual output value of 1.9 billion yuan [5]
产业发展有基础、群众增收有渠道 老区焕新颜“一红一绿”奏响发展华彩乐章
Yang Shi Wang· 2025-06-29 08:41
Core Viewpoint - The article highlights the historical significance of Yanchi County during the Anti-Japanese War and its transformation into a vibrant red tourism destination, showcasing the integration of red culture and rural revitalization efforts. Group 1: Historical Significance - Yanchi County was a key economic center in the Shaanxi-Gansu-Ningxia border area during the Anti-Japanese War, contributing significantly to the defense and economic development of the region [1] - The Ma Huang Mountain area served as a vital supply base and transportation route to the Yan'an revolutionary base, acting as an important window for the border area [1][3] - The region's historical sites, such as the guerrilla paths and the "初心路" (Initial Path), serve as reminders of the unity and resilience of the military and civilians during the war [9][12] Group 2: Cultural and Economic Development - The local government has promoted the integration of culture, agriculture, and tourism, leading to a vibrant rural revitalization characterized by the development of unique agricultural products and tourism experiences [17] - The establishment of a folk exhibition hall showcases the tools and scenes from the era, emphasizing the contributions of local communities to the war effort [5] - By 2024, the per capita disposable income of rural residents in Ma Huang Mountain is projected to reach 14,576 yuan, with annual tourist visits expected to reach 120,000 [22] Group 3: Economic Impact - The GDP of Yanchi County is expected to reach 20.8 billion yuan by 2024, reflecting the economic growth driven by red tourism and local agricultural products [22] - The "red" and "green" integration strategy has led to the rapid development of local economies through initiatives like agritourism and the promotion of specialty products [17][22]