丁利萍 市井烟火：舌尖上的归乡密码 寒假尚未开启，儿子便已按捺不住雀跃，早早通过电话和爷爷奶奶约好了，回潮汕老家第一件事，必须 是去早市吃那魂牵梦萦的肠粉。孩子的期盼纯粹而直接，却无意中触动了我心底关于"归乡"的弦。是 啊，对于在外漂泊的潮汕游子而言，对家乡的思念，往往就是从这烟火早市里的一碗寻常肠粉开始的。 潮汕人对食物的虔诚，在春节达到了顶峰。清晨，去早市走一走，那家我家先生从小吃到大的肠粉店就 藏于其中，看，灶台边依旧蒸腾着白雾，闭着眼睛都能闻到空气中飘着的米浆醇香味。拐进菜市场旁的 美食街，各式小摊紧密相连，刚出锅的蚝烙滋滋作响，粿条汤汤底清甜浓郁，现炸的春卷金黄酥脆，生 腌虾菇浸着酱汁，配上一旁的甘草水果，酸甜解腻……一街烟火，妥妥地征服了我这个外地媳妇的胃 啊！ 刚踏进家门，婆婆便塞给我一块"甜饼"，那是用糯米粉包裹着绿豆瓣的甜糕，吃起来软软糯糯，香甜可 口，先生说这是在外最惦记的味道之一了。那一刻我忽然明白，无论走得多远，总有一种甜糯能系住游 子的脚跟，总有一种味道能让人瞬间归乡。这份对滋味的讲究，同样藏在年夜饭的餐桌上，整只端上桌 的卤鹅才够体面，弹牙的牛肉丸是宴客的标配，而谢神祭祖的红桃粿、 ...

智通财经特约撰稿 黄一淳 记者 陈绪厚 一到年底，年味便浓了。 农历腊月二十九，烟花爆竹声此起彼伏，沉静许久的朋友圈也沸腾起来。有人晒出刚张贴的对联，买来 的早已不足为奇，自写或是免费领取的，才更值得特意秀上一番；有人贴上创意满满的"福"字，福字的 偏旁化作一匹奔腾的骏马；还有人亲自下厨，满满一桌菜肴堪比家庭版满汉全席。手指在屏幕上轻轻滑 动，便能刷出浓浓年味，刷出各家各户的新年气象。 我的家乡在广东潮汕地区的一个小镇，这里有着独特的文化，也有着独属于自己的年俗。 记得小时候，趁着年夜饭还在灶上烹煮，我便约上"厝边头尾"的发小，用攒了一年的压岁钱买掼炮，摔 得噼啪作响，响彻街巷。除夕下午的祭祖，是一年中的大事。过去，只有"拜拜"之后，小孩子才能安心 出去玩。祭品十分讲究，每一种食物都有美好的祈愿：鱼象征年年有余，香干韭菜寓意财源广进，猪肚 形似福袋，甜汤则代表团圆甜蜜。在这些祭品中，最显眼的，自然是那只色泽鲜亮、香气浓郁的大卤 鹅。 除夕下午的祭品 本文图均为黄一淳 图 爷爷奶奶一起卤制的鹅 农历腊月二十八晚上，奶奶拔净鹅毛，撒上盐与糖，腌制一夜，静待次日清晨。论卤鹅的手艺，拥有几 十年经验的奶奶绝对是高手。 ...

的祭品 本文图均为黄一淳 图 一到年底，年味便浓了。 农历腊月二十九，烟花爆竹声此起彼伏，沉静许久的朋友圈也沸腾起来。有人晒出刚张贴的对联，买来 的早已不足为奇，自写或是免费领取的，才更值得特意秀上一番；有人贴上创意满满的"福"字，福字的 偏旁化作一匹奔腾的骏马；还有人亲自下厨，满满一桌菜肴堪比家庭版满汉全席。手指在屏幕上轻轻滑 动，便能刷出浓浓年味，刷出各家各户的新年气象。 我的家乡在广东潮汕地区的一个小镇，这里有着独特的文化，也有着独属于自己的年俗。 记得小时候，趁着年夜饭还在灶上烹煮，我便约上"厝边头尾"的发小，用攒了一年的压岁钱买掼炮，摔 得噼啪作响，响彻街巷。除夕下午的祭祖，是一年中的大事。过去，只有"拜拜"之后，小孩子才能安心 出去玩。祭品十分讲究，每一种食物都有美好的祈愿：鱼象征年年有余，香干韭菜寓意财源广进，猪肚 形似福袋，甜汤则代表团圆甜蜜。在这些祭品中，最显眼的，自然是那只色泽鲜亮、香气浓郁的大卤 鹅。 除夕下午 在我的家乡，"无鹅不成宴"。卤鹅，是逢年过节、祭祀宴客的压轴大菜。从我记事起，祭祖便由爷爷奶 奶一手操持。摆什么祭品、何时上香、何时化纸钱……这些规矩尚可慢慢学会，可如何挑选一只 ...

年味里的卤香丨 家乡的广货_南 方+_南方plus 一方餐桌，带着 最温情的人间烟 火；一顿年夜 饭，是中国人最 朴素的团圆仪 式，弥漫着最浓 的年味。记忆中 除夕围炉，是提 前几天的忙碌筹 备，完成祭祖仪 式后开始的。童 年的快乐很简 单，最爱喝气泡 迸溅的饮料，吃 沾蒜泥醋解腻爽 口的卤鹅肉。 味觉，大概是记 忆里最忠实的坐 标。即便现在有 越来越多机会尝 遍各地的酸甜苦 辣，味蕾却总有 一处专属家乡的 领地——或许是 一缕萦绕不散的 卤香，或许是童 年过年时纯粹的 快乐，又或许是 因为感受到家人 给予孩子无言的 温柔与爱意。 当物只卤鹅、澄 鹅等连锁品牌渐 次分布各个城 市，市场熟食档 里少不了的卤 鹅，"剁盘鹅 肉"是生活的寻 常滋味，也是年 夜饭的常客。 有时候，年夜饭 是自己动手做想 吃的。在家里试 着卤鹅肉，从社 区团购适量的生 鹅。当然了，卤 鹅首选 "狮头 鹅"，这种鹅体 型硕大，头顶有 而今，这份卤鹅 美味搭上了产业 发展的快车，记 忆里儿时曾追着 人跑的乡间大 鹅，已变为名副 其实的 "世界鹅 王"。作为国家 级畜禽遗传资源 保护品种，狮头 鹅在汕头澄海形 成从种鹅繁育、 规模化养殖、标 ...

制图:朱林(即梦AI生成) 2月2日，商务部等9单位印发《2026"乐购新春"春节特别活动方案》，其中提出，鼓励金融机构与重点 商户合作，策划春节专属活动，推出消费红包、消费立减等优惠，扩大活动覆盖面。结合地方促消费活 动，推出支付满减、积分抵现等优惠措施，鼓励使用数字人民币智能合约消费红包。 政策暖风之下，市场迅速响应。金融机构与重点商户联动推出专属优惠，一场围绕春节消费的惠民盛宴 已经开启。在这股新春消费浪潮中，"广货"以深厚的历史积淀和鲜活的时代气息，成为市民采购和消费 的心头好。金融力量的加入，更为这份消费热情"上大分"。从信用卡分期免息到支付立减，再到数字人 民币红包等，这些"真香"福利，不仅降低消费门槛，更打通了从心动到行动的最后一环，让更多优质广 货借力春节消费热潮，走出岭南、行销天下。 "薅羊毛" 用信用卡优惠"锁定"心仪广货 "国补500元，生日券减200元，信用卡减150元，门店优惠100元，最终4249元拿下。"1月27日，海南的 李先生购买了一部华为Mate80。说到价格优惠，他精确地报出这串数字。 同样通过信用卡优惠"锁定"心仪广货的，还有浙江的小游。在购买大疆一款穿戴相机时，她叠加 ...

Core Insights - The event "Lianling Plum Blossoms Bloom, Black Rice Fragrance" was held in Lianling Village, Fuan City, showcasing traditional She culture and cuisine [2] - Visitors participated in hands-on activities such as making black rice, pounding glutinous rice, and wrapping bamboo leaf dumplings, enhancing their understanding of She cultural heritage [2] - The event featured a creative market displaying traditional She products like herbal medicine and marinated goose, providing an immersive experience of She intangible cultural heritage and local delicacies [2] - Lianling Village has revitalized its ancient community by integrating cultural, tourism, and sports activities, leveraging its unique She cultural characteristics [2] Summary by Categories Cultural Activities - The event included traditional She activities led by representatives of intangible cultural heritage, allowing visitors to engage directly with the culture [2] - Storytelling sessions about She folklore were part of the experience, enriching visitors' cultural understanding [2] Culinary Experience - Hands-on experiences included the making of traditional black rice and other local delicacies, emphasizing the culinary aspects of She culture [2] - The creative market featured local specialties, enhancing the gastronomic experience for attendees [2] Community Revitalization - Lianling Village has focused on cultural tourism integration, promoting a blend of culture, tourism, and sports to rejuvenate the ancient village [2] - The series of cultural and tourism activities have contributed to the village's transformation and appeal [2]

Core Viewpoint - The rapid rise of the "Langde Goose" industry in Xunke County is driven by unique climatic advantages, innovative policies, and a focus on rural revitalization, positioning it as a key player in China's high-end foie gras market [1][2]. Group 1: Industry Development - Xunke County has transitioned from "selling resources" to "selling standards," leveraging its cooler climate to fill the production gap during the summer months when traditional regions are inactive [1][2]. - The county has invested over 27.17 million yuan in building a complete industrial chain, including breeding farms, a modern hatchery, and the largest foie gras production base in China, all within four months [2][5]. - The establishment of a cooperative model allows farmers to invest without worrying about technical or market risks, as the company manages the entire supply chain [2][3]. Group 2: Quality and Pricing - The price of foie gras from Xunke County reached 240 yuan per kilogram, reflecting the market's trust in "Xunke quality" [5]. - The county's first batch of foie gras generated over 2 million yuan in revenue, indicating successful market acceptance [5]. - Xunke's production standards have resulted in a low loss rate of 2.6% for feed, significantly lower than the 50% average in other regions, and an 82% yield rate for A-grade liver, which is 28 percentage points higher than competitors [5][6]. Group 3: Technological and Operational Excellence - Xunke County employs a comprehensive "full-chain self-control" model, ensuring quality at every stage from breeding to processing, which is unique in the domestic market [6][7]. - The county has established a professional service team to provide technical support and training, ensuring adherence to strict quality standards throughout the production process [6]. - The introduction of deep processing has expanded product offerings, including various ready-to-eat items and by-products, increasing the overall revenue per goose from over 100 yuan to more than 300 yuan [7].

Core Insights - The article discusses the rise of grassroots individuals in the internet celebrity scene, contrasting their authenticity and sincerity with the previous trend of superficiality and high production values in content creation [1][2][3] Group 1: Trends in Internet Celebrity Culture - There is a shift from valuing "beauty as justice" to appreciating genuine, unfiltered content, as seen in the rise of ordinary street vendors who have gained fame through authenticity [3][4] - Grassroots individuals are redefining what it means to be an internet celebrity by leveraging their long-standing dedication to their crafts, such as the "Chicken Chop Brother" and "Sugarcane Brother," who have both worked in their respective fields for decades before achieving fame [7][8] Group 2: Case Studies of Successful Grassroots Celebrities - "Sugarcane Brother" transformed his farm into an interactive experience, allowing visitors to "steal" sugarcane, which resonated with urban dwellers seeking stress relief [10][11] - "Chicken Chop Brother" gained significant attention for his commitment to quality and customer service, maintaining low prices and high standards, which led to a surge in local tourism and sales [14][19] - "Tofu Girl" utilized social media to share her life and community stories, creating a "mobile supermarket" that emphasizes community support and genuine interactions, leading to a substantial following [23][29] - "Dough Figurine Uncle" modernized traditional craft by appealing to younger audiences with customized designs, resulting in long queues and high demand for his products [31][35] - "Braised Goose Brother" capitalized on a viral moment to promote local cuisine, significantly boosting sales and community engagement through his unique marketing approach [40][43] Group 3: Emotional Connection and Consumer Behavior - The success of these grassroots figures highlights a growing consumer desire for emotional connections and authentic experiences, contrasting with the previous focus on polished, scripted content [47][48] - These individuals have tapped into the emotional value of their offerings, providing not just products but also a sense of community and trust, which resonates deeply with consumers [50]

Core Viewpoint - Pingba gray goose, a delicacy cherished by locals for over six centuries, is poised for expansion through modernized industry practices and brand development [2][3][4]. Group 1: Historical Background - The Pingba gray goose originated from military migrations during the Hongwu period, evolving over 600 years into a beloved local dish [2][7][10]. - Official recognition of the Pingba gray goose as a distinct breed occurred in 1988, marking its identity [11]. - The breed has received multiple certifications, including being listed in the Guizhou Provincial Livestock and Poultry Variety Chronicle in 1993 and obtaining national certifications for pollution-free products in 2006 [12][15][16][21]. Group 2: Quality and Nutritional Value - The Pingba gray goose is recognized for its high nutritional value, featuring 18-22g of protein per 100g and low cholesterol levels of 50-70mg per 100g, aligning with modern health trends [31][32]. - It contains a complete range of amino acids, with a total of 16.1-20.6g per 100g, and rich unsaturated fatty acids at 60-74.1g per 100g, surpassing conventional poultry [33][36]. - The muscle fiber structure contributes to its tender texture, with breast muscle fiber diameter at 0.0323±0.0018 and leg muscle fiber diameter at 0.0562±0.0056, enhancing its culinary appeal [37][39]. Group 3: Industry Development - The Pingba gray goose industry has established a comprehensive supply chain from breeding to dining experiences, supported by government guidance and market cultivation [42][43]. - Key initiatives include establishing breeding bases, promoting ecological farming models, and developing a range of processed products such as marinated goose and pre-prepared dishes [44][46]. - The annual output of Pingba gray goose is steadily increasing, with products sold through diverse online and offline channels, contributing to rural revitalization efforts [49][50]. Group 4: Product Range - The product system of Pingba gray goose includes various offerings to meet consumer demands, such as S-level high-frequency products for daily meals and A-level family packages for gatherings [53][54][56]. - B-level gift series and C-level specialty products cater to festive occasions and high-end markets, respectively [57][59].

Core Viewpoint - The Chongqing Rongchang District Market Supervision Administration has taken immediate action in response to a report of cockroaches found in a local duck shop, emphasizing the importance of food safety and regulatory compliance [1] Group 1: Incident Response - A local duck shop was reported to have cockroaches, and the situation was confirmed by the authorities [1] - The shop owner issued a refund to the customer on the spot [1] - An investigation has been initiated, and the shop has been ordered to cease operations for rectification [1] Group 2: Regulatory Actions - The Market Supervision Administration will enhance food safety supervision and strictly combat illegal activities [1] - The administration expressed gratitude for the public's concern and oversight regarding food safety in the district [1]