□ 本报记者 王紫茜 焦香的糖油饼、咸香的炸酱面、热气腾腾的打卤面……北京胡同里的小馆，正以传统的手艺、实在的价格和浓浓的烟火气， 吸引着越来越多的消费者，其中不乏有专程寻味的年轻人。这些藏在街巷里的味道，不仅承载着老北京的文化记忆，更在与 新一代消费需求的碰撞中，折射出消费市场的理性回归与本真追求。 胡同烟火里的老味道 传递着北京的文化底蕴 "您几位？里边儿请——"进入黑窑厂糖油饼门店，油饼的焦香混着热油的滋滋声扑面而来。厨房里，师傅抡着胳膊揉面，面 团在案板上"砰砰"作响，擀开、抹糖、对折，转眼成了生坯，滑入油锅后没多久就鼓鼓囊囊地浮起。 记者看到，平日中午，店里百余张座位已挤得满满当当。"您要是再早来会儿，座位更紧张。到了周末，队伍能一直排到店 门外头去。"店员告诉记者。 "来个糖油饼、一碗豆汁儿！"家住附近的张大爷是这家店的"回头客"，"吃了很多年，就好这口儿。"他表示，"你看这店，三 十多年了，手艺一直没丢。"旁边桌的年轻姑娘小李正举着手机拍桌上的美食，"我是通过小红书知道的这家店，初次来尝糖 油饼，刚咬下去那股焦香混着糖甜就直往嘴里钻，难怪大家都奔着它来。" "黑窑厂糖油饼历经八道工序，糖配比更是 ...

Group 1 - The core viewpoint of the article emphasizes the transformation and modernization of traditional markets in response to changing consumer demands, particularly focusing on enhancing the shopping experience and attracting younger demographics [3][4][5]. - The article highlights the importance of local markets in stimulating consumer demand and improving living standards, as stated in the recent Central Political Bureau meeting [3]. - Various markets across the country are undergoing renovations to create a more appealing environment, integrating modern amenities while retaining traditional elements [4][6][10]. Group 2 - The Shufang Market in Shanghai has been transformed from a cramped and uncomfortable space into a modern market with air conditioning, wider aisles, and digital displays, attracting a daily average of 5,000 visitors [4][6][7]. - The introduction of popular brands like Manner Coffee and KFC into traditional markets signifies a shift in consumer preferences and the potential for diverse offerings within these spaces [5][6]. - The new market structure includes a mix of traditional and modern services, such as a community kitchen that offers meal preparation, catering to both convenience and quality [5][6]. Group 3 - The new Chongwenmen Market in Beijing has successfully combined traditional market elements with modern design, resulting in a 50% increase in foot traffic and a 40% increase in sales since its reopening [8][9]. - The market's strategic location within a shopping center enhances accessibility and attracts a diverse customer base, including young professionals [8][9]. - The integration of traditional brands alongside new, trendy offerings reflects a conscious effort to cater to both older and younger consumers [9][10]. Group 4 - The Gudang Market in Hangzhou showcases a digital transformation with features like real-time data displays for pricing and sales, enhancing transparency and consumer trust [10][11]. - The market has seen a 30%-35% increase in revenue since its renovation, with a significant portion of its vendors being younger entrepreneurs, indicating a shift towards a more dynamic market environment [12]. - The focus on creating an all-age-friendly space allows for a diverse range of services and products, appealing to both older residents and younger consumers [12].

Core Viewpoint - Taoyuan Village, known as the "Hermès of breakfast," is making a comeback with a new store in Shanghai, facing challenges in balancing price and quality while catering to diverse consumer needs [1][5][7]. Company Summary - Taoyuan Village has opened a new store in Shanghai near the Natural History Museum subway station, maintaining its signature products like soy milk, fried dough sticks, and various types of pancakes and rice balls, while some prices have been reduced [3][4]. - The brand experienced rapid expansion around 2017, reaching a peak of over 40 stores, but faced significant decline, with only 4 stores remaining by early 2024 [1][7]. - The new Shanghai store features a more affordable pricing strategy compared to the original store, with some products priced lower, such as salty soy milk at 14 yuan and fried dough sticks with egg at 18 yuan [3][4]. Industry Summary - The breakfast market in China is large and growing, with increasing consumer preference for convenient and healthy options, presenting opportunities for food manufacturers and restaurant chains [8][9]. - Competition in the breakfast sector is intense, with many brands adopting low-price strategies and promotional offers to attract consumers [8]. - Consumer feedback indicates that there are still significant gaps in the breakfast market, such as limited variety and hygiene concerns, suggesting potential for growth despite the competitive landscape [9].

Core Insights - The 9th China Time-honored Brand (Shandong) Expo successfully concluded, showcasing the innovation and development potential of time-honored brands in the new era [1][21] - The expo highlighted the integration of traditional Chinese medicine, cultural revitalization, and globalization strategies [21] Group 1: Event Overview - The expo featured 627 enterprises from 26 provinces, covering a diverse range of themes including traditional Chinese medicine, Chinese liquor, and cultural creativity [3][1] - The event spanned 35,000 square meters and included interactive experiences and promotional activities, attracting significant public engagement [3][4] Group 2: Globalization and Trade - The "Integration of Domestic and Foreign Trade Action" was launched to create a collaborative ecosystem for domestic brands and foreign trade products [6] - The first China Time-honored Brand Global Partners Conference was held, with representatives from 69 foreign trade organizations participating [8][10] Group 3: Industry Development - The expo facilitated the establishment of a comprehensive service chain for time-honored brands, including payment, logistics, and compliance [10] - A focus on traditional Chinese medicine was evident, with a dedicated exhibition and discussions on the integration of culture and commerce [12][14] Group 4: Cultural and Creative Initiatives - The "City Gifts" competition showcased 40 products that blend regional culture with commercial value, promoting the upgrade of time-honored products [16] - Workshops on the integration of time-honored brands and urban culture were conducted, addressing key issues such as IP protection and innovative marketing strategies [18] Group 5: Economic Impact - The expo attracted over 80,000 visitors, generating sales of 26.57 million yuan on-site and 38.13 million yuan through online promotions, with total intention orders reaching 780 million yuan [20] - The event significantly boosted local industries, contributing nearly 50 million yuan to surrounding sectors such as accommodation and dining [20]

Core Insights - The book "Grains of China: Tracing the Origins of Chinese Snacks, Pastries, and Staples" by Wang Renxing explores the rich history and cultural significance of Chinese food, emphasizing the wisdom of ancient culinary practices over thousands of years [2][4] - It highlights the continuity of Chinese grain civilization through various traditional foods that have persisted over time, such as millet porridge, rice cakes, and dumplings [3][4] - The author expresses concern over the loss of traditional culinary techniques due to industrialization, despite government efforts to protect intangible cultural heritage [4][5] Summary by Categories Cultural Significance - Chinese food culture is recognized as an important aspect of cultural soft power, with increasing public interest in the historical and cultural contexts behind traditional dishes [2][3] - The book provides new interpretations of the origins of various foods, such as the differences between Chinese steamed buns and European bread, and the influence of ingredients like corn and sweet potatoes from the Americas [2] Historical Context - The book is based on over 40 years of research and categorizes cooking methods into four types: boiling, steaming, frying, and baking, tracing their development over the last 10,000 years [2][4] - It documents over 100 classic grain-based dishes, revealing their historical evolution and cultural significance [2][3] Preservation of Tradition - The author aims to document and preserve traditional culinary techniques that are at risk of being lost, emphasizing the importance of maintaining these cultural practices for future generations [4][5] - The book includes 589 valuable images, including archaeological food remains and historical cooking tools, providing visual evidence of the evolution of staple foods like noodles and dumplings [4][5]